Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
College is a time to learn, explore, and grow, but what does faith have to do with it? In this collection of essays, gifted writers in their twenties and early thirties reflect on their college years by telling stories—some hilarious, some heart-wrenching—on the intersection of faith and college. At a time when so much is written about young adults but not by young adults, this collection allows writers to reveal their college experience in their own voice, sharing, through reflection on their own joys and sorrows, unique insight into students’ experience of college. Themes include negotiating identity, sex and sexuality, discerning the future, studying abroad, and transitions in faith. This collection includes stories from large public universities and small, faith-related colleges. Perfect for faith leaders, college administrators, study groups, young adults, and anyone who loves a college student, Kissing in the Chapel, Praying in the Frat House reveals college struggles that help us reflect on faith and life in college, and forever.
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changesin internet, mobile and social media marketing, ethnic subcultures, internaland external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with a deepunderstanding of each principle's business applications, the fourteenth editioncontains current and classic examples of both text and visual advertisementsthroughout to engage students and bring the material to life. Topics such asethics and social issues in marketing as well as consumer insights areintegrated throughout the text and cases. The 14th edition ofMothersbaugh/Hawkins is tech-forward in both format and content, featuring theaddition of Connect with SmartBook 2.0.
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
Consumer Behaviour, the market leading text by Cathy Neal and Pascale Quester, is now even more current, more lively and more relevant. This new Enhanced edition now offers aNEW32 page section up front that hosts contemporary hot topics in areas such as: culture and consumption, children and consumption, subcultures and consumption, phishing and more. Specifically created to meet the needs of contemporary users interested in presenting their students with the latest developments in the field, this enhanced edition includes a new capstone case and several new cases from New Zealand. The enhanced material builds on the existing 4th edition that has come to be recognised for its fresh and contemporary design, features that engage students and enhance their comprehension of the key concepts. The strategic and decision-making focus of this text is retained.
This is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors established a highly credible author team. They have produced a well-organised book that starts with the decision-making process before clearly articulating the various influences upon it.This edition covers contemporary topics such as social and mobile consumer behaviour, environmentally friendly products, ethics and the impact of the Internet on consumer protection and privacy. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local. Currency and accuracy are once again a key strength of this text with all new case studies, adverts, data and research. The cases also reflect the increasingly global nature of consumer behaviour with contributions from academics across Australia, New Zealand, Asia and the Middle East. This rich print and digital package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design.
The aim of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis, in order to understand markets and develop strategies. It covers ethics, global topics, demographics, sub-cultures, technology and includes exercises and case studies.
This best-selling text focuses on forms of correctional punishments and treatment programs that are based in the community for convicted offenders. Although some offenders need to be incarcerated in prison for public safety reasons, this text argues that the vast majority of offenders can be effectively supervised in the community using a wide array of programs that meet the level of risk and needs that each individual poses. Programs that are discussed include probation, parole, electronic monitoring, house arrest, day-treatment centers, bootcamps, restitution, and fines. With a balanced approach, this text reflects a strong emphasis on practical and legal matters related to alternatives to prison and jail. This Sixth Edition features a new five-part organization, a line-by-line update, a new citation style (APA), and a wide array of ancillaries.
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