Davies Philip John Davies's Books

Winning Elections with Political Marketing

By: Philip J Davies

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Winning Elections with Political Marketing

By: Philip J Davies

Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy. While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward “permanent campaigning” through embedded marketing tactics that’s becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing looks at: The Political Triangle determining market intelligence class, rhetoric, and candidate portrayal voter perceptions the role of President as party leader lobbying constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.

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Page Count

256

Publisher

Routledge

Published Date

ISBN 10

1136450432

ISBN 13

9781136450433

Political Issues in America

The 1990s

By: Philip Davies,Fredric A. Waldstein

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Political Issues in America

The 1990s

By: Philip Davies,Fredric A. Waldstein

This is a collection of papers dealing with the role of liberalism in the United States during the 1980s and what it means for the 1990s in American politics. Other, related, political areas covered are social and economic policy (health, women's issues, urban issues), foreign policy (the Middle East, the end of the Cold War, dominance, East Asia and foreign investment), issues of representation (the electorate, the decay of American democracy, the media and the message) and issues in government institutions (American federalism, the courts, ethics and the presidency).

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Page Count

246

Publisher

Manchester University Press

Published Date

ISBN 10

0719034205

ISBN 13

9780719034206

Political Parties and the Collapse of the Old Orders

By: John Kenneth White,Philip John Davies

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Political Parties and the Collapse of the Old Orders

By: John Kenneth White,Philip John Davies

Addresses the altered states of political parties and politics in the post-Cold War era.

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Page Count

276

Publisher

SUNY Press

Published Date

ISBN 10

0791440680

ISBN 13

9780791440681

Representing and Imagining America

By: Davies Philip John Davies

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Representing and Imagining America

By: Davies Philip John Davies

In America, perhaps more than in any other western society, reality, legend and myth overlap. Americans have always been proprietorial about their country and its presentation. The international authors of this book open a range of windows on our study of the USA. Covering issues of culture and society, literature, politics and history, ethnicity, ideology and democracy, they offer a unique analysis of the way in which we perceive and interpret a country which has become the only truly global force in politics and culture.See also: Journal of Transatlantic Studies

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256

Publisher

Edinburgh University Press

Published Date

ISBN 10

1474466036

ISBN 13

9781474466035

Gender, Ethnicity and Sexuality in Contemporary American Film

By: Davies Jude Davies

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Gender, Ethnicity and Sexuality in Contemporary American Film

By: Davies Jude Davies

Over the past ten years Hollywood has devoted big budgets and established stars to films about controversial issues, while identities previously considered marginal have come into prominence on the big screen. The authors examine the issues raised by these developments, bringing together debates in identity politics with film studies and launching an innovative theorisation of cinematic representation of identity. Movies from Forrest Gump to Philadelphia, from Malcolm X to Falling Down, have engaged explicitly with notions of multiculturalism and identity politics. This book is concerned pre-eminently with the meanings put into circulation by these mainstream films and audiences' readings of them. It provides a brief and accessible introduction to such issues as arguments over positive and negative images and the relationship between cultural representation and political power.

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Page Count

166

Publisher

Edinburgh University Press

Published Date

ISBN 10

074867442X

ISBN 13

9780748674428

US Elections Today

By: Philip Davies

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US Elections Today

By: Philip Davies

This new edition of "Elections USA" offers a thorough account of the electoral process at all levels and in all branches of American government, placing the issues in context. The book also provides details of other related themes including the history and nature of American political parties.

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Page Count

258

Publisher

Manchester University Press

Published Date

ISBN 10

0719045088

ISBN 13

9780719045080

For Your Eye Alone

The Letters of Robertson Davies

By: Robertson Davies

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For Your Eye Alone

The Letters of Robertson Davies

By: Robertson Davies

Robertson Davies, one of the twentieth century's most distinguished authors, brought his characteristic great sense of style to everything he wrote. Whether it was a letter to his daughter or a formal letter to the editor disemboweling a hostile review, he wrote with care, zest, and in a distinctive voice. Penned during the height of his fame-between the years 1976 and 1995-these letters were sent to a wide range of recipients, from Sir John Gielgud to Margaret Atwood, from publishers to fans and critics of his writings. The letters are frequently testy, tart, and not always "politically correct"; but whether they are funny, moving, or thought provoking, they provide a rare glimpse of the private Davies, as r evealed in his own words.

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Page Count

420

Publisher

Penguin (Non-Classics)

Published Date

ISBN 10

0142000299

ISBN 13

9780142000298

Chiropractic Pediatrics

A Clinical Handbook

By: Neil J. Davies,Joan Fallon

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Chiropractic Pediatrics

A Clinical Handbook

By: Neil J. Davies,Joan Fallon

This evidence-based text relates clinical chiropractic management to pediatrics, with coverage of the key aspects of syndromes most commonly seen by chiropractors working with children. It outlines the essential history-taking, physical assessment, diagnosis and management for each syndrome, while addressing relevant pathology of pediatric conditions. An essential reference source for both chiropractic clinicians and students. Chapters have been radically restructured for the new edition – in line with current research and the models of teaching now being used.•New co-Editor (Dr Joan Fallon) who is US-based and President of International Chiropractic Pediatrics Association. She is a very high profile author and lecturer in paediatrics in America.•Foreword by Dana Lawrence – Professor at Palmer Chiropractic University, US and Editor-in-Chief of Journal of Manipulative and Physiological Therapeutics•Major structural change to accommodate new research-based information, particularly in fields of neurological assessment and treatment protocols•Restructured chapters in keeping with current models of teaching•New chapters on clinical nutrition and chiropractic care of the pregnant woman•DVD of techniques •Colour plate section •Five new contributors, including Dr Kim Tuohey (international expert on cranial chiropractic)

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Page Count

429

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0702049859

ISBN 13

9780702049859

The History Atlas of North America

By: Philip Davies,Dr Philip Davies

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The History Atlas of North America

By: Philip Davies,Dr Philip Davies

This historical atlas shows how war, political settlements, and economic and demographic forces eventually imposed national boundaries greatly at odds with the geography and historical precedents of the continent; the atlas also depicts the emergence of the United States as the dominant power on the continent"--Foreword.

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Page Count

164

Publisher

MacMillan Publishing Company

Published Date

ISBN 10

0028653432

ISBN 13

9780028653433

Book's by Davies Philip John Davies

Winning Elections with Political Marketing

Winning Elections with Political Marketing

Political Issues in America

Political Issues in America

Political Parties and the Collapse of the Old Orders

Political Parties and the Collapse of the Old Orders

Representing and Imagining America

Representing and Imagining America

Gender, Ethnicity and Sexuality in Contemporary American Film

Gender, Ethnicity and Sexuality in Contemporary American Film

US Elections Today

US Elections Today

For Your Eye Alone

For Your Eye Alone

Chiropractic Pediatrics

Chiropractic Pediatrics

The History Atlas of North America

The History Atlas of North America

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