Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological ‘label brands’ associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
The present Supplement Volume Beryllium A 3 continues and completes the description of the physical properties of the element, begun in Supplement Volume A 2, 1991, and also treats the electrochemical behavior of the metal. The unique combination of the Be properties, which was pointed out in Supplement Volume A 2, is also demonstrated in the following chapters of this Volume A 3: 13. Electrical Properties 14. Electronic Properties 15. Optical Properties. Emission and Impact Phenomena 16. Electrochemical Behavior Starting with the electrical properties, Be isarather good electrical conductor in centrast to what might be expected. Superconductivity was studied, especially on films. Quantum effects, which are more pronounced in Be than in most other metals, are the reason for numerous in vestigations of the magnetoresistance and the magnetic-breakdown effect. The basis for many of the characteristic properties is the unique nature of bonding in Be as a consequence of its peculiar electronic structure and the special shape of its Fermi surface which also gave rise to further numerous studies. Detailed cluster calculations were per formed to better understand the bonding in the metal. Regarding the optical properties, the high reflectivity of Be, particularly in the infrared region, makes it attractive for the fabrication of precision optical surfaces (mirrors); it is also useful for solar-collector surfaces in spacecraft applications. Emission and electron-and ion impact phenomena as well as neutron optics are also discussed.
Beryllium Supplement Volume A2 describes the properties of the bulk metal, the main emphasis being on the crystallographic structure and the structure-related (mechanical) properties. The great importance of this metal, for instance in nuclear and space technologies, results from its unique combination of properties, i.e., low density, extremely high elasticity modulus, and relatively high melting point. In addition, Be played a particular role in studying the fundamental mechanisms of deformation in the lattices of metals. On this basis, numerous factors contributing to the ductility or brittleness of Be are discussed. Thermal and magnetic properties complete the description of Be in this volume.
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