First rule of Hunting: Never Hunt Alone... Unless you happen to be the trueborn daughter of Kayne, the original vampire and creator of their species. Almost a thousand years have passed since her turning, but her blood rage has only increased, fueling her need to deliver vengeance against the Druids who callously took her beloved mortal sister's life and cursed hers. Chosen to receive Kayne's gift of immortality, Aislinn has spent centuries searching for justice, while avoiding the politics and intrigues of the London Coven and its ruthless ruler, Julius. But in a world where blood is power, there are those who will do anything and stop at nothing to possess it. Is Aislinn prepared for what is coming? A Bad Moon is rising... A Vampire Action Adventure Urban Fantasy Novel Scroll UP and click Read Now or Read for Free and find out what happens when Aislinn hunts alone, and what happens to those who hunt Aislinn.
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
A fantastic collection of recent stories from some of science fiction's greatest up-and-coming authors, including many award-winners. David Hartwell and Patrick Nielsen Hayden have long been recognised as some of the most skilled and trusted arbiters in science fiction, but Twenty-First Century Science Fiction presents fans with a first opportunity to see their considerable talents combined, and also to get a unique perspective on what's coming next in the genre. The anthology includes authors ranging from bestselling and established favourites to incandescent new talents, including Cory Doctorow, Catherynne M. Valente, John Scalzi, Jo Walton, Charles Stross, Elizabeth Bear and Peter Watts. The stories selected include winners and nominees of all of the science fiction genre's major awards. Stories include Bacigalupi's 'The Gambler' (Hugo, Nebula, Sturgeon and BSFA nominee), Bear's 'Tideline' (Hugo and Sturgeon winner), Cooper's 'Savant Songs' (Sturgeon nominee), Cornell's 'One of Our Bastards Is Missing' (Hugo nominee), Gregory's 'Second Person Present Tense' (Sturgeon nominee), Mary Robinette Kowal's 'Evil Robot Monkey' (Hugo nominee), David Levine's 'Tk'tk'tk' (Hugo winner), David Moles's 'Finisterra' (Hugo nominee, Sturgeon winner), Hannu Rajaniemi's 'His Master's Voice' (BSFA and Sturgeon winner), Rachel Swirsky's 'Eros', Philia, Agape (Hugo and Sturgeon nominee), Peter Watts's 'The Island' (Hugo winner, Sturgeon nominee).
More than 2,500 merchant ships and auxiliaries were sunk during the war, by far the greatest majority by U boats. This volume contains the names of all who died serving in the merchant marine and in auxiliaries, armed merchant cruisers, hospital ships etc with the date of death. In each case the name of the ship is given and the individual's function on board, such as master, mate, stewardess, greaser, trimmer, fireman, lascar etc.
Two top experts in topology, O.Ya. Viro and D.B. Fuchs, give an up-to-date account of research in central areas of topology and the theory of Lie groups. They cover homotopy, homology and cohomology as well as the theory of manifolds, Lie groups, Grassmanians and low-dimensional manifolds. Their book will be used by graduate students and researchers in mathematics and mathematical physics.
Transport Phenomena in Dispersed Media addresses the main problems associated with the transfer of heat, mass and momentum. The authors focus on the analytical solutions of the mass and heat transfer equations; the theoretical problems of coalescence, coagulation, aggregation and fragmentation of dispersed particles; the rheology of structured aggregate and kinetically stable disperse systems; the precipitation of particles in a turbulent flow; the evolution of the distribution function; the stochastic counterpart of the mass transfer equations; the dissipation of energy in disperse systems; and many other problems that distinguish this book from existing publications. Key Selling Features Covers all technological processes taking place in the oil and gas complex, as well as in the petrochemical industry Presents new original solutions for calculating design as well as for the development and implementation of processes of chemical technology Organized to first provide an extensive review of each chapter topic, solve specific problems, and then review the solutions with the reader Contains complex mathematical expressions for practical calculations Compares results obtained on the basis of mathematical models with experimental data
Cutting across traditional subject boundaries, Principles of Ecotoxicology, Fourth Edition gives readers an integrated view of ecotoxicology, from molecules to ecosystems. This new edition of a bestselling textbook continues to emphasize principles rather than practice, providing the interdisciplinary perspective and grounding required for research
One of Japan's major religions, Shinto has no doctrines and there are no sacred texts from which religious authority can be derived. It does not have an identifiable historical founder, and it has survived the vicissitudes of history through rituals and symbols rather than through continuity of doctrine. Shinto is primarily a religion of nature, centered on the cultivation of rice, the basis of a culture with which the western world is not familiar in terms of either its annual cycle or the kind of lifestyle it generates. The roots of the Shinto tradition probably precede this and reflect an awareness of the natural order. The oldest shrines came to be located in places that inspired awe and wonder in their observers, such as the great Fall of Nachi in Kumano, or in mountains that conveyed a sense of power. The expanded second edition of the Historical Dictionary of Shinto relates the history of Shinto through a chronology, an introductory essay, an extensive bibliography, and over 800 cross-referenced dictionary entries on Shinto concepts, significant figures, places, activities, and periods. Scholars and students will find the overviews and sources for further research provided by this book to be enormously helpful.
This reference introduces an innovative new-employee safety risk model, keyed to a typical new worker becoming acclimated to a new job and workplace. It reviews risk factors, their root causes, and how they can be addressed and minimized through targeted strategies at each stage of a worker's early months on the job. The model and its supporting findings dovetail with current thinking on employee safety and organizational accountability. And, of extra benefit to employers, the risk management strategies to improve new employee safety can be undertaken with minimal expenditure of time, money, and disruption. The book's real-world framework: · Analyzes high accident rates among new hires. · Describes four basic types of job applicants and safety concerns common to each. · Examines the role of recruitment and selection processes in promoting employee safety. · Discusses safety benefits and risks surrounding pre-start training. · Models the use of new employees' job familiarization to minimize safety risks. · Identifies safety risks associated with helping behaviors. · Identifies employee measures that can be used in assessing job safety risk. · Integrates safety management strategies with other human resource management activities New Employee Safety provides clear practical guidance to individuals involved in occupational safety management. The book makes a useful text for undergraduate and postgraduate courses on occupational safety management, and in fields such as behavioral science, psychology, business management, and human resources.
If you are studying forensic science, or a related course such as forensic chemistry or biology, then this book will be an indispensable companion throughout your entire degree programme. This ' one-stop' text will guide you through the wide range of practical, analytical and data handling skills that you will need during your studies. It will also give you a solid grounding in the wider transferable skills such as teamwork and study skills.
Cutting across traditional subject boundaries, Principles of Ecotoxicology, Fourth Edition gives readers an integrated view of ecotoxicology, from molecules to ecosystems. This new edition of a bestselling textbook continues to emphasize principles rather than practice, providing the interdisciplinary perspective and grounding required for research. Organized into three sections, the book first describes the molecular structures, properties, and environmental fate of pollutants. It then deals with the effects of pollutants on living organisms at the molecular, cellular, and individual levels. Moving into population biology and population genetics, the third part of the book addresses a question of great interest to ecologists: What effects do pollutants have at the levels of population, community, and the whole ecosystem? The book also looks at how ecotoxicology is used in the biomonitoring of environmental pollution, the investigation of pollution problems, the conducting of field trials, the study of the development of resistance, and the growing area of environmental risk assessments. Throughout, examples and case studies illustrate the principles. This updated fourth edition includes new material on nanoparticle pollution, bioaccumulation, biomarkers, and chemical warfare in nature, as well as a new chapter on the future directions of ecotoxicology. A concise textbook that will also appeal to practicing ecotoxicologists, it provides a solid basis for understanding what happens to chemicals in the real world, where they go, how they ultimately degrade, and how they affect the individuals and populations that encounter them. What's New in This Edition Revised and updated material throughout A chapter on future directions of ecotoxicology New material on nanoparticle pollution and chemical warfare in nature Expanded coverage of bioaccumulation, biomarkers, and risk assessment for affected populations More case studies, many from the United States Discussion of neurotoxic and behavioral effects of pollutants Recent research on the decline of vultures and effects of neonicotinoids on bees Organic Pollutants: An Ecotoxicological Perspective, Second Edition(CRC Press, 2008), a companion volume to this book, covers the mechanistic aspects of ecotoxicology in more depth.
Immunological Aspects of Reproduction in Mammals contains papers presented during a symposium at the University of Nottingham Easter School. The scholarly presentations provide a wealth of information on the field of reproductive immunology and indicate just how complex this field is and how many questions still remain to be answered. The book begins with reviews of the current status of the complexities and uncertainties of the cellular basis of the immune response and the structure and function of antibodies. This is followed by separate chapters on the assessment and interpretation of the phenomena surrounding autoimmune and isoimmune reactions to spermatozoa; advances in defining the distribution and degree of exposure of major histocompatibility antigens; the reproductive immunology of the mouse, horse, and sheep; and fetal and neonatal immunity. Subsequent chapters present studies of immunization of several species with either the hypothalamic hormone LH-RH, pituitary gonadotrophins, or ovarian steroids; and studies directed towards efforts to enhance animal production by either active or passive immunization of female farm animals against steroid hormones. This book will be a valuable reference text for those already involved in the field and a stimulus for others to enter this complex and fascinating area of research.
By stressing the various techniques used to determine the petrogenic history of granites, and by bridging the gap between undergraduate and research texts, this book provides a clear understanding of the current state of knowledge of the granite family.
Contents: Progress Since Jomtein, Improving the Quality and Equity of Education for All, Making Effective Use of Resources for Education, Co-operating with Civil Society to Achieve Social Goals Through Education, Promoting Education for Democracy and Citizenship, Beyond Dakar.
This book is a welcome source of information on this enzyme which is vitally important to many forms of life. Each chapter or section of each volume is not written primarily for those specializing in that narrow area, but rather to provide a coherent and integrated summary of that aspect got those working on other, quite different facets of the same enzyme.
Control and Manipulation of Animal Growth explores the development and growth of animals. The reproductive system of animals is also discussed, along with how its development can be accelerated. The topic is presented using various studies by the authors together with a number of references to other books and studies. This book contains 20 chapters and revolves around the advancement of an animal's growth hormone. It explains how gender plays a part in an animal's development and talks about factors that can affect the process, such as environment, temperature, and food intake. This book also discusses bone growth, fetal growth, metabolism, factors of epidermal growth, growth manipulation, growth hormones, hormonal manipulation, and the effect of insulin. This text covers a wide range of facts and investigations and can therefore serve as an excellent reference for people who want to study an animal's internal and external development.
Presenting a multidisciplinary perspective in a concise format, Principles of Ecotoxicology, Third Edition discusses the fundamental chemical and ecological nature of pollution processes while identifying the major classes of pollutants and their environmental fate. The first edition was originally created to fill the need for a textbook that covered the basic principles of a developing and wide-ranging field and the second edition expanded on that theme. Keeping the focus on principles over practice that has made each incarnation of this textbook so popular, the third edition brings the text up to date and strengthens coverage in areas that have come to the forefront of the field. The third edition features new material on pollutants that are receiving closer scrutiny, naturally occurring poisons, the history of chemical warfare, population risk assessment, community structure, neonicotinoids, endocrine disruption, and neurotoxicity. A new section on extrapolating from molecular interaction to the consequent population changes highlights the molecules to ecosystem approach and provides the groundwork for discussions on the employment of biomarker strategies in field studies. A major theme of the new material is how the concepts discussed can contribute to improved methods of environmental risk assessment. With updates to every chapter, this text provides essential information for students in easy to use and understandable format.
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