Diana Derval's Books

Designing Luxury Brands

The Science of Pleasing Customers’ Senses

By: Diana Derval

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Designing Luxury Brands

The Science of Pleasing Customers’ Senses

By: Diana Derval

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

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Page Count

184

Publisher

Springer

Published Date

ISBN 10

3319715577

ISBN 13

9783319715575

The Right Sensory Mix

Targeting Consumer Product Development Scientifically

By: Diana Derval

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The Right Sensory Mix

Targeting Consumer Product Development Scientifically

By: Diana Derval

Berry-AMA Book Prize FINALIST 2011! “The Right Sensory Mix” is one of the four best marketing books in 2011 according to the American Marketing Association Foundation. The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had significant impact on marketing and related fields. For additional information about the Berry-AMA Book Prize, visit Berry-AMA Book Prize. Why do some people drink black coffee and others stick to tea? Why do some people prefer competitors’ products? Why do we sell less in this country? Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that consumers are rational: They just have a different biological perception of the same stimulus! Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are for example sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. After reading the book, managers will be able to: • Understand and predict consumers’ behavior and preferences • Design the right sensory mix (color, shape, taste, smell, texture, and sound) for each product • Fine-tune their positioning and product range for every local market • Systematically increase their innovation hit rate

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Page Count

157

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3642120938

ISBN 13

9783642120930

The Right Sensory Mix

Decoding Customers’ Behavior and Preferences

By: Diana Derval

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The Right Sensory Mix

Decoding Customers’ Behavior and Preferences

By: Diana Derval

Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. This book helps product managers, marketers, and corporate decision-makers understand and predict customers’ behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market.

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Page Count

341

Publisher

Springer Nature

Published Date

ISBN 10

3662637952

ISBN 13

9783662637951

Frontiers in Product Innovation Strategy

Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future

By: Diana Derval

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Frontiers in Product Innovation Strategy

Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future

By: Diana Derval

The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet. Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.

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Page Count

137

Publisher

Springer Nature

Published Date

ISBN 10

3031258231

ISBN 13

9783031258237

The Right Sensory Mix

Decoding Customers’ Behavior and Preferences

By: Diana Derval

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The Right Sensory Mix

Decoding Customers’ Behavior and Preferences

By: Diana Derval

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Page Count

341

Publisher

Springer Nature

Published Date

ISBN 10

3662637952

ISBN 13

9783662637951

Designing Luxury Brands

The Art and Science of Creating Game-Changers

By: Diana Derval

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Designing Luxury Brands

The Art and Science of Creating Game-Changers

By: Diana Derval

Zusammenfassung: This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers' preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle

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Page Count

255

Publisher

Springer Nature

Published Date

ISBN 10

303154093X

ISBN 13

9783031540936

Hormones, Talent, and Career

Unlock Your Hormonal Quotient®

By: Diana Derval,Johan Bremer

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Hormones, Talent, and Career

Unlock Your Hormonal Quotient®

By: Diana Derval,Johan Bremer

The media now regularly feature breakthroughs on the influence of prenatal hormones on the brain and behavior, for instance the link to financial performance or risk management. Based on these findings and their own experiments, the authors present the Hormonal Quotient (HQ) as a scientific, holistic and reliable career management and personal development tool for professionals. Eight HQ profiles and their corresponding typical business skills and preferences are presented and enable the reader to benchmark their HQ with peers, design an ideal career plan, build a winning team in business and find the perfect work-life balance. A complimentary website allows readers to easily measure their HQ online. By the author of "The Right Sensory Mix", Berry-AMA Book Prize Finalist 2011.

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Springer Science & Business Media

Published Date

ISBN 10

3642257135

ISBN 13

9783642257131

Designing Luxury Brands

The Science of Pleasing Customers’ Senses

By: Diana Derval

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Designing Luxury Brands

The Science of Pleasing Customers’ Senses

By: Diana Derval

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Page Count

170

Publisher

Springer

Published Date

ISBN 10

3319715550

ISBN 13

9783319715551

Designing Luxury Brands

The Art and Science of Creating Game-Changers

By: Diana Derval

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Designing Luxury Brands

The Art and Science of Creating Game-Changers

By: Diana Derval

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Page Count

255

Publisher

Springer Nature

Published Date

ISBN 10

303154093X

ISBN 13

9783031540936

Frontiers in Product Innovation Strategy

Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future

By: Diana Derval

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Frontiers in Product Innovation Strategy

Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future

By: Diana Derval

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Page Count

137

Publisher

Springer Nature

Published Date

ISBN 10

3031258231

ISBN 13

9783031258237

Hormones, Talent, and Career

Unlock Your Hormonal Quotient®

By: Diana Derval,Johan Bremer

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Hormones, Talent, and Career

Unlock Your Hormonal Quotient®

By: Diana Derval,Johan Bremer

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Springer Science & Business Media

Published Date

ISBN 10

3642257135

ISBN 13

9783642257131

Diana Palmer Collected 1-6: Soldier of Fortune / Tender Stranger / Enamored / Mystery Man / Rawhide and Lace / Unlikely Lover

By: Diana Palmer

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Diana Palmer Collected 1-6: Soldier of Fortune / Tender Stranger / Enamored / Mystery Man / Rawhide and Lace / Unlikely Lover

By: Diana Palmer

DIANA PALMER COLLECTED BOOKS 1-6 New York Times bestselling author Diana Palmer brings you six dangerous, ruthless men - and the women who can tame them...

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Page Count

918

Publisher

HarperCollins UK

Published Date

ISBN 10

1474008666

ISBN 13

9781474008662

In the Wings

A Memoir

By: Diana Douglas

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In the Wings

A Memoir

By: Diana Douglas

An autobiography by the stage actress, ex-wife of Kirk Douglas and mother of Michael Douglas.

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Page Count

398

Published Date

ISBN 10

1569801517

ISBN 13

9781569801512

Book's by Diana Derval

Designing Luxury Brands

Designing Luxury Brands

The Right Sensory Mix

The Right Sensory Mix

The Right Sensory Mix

The Right Sensory Mix

Frontiers in Product Innovation Strategy

Frontiers in Product Innovation Strategy

The Right Sensory Mix

The Right Sensory Mix

Designing Luxury Brands

Designing Luxury Brands

Hormones, Talent, and Career

Hormones, Talent, and Career

Designing Luxury Brands

Designing Luxury Brands

Designing Luxury Brands

Designing Luxury Brands

Frontiers in Product Innovation Strategy

Frontiers in Product Innovation Strategy

Hormones, Talent, and Career

Hormones, Talent, and Career

Diana Palmer Collected 1-6: Soldier of Fortune / Tender Stranger / Enamored / Mystery Man / Rawhide and Lace / Unlikely Lover

Diana Palmer Collected 1-6: Soldier of Fortune / Tender Stranger / Enamored / Mystery Man / Rawhide and Lace / Unlikely Lover

In the Wings

In the Wings

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