In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into: • How political ads are designed to work; • Who are they designed to work on; • How we pay for them; • Why we make so many negative ads; • How personal is too personal; • How spin works, particularly in an election campaigns; • How to make messages cut through the cynicism; • How politicians use journos who use politicians who use journos; • The gendered nature of it all; • And finally, what happens when it all turns to sh*t! Dee is candid about the tricks of the trade and the lessons that can be learnt.
In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into: • How political ads are designed to work; • Who are they designed to work on; • How we pay for them; • Why we make so many negative ads; • How personal is too personal; • How spin works, particularly in an election campaigns; • How to make messages cut through the cynicism; • How politicians use journos who use politicians who use journos; • The gendered nature of it all; • And finally, what happens when it all turns to sh*t! Dee is candid about the tricks of the trade and the lessons that can be learnt.
This easy-to-use handbook provides music education professionals with 'best practices' for tasks such as articulating the need for music education; developing a positive leadership style; designing curriculum and assessment; managing people, paper, and time; communicating with a wide variety of constituents; overseeing resources and budgets; scheduling; overseeing student travel to music festivals and events; dealing with legal issues; and problem solving!
CLICK HERE to download the first chapter of The Challenge of Rainier, 40th Anniversary Edition * Special 40th anniversary edition * Featuring 125 photos, 90 illustrations, and 15 maps * Original cover art by Dee Molenaar Originally published in 1971, The Challenge of Rainier is a classic in mountaineering reference and literature, long considered the definitive work on the climbing history of Mount Rainier. Author Dee Molenaar covers geology, glaciology, and climate; early climbs dating before 1900; the pioneering efforts on over 35 routes in winter and summer; notable summit climbs; mountain tragedies on the steep slopes; and the guides who have led summit seekers over the years. For the 40th anniversary edition new information includes more recent ascents, rescues, mountain guides, and climbing trends; updated statistics through 2010; and a new foreword by famed climber (and former Rainier guide) Ed Viesturs.
Twelve-year-old Skyler is in for a summer of adventure in Venice, Italy, as she pursues a dream opportunity in this hilarious MIX novel that’s a companion to The BFF Bucket List. Skyler is about to go on the biggest adventure of her life. Her mother has been relocated to Venice, Italy, and there is the possibility it could be a permanent move. While there, Skyler will be blogging and writing about the city as part of an informal internship that could lead to bigger things for her if all goes well. One of her fellow interns, Logan is cool, cute, and Australian. But the other intern, Zara, isn’t quite as nice, and seems determined to sabotage all of Skyler’s suggestions. And with a big assignment coming up, Skyler is stumped as to what to write about. Skyler wishes she has someone to talk to, but the first person who comes to mind isn’t even on the same continent: her BFF, Ella. Skyler knows that Ella would probably have to solution to a lot of her problems, especially the writer’s block, but they didn’t leave on the best of terms after a bucket list went a little awry. Thanks to technology, Skyler and Ella slowly begin to talk like old times. But when one of Skyler’s blog posts gets replaced with one she never intended anyone to see, she isn’t sure if she can ever belong anywhere. With the help of some Italian magic and her oldest friend, can Skyler learn to love her new city?
Having to move a lot because of her father's job, Kenzie is happy when an extended assignment allows her to enroll in a Las Vegas middle school, where she takes risks by revealing her crush, auditioning for a play, and running for student council.
Learn best practices for successfully integrating virtual simulation into nursing curriculum Written for students in nurse educator programs, nursing faculty, and other health care educators, Virtual Simulation in Nursing Education unpacks the necessary tools for successful integration of technology into nursing programs. The benefits of virtual simulation in nursing education are innumerable: less expensive, easier to access, and location independent compared with nondigital simulations. Yet the evolving nature of both curricula and technology complicates the implementation of a coherent integration plan. Success requires a coordinated impetus from faculty, administrators, and students to enrich a technologically enhanced learning landscape. With a practical, how-to focus, this book describes the unique dynamics and demands of using virtual simulation as a core teaching method and focuses on the best practices for integrating this technology into the nursing curriculum. The first text to detail systematic strategies for faculty, students, and administrators, Virtual Simulation in Nursing Education examines the most effective teaching methods and activities, discusses challenges and pitfalls to integrating virtual simulation into a curriculum, and examines how learning outcomes are met. With an eye toward motivating students to embrace technology throughout their careers, content illustrates how students can leverage technologies to maximize learning and support practice. Replete with savvy tips from virtual simulation experts, chapters include exemplars that present the models in real-life scenarios, and clinical reasoning questions to reinforce learning. Key Features: Accompanied by an Instructor’s Manual and PowerPoint slides Teaches students of nurse educator programs, nurse educators, and administrators how to successfully use virtual simulation Provides useful tools, best practices, and savvy strategies for integrating technology into the curriculum Includes examples and clinical reasoning questions to reinforce content Demonstrates how students can maximize learning and support practice with virtual simulation technology Provides a firm foundation for students to embrace technology throughout their careers
Nursing Informatics and the Foundation of Knowledge, Fifth Edition is a foundational text for teaching nursing students the core concepts of knowledge management while providing an understanding of the current technological tools and resources available.
Provides healthcare students and professionals with the foundational knowledge to integrate informatics principles into clinical practice. Key content focuses on current informatics research and practice including but not limited to: technology trends, information security advances, health information exchanges, care coordination, transition technologies, ethical and legislative aspects, social media use, mobile health, bioinformatics, knowledge management, data mining, and more. Helpful learning tools include case studies, provoking questions to prompt discussion and application of the material learned, research briefs to encourage the reader to access current research, and call-outs which focus on cutting-edge innovations, meaningful use, and patient safety.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.