Schoeneman pens a fantastically fresh, sexy, and intimate novel about the dark and dirty side of celebrity as seen through the eyes of three up-and-coming gossip columnists.
Schoeneman pens a fantastically fresh, sexy, and intimate novel about the dark and dirty side of celebrity as seen through the eyes of three up-and-coming gossip columnists.
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.
A model of Jewish community history that will enlighten anyone interested in Baltimore and its past. Winner of the Southern Jewish Historical Society Book Prize by the Southern Jewish Historical Society; Finalist of the American Jewish Studies Book Award by the Jewish Book Council National Jewish Book Awards In 1938, Gustav Brunn and his family fled Nazi Germany and settled in Baltimore. Brunn found a job at McCormick’s Spice Company but was fired after three days when, according to family legend, the manager discovered he was Jewish. He started his own successful business using a spice mill he brought over from Germany and developed a blend especially for the seafood purveyors across the street. Before long, his Old Bay spice blend would grace kitchen cabinets in virtually every home in Maryland. The Brunns sold the business in 1986. Four years later, Old Bay was again sold—to McCormick. In On Middle Ground, the first truly comprehensive history of Baltimore’s Jewish community, Eric L. Goldstein and Deborah R. Weiner describe not only the formal institutions of Jewish life but also the everyday experiences of families like the Brunns and of a diverse Jewish population that included immigrants and natives, factory workers and department store owners, traditionalists and reformers. The story of Baltimore Jews—full of absorbing characters and marked by dramas of immigration, acculturation, and assimilation—is the story of American Jews in microcosm. But its contours also reflect the city’s unique culture. Goldstein and Weiner argue that Baltimore’s distinctive setting as both a border city and an immigrant port offered opportunities for advancement that made it a magnet for successive waves of Jewish settlers. The authors detail how the city began to attract enterprising merchants during the American Revolution, when it thrived as one of the few ports remaining free of British blockade. They trace Baltimore’s meteoric rise as a commercial center, which drew Jewish newcomers who helped the upstart town surpass Philadelphia as the second-largest American city. They explore the important role of Jewish entrepreneurs as Baltimore became a commercial gateway to the South and later developed a thriving industrial scene. Readers learn how, in the twentieth century, the growth of suburbia and the redevelopment of downtown offered scope to civic leaders, business owners, and real estate developers. From symphony benefactor Joseph Meyerhoff to Governor Marvin Mandel and trailblazing state senator Rosalie Abrams, Jews joined the ranks of Baltimore’s most influential cultural, philanthropic, and political leaders while working on the grassroots level to reshape a metro area confronted with the challenges of modern urban life. Accessibly written and enriched by more than 130 illustrations, On Middle Ground reveals that local Jewish life was profoundly shaped by Baltimore’s “middleness”—its hybrid identity as a meeting point between North and South, a major industrial center with a legacy of slavery, and a large city with a small-town feel.
The truth is—we’re hardwired to seek comfort, but comfort usually doesn't move us in the right direction. Every day we face a thousand choices between what is best and what is easier. And most of the time, we’ll choose what’s easier, which is why we so often feel frustrated, anxious, and disconnected. But when you learn to embrace the uncomfortable as the gateway to better things, everything changes. Embracing Uncomfortable teaches you how to Recognize what you need to do to find purpose and joy Develop the courage to radically accept your situation as it is Have the courage to do what it takes to move forward You’ll learn practical skills to help you pursue and fulfill your purpose, like “practicing the pause” and “balancing your emotions.” Discover the freedom and joy that will fill your life when you begin to see discomfort as an important step toward reaching your goals.
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