Digital branding is a demanding management task, requiring comprehensive attention to detail and the highest levels of expertise. Digital branding means brand management in digital media and technologies. Employing its particular capabilities, digital branding seeks to raise the profile of the brand and to systematically shape it over the long term. Successful digital branding is not an isolated instance, but rather a piece of holistic brand management: visitors should experience digital offerings in the same way they experience the brand in television, radio and print. Following a primer on brand management and the particulars of digital media and technologies, the reader experiences how to present a brand using digital brand storytelling. In the latter portion of the eBook, the reader will learn advanced methods and techniques used to generate strong, ownable emotions around a brand.
Digital branding is a demanding management task, requiring comprehensive attention to detail and the highest levels of expertise. Digital branding means brand management in digital media and technologies. Employing its particular capabilities, digital branding seeks to raise the profile of the brand and to systematically shape it over the long term. Successful digital branding is not an isolated instance, but rather a piece of holistic brand management: visitors should experience digital offerings in the same way they experience the brand in television, radio and print. Following a primer on brand management and the particulars of digital media and technologies, the reader experiences how to present a brand using digital brand storytelling. In the latter portion of the eBook, the reader will learn advanced methods and techniques used to generate strong, ownable emotions around a brand.
Provides a guide to the extensive literature on the war in the East, including largely unknown Soviet writing on the subject. Sections on policy and strategy, the military campaign, the ideologically motivated war of annihilation in the East, the occupation, and coming to terms with the results of the war offer a wealth of bibliographic citations, and include introductions detailing history of the period and related issues. For military historians, and for scholars who approach this period in history from a socio-economic or cultural perspective. No index. Annotation copyrighted by Book News, Inc., Portland, OR
What is the reason for the American university’s global preeminence? How did the American university succeed where the development of the German university, from which it took so much, stalled? In this closely-argued book, Meyer suggests that the key to the American university’s success is its institutional design of self-government. Where other university systems are dependent on the patronage of state, church, or market, the American university is the first to achieve true autonomy, which it attained through an intricate system of engagements with societal actors and institutions that simultaneously act as amplifiers of its impact and as checks on the university’s ever-present corrosive tendencies. Built on a searching analysis of the design thinking of Wilhelm von Humboldt and Adam Smith and closely tracing the learning process by which Americans adapted the German model, The Design of the University dismisses efforts to copy superficial features of the American university in order to achieve world-class rank. Calling attention to the design details of the university and the particulars of its institutional environment, this volume identifies the practices and choices that produced the gold standard for today’s world class higher education.
This dictionary provides a valency description of English verbs, nouns and adjectives. Each entry contains a comprehensive list of the complementation patterns identified on the basis of the largest corpus of English available at the present time. All examples are taken directly from the COBUILD/Birmingham corpus. The valency description comprises statements about the quantitative valency of the lexical units established, an inventory of their obligatory, contextually optional and purely optional complements as well as systematic information on the semantic and collocational properties of the complements. An outline of the model of valency theory used in this dictionary is provided in the introduction.
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