Denise Lee Yohn's Books

Fusion

How Integrating Brand and Culture Powers the World's Greatest Companies

By: Denise LeeYohn

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Fusion

How Integrating Brand and Culture Powers the World's Greatest Companies

By: Denise LeeYohn

Learn how to unleash the power of brand-culture fusion to achieve sustainable competitive advantage and new growth. "This compelling book shows how to connect the image you present to the outside world with the values and norms that operate inside your world of work." --Adam Grant, New York Times bestselling author of Originals and Give and Take "Denise Lee Yohn hit a home run with her first book, What Great Brands Do. Now she's written FUSION and it is just as provocative. Denise proves beyond a shadow of a doubt that great companies are powered by brand-culture fusion. I highly recommend this book!" --Ken Blanchard, Coauthor, The New One Minute Manager®, Coeditor, Servant Leadership in Action Internal culture + External brand = FUSION For years, leaders at companies like Southwest, Starbucks, and Google have done something differently that's put their organizations at the top of "the most admired companies," "best brands," and "great workplaces" lists. They don't often talk about that "something" specifically in terms of brand-culture fusion, but, as author Denise Lee Yohn reveals, aligning and integrating their brands and cultures is precisely how they've achieved their successes. Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mutually reinforcing relationship between them, you create organizational power that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (including Amazon, Airbnb, Adobe, Nike, and Salesforce), exclusive interviews with company executives, and insights from Denise's 25+ years working with world-class brands, FUSION provides readers with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing their business. This is a must-read for readers interested in workplace culture, brand management, strategy, leadership, employee experience, employee engagement, integration, branding, and organization development.

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Page Count

306

Publisher

Nicholas Brealey

Published Date

ISBN 10

1473676991

ISBN 13

9781473676992

What Great Brands Do

The Seven Brand-Building Principles that Separate the Best from the Rest

By: Denise Lee Yohn

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What Great Brands Do

The Seven Brand-Building Principles that Separate the Best from the Rest

By: Denise Lee Yohn

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

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Page Count

278

Publisher

John Wiley & Sons

Published Date

ISBN 10

111861125X

ISBN 13

9781118611258

What Great Brands Do

The Seven Brand-Building Principles that Separate the Best from the Rest

By: Denise Lee Yohn

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What Great Brands Do

The Seven Brand-Building Principles that Separate the Best from the Rest

By: Denise Lee Yohn

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Solve jigsaw puzzle

Age

Page Count

278

Publisher

John Wiley & Sons

Published Date

ISBN 10

111861125X

ISBN 13

9781118611258

Fusion

How Integrating Brand and Culture Powers the World's Greatest Companies

By: Denise LeeYohn

Write a review Read reviews Take a Quiz Solve Book Puzzle

Fusion

How Integrating Brand and Culture Powers the World's Greatest Companies

By: Denise LeeYohn

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

306

Publisher

Nicholas Brealey

Published Date

ISBN 10

1473676991

ISBN 13

9781473676992

Book's by Denise Lee Yohn

Fusion

Fusion

What Great Brands Do

What Great Brands Do

What Great Brands Do

What Great Brands Do

Fusion

Fusion

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