The ability to look after your customers is crucial to anyone who wants to advance their career. Written by Di McLanachan, a leading expert on customer care as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to keep your customers happy and coming back. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
Sunday Explore factors that influence, both positively and negatively and discover how influencing is selling Monday Understand the power of personality and charisma and ensure you are putting the right message across Tuesday Use the Assertiveness Sentence technique to sound more confident in any situation Wednesday Discover the three elements of communication and how to use them to build rapid, effective rapport with others Thursday Learn to recognize the internal filters that we all have and utilize them in patterns of persuasion Friday Use NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement Saturday Learn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula
Selling In 4 Weeks is a comprehensive guide to sales, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in selling. From strategy and account management to negotiation and customer service you'll discover all the tools, techniques and strategies you need to get your selling right. This book introduces you to the main themes and ideas of sales, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Selling In 4 Weeks is your fastest route to success: Week 1: Successful Selling In A Week Week 2: Successful Key Account Management In A Week Week 3: Successful Negotiating In A Week Week 4: Successful Customer Care In A Week ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Selling In 4 Weeks is a comprehensive guide to sales, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in selling. From strategy and account management to negotiation and customer service you'll discover all the tools, techniques and strategies you need to get your selling right. This book introduces you to the main themes and ideas of sales, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Selling In 4 Weeks is your fastest route to success: Week 1: Successful Selling In A Week Week 2: Successful Key Account Management In A Week Week 3: Successful Negotiating In A Week Week 4: Successful Customer Care In A Week ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
The ability to look after your customers is crucial to anyone who wants to advance their career. Written by Di McLanachan, a leading expert on customer care as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to keep your customers happy and coming back. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!
Sunday Explore factors that influence, both positively and negatively and discover how influencing is selling Monday Understand the power of personality and charisma and ensure you are putting the right message across Tuesday Use the Assertiveness Sentence technique to sound more confident in any situation Wednesday Discover the three elements of communication and how to use them to build rapid, effective rapport with others Thursday Learn to recognize the internal filters that we all have and utilize them in patterns of persuasion Friday Use NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement Saturday Learn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula
Management In 4 Weeks is a comprehensive guide to managing people, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern management. From managing and motivating people and teams, to performance management and appraisals you'll discover all the tools, techniques and strategies you need to get your management right. This book introduces you to the main themes and ideas of people management, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Management In 4 Weeks is your fastest route to success: Week 1: Introducing Management In A Week Week 2: Successful People Management In A Week Week 3: Managing Teams In A Week Week 4: Successful Appraisals In A Week ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
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