Dilip Soman's Books

The Last Mile

Creating Social and Economic Value from Behavioral Insights

By: Dilip Soman

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The Last Mile

Creating Social and Economic Value from Behavioral Insights

By: Dilip Soman

The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector.

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Page Count

297

Publisher

University of Toronto Press

Published Date

ISBN 10

1442650435

ISBN 13

9781442650435

Flux

What Marketing Managers Need to Navigate the New Environment

By: David Soberman,Dilip Soman Consulting

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Flux

What Marketing Managers Need to Navigate the New Environment

By: David Soberman,Dilip Soman Consulting

The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands. Along with the challenges, however, come new opportunities: the growth of behavioural economics and the emergence of new data collection techniques, for instance, give marketers unprecedented access to previously hidden aspects of consumer behavior. Clearly, ‘business as usual’ is not an option for marketing managers who want their firms to stay in the game. To help managers adapt to the rapidly changing business environment, Flux offers a collection of the very best thinking on key areas of marketing activity and decision-making. Each chapter is written by a leading expert in a specific ‘new’ marketing subject area, from managing brands to dealing with new media, and addresses substantive challenges in that area while providing steps for taking action. The book’s integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.

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Page Count

345

Publisher

University of Toronto Press

Published Date

ISBN 10

1442698403

ISBN 13

9781442698406

Managing Customer Value: One Step At A Time (Second Edition)

By: Dilip Soman,Sara N-marandi

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Managing Customer Value: One Step At A Time (Second Edition)

By: Dilip Soman,Sara N-marandi

How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start, what tools do you use, and what heuristics are useful in making these decisions? This book attempts to answer questions such as these. The one-sentence summary of the answer, though, is simple — hold the individual's hands and walk them up a value ladder, one step at a time.This book is written for an advanced student of business and the practicing manager. It presents an integrated view of the marketing function. In particular, it focuses on all the activities that a firm engages in to create and manage value - not just the customer-facing activities. It links the traditional views of customer value with the finance, accounting, human resources, organizational behaviour, information technology and operations functions of the organization. It draws on the science of behaviour change and the data sciences to present a contemporary view of the customer value function. The content is meant to be prescriptive — it describes a process for value creation and management, yet analytical; theoretical, yet empirically driven. It urges the reader to think about the customer value function to be organized along activities that the firm would like the customers to engage in, not activities that the firm engages in. It presents a framework that is not only conceptually driven but also has a sound mathematical basis.

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Page Count

414

Publisher

World Scientific

Published Date

ISBN 10

9811247412

ISBN 13

9789811247415

Innovating for the Global South

Towards an Inclusive Innovation Agenda

By: Dilip Soman,Janice Gross Stein,Joseph Wong

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Innovating for the Global South

Towards an Inclusive Innovation Agenda

By: Dilip Soman,Janice Gross Stein,Joseph Wong

Despite the vast wealth generated in the last half century, in today’s world inequality is worsening and poverty is becoming increasingly chronic. Hundreds of millions of people continue to live on less than $2 per day and lack basic human necessities such as nutritious food, shelter, clean water, primary health care, and education. Innovating for the Global South offers fresh solutions for reducing poverty in the developing world. Highlighting the multidisciplinary expertise of the University of Toronto’s Global Innovation Group, leading experts from the fields of engineering, medicine, management, and global public policy examine the causes and consequences of endemic poverty and the challenges of mitigating its effects from the perspective of the world’s poorest of the poor. Can we imagine ways to generate solar energy to run essential medical equipment in the countryside? Can we adapt information and communication technologies to provide up-to-the-minute agricultural market prices for remote farming villages? How do we create more inclusive innovation processes to hear the voices of those living in urban slums? Is it possible to reinvent a low-cost toilet that operates beyond the water and electricity grids? Motivated by the imperatives of developing, delivering, and harnessing innovation in the developing world, Innovating for the Global South is essential reading for managers, practitioners, and scholars of development, business, and policy.

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Page Count

192

Publisher

University of Toronto Press

Published Date

ISBN 10

144266648X

ISBN 13

9781442666481

The Last Mile

Creating Social and Economic Value from Behavioral Insights

By: Dilip Soman

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The Last Mile

Creating Social and Economic Value from Behavioral Insights

By: Dilip Soman

Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice. In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. It explains how to construct behavioral experiments and understand the data on preferences that they provide. Finally, it provides a range of practical tools with which to overcome common last mile difficulties. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector. Appealing to anyone who was fascinated by Dan Ariely’s Predictably Irrational, Richard Thaler and Cass Sunstein’s Nudge, or Daniel Kahneman’s Thinking, Fast and Slow but was not sure how those insights could be practically applied, The Last Mile is full of solid, concrete advice on how to put the lessons of behavioral science to work.

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Page Count

297

Publisher

University of Toronto Press

Published Date

ISBN 10

1442616644

ISBN 13

9781442616646

Managing Customer Value: One Stage At A Time

By: Dilip Soman,Sara N-marandi

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Managing Customer Value: One Stage At A Time

By: Dilip Soman,Sara N-marandi

How do you take individuals who have never done business with your organization and work on them till some of them eventually become the best possible customers that you have? How do you decide how much to spend on various marketing tactics? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start — what tools do you use — what heuristics are useful in making these decisions? This book attempts to answer questions such as these. The one-sentence summary of the answer, though, is simple — hold the individuals hands and walk them through a value chain, one stage at a time.This book is written for an advanced student of business, as well as for the practicing manager, and presents an integrated view of the marketing function. In particular, it focuses on all the activities that a firm engages in to create and manage value, and not just the customer-facing activities. In that sense, it links the traditional views of customer value with the finance, accounting, human resources, organizational behaviour, information technology and operations functions. The content is meant to be prescriptive — it describes a process for value creation and management, yet analytical; theoretical, yet empirically driven. It urges the reader to think about the customer value function to be organized along activities that the firm would like the customers to engage in, not activities that the firm engages in. It presents a framework that is not only conceptually driven but also has a sound mathematical basis.

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Page Count

414

Publisher

World Scientific Publishing Company

Published Date

ISBN 10

981433846X

ISBN 13

9789814338462

On Top of the Old Tak

By: Dr. N. Dilip Kumar

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On Top of the Old Tak

By: Dr. N. Dilip Kumar

Raghu, a poor dalit boy, grew up a product of deprived and impoverished village life in the small town of Rajanagaram in Southern India. Perhaps because he spent his formative years showered with the love and virtuous nature of his parents, he beat all odds, becoming a police officer. Raghu becomes an illustrious officer, despite the crime and corruption-ridden society and policing structure. By the time he lands in Arunachal in the Eastern Himalayas, he finds Arunachal a cauldron of change. The ethnicity and age-old traditions of the tribes are at stake as insurgents work in tandem with Christian missionaries. The social equilibrium is disturbed in this new age. On Top of the Old Tak offers several captivating travelogues, conveying the woes of the common man. On Top of the Old Tak also captures the turmoil of the times as cultures and ideals clash. Raghu’s is a struggle to maintain—and in some cases bring about the return of—virtue in a changing society. This is a story of the fight for emancipation from the forces of corruption. It is a tribute to the honest policemen who sacrifice.

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Page Count

558

Publisher

Dorrance Publishing

Published Date

ISBN 10

1480906514

ISBN 13

9781480906518

Flux

What Marketing Managers Need to Navigate the New Environment

By: David Soberman,Dilip Soman Consulting

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Flux

What Marketing Managers Need to Navigate the New Environment

By: David Soberman,Dilip Soman Consulting

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Solve jigsaw puzzle

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Page Count

345

Publisher

University of Toronto Press

Published Date

ISBN 10

1442698403

ISBN 13

9781442698406

Innovating for the Global South

Towards an Inclusive Innovation Agenda

By: Dilip Soman,Janice Gross Stein,Joseph Wong

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Innovating for the Global South

Towards an Inclusive Innovation Agenda

By: Dilip Soman,Janice Gross Stein,Joseph Wong

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Solve jigsaw puzzle

Age

Page Count

192

Publisher

University of Toronto Press

Published Date

ISBN 10

144266648X

ISBN 13

9781442666481

Managing Customer Value: One Step At A Time (Second Edition)

By: Dilip Soman,Sara N-marandi

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Managing Customer Value: One Step At A Time (Second Edition)

By: Dilip Soman,Sara N-marandi

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Solve jigsaw puzzle

Age

Page Count

414

Publisher

World Scientific

Published Date

ISBN 10

9811247412

ISBN 13

9789811247415

Managing Customer Value

One Stage at a Time

By: Dilip Soman,Sara N-Marandi

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Managing Customer Value

One Stage at a Time

By: Dilip Soman,Sara N-Marandi

This book is written for students - as well as employees of organizations - who have some previous exposure to principles of marketing. Its main objectives are to introduce the key marketing principles that govern the interactions between consumers and the goods and services being offered to them, to show how these principles can be used to gain a deeper understanding of the consumer's decision-making cycle, and to apply this knowledge in developing micro-marketing tactics. In doing so, the book offers an alternative perspective to the general practice of marketing products to consumers. Instead of applying the principles of mass marketing to a general group of consumers with similar characteristics, it aims to capture the right consumer at the right time. This is achieved by gaining a deep understanding of consumers' purchasing behavior as they progress through different stages of affiliation with the product or service. These stages are simply a set of thoughts, experiences and feelings that consumers encounter when faced with a purchase decision. Therefore, the major unifying theme between all the observable consumer behaviors and marketing tactics is micro-marketing.

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Page Count

414

Publisher

World Scientific

Published Date

ISBN 10

9812838287

ISBN 13

9789812838285

Managing Customer Value

One Step at a Time

By: Dilip Soman,Sara N-Marandi

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Managing Customer Value

One Step at a Time

By: Dilip Soman,Sara N-Marandi

How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start, what tools do you use, and what heuristics are useful in making these decisions? This book attempts to answer questions such as these. The one-sentence summary of the answer, though, is simple -- hold the individual's hands and walk them up a value ladder, one step at a time.This book is written for an advanced student of business and the practicing manager. It presents an integrated view of the marketing function. In particular, it focuses on all the activities that a firm engages in to create and manage value - not just the customer-facing activities. It links the traditional views of customer value with the finance, accounting, human resources, organizational behaviour, information technology and operations functions of the organization. It draws on the science of behaviour change and the data sciences to present a contemporary view of the customer value function. The content is meant to be prescriptive -- it describes a process for value creation and management, yet analytical; theoretical, yet empirically driven. It urges the reader to think about the customer value function to be organized along activities that the firm would like the customers to engage in, not activities that the firm engages in. It presents a framework that is not only conceptually driven but also has a sound mathematical basis.

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Solve jigsaw puzzle

Age

Page Count

260

Publisher

World Scientific Publishing Company

Published Date

ISBN 10

9811240795

ISBN 13

9789811240799

Book's by Dilip Soman

The Last Mile

The Last Mile

Flux

Flux

Managing Customer Value: One Step At A Time (Second Edition)

Managing Customer Value: One Step At A Time (Second Edition)

Innovating for the Global South

Innovating for the Global South

The Last Mile

The Last Mile

Managing Customer Value: One Stage At A Time

Managing Customer Value: One Stage At A Time

On Top of the Old Tak

On Top of the Old Tak

Flux

Flux

Innovating for the Global South

Innovating for the Global South

Managing Customer Value: One Step At A Time (Second Edition)

Managing Customer Value: One Step At A Time (Second Edition)

Managing Customer Value

Managing Customer Value

Managing Customer Value

Managing Customer Value

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