Dawn Iacobucci's Books

Marketing Management

By: Dawn Iacobucci

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Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci�s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.

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Page Count

336

Publisher

Cengage Learning

Published Date

ISBN 10

0357635086

ISBN 13

9780357635087

Handbook of Services Marketing and Management

By: Teresa Swartz,Dawn Iacobucci

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Handbook of Services Marketing and Management

By: Teresa Swartz,Dawn Iacobucci

This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.

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Page Count

534

Publisher

SAGE

Published Date

ISBN 10

0761916121

ISBN 13

9780761916123

Networks in Marketing

By: Dawn Iacobucci

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Networks in Marketing

By: Dawn Iacobucci

An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances. They also investigate market dynamics and structure and consumer networks. In conclusion, several advanced methodological issues and future research directions are examined. In addition to the main research chapters, key figures contribute their own reflections on the topic.

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Page Count

465

Publisher

SAGE

Published Date

ISBN 10

076190140X

ISBN 13

9780761901402

Mediation Analysis

By: Dawn Iacobucci

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Mediation Analysis

By: Dawn Iacobucci

This book covers mediation analysis—the examination of whether an effect of one variable on another is direct or indirect or both. Author Dawn Iacobucci offers thorough coverage of introductory and advanced material as well as conceptual and statistical information. The book begins by introducing arguments of causality, and proceeds to examine current options for analyzing data patterns purported to exhibit meditational structures. Iacobucci shows direct and indirect paths via causal paths, regression, and structural equations models. She also grounds readers in a popular structural equations modeling approach so they can implement the statistical methods discussed in testing for evidence of mediation in a variety of empirical contexts. Intended Audience This book is appropriate for any course in regression and correlation, sociological research methods, quantitative research methods, quantitative techniques in Business & Management, Psychology, Political Science, or Public Policy departments.

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Page Count

105

Publisher

SAGE Publications

Published Date

ISBN 10

148334262X

ISBN 13

9781483342627

Mediation Analysis

By: Dawn Iacobucci

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Mediation Analysis

By: Dawn Iacobucci

Explores even the fundamental assumptions underlying mediation analysis

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105

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SAGE

Published Date

ISBN 10

141292569X

ISBN 13

9781412925693

Handbook of Services Marketing and Management

By: Teresa Swartz,Dawn Iacobucci

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Handbook of Services Marketing and Management

By: Teresa Swartz,Dawn Iacobucci

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538

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SAGE

Published Date

ISBN 10

0761916121

ISBN 13

9780761916123

Kellogg on Marketing

By: Dawn Iacobucci

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Kellogg on Marketing

By: Dawn Iacobucci

Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." —Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." —Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company "The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." —Robert A. Eckert, Chairman and CEO, Mattel, Inc. "This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing." —Mel Bergstein, Chairman and CEO, Diamond Technology Partners "New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School." —Ronald W. Dollens, President, Guidant Corporation

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448

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471054046

ISBN 13

9780471054047

Marketing Research

Methodological Foundations

By: Dawn Iacobucci,Gilbert A. Churchill

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Marketing Research

Methodological Foundations

By: Dawn Iacobucci,Gilbert A. Churchill

Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today’s marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 10e, International Edition ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it’s practiced today.The book’s thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics™ research activities and coverage of SPSS 17 offer first-hand practice with some of the most popular online survey tools used in business today. With its proven applications, clear presentation, and variety of timely cases, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 10e, International Edition serves as an exceptional learning tool for today’s learners and as an invaluable reference tool for professionals throughout their careers.

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Page Count

604

Publisher

South Western Educational Publishing

Published Date

ISBN 10

0538743778

ISBN 13

9780538743778

Consumer Behavior

By: Ayalla Ruvio,Dawn Iacobucci

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Consumer Behavior

By: Ayalla Ruvio,Dawn Iacobucci

In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behavior The consumer buying process A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior Supplementary materials for instructors, including PowerPoint slides and a Test Bank

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Page Count

370

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119912415

ISBN 13

9781119912415

Koffman & Macdonald's Law of Contract

By: Elizabeth Macdonald,Ruth Atkins,Ruth Dawn Atkins

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Koffman & Macdonald's Law of Contract

By: Elizabeth Macdonald,Ruth Atkins,Ruth Dawn Atkins

A clear and non-technical account of contract law, ideal for university students new to the study of law.

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Page Count

649

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0199644837

ISBN 13

9780199644834

Dear Nicholas Sparks

By: Dawn Torrence Ireland

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Dear Nicholas Sparks

By: Dawn Torrence Ireland

On January 1, 2015 an open letter blog was created in high hopes that one mom, along with other determined parents and friends, could implore author Nicholas Sparks to write a book about a family dealing with Congenital Diaphragmatic Hernia (CDH) to raise awareness of this birth defect 1 year, 365 letters, 1 goal - to save these invisible children. The save the cherubs.

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Page Count

696

Publisher

Lulu.com

Published Date

ISBN 10

1387528920

ISBN 13

9781387528929

The Network Challenge (Chapter 5)

Social Networks: You've Lost Control

By: Dawn Iacobucci,James Salter

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The Network Challenge (Chapter 5)

Social Networks: You've Lost Control

By: Dawn Iacobucci,James Salter

This chapter provides an overview of social networks, the basic discipline from which ideas and terminology are drawn when characterizing popular phenomena such as “social networking” Internet sites like Facebook. The authors offer the reader a flavor of the theoretical and empirical research conducted by social network scholars since the 1930s. They explore how researchers have used social networks to generate and test economic, sociological, and organizational theories. They also examine broad insights from this research, as well as management implications in areas such as advertising, brands, loyalty, authenticity, and segmentation. The overriding message is that as power shifts from firms to social networks, companies have less control over their own destinies and need to pay more attention to networks.

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Publisher

Pearson Education

Published Date

ISBN 10

0137015348

ISBN 13

9780137015344

Consumer Behavior

By: Ayalla Ruvio,Dawn Iacobucci

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Consumer Behavior

By: Ayalla Ruvio,Dawn Iacobucci

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Page Count

370

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119912415

ISBN 13

9781119912415

The Network Challenge (Chapter 5)

Social Networks: You've Lost Control

By: Dawn Iacobucci,James Salter

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The Network Challenge (Chapter 5)

Social Networks: You've Lost Control

By: Dawn Iacobucci,James Salter

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Pearson Education

Published Date

ISBN 10

0137015348

ISBN 13

9780137015344

Kellogg on Marketing

By: Dawn Iacobucci

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Kellogg on Marketing

By: Dawn Iacobucci

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Page Count

448

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471054046

ISBN 13

9780471054047

A Chronology of Health Care Marketing Research

By: Dawn Iacobucci

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A Chronology of Health Care Marketing Research

By: Dawn Iacobucci

A Chronology of Health Care Marketing Research is intended to begin to understand marketing issues in the realm of health care. The primary focus of this monograph is the collection of summaries of marketing research articles reported in chapters 2 to 4, which together represent what is known in academic research at the nexus of marketing and health care. Chapters 2 to 4 do not comprise a traditional literature review but is intended as a chronological overview to serve as a database of synopses of the marketing articles that investigate issues regarding healthcare, offering a resource for scholars wishing to get acquainted with the research that has been conducted to date on a particular healthcare topic of interest. These chapters present the marketing perspective about health care - research that has been conducted by marketers. Chapters 5 and 6 contain research and writings about healthcare by scholars in other disciplines for marketers to showcase complementary points of view. Thus, chapters 2 to 4 should interest marketing academics and practitioners and may also be informative to those outside of marketing who may be unaware of the research that has been conducted in this field. Chapters 5 and 6 report from other fields and disciplines with the primary intention of providing interesting and informative coverage to marketers regarding how others approach some overlapping research topics. The second point of difference is that chapters 2 to 4 offer depth, aiming to be comprehensive in covering that which is known from marketing research in the healthcare arena, whereas chapters 5 and 6 focus on breadth and currency, sampling some representative articles to lend awareness to marketers of research conducted on healthcare issues by scholars from other disciplines.

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Page Count

474

Published Date

ISBN 10

1680836307

ISBN 13

9781680836301

Book's by Dawn Iacobucci

Marketing Management

Marketing Management

Handbook of Services Marketing and Management

Handbook of Services Marketing and Management

Networks in Marketing

Networks in Marketing

Mediation Analysis

Mediation Analysis

Mediation Analysis

Mediation Analysis

Handbook of Services Marketing and Management

Handbook of Services Marketing and Management

Kellogg on Marketing

Kellogg on Marketing

Marketing Research

Marketing Research

Consumer Behavior

Consumer Behavior

Koffman & Macdonald's Law of Contract

Koffman & Macdonald's Law of Contract

Dear Nicholas Sparks

Dear Nicholas Sparks

The Network Challenge (Chapter 5)

The Network Challenge (Chapter 5)

Consumer Behavior

Consumer Behavior

The Network Challenge (Chapter 5)

The Network Challenge (Chapter 5)

Kellogg on Marketing

Kellogg on Marketing

A Chronology of Health Care Marketing Research

A Chronology of Health Care Marketing Research

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