This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with and among marginalised publics that disrupt the standard discourses of public relations. It argues that public relations needs to situate itself in the larger context of citizenship, the values and ethics that inform it and the attitudes and behaviours that characterize it. Interlacing critical public relations with a theoretical fabric woven with strands of postcolonial histories, indigenous studies, feminist studies, and political theory, the book brings out the often-unseen processes of relationship building that nurtures solidarity among historically marginalized publics. The book is illustrated with global cases of public relations as sustainable citizenship in action across three core elements of the earth – air, water, and land. In each of the cases, readers can see how resistance movements, not necessarily aligned with any specific organization or interest group, are seeking to change the status quo of a world increasingly defined by exploitation, overconsumption, sectarianism, and faux nationalism. This challenging book will be of interest to students and scholars of not only public relations but also the broader social and management sciences who are interested in issues of environmental and social justice.
This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.
This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.
This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with and among marginalised publics that disrupt the standard discourses of public relations. It argues that public relations needs to situate itself in the larger context of citizenship, the values and ethics that inform it and the attitudes and behaviours that characterize it. Interlacing critical public relations with a theoretical fabric woven with strands of postcolonial histories, indigenous studies, feminist studies, and political theory, the book brings out the often-unseen processes of relationship building that nurtures solidarity among historically marginalized publics. The book is illustrated with global cases of public relations as sustainable citizenship in action across three core elements of the earth – air, water, and land. In each of the cases, readers can see how resistance movements, not necessarily aligned with any specific organization or interest group, are seeking to change the status quo of a world increasingly defined by exploitation, overconsumption, sectarianism, and faux nationalism. This challenging book will be of interest to students and scholars of not only public relations but also the broader social and management sciences who are interested in issues of environmental and social justice.
Once you start reading, it's almost impossible to put this book down. This is not simply a biography - it is a serious work of history.' - Karan Thapar 'An admiring and admirable account of the life of a very complex public personality.' - Jairam Ramesh Vishwanath Pratap Singh, India's seventh Prime Minister, struck Indian politics with the force of a tornado. Primarily remembered for implementing the recommendations of the Mandal Commission report, which provided reservations in Central government services for the first time to the Other Backward Classes, he deserves a place in history for much more-from conducting raids on the biggest business houses of his time when he was finance minister, to investigating murky defence deals as defence minister (which cost him his job); bringing together a divided Opposition to form an unlikely coalition government at the Centre comprising the BJP and the communist parties, to spearheading the biggest airlift evacuation in Indian history-of Indians stranded in Kuwait during the first Gulf War. V.P. Singh weathered repeated crises during his eleven-month prime ministerial tenure: the rise of insurgency in Kashmir, starting with the kidnapping of his home minister's daughter by terrorists; L.K. Advani's rath yatra in support of the Ram Mandir in Ayodhya, which led to communal riots; and, above all, the backlash that followed the Mandal Commission report's implementation. Known for his integrity and honesty, V.P. Singh ended up antagonizing both the Congress and the BJP--perhaps one of the reasons he has not been given the posthumous attention he deserves. The Disruptor is a richly detailed account of his extraordinarily eventful life, told in the context of his times.
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