This study aims to determine the strengthening of the role of entrepreneurial identity to improve the entrepreneurial identity has a positive influence on entrepreneurial leadership in NA Sidoarjo. The study's design used sample data colletion through a questionnaire, and the sample in members of NA. The collected data were then analyzed using the Structural Equation Modelling (SEM) method assisted by PLS. The techniques of determining the sample unit in this study is simple random sampling. From the results of hypothesis testing, that entrepreneur identity has a postive effect on entrepreneurial leadership in NA Sidoarjo. The motivation and entrepreneurial leadership ofmembers to be more innovative in creating their businesses and developing creativity in their business processes.
This study aims to determine the role of word of mouth in mediating the influence of the marketing mix on college decisions at the PTMA campus in East Java. This research consists of one independent variavle is marketing mix, one intervening variable word of mouth and one dependent variable is college decision. This study uses sample data collection through questionnaires. Withe the number of respondents 125 students and alumni of the PTMA East Java campus. Data analysis in this study used the statistical technique Partial Least Square (PLS). The results of this study indicate that there are two significant direct effects, marketing mix on word of mouth and college decisions, and word of mouth on college decisions does not have a significant effect. Then this study show 1 indirect effect which is not significant, marketing mix to collage decision through word of mouth. Base on the results of the study, college should maintain a marketing mix strategy so that they can improve word of mouth and college decisions for prospective students.
This study aims to determine the strengthening of the role of entrepreneurial identity to improve the entrepreneurial identity has a positive influence on entrepreneurial leadership in NA Sidoarjo. The study's design used sample data colletion through a questionnaire, and the sample in members of NA. The collected data were then analyzed using the Structural Equation Modelling (SEM) method assisted by PLS. The techniques of determining the sample unit in this study is simple random sampling. From the results of hypothesis testing, that entrepreneur identity has a postive effect on entrepreneurial leadership in NA Sidoarjo. The motivation and entrepreneurial leadership ofmembers to be more innovative in creating their businesses and developing creativity in their business processes.
This study aims to determine the role of word of mouth in mediating the influence of the marketing mix on college decisions at the PTMA campus in East Java. This research consists of one independent variavle is marketing mix, one intervening variable word of mouth and one dependent variable is college decision. This study uses sample data collection through questionnaires. Withe the number of respondents 125 students and alumni of the PTMA East Java campus. Data analysis in this study used the statistical technique Partial Least Square (PLS). The results of this study indicate that there are two significant direct effects, marketing mix on word of mouth and college decisions, and word of mouth on college decisions does not have a significant effect. Then this study show 1 indirect effect which is not significant, marketing mix to collage decision through word of mouth. Base on the results of the study, college should maintain a marketing mix strategy so that they can improve word of mouth and college decisions for prospective students.
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