Is Narendra Modi one of the most successful brands of our times? Was the historic AAP victory in Delhi actually a fluke? How do Indians vote and what influences them? Swinging the Mandate is a first-of-its-kind book on political campaign management in India. Prof Dheeraj Sharma, chair of marketing at IIM Ahmedabad, and Narayan Singh Rao discuss how sophisticated campaign management strategies have been utilized in recent elections in India. The book offers excellent case studies from the historic general elections of 2014 and the landslide victory of AAP in the 2015 Delhi elections. It also gives examples of some hard-fought elections in Europe and North America to demonstrate increasing use of principles of marketing and management in campaign management. Armed with comprehensive research and interesting case studies, this accessible book reveals how star campaigners are built, what the marketing mix for a political party looks like, and how elections are won in India.
Forensic dentistry primarily deals with identification, based on recognition of unique features present in individual’s dental structures. It plays a major role in identification in man-made or natural disasters –events that result in multiple fatalities that may not be identifiable through conventional methods such as fingerprints. The importance of teeth for identification is because of their highly mineralized composition, which makes them resistant to the influences of the external environment. With increasing awareness among general public of legal issues surrounding health care, in forensic purposes, and with the worrying rise in malpractice of insurance claim cases, a thorough knowledge of dental records is essential for any practitioner. The scope of forensic dentistry is broad & ever-challenging. Each case is different & even the seemingly routine case may test the dentist’s ingenuity in applying his dental knowledge. there is increased need for dental surgeons to have a good knowledge about forensic odontology as it is useful in identification of an individual and also discover abuse among all ages. Every dentist has to understand the forensic implications associated with their practice.
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