Dhruv Grewal, Professor's Books

Marketing

By: Dhruv Grewal,Michael Levy,Shane Mathews,Paul Harrigan,Tania Bucic

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Marketing

By: Dhruv Grewal,Michael Levy,Shane Mathews,Paul Harrigan,Tania Bucic

Marketing 1e is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination. Marketing 1e thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing. Supported by results-driven technology in McGraw-Hill's Connect and a focused table of contents covering all of thefoundational topics in thirteen chapters, Marketing 1e is the ideal choice for any Principles of Marketing course.With Connect package, students examine how firms analyse, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

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Page Count

513

Published Date

ISBN 10

1743077025

ISBN 13

9781743077023

Retail Marketing Management

The 5 Es of Retailing

By: Dhruv Grewal

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Retail Marketing Management

The 5 Es of Retailing

By: Dhruv Grewal

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

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Page Count

214

Publisher

SAGE

Published Date

ISBN 10

1526457334

ISBN 13

9781526457332

Marketing Research

By: A. Parasuraman,Dhruv Grewal,R. Krishnan

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Marketing Research

By: A. Parasuraman,Dhruv Grewal,R. Krishnan

InMarketing Research,the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To reinforce the text's emphasis on technology, each new copy of the text can be packaged with SPSS software containing data sets—created by the authors—specifically related to examples and tutorials from the chapters on data analysis. Case in Pointsections appear after the introduction of each major topic to reinforce key information with detailed examples. Research in Useboxes provide a variety of interesting real-world examples—often featuring offbeat or unique scenarios—that in some instances have been researched firsthand by the authors. Chapter 5,Using Geographic Information Systems for Marketing Research,devotes special attention to an important tool used in contemporary marketing research.

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Page Count

638

Publisher

Houghton Mifflin College Division

Published Date

ISBN 10

0618660631

ISBN 13

9780618660636

Book's by Dhruv Grewal, Professor

Marketing

Marketing

Retail Marketing Management

Retail Marketing Management

Marketing Research

Marketing Research

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