In contemporary psychoanalytic thought, Freud's concept of the Oedipus complex is inclined to overshadow the interpretation of the myths surrounding Oedipus. The authors counter this situation by reversing it, utilizing the Oedipus myths to interpret the Oedipus complex. In so doing they expose it as a sheer cover story. They unmask the Oedipus complex, revealing it to be a drama staged not by Oedipus but by Jocasta, the mother, and Laius, the father. For neither Sophocles' drama nor the Oedipus myths give any indication that Oedipus is enamoured of Jocasta and born with the intention of killing his father Laius. What the myths do mention are Jocaste's passion for Oedipus whom she loves more than his father and Laius' desire to eliminate Oedipus as his rival from birth. Freud neglected these aspects of the Oedipal myths. In uncovering them the authors come to the conclusion that Oedipus did not have an Oedipus complex.
Investigates the effects of mass bombing on both Britain and Nazi Germany, showing how these two very different societies sought to withstand the onslaught and keep up morale.
This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies.
With one new volume each year, this series keeps scientists and advanced students informed of the latest developments and results in all areas of botany. The present volume includes reviews on structural botany, plant physiology, genetics, taxonomy, and geobotany.
Planning and reporting solutions in many companies still suffer from poor data quality, are insufficiently integrated and are often time and cost intensive. This practice-oriented book shows step by step how things can be done differently. It systematically shows how modern planning and reporting systems in BI-supported controlling can be set up with the use of data warehouse and big data technology and usefully supplemented with AI-supported features. For the 4th edition, the book has been comprehensively updated. The extensive controlling cockpit example has been expanded. It now contains suggestions for the areas of corporate management (operational and strategic controlling), sales, production, purchasing and project management. In addition, the latest developments in BI-supported controlling with the support of traditional and explorative BI are highlighted, including data mining, predictive analytics, artificial intelligence, RPA, chatbots, data discovery, data visualization, app technology, self-service BI and cloud computing. Further innovations concern the topics of data quality and data modeling. The final chapter is "Mobile BI", which deals with the expansion of powerful mobile analysis and planning solutions with the help of tablets, mobile phones and other mobile devices.
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