Dipak Jain's Books

Marketing Moves

A New Approach to Profits, Growth, and Renewal

By: Philip Kotler,Dipak Jain,Suvit Maesincee

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Marketing Moves

A New Approach to Profits, Growth, and Renewal

By: Philip Kotler,Dipak Jain,Suvit Maesincee

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today's world, customers are scarce-not products-and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality. Marketing Moves describes the next transformational imperative for marketing-and for any organization competing in our customer-ruled, technology-driven marketplace. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers in both the marketplace and the marketspace. And it appoints marketing as the lead driver in shaping and implementing this new strategy. The means for accomplishing this lies in a radically new marketing paradigm the authors call holistic marketing -a dynamic concept derived from the electronic connectivity and interactivity among companies, customers, and collaborators. This new paradigm combines the best of traditional marketing with new digital capabilities to build long-term, mutually satisfying relationships and co-prosperity among all key stakeholders. Outlining a framework for implementing holistic marketing that calls for integrating customer demand management, internal and external resource allocation, and network collaboration-the authors show how holistic marketing can enable companies to: - Identify new value opportunities for renewing their markets - Efficiently create the most promising new value offerings - Deliver products, services, and experiences that more precisely match individual customer requirements - Consistently operate at the highest level of product quality, service, and speed Thought-provoking and practical, Marketing Moves shows how to build a complete marketing platform primed for the challenges and opportunities of a customer-centric world. AUTHORBIO: Philip Kotler is the S.C. Johnson Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern University in Chicago. Dipak C. Jain is Dean of the Kellogg Graduate School of Management. Suvit Maesincee is a Professor of Marketing at the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok, Thailand.

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216

Publisher

Harvard Business Press

Published Date

ISBN 10

1578516005

ISBN 13

9781578516001

CRIMINOLOGY, PENOLOGY AND VICTIMOLOGY

By: Dr. Dipak Lokhande

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CRIMINOLOGY, PENOLOGY AND VICTIMOLOGY

By: Dr. Dipak Lokhande

INTRODUCTION: There is no society without the issue of crime and criminals. The idea of crime is basically worried with the social order. Man is accepted to have developed from primate like progenitor. With the development of man has advanced his psyche and thinking. Man began utilizing the crude leaves, bugs and creatures as his food. Afterward, on revelation of fire, he discovered that food was more delectable when cooked. He utilized creature skin to cover his body. He remained in caverns to shield himself from the extremities of the climatic condition.

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154

Publisher

Lulu Publication

Published Date

ISBN 10

1716559286

ISBN 13

9781716559280

How To Succeed In Civil Services

Bestseller Book by Dipak Anand Ias: How To Succeed In Civil Services

By: Dipak Anand (Ias)

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How To Succeed In Civil Services

Bestseller Book by Dipak Anand Ias: How To Succeed In Civil Services

By: Dipak Anand (Ias)

The Civil Services are the most prestigious and responsible services in India. It is a major attraction for the educated youth. Every youth desires to become a Civil Servant. In a population of over 125 crores, merely 1,000 Civil Servants are selected every year from amongst several lakhs of candidates who apply. From these figures, one can easily understand the superiority and importance of the services. The candidates who apply for the services have to undergo a three-phase selection process. The candidates who manage to qualify the fiery examinations are selected and pledge to serve the nation with their unmatched radiance. This book is a humble attempt to guide candidates on the road to preparing for the Civil Services Examination. This book tells you how to prepare for the examination and the points to remember while studying for it. Most of the difficulties and doubts which the candidates face have been addressed by this book. The author of the book is himself an IAS officer and was a topper in the Civil Services Examination. This book is based on his deep and vast experience which he has presented before the aspiring candidates. This is a very useful book for all the candidates appearing for competitive examinations and also for those who want to succeed in their career.

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181

Publisher

Prabhat Prakashan

Published Date

ISBN 10

8184302770

ISBN 13

9788184302776

Gender Perspectives in Indian Context

Critical Responses

By: Dipak Giri

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Gender Perspectives in Indian Context

Critical Responses

By: Dipak Giri

Today gender studies as an interdisciplinary academic field has gained much momentum in India. Contrary to conventional idea that a person born either as a boy or a girl must conform to his or her sex in his or her growth, dress and behaviour, modern Indian outlooks have rather started changing with the fast approaching new gender free world crowded with agender, bigender, genderfluid, genderqueer, non-binary and third gender people against conventional gender binary- male and female. Last few years, apart from schemes for women’s security and empowerment, have also seen the announcement of many welfare schemes for the health and well-being of third gender people of India and decriminalisation of homosexuality from Indian soil. With same spirit, the present anthology is an endeavour to shed some light on the glaring issues of rape, abuse, discrimination, exploitation and violence arising out of gender essentialism in Indian context. The anthology, with an aim to serving larger sections of humanity, covers twenty seven multidisciplinary articles hardly missing any aspect untouched from this field of study in Indian context.

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261

Publisher

Booksclinic Publishing

Published Date

ISBN 10

9390655285

ISBN 13

9789390655281

Ethics, Morality and Business: The Development of Modern Economic Systems, Volume I

Ancient Civilizations

By: Dipak Basu,Victoria Miroshnik

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Ethics, Morality and Business: The Development of Modern Economic Systems, Volume I

Ancient Civilizations

By: Dipak Basu,Victoria Miroshnik

This book, the first of two volumes, examines ancient civilizations to explore the ethical foundations of modern economic systems. The origin of ethical values is analyzed from a historical context and, through investigating the spread of the Aryan civilization from India into the rest of the world, the links between ancient Russia, India, Japan, and Greece are highlighted. By examining the business management in these societies, the development of an ethical system is explained. This book aims to highlight how trust is fundamental to transactions within an exchange economy. It will be relevant to those interested in economics, development studies, international relations, and global politics.

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207

Publisher

Springer Nature

Published Date

ISBN 10

3030714934

ISBN 13

9783030714932

Globalization, Labor Markets and Inequality in India

By: Dipak Mazumdar,Sandip Sarkar

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Globalization, Labor Markets and Inequality in India

By: Dipak Mazumdar,Sandip Sarkar

India's increased exposure to world markets and relaxation of domestic controls has given a spurt to the GDP growth rate, but its impact on poverty, inequality and employment have been controversial. This book examines these aspects of the post-reform scene, discerning the changes in trends which the new developments have created.

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380

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IDRC

Published Date

ISBN 10

0415436117

ISBN 13

9780415436113

Oxygen Responses, Reactivities, and Measurements in Biosystems

By: S. N. Mukhopadhyay,Dipak K. Das

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Oxygen Responses, Reactivities, and Measurements in Biosystems

By: S. N. Mukhopadhyay,Dipak K. Das

Oxygen Responses, Reactivities, and Measurements in Biosystems meets the pressing needs of the twentieth-century biotechnological and bioengineering sciences in covering oxic reactions and oxygen transport phenomena in a single book. This book is intended for teaching senior or graduate level courses and as a self-study text for practicing biochemical and chemical engineers, biotechnologists, applied and industrial microbiologists, cell biologists, scientists involved in oxygen-free radical research, and others in related fields. The text includes thought-provoking numerical problems and short questions, conventional biochemical engineering approaches and related concepts with mathematical formulations and analysis, concepts of cell biology, basic microbiology and applied biochemistry in oxy radical research, practical approaches for the development of laboratory experiments and industrial design, and an introduction of oxygen-free radical chemistry to biotechnology and bioengineering.

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224

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CRC Press

Published Date

ISBN 10

1000103021

ISBN 13

9781000103021

India and China

Retrospective Views on Development

By: Dipak Basu,Victoria W. Miroshnik

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India and China

Retrospective Views on Development

By: Dipak Basu,Victoria W. Miroshnik

A regular feature in almost publication has been a comparison of India’s slow economic growth and, until recently, China’s rapid progress. Yet, in 1988, both countries had similar living standards. As things stand, it is undoubtedly a tale of two countries and two systems. Supporters of India can point to the democratic nature of the country’s development while ignoring the slow pace of change. China’s supporters point to exceptional poverty reduction, urbanization, and infrastructure developments while ignoring the social, religious, and environmental costs these efforts have created. However, popular media has ignored the fact the individual starting points of the two nations, a gap which this book fills. This study examines how China’s economic reforms was initiated with Deng Xiaoping’s fang-shou (‘letting go’ and ‘tightening up’) efforts between 1978 and 1989. However, until 1989 China had nothing much to demonstrate compare with India. Both countries had similar per head national income but India was technologically much superior to China. The reforms in China then accelerated in a sustained manner—be it the Family Responsibility System that transformed agriculture, the opening up of the industrial sector for the growth of local enterprises and foreign investments, or the substantial effort to make state-owned enterprises more efficient.

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269

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1666921939

ISBN 13

9781666921939

India as an Organization: Volume One

A Strategic Risk Analysis of Ideals, Heritage and Vision

By: Dipak Basu,Victoria Miroshnik

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India as an Organization: Volume One

A Strategic Risk Analysis of Ideals, Heritage and Vision

By: Dipak Basu,Victoria Miroshnik

This book is an analysis of the political and philosophical foundations of the development of India's economy, including discussions of what's gone wrong in the past and what can be done to rectify it. The authors provide a detailed analysis of the history and burning issues derived from these historical analysis which are still unresolved today. As well as this, there are analyses of the political economy and both ancient and modern historical perspectives.

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237

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Springer

Published Date

ISBN 10

331953372X

ISBN 13

9783319533728

Multifractals and Chronic Diseases of the Central Nervous System

By: Dipak Ghosh,Shukla Samanta,Sayantan Chakraborty

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Multifractals and Chronic Diseases of the Central Nervous System

By: Dipak Ghosh,Shukla Samanta,Sayantan Chakraborty

This book primarily focuses on the study of various neurological disorders, including Parkinson’s (PD), Huntington (HD), Epilepsy, Alzheimer’s and Motor Neuron Diseases (MND) from a new perspective by analyzing the physiological signals associated with them using non-linear dynamics. The development of nonlinear methods has significantly helped to study complex nonlinear systems in detail by providing accurate and reliable information. The book provides a brief introduction to the central nervous system and its various disorders, their effects on health and quality of life, and their respective courses of treatment, followed by different bioelectrical signals like those detected by Electroencephalography (EEG), Electrocardiography (ECG), and Electromyography (EMG). In turn, the book discusses a range of nonlinear techniques, fractals, multifractals, and Higuchi’s Fractal Dimension (HFD), with mathematical examples and procedures. A review of studies conducted to date on neurological disorders like epilepsy, dementia, Parkinson’s, Huntington, Alzheimer’s, and Motor Neuron Diseases, which incorporate linear and nonlinear techniques, is also provided. The book subsequently presents new findings on neurological disorders of the central nervous system, namely Parkinson’s disease and Huntington’s disease, by analyzing their gait characteristics using a nonlinear fractal based technique: Multifractal Detrended Fluctuation Analysis (MFDFA). In closing, the book elaborates on several parameters that can be obtained from cross-correlation studies of ECG and blood pressure, and can be used as markers for neurological disorders.

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198

Publisher

Springer

Published Date

ISBN 10

9811335524

ISBN 13

9789811335525

FORESTRY IN INDIA DURING BRITISH ERA

KARNATAKA CASE-STUDY

By: DIPAK SARMAH

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FORESTRY IN INDIA DURING BRITISH ERA

KARNATAKA CASE-STUDY

By: DIPAK SARMAH

Forestry in India during British Era traces the history of the evolution of scientific forestry in India during the British era (1800-1947). A special emphasis of the narration is on the State of Karnataka, which was under British domination partly directly through the Bombay and Madras Presidencies and somewhat indirectly through the Princely States of Mysore, Hyderabad, Sandur and a few others. Besides describing the developments of forestry together with the circumstances that led to these developments, the book assesses their long-term impact on the forests as we see them today. It provides a graphic account of the birth of the forest departments and the hurdles they had to face in their bid to be effective in guarding the forests – the last vestiges of nature – from the verge of imminent extinction. Forestry in India during British Era has critically examined some of the important causes that led to forest destruction, such as the large-scale expansion of agriculture, the heavy withdrawal of biomass, the extensive shifting cultivation in the Ghat forests, etc. It also objectively analyses what the forestry scenario would have been like today had the process of forest reservation not been zealously initiated about 150 years ago and if these forests hadn’t been steadfastly and arduously guarded by the forest departments throughout these years.

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598

Publisher

Notion Press

Published Date

ISBN 10

1647836816

ISBN 13

9781647836818

Forests and Trees of Karnataka

A Journey in Time through Buchanan's Eyes

By: DIPAK SARMAH, IFS (Retd.)

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Forests and Trees of Karnataka

A Journey in Time through Buchanan's Eyes

By: DIPAK SARMAH, IFS (Retd.)

The book Forests and Trees of Karnataka - A Journey in Time through Buchanan's Eyes attempts at providing a pen picture of the forests and trees of Karnataka as seen by Dr. Francis Buchanan during his journey undertaken in 1800 and 1801. As Buchanan’s narrations contained in his three-volume journal ‘A Journey from Madras through the Countries of Mysore, Canara and Malabar (1807)’ cover a wide range of subjects, his observations specifically on trees and other plants have been culled out with a view to visualizing the forest scenario of Karnataka more than 200 years ago. The book also highlights the important role trees were assigned in the distant past to complement agricultural operations and industrial activities leading to economic development and general welfare. Buchanan in his writings had underscored the ingenious ways through which the farmer, with the help of trees and other plants, conserved water, increased soil organic content and improved soil fertility. In fact there was an intrinsic relationship between water, agricultural crops, and the sylvan surrounding. Among the messages which Buchanan’s writings convey, the most pertinent one for the present times is perhaps that of the ancient wisdom of the farmer that the surest way to keep the earth cool is to keep it green.

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259

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Notion Press

Published Date

ISBN 10

1639403418

ISBN 13

9781639403417

Perspectives on Indian Dalit Literature

Critical Responses

By: Dipak Giri

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Perspectives on Indian Dalit Literature

Critical Responses

By: Dipak Giri

The book “Perspectives on Indian Dalit Literature: Critical Responses” is a volume of twenty six scholarly articles focusing on the theme of Dalit’s freedom and emancipation from traditional caste-stigmatised society which sacrifices the interest of Dalits on the altar of tradition. The book endeavours to articulate voices among this marginalized class of people to come in action from their passivity and stillness. The book also tries to cover almost all eminent Dalit writers of past and present century like Omprakash Valmiki, Baby Kamble, Bama Faustina Soosairaj, Meena Kandasamy, Namdeo Dhasal, Sharankumar Limbale, Bhimrao Shirwale, Hira Bansode etc. along with some non-Dalit wrters like Munshi Premchand, Mulk Raj Anand, Arvind Adiga etc. who have sought plea for this marginalized class of people with same ardour and passion as other Dalit writers through their write ups. Hopefully this anthology would serve for better humanity.

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298

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Booksclinic Publishing

Published Date

ISBN 10

9389757711

ISBN 13

9789389757712

India, Citizenship, and Refugee Crisis

Political History of Hatred and Sorrow

By: Dipak Basu,Victoria W. Miroshnik

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India, Citizenship, and Refugee Crisis

Political History of Hatred and Sorrow

By: Dipak Basu,Victoria W. Miroshnik

India, Citizenship, and Refugee Crisis: Political History of Hatred and Sorrow examines the effects of the Partition of India in 1947. The partition as suggested by the British to satisfy the Muslims, who formed the bulk of the British Army during the 2nd world war, could not stop the communal riots but instead led to their intensification. The effects were tremendous flows of refugees, Muslims from India to Pakistan and a few non-Muslims from Pakistan to India. That refugee problem was solved in Pakistan as the flow was limited due to the protection of the Muslims granted by India, but it is still a problem in India due to inability of the Indian government to provide enough security and facility to the refugees. This book analyzes the diverse issues surrounding this political history from economic and social points of view.

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115

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1666960446

ISBN 13

9781666960440

The Economic and Political Dangers of Globalization

A Non-Western Perspective on Global Capitalism

By: Dipak Basu,Victoria Miroshnik

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The Economic and Political Dangers of Globalization

A Non-Western Perspective on Global Capitalism

By: Dipak Basu,Victoria Miroshnik

This book explores the economic and political impact of US aggression and the rise of China. Charting the impact of globalization from the Greek and Roman Empires onwards, the contemporary challenges posed by globalization is analysed in relation to both multinational companies and Wall Street banks. The influence of the World Trade Organization is investigated, with a particular focus on how it has created a Washington consensus throughout the world. This book aims to provide a non-Western perspective on global capitalism and the dangers it creates. It will be relevant to students and researchers interested in political economy, economic history, and development economics.

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290

Publisher

Springer Nature

Published Date

ISBN 10

303079895X

ISBN 13

9783030798956

The Water–Food–Energy Nexus

Power, Politics, and Justice

By: Jeremy Allouche,Carl Middleton,Dipak Gyawali

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The Water–Food–Energy Nexus

Power, Politics, and Justice

By: Jeremy Allouche,Carl Middleton,Dipak Gyawali

The world of development thinkers and practitioners is abuzz with a new lexicon: the idea of "the nexus" between water, food, and energy which is intuitively compelling. It promises better integration of multiple sectoral elements, a better transition to greener economies, and sustainable development. However, there appears to be little agreement on its precise meaning, whether it only complements existing environmental governance approaches or how it can be enhanced in national contexts. One current approach to the nexus treats it as a risk and security matter while another treats it within economic rationality addressing externalities across sector. A third perspective acknowledges it as a fundamentally political process requiring negotiation amongst different actors with distinct perceptions, interests, and practices. This perspective highlights the fact that technical solutions for improving coherence within the nexus may have unintended and negative impacts in other policy areas, such as poverty alleviation and education. The Water–Food–Energy Nexus: Power, Politics and Justice lays out the managerial-technical definitions of the nexus and challenges these conceptions by bringing to the forefront the politics of the nexus, around two key dimensions – a dynamic understanding of water–food–energy systems, and a normative positioning around nexus debates, in particular around social justice. The authors argue that a shift in nexus governance is required towards approaches where limits to control are acknowledged, and more reflexive/plural strategies adopted. This book will be of interest to academic researchers, policy makers, and practitioners in the fields of international development studies, environmental politics, and science and technology studies, as well as international relations.

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Page Count

151

Publisher

Routledge

Published Date

ISBN 10

1351805533

ISBN 13

9781351805537

Globalization, Labour Markets and Inequality in India

By: Dipak Mazumdar,Sandip Sarkar

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Globalization, Labour Markets and Inequality in India

By: Dipak Mazumdar,Sandip Sarkar

India started on a program of reforms, both in its external and internal aspects, sometime in the mid-eighties and going on into the nineties. While the increased exposure to world markets (‘globalization’) and relaxation of domestic controls has undoubtedly given a spurt to the GDP growth rate, its impact on poverty, inequality and employment have been controversial. This book examines in detail these aspects of post-reform India and discerns the changes and trends which these new developments have created. Providing an original analysis of unit-level data available from the quinquennial National Sample Surveys, the Annual Surveys of Industries and other basic data sources, the authors analyse and compare the results with other pieces of work in the literature. As well as describing the overall situation for India, the book highlights regional differences, and looks at the major industrial sectors such as agriculture, manufacturing and tertiary services. The important topic of labor market institutions - both for the formal or organized and the unorganized sectors - is considered and the possible adverse effect on employment growth of the regulatory labor framework is examined carefully. Since any reform of this framework must go hand in hand with better state intervention in the informal sector to have any chance of acceptance politically, some of the major initiatives in this area are critically explored. Overall, this book will be of great interest to development economists, labour economists and specialists in South Asian Studies.

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380

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Routledge

Published Date

ISBN 10

1000115690

ISBN 13

9781000115697

Indian Diaspora Literature: A Critical Evaluation

By: Dipak Giri

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Indian Diaspora Literature: A Critical Evaluation

By: Dipak Giri

In this period of globalization, many individuals are trying to upgrade the life and for that most of them are now migrating to other lands. In the process of getting settle in new land they encounter many problems. The issue of migration and immigration brings forward the question of exile, identity, assimilation, memory, nostalgia, hopelessness, uprootedness, hybridity and so on. Indian writers have beautifully picked up experiences of such people and penned them down. Such writing is called ‘Diaspora Literature’, wherein immigrant experiences have been shared through literature. This type of literature includes expatriate stories, refugee chronicles and immigrant narratives. The present anthology Indian Diaspora Literature: A Critical Evaluation covers as many as twenty articles where the authors have discussed innumerable issues and challenges as confronted by Indian immigrants due to their distance and dislocation from their familiar homeland to the alien hostland, irrespective of what kind of exile they follow: forced or voluntary. Apart from bringing into surface the migratory problems, the anthology also sheds light on the complexities that arise out of such migration. Some of the notable Indian writers who have been given room in this book are V. S. Naipaul, Amitav Ghosh, Rohinton Mistry, Jhumpa Lahiri, Chitra Banerjee Divakaruni, Anita Desai and Kiran Desai to name a few. Authors have tried to give their best outputs to reach this anthology to its intended goal. Hopefully this book will be helpful to both students and scholars alike.

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Page Count

218

Publisher

Malik and Sons Publishers & Distributors

Published Date

ISBN 10

9392459505

ISBN 13

9789392459504

A Flight of Green Parrots

By: Dipak Basu

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A Flight of Green Parrots

By: Dipak Basu

Bound to a naval officer in a loveless marriage, Pauline Wainwright comes to India against her will and finds herself thrust into the turmoil that surrounds a remote English outpost threatened by the Bengal Army. In her adopted land, during forays into the idyllic countryside, between encounters with wild animals, amid chaos of war preparations, Pauline strangely finds peace. She makes several friends and wins the admiration and love of two strong men. As their military situation deteriorates, the three draw strength from one another and throw themselves into a mad scramble to avert a terrible catastrophe.Heroic efforts to defend the garrison and acts of incredible bravery are counterpointed by squabbles, spineless direction, and ultimate desertion by the fort's leadership. Misfortune after misfortune haunt the survivors. Still the fortress holds, inspired by memories of an England which they may never see again.The climax of A Flight of Green Parrots occurs in a suffocating dungeon where Pauline desperately attempts to save her men and a hundred others from a fate history only knows as the Black Hole of Calcutta.

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Page Count

432

Publisher

Booksurge Publishing

Published Date

ISBN 10

1594574804

ISBN 13

9781594574801

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