Delphine Horvath's Books

Cosmetics Marketing

Strategy and Innovation in the Beauty Industry

By: Lindsay Karchin,Delphine Horvath

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Cosmetics Marketing

Strategy and Innovation in the Beauty Industry

By: Lindsay Karchin,Delphine Horvath

Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

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Page Count

265

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350299448

ISBN 13

9781350299443

Cosmetics Marketing

Strategy and Innovation in the Beauty Industry

By: Lindsay Karchin,Delphine Horvath

Write a review Read reviews Take a Quiz Solve Book Puzzle

Cosmetics Marketing

Strategy and Innovation in the Beauty Industry

By: Lindsay Karchin,Delphine Horvath

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Page Count

265

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350299421

ISBN 13

9781350299429

Circular Economy, Industrial Ecology and Short Supply Chain

By: Delphine Gallaud,Blandine Laperche

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Circular Economy, Industrial Ecology and Short Supply Chain

By: Delphine Gallaud,Blandine Laperche

In contrast to the linear "take-make-dispose" model of resource consumption, a new industrial model is proposed in the form of a circular economy. This model aims to optimize the use of resources and to reduce or eliminate waste, and is based on re-use, repair, ecodesign, industrial ecology, sustainable supply and responsible consumption. Industrial ecology and short supply chains can contribute – particularly on a territorial scale – to the emergence of a real sustainable development. This book develops these concepts and presents experiments that are taking place in France and other countries, in addition to an integrated model which details the mechanisms through which industrial ecology and short supply chains can generate economic, social and environmental profits. The possible issues and obstacles facing these new practices are also analyzed, in order to develop the outline of an adapted management and governance which will enable them to be fully realized.

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Age

Page Count

113

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119307473

ISBN 13

9781119307471

Book's by Delphine Horvath

Cosmetics Marketing

Cosmetics Marketing

Cosmetics Marketing

Cosmetics Marketing

Circular Economy, Industrial Ecology and Short Supply Chain

Circular Economy, Industrial Ecology and Short Supply Chain

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