Deborah Kania's Books

One-to-One Web Marketing

Build a Relationship Marketing Strategy One Customer at a Time

By: Cliff Allen,Deborah Kania,Beth Yaeckel

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One-to-One Web Marketing

Build a Relationship Marketing Strategy One Customer at a Time

By: Cliff Allen,Deborah Kania,Beth Yaeckel

A comprehensive resource on implementing a one-to-one marketing strategy on the Web With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies.

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Page Count

370

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471013714

ISBN 13

9780471013716

Lawyers as Leaders

By: Deborah L. Rhode

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Lawyers as Leaders

By: Deborah L. Rhode

No occupation in America supplies a greater proportion of leaders than the legal profession, yet it has done little to prepare them for this role. Lawyers sit at the helm of a vast array of powerful law firms, businesses, governmental, and nonprofit organizations. Two of the last three presidents have been lawyers. And yet almost no occupation rouses greater public distrust. This paradox raises two important questions: Why do we look to lawyers to lead, and why do so many of them prove to be so ill-prepared for that role? In Lawyers as Leaders, eminent law professor Deborah Rhode not only answers these questions but provides an invaluable overview for attorneys who occupy or aspire to leadership positions in public and private practice settings. Drawing on a broad range of interdisciplinary research, biographical profiles, and empirical studies, she covers everything from decision making, conflict management, and communication to ethics and diversity in leadership, and what lawyers can do to advance both their professional development and the public interest. Rhode contends that the legal profession attracts many people with the ambition and analytic capabilities to be leaders but often fails to develop other qualities that are essential to their effectiveness. Successful lawyers need to be confident, competitive, and even combative, but possessing such qualities often results in a lack of interpersonal sensitivity, emotional intelligence, and resilience-the "soft skills" that both legal education and the reward structure of legal practice consistently undervalue. The most successful leaders, Rhode argues, are those who can see past their own ambitions and retain a capacity for critical reflection on their performance. The first serious work on leadership and law, Lawyers as Leaders will prove essential to law students, law faculty, and lawyers holding or seeking governance positions.

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Page Count

313

Publisher

Oxford University Press

Published Date

ISBN 10

0199329036

ISBN 13

9780199329038

Leadership for Lawyers

By: Deborah L. Rhode

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Leadership for Lawyers

By: Deborah L. Rhode

Leadership for Lawyersis the first coursebook targeted for leadership courses in law schools. Now in its third edition, this text combines excerpts from leading books and articles, accessible background material, real-world problems and case histories, class exercises, and references to news and entertainment media in areas of core leadership competencies. Author Deborah L. Rhode has edited four well-respected books on leadership, developed one of the first law school courses on leadership, and written widely on the subject in law reviews and mainstream media publications. New to the Third Edition: Increased coverage of diversity and inclusion New discussion of stress, wellness, and time management Coverage of recent ethical scandals and dilemmas Updated problems, exercises, and media clips Professors and students will benefit from: Excerpts from foundational texts, engaging overviews of core concepts, discussion questions, class problems, and exercises that address real-world issues. Links to short segments from movies, documentaries, and news broadcasts for each major topic. Materials on moral leadership and scandals that make for highly engaging discussion on “how the good go bad.” Coverage including key theoretical and empirical issues concerning the nature and qualities of leadership, the role of ethics, gender, racial, ethnic, and other forms of diversity, pro bono and public interest work, and core competencies such as decision making, influence, communication, conflict resolution, innovation, crisis management, stress and time management, and social and organizational change.

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Page Count

771

Publisher

Aspen Publishing

Published Date

ISBN 10

1543820964

ISBN 13

9781543820966

Writing and Rewriting the Reich

Women Journalists in the Nazi and Post-War Press

By: Deborah Barton

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Writing and Rewriting the Reich

Women Journalists in the Nazi and Post-War Press

By: Deborah Barton

Writing and Rewriting the Reich tells the complex story of women journalists as both outsiders and insiders in the German press of the National Socialist and post-war years. From 1933 onward, Nazi press authorities valued female journalists as a means to influence the public through charm and subtlety rather than intimidation or militant language. Deborah Barton reveals that despite the deep sexism inherent in the Nazi press, some women were able to capitalize on the gaps between gender rhetoric and reality to establish prominent careers in both soft and hard news. Based on data collected on over 1,500 women journalists, Writing and Rewriting the Reich describes the professional opportunities open to women during the Nazi era, their gendered contribution to Nazi press and propaganda goals, and the ways in which their Third Reich experiences proved useful in post-war divided Germany. It draws on a range of sources including editorial proceedings, press association membership records, personal correspondence, newspapers, diaries, and memoirs. It also sheds light on both unknown journalists and famous figures including Margret Boveri, Ruth Andreas-Friedrich, and Ursula von Kardorff. Addressing the long-term influence of women journalists, Writing and Rewriting the Reich illuminates some of the most salient issues in the nature of Nazi propaganda, the depiction of wartime violence, and historical memory.

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Page Count

306

Publisher

University of Toronto Press

Published Date

ISBN 10

1487547226

ISBN 13

9781487547226

A Guide to the Medicinal Plants of Coastal Guyana

By: Deborah A. Lachman-White,C. Dennis Adams,Ulric O'D Trotz

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A Guide to the Medicinal Plants of Coastal Guyana

By: Deborah A. Lachman-White,C. Dennis Adams,Ulric O'D Trotz

This book describes and illustrates plants used medicinally in coastal Guyana. It includes entries for 173 native and naturalised Guyanese plants, as well as a few cultivated species. Of these, 148 are illustrated by line drawings, the majority of which have been created by local artists. The methods used in compiling the data included interviews, plant collection and identification, literature search for chemical and pharmacological information and some basic screening carried out locally.

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Page Count

357

Publisher

Commonwealth Secretariat

Published Date

ISBN 10

0850923875

ISBN 13

9780850923872

Ambition

For What?

By: Deborah L. Rhode

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Ambition

For What?

By: Deborah L. Rhode

An engaging account of ambition, the forces that drive and constrain it, and whether it serves our deepest needs. Ambition is a dominant force in for human civilization, driving its greatest achievements and most horrific abuses. Our striving has brought art, airplanes, and antibiotics, as well as wars, genocide, and despotism. This mixed record raises obvious concerns about how we can channel ambition in the most productive directions. In Ambition, Deborah L. Rhode offers a comprehensive and engaging survey of the topic that focuses in particular on the nature of ambition in contemporary American life. To do this, she first explores three central focuses of ambition-recognition, power, and money-and argues that an excessive preoccupation with these external markers for success can be self-defeating for individuals and toxic for society. She then shifts to discussing the obstacles to constructive ambition and the consequences when ambitions are skewed or blocked by inequality and identity-related characteristics such as gender, race, class, and national origin. Rhode further addresses the ways that families, schools, and colleges might play a more effective role in developing positive ambition. Finally, she examines what sorts of ambitions contribute to sustained well-being, such as building relationships and contributing to society, rather than chasing extrinsic rewards such as wealth, power, and fame. Drawing upon leading thinkers on the topic and contemporary social science research while laying out an agenda for how ambition can be better developed, Ambition will force us reconsider the factors that shape our ambitions, and whether those ambitions meet our deepest needs and highest aspirations.

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Page Count

345

Publisher

Oxford University Press

Published Date

ISBN 10

0197538355

ISBN 13

9780197538357

Auditory Processing Disorders

Assessment, Management, and Treatment, Fourth Edition

By: Donna Geffner,Deborah Ross-Swain

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Auditory Processing Disorders

Assessment, Management, and Treatment, Fourth Edition

By: Donna Geffner,Deborah Ross-Swain

With eight new chapters and many other updates, Auditory Processing Disorders: Assessment, Management, and Treatment, Fourth Edition details the definition, behaviors, and comorbidities of auditory processing disorders (APD) while educating the reader on the most current global practices for assessment of APD, including its impact on literacy and language processing. Practical rehabilitation, management strategies, and direct evidence-based treatment programs, including the use of technology, are covered in detail. The text is a highly practical book designed specifically for practicing clinicians, instructors, and students, in both audiology and speech-language pathology. It contains a comprehensive review of APD and is also an excellent resource for parents, teachers, and other professionals wishing to learn more about APD for themselves, their child, and their practice. New to the Fourth Edition New chapters on: the effects of COVID-19, RSV, PANDAS, autoimmune disorders and other medical issues on APD evaluating APD through telepractice the collaboration of the audiologist and speech-language pathologist in evaluating auditory processing skills and other listening problems treatment interventions for deficit-specific processing disorders and other auditory skills differentiation between auditory processing and listening disorders an integrative model for auditory, linguistic, and cognitive processes listening difficulties in the classroom, and how to differentiate them from APD identification and treatment of dichotic deficits Updated chapter on auditory neuropathy Updated chapter on current neuroscience on the relationship between auditory processing and literacy Description of new digital module technology for sound enhancement Updated apps for interventions for APD Key Features Contributions from the field’s most recognized experts, such as Martha S. Burns, Sharon Cameron, Harvey Dillon, Jeanane M. Ferre, James W. Hall, III, Jack Katz, Angela Loucks Alexander, Larry Medwetsky, Deborah Moncrieff, and Gary Rance Case studies illustrating the pansensory nature of an APD and the importance of multidisciplinary collaboration An integrative model for understanding APD utilizing research from cognitive neuroscience, neurophysiology, neurobiology, mathematics, and neuroanatomy A model of speech understanding to differentiate APD from non-auditory deficits and listening problems

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Page Count

601

Publisher

Plural Publishing

Published Date

ISBN 10

163550449X

ISBN 13

9781635504491

Internet World Guide to One-To-One Web Marketing

By: Cliff Allen,Deborah Kania,Beth Yaeckel

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Internet World Guide to One-To-One Web Marketing

By: Cliff Allen,Deborah Kania,Beth Yaeckel

Vists our Web site at www.wiley.com/compbooks/ Visit the companion Web site at www.1to1web.com. The Internet World(TM)Guide to One-to-One Marketing companion Web site features: * Web marketer's online forum * Case studies and business profiles * Product reviews * E-mail newsletter featuring regular updates How to use your Web site to really connect with your customers and forge lasting relationships with them One-to-one marketing is a revolutionary new strategy for building customer loyalty and generating repeat sales. As marketers the world over are discovering, the Web is an excellent medium for conducting a successful one-to-one marketing campaign. Now, in The Internet World(TM) Guide to One-to-One Web Marketing, top Internet marketing experts arm you with all the knowledge and skills you need to develop your own winning one-to-one Web marketing strategy. Experts Allen, Kania, and Yaeckel get you up to speed on all the hot new Web technologies that marketers are using to forge lasting relationships, one customer at a time. With the help of case studies of some of the most successful one-to-one Web marketing initiatives, they show you exactly how those technologies are being employed to customize offerings and create dialogs with customers. They provide valuable lessons, tips, and guidelines on how to: * Make the best technology selections for your budget and goals, and plan a successful one-to-one Web marketing initiative * Build relationships with customers using personalization, push, interactivity, telephone and A/V conferencing, e-mail, virtual community, and other cutting-edge Web technologies * Integrate one-to-one Web marketing strategies with other processes and systems, such as customer service and support and databases.

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Page Count

404

Publisher

Wiley

Published Date

ISBN 10

0471251666

ISBN 13

9780471251668

Web Catalog Cookbook

By: Cliff Allen,Deborah Kania

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Web Catalog Cookbook

By: Cliff Allen,Deborah Kania

The tools, templates, and training to put your catalog online As companies increasingly want to display their products and services on the Web, this book provides them with the advice, tools, and templates they will need to create an effective Web catalog. It answers questions and gives suggestions for topics like catalog size, multimedia applications, commerce applications, Web server software and more. CD-ROM includes everything a marketer needs to put together a complete Web site catalog.

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Page Count

436

Publisher

Wiley

Published Date

ISBN 10

0471183318

ISBN 13

9780471183310

Small Animal Critical Care Medicine E-Book

By: Deborah Silverstein,Kate Hopper

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Small Animal Critical Care Medicine E-Book

By: Deborah Silverstein,Kate Hopper

- NEW! Coverage of high-flow nasal oxygen therapy and both core and advanced concepts for mechanical ventilation helps you deliver high-quality care to patients with respiratory failure. - NEW! Chapters on current critical care topics include Assessment of Intravascular Volume, Urine Osmolality and Electrolytes, and Infectious Disease Control in the ICU. - NEW! Chapters on novel procedures offer coverage of tracheal stents, urinary diversion techniques, and an in-depth review of point-of-care ultrasound with extensive figures and images. - NEW! Coverage of increasingly prevalent problems seen in the intensive care unit includes coagulation disorders of the critically ill patient, feline aortic thromboembolism, oxygen toxicity, and treatment of severe hypertension. - NEW! Chapters on shock fluid therapy and transfusion therapy provide cutting edge information on how to prevent complications and maximize resources. - NEW! Prevention of Compassion Fatigue and Burnout chapter addresses this major challenge currently affecting the veterinary profession. - NEW! Algorithms and figures throughout the text clarify key concepts and aid in diagnosis and treatment. - NEW! Enhanced eBook, included with the purchase of a new print copy of the book, provides online access to a fully searchable version of the text and makes its content available on various devices. - UPDATED! Coagulation section includes chapters on hemostasis, management of the bleeding patient, coagulation and platelet monitoring, and viscoelastic monitoring. - EXPANDED! Pharmacology section offers coverage of cannabis, trazadone, gabapentin, pimobendane, and appetite stimulants.

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Page Count

1293

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323764711

ISBN 13

9780323764711

Web Catalog Cookbook

By: Cliff Allen,Deborah Kania

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Web Catalog Cookbook

By: Cliff Allen,Deborah Kania

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Solve jigsaw puzzle

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Page Count

436

Publisher

Wiley

Published Date

ISBN 10

0471183318

ISBN 13

9780471183310

Book's by Deborah Kania

One-to-One Web Marketing

One-to-One Web Marketing

Lawyers as Leaders

Lawyers as Leaders

Leadership for Lawyers

Leadership for Lawyers

Writing and Rewriting the Reich

Writing and Rewriting the Reich

A Guide to the Medicinal Plants of Coastal Guyana

A Guide to the Medicinal Plants of Coastal Guyana

Ambition

Ambition

Auditory Processing Disorders

Auditory Processing Disorders

Internet World Guide to One-To-One Web Marketing

Internet World Guide to One-To-One Web Marketing

Web Catalog Cookbook

Web Catalog Cookbook

Small Animal Critical Care Medicine E-Book

Small Animal Critical Care Medicine E-Book

Web Catalog Cookbook

Web Catalog Cookbook

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