Derrick Feldmann's Books

Social Movements for Good: How Companies and Causes Create Viral Change

By: Derrick Feldmann

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Social Movements for Good: How Companies and Causes Create Viral Change

By: Derrick Feldmann

Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed. Just going viral isn't enough to make a movement successful—there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day. Read the stories of today's most successful social good movements Understand how modern social movements are created Learn how to truly activate a new generation of activists and supporters Formulate an approach that makes the public respond to your issue Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.

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Page Count

167

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119133424

ISBN 13

9781119133421

Social Movements for Good: How Companies and Causes Create Viral Change

By: Derrick Feldmann

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Social Movements for Good: How Companies and Causes Create Viral Change

By: Derrick Feldmann

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N/A

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Solve jigsaw puzzle

Age

Page Count

167

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119133424

ISBN 13

9781119133421

Cause for Change

The Why and How of Nonprofit Millennial Engagement

By: Kari Dunn Saratovsky,Derrick Feldmann

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Cause for Change

The Why and How of Nonprofit Millennial Engagement

By: Kari Dunn Saratovsky,Derrick Feldmann

A nonprofit leader's guide for engaging millennials in all aspects of a nonprofit organization Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy. Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money Explains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities.

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Page Count

297

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118416805

ISBN 13

9781118416808

The Corporate Social Mind

How Companies Lead Social Change from the Inside Out

By: Derrick Feldmann,Michael Alberg-Seberich

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The Corporate Social Mind

How Companies Lead Social Change from the Inside Out

By: Derrick Feldmann,Michael Alberg-Seberich

One Voice, United Efforts, and a Social Mindset The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. Today’s social issues require a different mindset—one that builds on the expertise of both corporate social responsibility and marketing teams to achieve impact and public/consumer action for social change. This book helps corporate leaders design approaches that bring these crucial teams together by showing them how to build stronger campaigns, moments, and initiatives that positively change the world. The Corporate Social Mind helps leaders of both corporate social impact and marketing teams move beyond their own ways of thinking and come together to address social issues through a mindset that embeds key traits into daily work. Business as a whole, from research and innovation to marketing, can drive positive social change in society when it is integrated into the way we work. In The Corporate Social Mind, Derrick Feldmann and Michael Alberg-Seberich each bring together 20+ years of work on social issue campaigns, in marketing, in movements, and in social impact spaces to help companies leverage assets for positive social issue progress. You’ll see how key companies have done this and how every leader, no matter the industry, can establish a culture in which this is the mindset.

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Page Count

229

Publisher

Greenleaf Book Group

Published Date

ISBN 10

1734324813

ISBN 13

9781734324815

The Corporate Social Mind

How Companies Lead Social Change from the Inside Out

By: Derrick Feldmann,Michael Alberg-Seberich

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The Corporate Social Mind

How Companies Lead Social Change from the Inside Out

By: Derrick Feldmann,Michael Alberg-Seberich

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Solve jigsaw puzzle

Age

Page Count

229

Publisher

Greenleaf Book Group

Published Date

ISBN 10

1734324813

ISBN 13

9781734324815

Cause for Change

The Why and How of Nonprofit Millennial Engagement

By: Kari Dunn Saratovsky,Derrick Feldmann

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Cause for Change

The Why and How of Nonprofit Millennial Engagement

By: Kari Dunn Saratovsky,Derrick Feldmann

Average ratings

N/A

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Solve jigsaw puzzle

Age

Page Count

297

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118416805

ISBN 13

9781118416808

Book's by Derrick Feldmann

Social Movements for Good: How Companies and Causes Create Viral Change

Social Movements for Good: How Companies and Causes Create Viral Change

Social Movements for Good: How Companies and Causes Create Viral Change

Social Movements for Good: How Companies and Causes Create Viral Change

Cause for Change

Cause for Change

The Corporate Social Mind

The Corporate Social Mind

The Corporate Social Mind

The Corporate Social Mind

Cause for Change

Cause for Change

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