Deepa Patil's Books

HR ANALYTICS

THE FUTURE OF HR

By: GUPTA, DEEPA,GUPTA, MUKUL,GUPTA, PARTH MUKUL

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HR ANALYTICS

THE FUTURE OF HR

By: GUPTA, DEEPA,GUPTA, MUKUL,GUPTA, PARTH MUKUL

This book provides a comprehensive overview of various aspects of HR analytics. It delves into important definitions, the significance of HR analytics, methods of data collection and management, as well as specific areas such as recruitment analytics, performance management analytics, employee engagement analytics, and diversity, equity and inclusion (DEI) analytics. The book also explores ethical considerations, implementation strategies, and the role of HR analytics in workforce planning, succession planning, and employee wellness. Additionally, it discusses monitoring the impact of interventions and offers insights into the future of HR analytics. Besides, it offers a range of practical tools and templates for various applications. KEY FEATURES • Comprehensive coverage: Covers a wide range of topics related to HR analytics from the basics to more specialized areas. • Diverse tools and techniques: Includes discussions on various data analysis techniques, such as predictive analytics, machine learning, and statistical modelling. • Practical templates and forms: Inclusion of templates and forms, such as employee attitude surveys and KPI dashboards, make this book more hands-on and practical. • Ethical and legal considerations: Focusses on ethics and compliance/legal considerations for the evolving landscape of HR analytics. • Future-oriented content: Discusses on the future of HR analytics and emerging trends is a dimension of forward-looking. • Agile HR analytics: Includes Agile HR Analytics as an emerging trend. • Staying updated: Acknowledges the importance of staying updated on HR analytics trends. • Clarity and accessibility: Presents a clear, accessible, and engaging text making the book reader-friendly. • The book primarily intended to the students of business schools is equally valuable to the professionals in the field. For instructor’s resources, visit https://www.phindia.com/HR_ analytics_deepa_mukul_partha TARGET AUDIENCE • MBA — HR • Data Analytics and HR Professionals

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Page Count

406

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8119364562

ISBN 13

9788119364565

Toilet Adoption in Rural India

Social Norms and Behavioural Changes

By: Saswata Biswas,Indranil De,Gyan Mudra,Deepa Gupta

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Toilet Adoption in Rural India

Social Norms and Behavioural Changes

By: Saswata Biswas,Indranil De,Gyan Mudra,Deepa Gupta

This book examines sanitation and toilet access across rural India, focusing on psychological, socio-cultural, infrastructural, and normative barriers to the initiative of Swachh Bharat Mission (SBM). While sketching the evolution of sanitation policies in India, it assesses their impact on sanitation behaviour. It also studies the implications of variations in caste, religion, and geography on toilet usage across Indian states. By analysing data from various states and intensive micro-level studies of three states, i.e., rural Bihar, Gujarat, and Telangana, this volume: Suggests that socio-cultural factors are as significant as economic factors in shaping sanitation behaviour Argues that the concepts of cleanliness and pollution are often determined by the social-cultural context, rooted in historical events that have shaped traditional beliefs and ideas about space Explores gendered perspectives on the usage of and access to toilets Highlights the limited effectiveness of Information, Education, and Communication (IEC) programs in encouraging toilet adoption and emphasizes the need for information dissemination at the ground level Gives recommendations for enhancing the adoption of toilets in rural India, including provision for more than one toilet per household, uninterrupted access to water, and behavioural change to combat open defecation This book will be useful to students studying sociology, psychology, social work, and development studies. It will also be an invaluable companion to NGOs, social workers and activists actively involved in water, sanitation, and hygiene. Moreover, this book holds immense value as a pivotal resource and point of reference for policymakers engaged in rural development with a specific focus on Sustainable Development Goals.

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Page Count

225

Publisher

Taylor & Francis

Published Date

ISBN 10

1040000495

ISBN 13

9781040000496

RURAL MARKETING AND MANAGEMENT

By: GUPTA, DEEPA,GUPTA, MUKUL,GUPTA, PARTH MUKUL

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RURAL MARKETING AND MANAGEMENT

By: GUPTA, DEEPA,GUPTA, MUKUL,GUPTA, PARTH MUKUL

This book provides a comprehensive understanding of rural marketing and management practices in India, with a focus on targeting rural consumers. It covers topics such as rural market segmentation, consumer behaviour, product development, pricing strategies, distribution channels, and promotional activities. The book also explores the challenges and opportunities associated with rural marketing and management, such as infrastructure issues, limited resources, cultural differences, and regulatory barriers. In addition, the author discusses case studies and real–world examples of successful rural marketing and management initiatives, including those of companies like Hindustan Unilever, ITC, and Mahindra & Mahindra. The book also offers practical insights and recommendations for marketers and managers who want to tap into the rural market and make their products and services more accessible to non-urban consumers. Overall, the aim of the book is to equip undergraduate and postgraduate students, academicians, marketers, managers, and entrepreneurs with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. HIGHLIGHTS OF THE BOOK • All important aspects of rural marketing and management from product development and consumer behaviour to trends, practices, challenges and government initiatives. • Case studies and real–life examples of successful rural marketing and management, emphasizing best practices and lessons learned from different industries and regions around the world. • Exclusive chapters on Rural Digital Marketing, E-commerce and Rural Entrepreneurship and Innovation. • Up-to-date data, graph/charts, diagrams for references and clear understanding. • Equips students and academicians, with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. TARGET AUDIENCE • MBA (Marketing) • PG Diploma in Rural Marketing/Development • B.Com/M.Com • B.Tech (Recently Introduced) For learning aids go to https://www.phindia.com/rural_marketing_and_management_gupta

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Page Count

329

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8119364538

ISBN 13

9788119364534

Biological Synthesis of Inorganic Nanoparticles and Their Applications

By: R. Indira Iyer,Siddhartha Singha, K. Deepa

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Biological Synthesis of Inorganic Nanoparticles and Their Applications

By: R. Indira Iyer,Siddhartha Singha, K. Deepa

Nanoparticles have immense commercial importance. Biogenic synthesis of nanoparticle from diverse groups of organisms is of great interest since the methodology is simple and hazard-free. The obtained nanoparticles are free from toxic residues and are bio-compatible. The book offers an overview of various aspects of biological synthesis of the inorganic nanoparticles-gold, silver, platinum, palladium, copper oxide, titanium dioxide nanoparticles, and carbon nanostructures by different biological systems and their suitability for application in various fields especially in biomedicine and environmental protection. The diversity of biomolecules in these bioresources can facilitate biomanufacturing of nanoparticles of suitable size and geometry by regulating reaction parameters. The book also offers an insight into the use of callus cultures which are renewable bio-resources for the axenic synthesis of nanoparticles suitable for therapeutic applications. In several studies the biogenic nanoparticles have been found to be superior to nanoparticles synthesized by conventional methods. Hence studies on the current status of biogenic synthesis of nanoparticles and their applications will facilitate future research to achieve biomanufacturing of nanoparticles for various beneficial uses. It is suitable as a reference book for researchers. It is useful as a textbook for post-graduate and undergraduate students. Each chapter has several questions to stimulate the interest of students. There are also simple laboratory protocols for biogenic synthesis.

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Page Count

447

Publisher

Scientific Publishers

Published Date

ISBN 10

8196247192

ISBN 13

9788196247195

Take-2

50 Films That Deserve a New Audience

By: Deepa Gahlot

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Take-2

50 Films That Deserve a New Audience

By: Deepa Gahlot

An essential resource for scholars, connoisseurs and serious fans of Indian cinema, Take-2 makes for an entertaining, informative and nostalgia-filled read In the last few years there has been a glut of books on Indian cinema but most of them focus on the life and times of famous stars or celebrate popular film classics. Even though information and film trivia are now easier to access than ever before, some films have completely disappeared with not even a single print available due to reasons both tragic and strange. Also lost in time are some filmmakers and actors who once added their bit to the history of Indian cinema but have now simply vanished from our collective memory. In Take-2, Deepa Gahlot reacquaints or introduces us to 50 films (and many artistes) that merit our attention. While some on this list were chosen because they were the first Indian films of their kind, or were obscure films by well-known directors, others deserve mention because they were by creative talents whose contribution to Hindi cinema has been overlooked. Gahlot’s mission to rescue and preserve these forgotten gems should inspire us to go back and take another look.

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Page Count

314

Publisher

Hay House, Inc

Published Date

ISBN 10

938454485X

ISBN 13

9789384544850

The Sustainability of Financial Innovation in E-Payment Systems

By: Deepa Jain,Manoj Kumar Dash,K.S. Thakur

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The Sustainability of Financial Innovation in E-Payment Systems

By: Deepa Jain,Manoj Kumar Dash,K.S. Thakur

The financial system is the heart of an economy and payment systems are the nerves. As we shift towards a cashless economy, it is essential to understand the perception of customers towards digital transactions to design effective and viable E-Payment Systems (EPSs).

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Page Count

241

Publisher

Emerald Group Publishing

Published Date

ISBN 10

1804558842

ISBN 13

9781804558843

Sculpting the Middle Class

History, Masculinity and the Amar Chitra Katha

By: Deepa Sreenivas

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Sculpting the Middle Class

History, Masculinity and the Amar Chitra Katha

By: Deepa Sreenivas

This book is an analysis of the Amar Chitra Katha genre, historical comic-books that capture and promote a middle class masculine identity, as culture became the new site for right-wing hegemonic politics in India over the last 4 decades of the 20th century.

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Page Count

220

Publisher

Routledge

Published Date

ISBN 10

1136485864

ISBN 13

9781136485862

FILTER KOFFEE CHRONICLES

SNACKABLE SHORT STORIES PENNED DURING LOCKDOWN

By: APARNA CHANDRASHEKAR, DEEPA RAVI, COMMODORE G. PRAKASH, SUDHIR RAO, KOUSHIK SRINIVASAN, VINAY PUSHPAKARAN

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SNACKABLE SHORT STORIES PENNED DURING LOCKDOWN

By: APARNA CHANDRASHEKAR, DEEPA RAVI, COMMODORE G. PRAKASH, SUDHIR RAO, KOUSHIK SRINIVASAN, VINAY PUSHPAKARAN

On 25 March 2020, one fifth of humanity entered exile in their homes, as India locked down to combat the Corona Virus Pandemic. The bewildered population reacted in a zillion ways to this unaccustomed incarceration. It would have been easy to succumb to anxiety or depression. But most didn’t! Instead, they found novel ways to cope. With the world shut out, new experiences were hard to come by. Some delved into their memories, others allowed their dormant creativity to come to the fore. The result? Cathartic new tales were born. Here is a collection of stories from an eclectic group of mostly first-time writers. Spread across Kochi, Bengaluru & Chennai, these six authors from diverse backgrounds unite in their love for storytelling to bring you myriad characters, locations & emotions. Each author brings a distinctive style and flavour. All of them combine to present a delicious potpourri of stories across multiple genres and moods. Their sole aim is to entertain you. Happy reading! “An affirmation that we can aspire to be more creative.” - Rahul Jacob, Author and Jounalist “The “realness” is the best thing about this book.” -Vinodhini Vaidyanathan, Actor & Playwright “Congratulations to the writers who have created this.” - Andaleeb Wajid, Author “42 simple yet riveting stories!” - Prakash Iyer, Author & Leadership coach

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Page Count

333

Publisher

Notion Press

Published Date

ISBN 10

1649517173

ISBN 13

9781649517173

Book's by Deepa Patil

HR ANALYTICS

HR ANALYTICS

Toilet Adoption in Rural India

Toilet Adoption in Rural India

RURAL MARKETING AND MANAGEMENT

RURAL MARKETING AND MANAGEMENT

Biological Synthesis of Inorganic Nanoparticles and Their Applications

Biological Synthesis of Inorganic Nanoparticles and Their Applications

Take-2

Take-2

The Sustainability of Financial Innovation in E-Payment Systems

The Sustainability of Financial Innovation in E-Payment Systems

Sculpting the Middle Class

Sculpting the Middle Class

FILTER KOFFEE CHRONICLES

FILTER KOFFEE CHRONICLES

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