Dean A. Gratton's Books

Zero to 100,000

Social Media Tips and Tricks for Small Businesses

By: Sarah-Jayne Gratton,Dean A. Gratton

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Zero to 100,000

Social Media Tips and Tricks for Small Businesses

By: Sarah-Jayne Gratton,Dean A. Gratton

“I work in digital media publishing, yet I’ve struggled, like most of the business world, to understand how to make social media work for me. Sarah-Jayne and Dean tackled the challenge with an energy that has to be seen to be believed. These two are now my #1 source of information and have provided simple and effective strategies that have helped me to monetize social media.” —Vince Holton, Publisher, Incisor.TV “A fantastic, timely, and enjoyable book with serious appeal. Great work from beginning to end. I can’t recommend it enough.” —2morrowKnight, Huffington Post “Zero to 100,000: Social Media Tips and Tricks for Small Businesses makes it so easy to understand the way to successfully take your business into the ‘real world’ of social media! It both entertained and educated me. I would recommend this book to my friends, business associates, and to educational institutions. Brilliantly done!” —Debra Cincioni, @MomsofAmerica on Twitter “From building a bigger presence for yourself or your business, this book gets you in on the ground floor, lays the foundation, and helps you get a jump start on becoming a social media success. And the advice is real, not just from Sarah-Jayne and Dean, who are awesome, but from several other success stories they explain in the book. In a word, this book is useful.” —Jason Falls, CEO of Social Media Explorer and author of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing “Leveraging social media is vital for businesses of all sizes, but it is a quirky and nuanced world where getting it wrong can have disastrous consequences. @GrattonGirl is one of the people I see in the social space who really understands the art of communicating with her audience. If you want to know how to connect with the crowd effectively through social media, I can think of no one better to hold your hand on that journey than Sarah-Jayne and Dean Gratton.” —Kate Russell, Technology Reporter, BBC Website and App Reviewer YOUR COMPLETE PLAN FOR FINDING 100,000 NEW FRIENDS, SUPPORTERS, AND CUSTOMERS! Close your eyes. Now, envision 100,000 people who are passionate about you, your business, and your brand! We’re talking about people who buy your stuff, and then tell their friends how incredibly great you are—without being paid to do it. People who follow your every move, look to you for guidance, and can’t wait to hear what you’re up to next. Your 100,000 people. Your two football stadiums full of cheering fans. They’re out there, looking for you. Here’s your easy, low-cost social media plan for finding them…connecting with them…giving them what they want—so they can make you stunningly, incredibly successful ! 10 STEPS TO YOUR 100,000 (with all the details, examples, and expert advice you’ll ever need) 1. Listen first, engage second 2. Craft your most authentic voice 3. Find and attract influencers 4. Don’t be a narcissist (you know what we mean) 5. Build community that lasts 6. Freshen up your brand 7. Become an electrifying “social conductor” 8. Promote across platforms 9. Be the fittest, be the survivor 10. Measure your (ever-growing) success

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Page Count

227

Publisher

Que Publishing

Published Date

ISBN 10

0132731428

ISBN 13

9780132731423

Marketing Wireless Products

By: Sarah-Jayne Gratton,Dean A. Gratton

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Marketing Wireless Products

By: Sarah-Jayne Gratton,Dean A. Gratton

Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the end user/consumer. The book is based upon the rationale that technology marketing, and in particular wireless technology marketing, has always proved somewhat paradoxical to those working within the industry. By drawing upon the knowledge of industry leaders within the wireless world, the reader significantly benefits from the personal experiences of those who are primarily responsible for communicating a product's message to the consumer. To those entering the world of technology marketing for the first time, Marketing Wireless Products provides a valuable tutorial, opening up the reader to the thoughts and experiences of industry figureheads, whilst encouraging the birth of fresh perspectives. To existing technology marketers, the book provides a valuable reference, allowing the reader to consider his/her particular approach to marketing alongside the successes and failures of peers. The book is accompanied by a regularly updated web site to keep up with advances in the field as this is such a fast-moving area and technology is continuing to change rapidly.

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Page Count

290

Publisher

Routledge

Published Date

ISBN 10

113637924X

ISBN 13

9781136379246

The Handbook of Personal Area Networking Technologies and Protocols

By: Dean A. Gratton

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The Handbook of Personal Area Networking Technologies and Protocols

By: Dean A. Gratton

This definitive handbook demystifies personal-area networking technologies and protocols and explores their application potential in a unique real-world context.

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Page Count

417

Publisher

Cambridge University Press

Published Date

ISBN 10

0521197260

ISBN 13

9780521197267

Bluetooth Profiles

The Definitive Guide

By: Dean A. Gratton

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Bluetooth Profiles

The Definitive Guide

By: Dean A. Gratton

This roadmap for implementation and application construction is aimed at the Bluetooth community that is currently developing applications on top of the Bluetooth Core. Gratton details the usage scenarios for Bluetooth, known as Profiles, essentially defining the end-user applications and their interoperability requirements.

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Page Count

602

Publisher

Prentice Hall Professional

Published Date

ISBN 10

0130092215

ISBN 13

9780130092212

Developing Practical Wireless Applications

By: Dean A. Gratton

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Developing Practical Wireless Applications

By: Dean A. Gratton

In a constant stream of new ideas, wireless technologies continue to emerge offering a range of capabilities, each affording simplicity and ease-of-use. Such diversity and choice should surely beg the question, "are manufacturers using the right technology for the right product? Developing Practical Wireless Applications will explore this question and, in doing so, will illustrate many of the wireless technologies currently available whilst drawing upon their individual strengths and weaknesses. More specifically, the book will draw your attention to the diverse collection of standardized and proprietary solutions available to manufacturers. As developers and innovators your choices are not restricted to any norm and, as such, a standardized or proprietary solution may afford you greater benefits in realising any product roadmap. Developing Practical Wireless Applications will provide you with a comprehensive understanding of how each technology works, coupled with an exploration into overlapping, complementary and competing technologies. In establishing this foundation, we will explore wireless applications in their context and address their suitability. In contrast, the book also considers the practicality of a wireless world in an attempt to better understand our audience and specific demographic groups. Coupled with a richer understanding of our consumers, along with our technology make-up we can indeed target wireless products more effectively.*Explores techniques used to attack wireless networks including WarXing, WarChalking, BlueJacking, and BlueSnarfing*Discusses applications utilizing ZigBee, NFC, RFID, Ultra-Wideband and WirelessUSB (WiMedia)*Details Bluetooth 2.x +EDR and introduces the v3.0 (BToverUWB) specification *Includes fundamental introductions to WiFi, namely 802.11i, 802.11p and 802.11n*Compares personal-area and wide-area communications including 3G, HSDPA, 4G, and WiMAX, as well as introducing Wireless Convergence

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Age

Page Count

279

Publisher

Elsevier

Published Date

ISBN 10

0080469604

ISBN 13

9780080469607

Book's by Dean A. Gratton

Zero to 100,000

Zero to 100,000

Marketing Wireless Products

Marketing Wireless Products

The Handbook of Personal Area Networking Technologies and Protocols

The Handbook of Personal Area Networking Technologies and Protocols

Bluetooth Profiles

Bluetooth Profiles

Developing Practical Wireless Applications

Developing Practical Wireless Applications

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