Dean Kruckeberg's Books

Transparency, Public Relations and the Mass Media

Combating the Hidden Influences in News Coverage Worldwide

By: Katerina Tsetsura,Dean Kruckeberg

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Transparency, Public Relations and the Mass Media

Combating the Hidden Influences in News Coverage Worldwide

By: Katerina Tsetsura,Dean Kruckeberg

This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its antithesis--media opacity--by analyzing extensive empirical data that the authors have collected from more than 60 countries throughout the world. The practice of purposeful media opacity, which exists to greater or lesser extents worldwide, is a powerful hidden influencer of the ostensibly impartial media gate-keepers whose publicly perceived role is to present news and other information based on these gate-keepers’ perception of this information’s truthfulness. Empirical data that the authors have collected globally illustrate the extent of media opacity practices worldwide and note its pervasiveness in specific regions and countries. The authors examine, from multiple perspectives, the complex question of whether media opacity should be categorically condemned as being universally inappropriate and unethical or whether it should be accepted—or at least tolerated—in some situations and environments.

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Page Count

115

Publisher

Taylor & Francis

Published Date

ISBN 10

1351743953

ISBN 13

9781351743952

Artificial Intelligence, Strategic Communicators and Activism

By: Lukasz Swiatek,Marina Vujnovic,Chris Galloway,Dean Kruckeberg

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Artificial Intelligence, Strategic Communicators and Activism

By: Lukasz Swiatek,Marina Vujnovic,Chris Galloway,Dean Kruckeberg

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships. AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.

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