Note from the Author Hi, my name is Dharmesh, and I’m a startup addict. And, chances are, if you’re reading this, you have at least a mild obsession as well. This book is based on content from the OnStartups.com blog. The story behind how the blog got started is sort of interesting—but before I tell you that story, it’ll help to understand my earlier story. As a professional programmer, I used to work in a reasonably fun job doing what I liked to do (write code). Eventually, I got a little frustrated with it all, so at the ripe old age of 24, I started my first software company. It did pretty well. It was on the Inc. 500 list of fastest growing companies three times. It reached millions of dollars of sales and was ultimately acquired. I ran that first company for over 10 years working the typical startup hours. When I sold that company, I went back to school to get a master’s degree at MIT. I’ve always enjoyed academics, and I figured this would be a nice “soft landing” and give me some time to figure out what I wanted to do with my life. As part of my degree requirements, I had to write a graduate thesis. I titled my thesis “On Startups: Patterns and Practices of Contemporary Software Entrepreneurs.” And, as part of that thesis work, I wanted to get some feedback from some entrepreneurs. So, I figured I’d start a blog. I took the first two words of the thesis title, “On Startups,” discovered that the domain name OnStartups.com was available, and was then off to the races. The blog was launched on November 5, 2005. Since then, the blog and associated community have grown quite large. Across Facebook, LinkedIn, and email subscribers, there are over 300,000 people in the OnStartups.com audience. This book is a collection of some of the best articles from over 7 years of OnStartups.com. The articles have been topically organized and edited. I hope you enjoy them.
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
The development of graphene-related nanomaterials and nanocomposite has shown immense utility in the areas of science, engineering, and technology. These materials include graphene derivatives, graphene-supported inorganic nanomaterials and films, graphene-metal decorated nanostructures, core–shell structures of nanocarbon-graphene, and graphene-doped polymer hybrid nanocomposites. They have been prepared by various methods like chemical vapor deposition, exfoliation of graphite, chemical reduction of GO, silver mirror reaction, catalysis, in situ hydroxylation, and sono sol–gel route.
The presented book is very much helpful for all the TET and CTET competitive examinations of the aspirant who are preparing for CTET based examination for English Language & Pedagogy. The provided study matters are 11 solved papers I & II: July/Dec. 2020-2016 (600+ MCQs), 10 practice tests: Paper I & II (600+ MCQs) and chapter-wise coverage of practice questions (1100+ MCQs). There are total 2300+ MCQs contextual to the subject are provided to understand the concept of paper pattern easily. The book will be highly useful for aspirants of CTET, UPTET, BTET, JTET, CGTET and all other states TETs. The current edition of “English & Pedagogy” is the complete study guide that has been structured on the basis of the syllabus prescribed in the CTET & other State TETs related examination.
This book provides a comprehensive overview of protection schemes used for power transformers and describes the internal fault conditions and external abnormalities that may disrupt the operation of a power transformer. It also highlights the issues of current protective schemes, which pose several challenges in terms of the detection of internal faults and abnormalities, including computational burden, reduced accuracy, difficulty to implement, increased cost, computational complexity, impermeability to high resistance faults (HRF), and malfunction in conditions like cross-country fault. To address these problems, the book develops an effective novel transformer protection scheme that can eliminate all the said difficulties using an innovative algorithm. Given its scope, it is a useful resource for researchers and practitioners working in the field of power system protection, allowing them to design novel protection schemes, and providing insights into the hardware validation of developed technique.
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
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