Martin, a kitten, is branded a `wimp' by his siblings for his friendly interest in mice. He loves caring for them and can't understand their desire for freedom. Only when he becomes the pet of a big city apartment dweller does he realize why his pets deserted him. An engaging animal fantasy with plenty of humorous insight into the human condition, King-Smith's story has humor and a fast pace which will appeal to younger readers."--School Library Journal (starred review)
For better and for worse, few companies have been so prominently and constantly in the public eye as AT&T. Through decades of growth and dominance, followed by its 1984 breakup and a litany of well-documented troubles, the company has soldiered on, by turns thriving and hanging on for dear life.Perhaps no individual experienced as much of the roller-coaster ride as Dick Martin, an executive vice president and 30-year AT&T veteran with both a bird’s-eye view of and a crucial role in the company’s bumpy history.Tough Calls is the ultimate inside look at how AT&T tried to cope with a “perfect storm” of fierce competition, economic turmoil, and punishing media scrutiny. Mixing unflinching candor with love for the company he helped steer -- and clear respect for many of his long-time colleagues -- Martin takes you through boardroom and back room to shed unprecedented light on:* How the 1996 bungled announcement of 40,000 layoffs nearly destroyed the company* How flawed succession planning precipitated sharp declines in AT&T’s stock price* The never-ending, ugly turf battles with the “Baby Bells” brought on by the AT&T breakup* How even small interest groups can have a tremendous influence on business decisions, and how the media are largely responsible for determining what is business news on any given dayTough Calls is also a cautionary tale to be heeded by all businesses, using AT&T’s experience in the brutal telecom wars as a backdrop for new strategies in weathering unforgiving business conditions. Just a few of the lessons to be learned include:* How to avoid the most common mistakes that executives make, such as being held hostage by unrealistic expectations, waiting too long to make critical changes, and building their celebrity rather than their credibility* How to balance internal and external communications, and how and when to deal with the business media* How to improve relationships between PR executives and the “C” suite -- CEO, CFO, Chief Counsel, etc.--and how to make public relations more strategic* How to build and sustain favorable brand recognition and investor allure even in the face of bitter competition and unpredictable market conditionsAs candid and fascinating as it is constructive, Tough Calls is itself a call to attention and to arms, in preparation for the many battles that every business must eventually face, against fierce adversaries, and even within its own camp.
Straminipilous Fungi presents a critical comparative review of the morphology and ultrastructure, morphogenesis, cytology, molecular biology and evolution of the biflagellate fungi. These organisms encompass the fungi formerly called oomycetes; taxonomically related heterotrophs studied by mycologists; plasmodiophorids and other heterotrophs. Appropriate comparisons are made with chromophyte algae, marine heterotrophs and chytridiaceous fungi. Little-known taxa which have been referred to the various orders of flagellate fungi are also listed together with citations. A new hierarchical classification is presented which is supported by systematic accounts and synoptic keys. Dichotomous keys based on habitat and habit are given to all known species of lagenidiaceous fungi, labyrinthulids and plasmodiophorids. A unique `one stop' reference resource for plant pathologists is provided by the binominal lists, including host-related lists for the downy mildews. The book, including ca 4000 references, is a major text for post-graduate and research workers, particularly freshwater and marine biologists, soil ecologists and plant pathologists.
Though Hellman is best known for her work in theater and for her memoirs, much of her work has been adapted for movies. She was deeply involved in writing film scripts and adapting the work of others to the screen. Dick tells the history of Hellman's contributions to American film as a playwright, screenwriter and adapter and analyses each play and its corresponding film to determine whether the adaptation achieves as a film what the original achieved as literature. ISBN 0-8386-3140-1.
This translation, titled The Substance and the Shadow, also brings to the foreground the effects of a burgeoning capitalist economy on the artistic practices of the period. With changes in the Salon and the dealer system, art in France was no longer reserved for the privileged few, and artists increasingly found themselves attempting to appeal to the merchant classes. Art had become a commercial endeavor in ways never before imagined, and the story details Rambert's - and, by extension, Cezanne's - attempts to cope with the shift." "In an introductory essay, Paul Smith discusses the nature of the roman a clef and its use as a historical document, and provides an examination of the relationship between Roux's characters and their real-life counterparts."--BOOK JACKET.
A fascinating look at more than 100 of the Martin Guitar Company's custom guitars, created for the world's most famous musicians, including Sting, Eric Clapton, and Elvis-along with the inside stories behind each design. From the infamous 'Elvi' guitar owned by Elvis Presley (his original D-18 missing the 's' from his name) to customized instruments belonging to Bob Dylan, Willie Nelson, Joan Baez, Sting, and Eric Clapton, the Martin Guitar company has made a guitar for nearly every notable musician who's ever held a six-string. Now, MARTIN GUITAR MASTERPIECES revisits more than 100 of the company's most desirable guitars, ranging from those belonging to Stephen Stills, David Crosby, Paul Simon, and Johnny Cash to guitars owned by newer artists like Beck, Babyface, and Jonny Lang. Dick Boak, head of Artist Relations and Publicity at C. F. Martin, acts as the artist liaison in these collaborations and now, for the first time, enthusiastically outlines his experiences. Readers also get a sneak preview of Martin's millionth instrument, due in 2004.
MAE is a most beautifully and compellingly written, heart-breaking, life-and-love-affirming tale all at once. I read it in one sitting I was so unable to put it down. This is creative nonfiction at its finest." -Acclaimed novelist Sophie Powell A tale of love, challenges, determination and faith, MAE chronicles the life of L.Mae Martin, whose journey starts on her family's farm in Scituate, Rhode Island, a small New England town, during the depression. A strong willed girl whose favorite motto is "It's a great life if you don't weaken," Mae faces a myriad of obstacles in her life from both strange and overbearing relatives to friends who encourage and help her on her way to her dream of becoming a teacher and mother. Though she always keeps a positive attitude, she must make her way through a maze of tragic and challenging events and experiences which she encounters along the way. Regardless, she refuses to give in or give up on her dreams. MAE is a story about a strong woman with a zest for life who fights for what she believes in to the very end. She is a shining example of family values and virtues for modern day women. Dick Martin is an award winning writer whose feature stories and columns have appeared in a number of magazines and newspapers including Your Smithfield Magazine, The Woonsocket Call, The Providence Journal, Providence Magazine, and The Observer, among other venues. Martin, who grew up on a small farm in Glocester, Rhode Island, based the story of Mae on his own mother, who kept diaries growing up on the family farm in Scituate, Rhode Island. Tales were a common pastime for the family, whose strong Irish heritage is evident in the stories which fill the pages of MAE. It is a book which is both humorous and sad as it winds through the path of Mae's long life, a life of fulfillment, promise, and hope, but most of all, love.
In this deep and engaging exploration of diversity in America, author Dick Martin explains how we can bridge personal differences to experience great professional success. OtherWise goes far beyond census data into the realm of cognitive and social science, helping readers break through stereotypes and fears to gain a profound understanding of people unlike themselves. This is not touchy-feely stuff, but rather crucial information for businesspeople everywhere whose success depends on embracing the diverse and sometimes divisive realities of their workforce, suppliers, and customers. Readers will discover what America's changing demography means for business, how unconscious biases shape behaviors and beliefs, how to connect across cultures, borders, and perspectives, and how to move beyond tolerating differences to capitalizing on them. Even as the US grows increasingly diverse, most professionals have little real knowledge of those with different backgrounds, opinions, and beliefs. Multiethnic marketing materials are mostly a token gesture, and within companies that have diverse teams, that breadth can sometimes feel more like a challenge than an asset. OtherWise strips away the barriers of “us” and “them” and lays bare profound truths for relating to and working with one another.
For the first time, the editorial team of Pro Football Weekly brings its wealth of knowledge and expert opinion together in one annual publication. The Almanac offers a combination of the guides, statistics, facts, stories, and informed commentary that will make it the most read annual for pro football fans.
This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. This book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations. This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at Updates.PRethics.com.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.