Experiment with painting materials and techniques and expand your skills with this collection of fifty-two fun exercises. Paint Lab provides readers with unique and experimental techniques and ideas in painting. The book is organized into fifty-two labs which may, but don’t need to, be explored on a weekly basis and can be accessed in any order. Paint Lab is useful for both beginning and more-experienced artists who are seeking inspiration and discovery. One section of exercises is inspired by fine artists including Paul Klee, Helen Frankenthaler, and Gerhard Richter. Several Labs explore the use of unique media such as combining molding paste with stencils, painting on burlap, using image transfers, sgraffito, and oil sticks. Exercises based on time and place delve into concepts such as tempo, linear rhythms, quick gestures, and both real and imagined locations. The book also showcases the inspiring work of several contemporary painters. Paint Lab provides an exciting framework in which to learn and gain expertise through experimentation and play. There is no right or wrong result, yet you will find new forms of expression in your work and gain confidence in your skills. Praise for Paint Lab “Artist and art instructor Forman offers readers 52 exercises designed to open up their painterly thinking and introduce them to a broader range of materials and techniques. Readers can explore painting by following step-by-step exercises in chapters on time, place, unusual materials, and color. Each lab is based upon a finished piece by either a working contemporary artist or by a 20th-century master such as Frida Kahlo, Paul Klee, or Helen Frankenthaler. Throughout, Forman emphasizes the value of play in creative endeavors. VERDICT Beginners and more experienced artists alike will benefit from this guide.” —Library Journal
The Cape Cod Museum of Art's 2,000-piece collection of the works of more than 500 artists tells a fascinating story. This book highlights 122 artists and their works, which are included in this fine collection that has been built over three decades. Artists have had a rich tradition on Cape Cod, including the long-standing art colony in Provincetown that has drawn thousands of artists to this grand land. On the occasion of its 35th anniversary, the museum celebrates these artists who created pristine realism, impressionistic landscapes, insightful portraits, luminous still lifes, modernist paintings and sculptures, abstract adventures, and dramatic photographs, drawings, and prints. Along with the images, biographies of the artists, who represent the major art movements of the last 150 years, give insight into their remarkable talents and accomplishments, and a perspective on the creative culture on Cape Cod.
The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined by social media, mobility, analytics, "big data," return-on-investment, and the need for global growth. Learn from these extraordinary individuals who are reinventing contemporary concepts of marketing: Morten Albaek, CMO and Group SVP for Global Marketing, Communication & Corporate RelationsVestas Wind Systems;Dana Anderson, SVP & Chief Marketing Officer- Mondel z International; Barbara Basney, Vice President Global Advertising & Media- Xerox Corporation; Pete Blackshaw, Global Head of Digital Marketing & Social Media-Nestle; Zita Cassizzi, Chief Digital Officer-TOMS Shoes; Fernando Chacon, Chief Marketing Officer-Banco Itau; Jesper Colding, Vice President-Mengniu Dairy Company China; Carmen d'Ascendis, Global Managing Director for Finlandia Vodka and Chambord Liquor-Brown-Forman; Jason Hill, Director of Global Media Strategy-GE. Amy Lou, Director of Global Brand Management-Huawei; Nadine Karp McHugh, Vice President of Global Integrated Media Communications-Colgate Palmolive; Lee Nadler, Marketing Communications Manager-MINI USA; Clayton Ruebensaal, Vice President Global Marketing-The Ritz-Carlton Hotel Company; Simon Sproule, Corporate Vice President of Global Communications-Tesla Motors; and Joseph V. Tripodi, Chief Marketing & Commercial Officer-The Coca-Cola Company. Not only is marketing more critical now to every organization, but it can literally do good, transform brand and consumer relationships through honesty and passion, and even change the world. (Heady stuff, but there are some amazing ideas in the following chapters of how marketing can actually make a world of difference.) There's no question that today's always-on, accountable, social media environment has radically shifted the rules of "doing good business." Responsibility and transparency are now central to how any brand or business plays its proper role in society. More companies are embracing big, sustainable ideas that demonstrate true marketing innovation in an effort to deeply connect with customers' values. These ideals are simply CENTRAL to new marketing principles. When done right, business growth is often a result, and this new way of working truly represents a global revolution in marketing intentions and possibilities. The author, Deborah Malone, is an acknowledged marketing industry leader. She is the Founder of The Internationalist, which connects the people and ideas in international advertising, marketing and media through content, intelligence, thought leadership, community, collaboration and influence, and a global partner of the ANA/Association of National Advertisers for THE INTERNATIONALIST 1000 initiative- 1000 Marketers Around the World Reinventing Marketing. She also started Ad Age International, served as Global CEO of the International Advertising Association, and is a champion for international marketing so it is credited as a significant business force for purposeful communications, consumer benefit, and brand growth.
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