David Winegar's Books

The Elevator Pitch of You

Using neuroscience to craft a unique and powerful personal brand statement. Includes online tool to build your brand step-by-step

By: David Winegar

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The Elevator Pitch of You

Using neuroscience to craft a unique and powerful personal brand statement. Includes online tool to build your brand step-by-step

By: David Winegar

The Elevator Pitch of You powerfully combines a book and an online tool to help you create a personal brand statement that influences how people perceive you. Its purpose is to evoke positive emotions, thoughts, and images in people, setting you apart from the competition. Just as a well-written elevator pitch sells a start-up to investors, your well-crafted brand statement will help you win the hearts and minds of those important to your success. How does it work? The book takes you through the latest neuroscience research into how your brain processes information and shows you how to use that to build a better personal brand statement. You find out how to use the same techniques that modern consumer brand managers use to influence people’s perceptions and buying behavior. It is easier than you think. This book offers unique insight that will change forever how you how you answer the question of who you are and how others view you. You get exclusive access to our online brand survey that creates a step-by-step personal workbook for developing your brand statement. The heavy work has already been done to provide you with insight and direction to build your brand statement with ease. The book provides plenty of examples for inspiration, and word-by-word takes you through how to build your own statement from your survey results. Where you can use your statement: • In job interviews, to help you confidently answer the question: "Tell us about yourself?" • On your resume or CV, to give a clear picture of what sets you apart from the competition. • As a killer LinkedIn profile summary. • For leaders and team managers who want their teams to understand better who they are and how to work better with them.

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165

Publisher

Absolute-North Ltd

Published Date

ISBN 10

1549852876

ISBN 13

9781549852879

Mastering Pasta

The Art and Practice of Handmade Pasta, Gnocchi, and Risotto [A Cookbook]

By: Marc Vetri,David Joachim

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Mastering Pasta

The Art and Practice of Handmade Pasta, Gnocchi, and Risotto [A Cookbook]

By: Marc Vetri,David Joachim

Award-winning chef Marc Vetri wanted to write his first book about pasta. Instead, he wrote two other acclaimed cookbooks and continued researching pasta for ten more years. Now, the respected master of Italian cuisine finally shares his vast knowledge of pasta, gnocchi, and risotto in this inspiring, informative primer featuring expert tips and techniques, and more than 100 recipes. Vetri’s personal stories of travel and culinary discovery in Italy appear alongside his easy-to-follow, detailed explanations of how to make and enjoy fresh handmade pasta. Whether you’re a home cook or a professional, you’ll learn how to make more than thirty different types of pasta dough, from versatile egg yolk dough, to extruded semolina dough, to a variety of flavored pastas—and form them into shapes both familiar and unique. In dishes ranging from classic to innovative, Vetri shares his coveted recipes for stuffed pastas, baked pastas, and pasta sauces. He also shows you how to make light-as-air gnocchi and the perfect dish of risotto. Loaded with useful information, including the best way to cook and sauce pasta, suggestions for substituting pasta shapes, and advance preparation and storage notes, Mastering Pasta offers you all of the wisdom of a pro. For cooks who want to take their knowledge to the next level, Vetri delves deep into the science of various types of flour to explain pasta’s uniquely satisfying texture and how to craft the very best pasta by hand or with a machine. Mastering Pasta is the definitive work on the subject and the only book you will ever need to serve outstanding pasta dishes in your own kitchen.

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274

Publisher

Ten Speed Press

Published Date

ISBN 10

1607746085

ISBN 13

9781607746089

Sing Romantic Music Romantically

Nineteenth-Century Choral Performance Practices

By: David Friddle

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Sing Romantic Music Romantically

Nineteenth-Century Choral Performance Practices

By: David Friddle

There is a paucity of material regarding how choral music specifically was performed in the 1800s. The Historically Informed Performance (HIP) movement has made remarkable advancements in choral music of the Renaissance, Baroque, and Classical periods, with modest forays into the music of Beethoven, Schubert, Mendelssohn, and other early nineteenth-century composers; however, there are no sources with a comprehensive examination of how choral music was performed. Using more than one-hundred musical examples, illustrations, tables, and photographs and relying on influential, contemporaneous sources, David Friddle details the performance practices of the time, including expressive devices such as articulation, ornamentation, phrasing, tempo, and vibrato, along with an in-depth discussion of period pronunciation, instruments, and orchestral/choral placement. Sing Romantic Music Romantically: Nineteenth-Century Choral Performance Practices fills a gap in choral scholarship and moves forward our knowledge of how choral music sounded and was performed in the nineteenth century. The depth of research and abundance of source material makes this work a must-have for choral professionals everywhere.

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449

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1666911186

ISBN 13

9781666911183

Annual Report of the Inspectors of State Prisons of the State of New York

By: Solomon Scheu,David B. McNeil,Fordyce L. Laflin

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Annual Report of the Inspectors of State Prisons of the State of New York

By: Solomon Scheu,David B. McNeil,Fordyce L. Laflin

Reprint of the original, first published in 1871. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.

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310

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BoD – Books on Demand

Published Date

ISBN 10

3382125803

ISBN 13

9783382125806

Marketing Research

Text and Cases

By: Bruce Wrenn,Robert E. Stevens,David L. Loudon

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Marketing Research

Text and Cases

By: Bruce Wrenn,Robert E. Stevens,David L. Loudon

Teach your students the most effective research strategies—including Internet surveys! Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second Edition, the completely updated edition of the classic Haworth textbook not only takes students step-by-step through cutting-edge design, conducting, and interpreting of market research, but is now updated to include Internet surveying. The topic of marketing research is comprehensively examined, including strategic and tactical decisions, choosing the proper research design, and successfully presenting results. The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases (including an SPSS 11.0 data disk) offer engaging real-world problems that test the student’s research and analysis skills. Marketing Research: Text and Cases, Second Edition includes the updated and improved instructor’s manual, test bank, and PowerPoint slides. A brand-new section details procedures on how to successfully perform and effectively use Internet surveys, and includes a list of online survey providers, bulk email providers, and sample emails to use with online surveys. Stressing a practical, “hands on” project approach to learning, this guide not only prepares students for real-world experiences, but allows practitioners who are preparing market analysis reports needing background material to guide them through the process. Marketing Research: Text and Cases, Second Edition offers all the course-planning extras you need, including: thorough instructor’s manual sample syllabus research project tips, assignments, and forms test bank with true-false and multiple choice questions also available: 20-30 PowerPoint slides per chapter Marketing Research: Text and Cases, Second Edition gives instructors the tools they need for thorough course planning and is an ideal textbook for introductory marketing research courses and for practitioners looking for a guidebook.

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454

Publisher

Routledge

Published Date

ISBN 10

1135178518

ISBN 13

9781135178512

Chestnut's Obstetric Anesthesia: Principles and Practice

By: David H. Chestnut,Linda S Polley,Cynthia A Wong,Lawrence C Tsen

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Chestnut's Obstetric Anesthesia: Principles and Practice

By: David H. Chestnut,Linda S Polley,Cynthia A Wong,Lawrence C Tsen

The updated fourth edition of this comprehensive, highly respected reference covers all you need to know about obstetric anesthesia-from basic science to various anesthesia techniques to complications. The editorial team of leading authorities in the field now features Drs. Linda S. Polley, Lawrence C. Tsen, and Cynthia A. Wong and presents the latest on anesthesia techniques for labor and delivery and medical disorders that occur during pregnancy. This edition features two new chapters and rewritten versions of key chapters such as Epidural and Spinal Analgesia and Anesthesia. Emphasizes the treatment of the fetus and the mother as separate patients with distinct needs to ensure the application of modern principles of care. Delivers contributions from many leaders in the fields of obstetric anesthesia and maternal-fetal medicine from all over the world. Offers abundant figures, tables, and boxes that illustrate the step-by-step management of a full range of clinical scenarios. Presents key point summaries in each chapter for quick, convenient reference. Features new chapters on Patient Safety and Maternal Mortality to address the latest developments in the field and keep you current. Presents completely rewritten chapters on Epidural and Spinal Analgesia and Anesthesia, Anesthesia for Cesarean Section, and Hypertension Disorders, updated by new members of the editorial team-Drs. Linda S. Polley, Lawrence C. Tsen, and Cynthia A. Wong, for state-of-the-art coverage of key topics and new insights. Covers all the latest guidelines and protocols for safe and effective practice so you can offer your patients the very best.

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4357

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323076548

ISBN 13

9780323076548

Freedom of Speech in International Law

By: Amal Clooney,David Neuberger

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Freedom of Speech in International Law

By: Amal Clooney,David Neuberger

Freedom of Speech in International Law charts the minimum protections for speech enshrined in international human rights law. It not only addresses the problems facing free speech today but offers recommendations to give effect to the international-law obligation to protect freedom of expression.

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481

Publisher

Oxford University Press

Published Date

ISBN 10

0198899378

ISBN 13

9780198899372

The Cultural Experience

Ethnography in Complex Society, Second Edition

By: David W. McCurdy,James P. Spradley,Dianna J. Shandy

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The Cultural Experience

Ethnography in Complex Society, Second Edition

By: David W. McCurdy,James P. Spradley,Dianna J. Shandy

The Cultural Experience has helped generations of undergraduates discover the excitement of ethnographic research through participation in relatively familiar cultures in North American society. Grounded in the interviewing-based ethnographic technique known as ethnosemantics, the latest edition continues to treat ethnography as a discovery process. Students are taught how to set up an ethnographic field study, choose a microculture, and find and approach an informant, as well as how to ask ethnographic questions, record data, and organize and analyze what they have learned. Detailed instruction on how to write an ethnography is also provided. The guidelines are followed by ten short but substantive, well-written student ethnographies on such microcultures as exotic dancing, firefighting, pest extermination, and the work of midwives and police detectives. The Second Edition of this popular classroom volume includes boxed inserts that offer suggestions to aid in the research process, material on how to use observation and narratives with the ethnosemantic approach, an emphasis on how to find cultural themes and adaptive challenges by analyzing ethnographic field data, and extensive strategies for writing the final ethnographic paper. It also presents a comprehensive treatment of ethical responsibilities as well as a discussion of the significance of ethnographic research and its applications in the workplace.

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201

Publisher

Waveland Press

Published Date

ISBN 10

1478609605

ISBN 13

9781478609605

Reconstruction in the United States

An Annotated Bibliography

By: David Lincove

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Reconstruction in the United States

An Annotated Bibliography

By: David Lincove

The only comprehensive bibliography on Reconstruction, this book provides the definitive guide to literature published from 1877 to 1998. In over 2,900 entries, the work covers a broad range of topics including politics, agriculture, labor, religion, education, race relations, law, family, gender studies, and local history. It encompasses the years of the Civil War through the conclusion of the 1876 election and the end of the federal government's official role in reforming the postwar South and protecting the rights of Black citizens. In detailed annotations, the book covers a range of literature from scholarly and popular studies to published memoirs, letters and documents, as well as reference sources and teaching tools. The issues of Reconstruction—civil rights, states' rights and federal-state relations, racism, nationalism, government aid to individuals—continue to be relevant today, and the literature on Reconstruction is large. This book provides a systematic and comprehensive bibliographic guide to that literature. It is organized by topics and geographical regions and states, thereby emphasizing the local diversity in the South. In addition to a variety of literature, it covers the relevant Supreme Court cases through 1883, provides full citations to federal acts and cases cited, and includes the texts of the 13th, 14th, and 15th Amendments to the Constitution. The book will be useful to scholars and students researching a wide range of topics in Southern history, constitutional history, and national politics in post Civil War United States.

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Page Count

662

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313065012

ISBN 13

9780313065019

Howell

By: David D. Finney Jr.,David D. Finney,Judith L. McIntosh

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Howell

By: David D. Finney Jr.,David D. Finney,Judith L. McIntosh

Images of America: Howell features vintage photographs of Howell, most of which have never before been published. This visual documentation spans the decades from the 1850s to the 1950s, telling the story of Livingston Centre, known today as the city of Howell. Unique images in this volume include turn-of-the-century street fairs and parades, the first paving of the Grand River, and World War I inductees marching to the courthouse to be sworn in to federal service. Furthermore, historically significant photographs document Howell's cultural keystones: the courthouse, Carnegie Library, and the Opera House. Also, see views of the Ann Arbor and Pere Marquette railroad depots, street scenes, merchants, businesses, industry, and social organizations that illustrate Howell's evolution from a tiny settlement to a vibrant and thriving city.

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130

Publisher

Arcadia Publishing

Published Date

ISBN 10

0738598674

ISBN 13

9780738598673

Lonely Planet Indonesia

By: Lonely Planet,David Eimer,Ray Bartlett,Stuart Butler,Paul Harding,Trent Holden,Virginia Maxwell,Jenny Walker,Loren Bell,Ashley Harrell,Jade Bremner,Mark Johanson,Sofia Levin,MaSovaida Morgan

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Lonely Planet Indonesia

By: Lonely Planet,David Eimer,Ray Bartlett,Stuart Butler,Paul Harding,Trent Holden,Virginia Maxwell,Jenny Walker,Loren Bell,Ashley Harrell,Jade Bremner,Mark Johanson,Sofia Levin,MaSovaida Morgan

Lonely Planet Indonesia is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Take in a traditional gamelan performance, laze on hidden beaches, or hike volcanic peaks -all with your trusted travel companion. Get to the heart of Indonesia and begin your journey now! Inside Lonely Planet Indonesia Travel Guide: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - history, cuisine, environment, outdoor activities, responsible travel and more Over 60 maps Covers Java, Bali, Nusa Tenggara, Maluku, Papua, Sumatra, Kalimantan, Sulawesi and more The Perfect Choice: Lonely Planet Indonesia, our most comprehensive guide to Indonesia, is perfect for both exploring top sights and taking roads less travelled. Looking for a guide focused on Bali or Lombok? Check out Lonely Planet Bali & Lombok for a comprehensive look at all these islands have to offer; or Pocket Bali, a handy-sized guide focused on the can't-miss sights for a quick trip. Authors: Written and researched by Lonely Planet. About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves. eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.

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1403

Publisher

Lonely Planet

Published Date

ISBN 10

1788685377

ISBN 13

9781788685375

Frederick Douglass’ Civil War

Keeping Faith in Jubilee

By: David W. Blight

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Frederick Douglass’ Civil War

Keeping Faith in Jubilee

By: David W. Blight

In this sensitive intellectual biography David W. Blight undertakes the first systematic analysis of the impact of the Civil War on Frederick Douglass' life and thought, offering new insights into the meaning of the war in American history and in the Afro-American experience. Frederick Douglass' Civil War follows Douglass' intellectual and personal growth from the political crises of the 1850s through secession, war, black enlistment, emancipation, and Reconstruction. This book provides an engrossing story of Douglass' development of a social identity in relation to transforming events, and demonstrates that he saw the Civil War as the Second American Revolution, and himself as one of the founders of a new nation. Through Douglass' life, his voice, and his interpretations we see the Civil War era and its memory in a new light.

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302

Publisher

LSU Press

Published Date

ISBN 10

0807117242

ISBN 13

9780807117248

The Atlanta Campaign

Volume 1: Dalton to Cassville, May 1-19, 1864

By: David A. Powell

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The Atlanta Campaign

Volume 1: Dalton to Cassville, May 1-19, 1864

By: David A. Powell

For scope, drama, and importance, the Atlanta Campaign was second only to Ulysses S. Grant’s Overland Campaign in Virginia. Despite its criticality and massive array of primary source material, it has lingered in the shadows of other campaigns and has yet to receive the treatment it deserves. Powell’s The Atlanta Campaign, Volume 1: Dalton to Cassville, May 1–19, 1864, the first in a proposed five-volume treatment, ends that oversight. Once Grant decided to go east and lead the Federal armies against Robert E. Lee’s Army of Northern Virginia, he chose William T. Sherman to do the same in Georgia against Joseph E. Johnston and his ill-starred Army of Tennessee. Sherman’s base was Chattanooga; Johnston’s was Atlanta. The grueling campaign opened on May 1, 1864. While Grant and Lee grappled with one another like wrestlers, Sherman and Johnston parried and feinted like fencers. Johnston eschewed the offensive while hoping to lure Sherman into headlong assaults against fortified lines. Sherman disliked the uncertainty of battle and preferred maneuvering. When Johnston dug in, Sherman sought his flanks and turned the Confederates out of seemingly impregnable positions in a campaign noted Civil War historian Richard M. McMurry dubbed “the Red Clay Minuet.” Contrary to popular belief Sherman did not set out to capture Atlanta. His orders were “to move against Johnston’s army, to break it up and to get into the interior of the enemy’s country . . . inflicting all the damage you can against their war resources.” No Civil War army could survive long without its logistical base, and Atlanta was vital to the larger Confederate war effort. As Johnston retreated, Southern fears for the city grew. As Sherman advanced, Northern expectations increased. This first installment of The Atlanta Campaign relies on a mountain of primary source material and extensive experience with the terrain to examine the battles of Dalton, Resaca, Rome Crossroads, Adairsville, and Cassville—the first phase of the long and momentous campaign. While none of these engagements matched the bloodshed of the Wilderness or Spotsylvania, each witnessed periods of intense fighting and key decision-making. The largest fight, Resaca, produced more than 8,000 killed, wounded, and missing in just two days. In between these actions the armies skirmished daily in a campaign its participants would recall as the “100 days’ fight.” Like Powell’s The Chickamauga Campaign trilogy, this multi-volume study breaks new ground and promises to be this generation’s definitive treatment of one of the most important and fascinating confrontations of the entire Civil War.

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625

Publisher

Savas Beatie

Published Date

ISBN 10

1611216966

ISBN 13

9781611216967

An Old Creed for the New South

Proslavery Ideology and Historiography, 1865-1918

By: John David Smith

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An Old Creed for the New South

Proslavery Ideology and Historiography, 1865-1918

By: John David Smith

An Old Creed for the New South:Proslavery Ideology and Historiography, 1865–1918 details the slavery debate from the Civil War through World War I. Award-winning historian John David Smith argues that African American slavery remained a salient metaphor for how Americans interpreted contemporary race relations decades after the Civil War. Smith draws extensively on postwar articles, books, diaries, manuscripts, newspapers, and speeches to counter the belief that debates over slavery ended with emancipation. After the Civil War, Americans in both the North and the South continued to debate slavery’s merits as a labor, legal, and educational system and as a mode of racial control. The study details how white Southerners continued to tout slavery as beneficial for both races long after Confederate defeat. During Reconstruction and after Redemption, Southerners continued to refine proslavery ideas while subjecting blacks to new legal, extralegal, and social controls. An Old Creed for the New South links pre– and post–Civil War racial thought, showing historical continuity, and treats the Black Codes and the Jim Crow laws in new ways, connecting these important racial and legal themes to intellectual and social history. Although many blacks and some whites denounced slavery as the source of the contemporary “Negro problem,” most whites, including late nineteenth-century historians, championed a “new” proslavery argument. The study also traces how historian Ulrich B. Phillips and Progressive Era scholars looked at slavery as a golden age of American race relations and shows how a broad range of African Americans, including Booker T. Washington and W. E. B. Du Bois, responded to the proslavery argument. Such ideas, Smith posits, provided a powerful racial creed for the New South. This examination of black slavery in the American public mind—which includes the arguments of former slaves, slaveholders, Freedmen's Bureau agents, novelists, and essayists—demonstrates that proslavery ideology dominated racial thought among white southerners, and most white northerners, in the five decades following the Civil War.

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356

Publisher

SIU Press

Published Date

ISBN 10

0809328445

ISBN 13

9780809328444

Marketing Your Business

A Guide to Developing a Strategic Marketing Plan

By: Robert E Stevens,David L Loudon,Ronald A Nykiel

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Marketing Your Business

A Guide to Developing a Strategic Marketing Plan

By: Robert E Stevens,David L Loudon,Ronald A Nykiel

Examine essential marketing disciplines and weapons! This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of “marketing intelligence” and professional marketing associations. This single volume provides a step-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you’ll find inside and lists additional resources to draw upon. With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you will explore: the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you the arsenal of current marketing weaponry--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more! the nature of strategic marketing plans-competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc. key checklists and 13 sample work forms that will help you formulate your plan and much more! Ideal for use by educators and students as well as businesspeople, Marketing Your Business brings together everything you need to know to develop an effective strategic marketing plan and put it into action!

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273

Publisher

Routledge

Published Date

ISBN 10

1135186634

ISBN 13

9781135186630

The American Year-Book and National Register for 1869

Volume I

By: David N. Camp

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The American Year-Book and National Register for 1869

Volume I

By: David N. Camp

Reprint of the original, first published in 1869.

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826

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BoD – Books on Demand

Published Date

ISBN 10

3846049956

ISBN 13

9783846049952

Frank Lloyd Wright's Monona Terrace

The Enduring Power of a Civic Vision

By: David V. Mollenhoff,Mary Jane Hamilton

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Frank Lloyd Wright's Monona Terrace

The Enduring Power of a Civic Vision

By: David V. Mollenhoff,Mary Jane Hamilton

The story of the decades-long struggle to build a civic center in Madison, Wisconsin.

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346

Publisher

Univ of Wisconsin Press

Published Date

ISBN 10

0299155005

ISBN 13

9780299155001

Drinking French

The Iconic Cocktails, Apéritifs, and Café Traditions of France, with 160 Recipes

By: David Lebovitz

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Drinking French

The Iconic Cocktails, Apéritifs, and Café Traditions of France, with 160 Recipes

By: David Lebovitz

TALES OF THE COCKTAIL SPIRITED AWARD® WINNER • IACP AWARD FINALIST • The New York Times bestselling author of My Paris Kitchen serves up more than 160 recipes for trendy cocktails, quintessential apéritifs, café favorites, complementary snacks, and more. Bestselling cookbook author, memoirist, and popular blogger David Lebovitz delves into the drinking culture of France in Drinking French. This beautifully photographed collection features 160 recipes for everything from coffee, hot chocolate, and tea to Kir and regional apéritifs, classic and modern cocktails from the hottest Paris bars, and creative infusions using fresh fruit and French liqueurs. And because the French can't imagine drinking without having something to eat alongside, David includes crispy, salty snacks to serve with your concoctions. Each recipe is accompanied by David's witty and informative stories about the ins and outs of life in France, as well as photographs taken on location in Paris and beyond. Whether you have a trip to France booked and want to know what and where to drink, or just want to infuse your next get-together with a little French flair, this rich and revealing guide will make you the toast of the town.

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306

Publisher

Ten Speed Press

Published Date

ISBN 10

1607749300

ISBN 13

9781607749301

Driven to the Field

Sharecropping and Southern Literature

By: David A. Davis

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Driven to the Field

Sharecropping and Southern Literature

By: David A. Davis

Driven to the Field traces the culture of sharecropping—crucial to understanding life in the southern United States—from Emancipation to the twenty-first century. By reading dozens of works of literature in their historical context, David A. Davis demonstrates how sharecropping emerged, endured for a century, and continues to resonate in American culture. Following the end of slavery, sharecropping initially served as an expedient solution to a practical problem, but it quickly developed into an entrenched power structure situated between slavery and freedom that exploited the labor of Blacks and poor whites to produce agricultural commodities. Sharecropping was the economic linchpin in the South’s social structure, and the region’s political system, race relations, and cultural practices were inextricably linked with this peculiar form of tenant farming from the end of the Civil War through the civil rights movement. Driven to the Field analyzes literary portrayals of this system to explain how it defined the culture of the South, revealing multiple genres of literature that depicted sharecropping, such as cotton romances, agricultural uplift novels, proletarian sharecropper fiction, and sharecropper autobiographies—important works of American literature that have never before been evaluated and discussed in their proper context.

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396

Publisher

University of Virginia Press

Published Date

ISBN 10

0813948665

ISBN 13

9780813948669

Marketing Management

Text and Cases

By: Robert E Stevens,David L Loudon,Bruce Wrenn

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Marketing Management

Text and Cases

By: Robert E Stevens,David L Loudon,Bruce Wrenn

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including: an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing customer analysissegmentation, market grids, and market estimations competitive analysistypes of competition, gathering intelligence, and marketing audits financial analysisassessing revenue, cost, profitability, and risk for marketing decisions marketing planningboth strategic planning and operational perspectives evaluation and control of marketing activities including sales, cost, and profit

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377

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Taylor & Francis

Published Date

ISBN 10

1135184542

ISBN 13

9781135184544

Strategic Planning for Private Higher Education

By: Robert E Stevens,David L Loudon,Kenneth W Oosting,R Henry Migliore,Carle M Hunt

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Strategic Planning for Private Higher Education

By: Robert E Stevens,David L Loudon,Kenneth W Oosting,R Henry Migliore,Carle M Hunt

With Strategic Planning for Private Higher Education you will improve your effectiveness in strategic planning to ensure the growth, success, and viability of your institution. The book’s emphasis on tested techniques and the examples from the authors’experiences in leading several private educational organizations give you the practical insight you need to learn how to benefit from strategic planning. The entire strategic planning process is covered--from vision casting to evaluation--for all types of private educational institutions, including colleges, universities, seminaries, graduate schools in education and business, and even K-12 academies. Strategic Planning for Private Higher Education will inspire you to make planning happen in a manner that will change the future and make a difference in the life of your institution. You’ll see the strategic planning process from a senior administrator’s perspective in real-time, with the idea of empowering all participating stakeholders for input and ownership of the process. This book shows education administrators, faculty, and students how to: develop a vision that is understood, shared, and acted upon create a mission that adequately communicates “who we are,” to be used in guiding every decision of the institution meet accreditation requirements of institutional effectiveness scan and analyze the external environment for changes that create either opportunities or threats to the institution establish and implement strategy, tactics, and action plans evaluate and control the strategic planning process assess the cultural and internal situation The book’s end-of-chapter questions provide projects and assignments that reinforce the text materials. Also included are sample strategic plans for departments, schools, and colleges illustrating how to apply textual concepts and principles. Yet another valuable feature of Strategic Planning for Private Higher Education is its presentation of a “master” case study illustrating a number of key points, including: interaction between a college president and board of trustees, the use of a strategic planning task force to collect primary data and to expand participation, rewriting the mission statement of the college, and an illustration of a strategic planning calendar in relation to the budgeting calendar.

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263

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Routledge

Published Date

ISBN 10

1135024332

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9781135024338

Rich Man's War

Class, Caste, and Confederate Defeat in the Lower Chattahoochee Valley

By: David Williams

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Rich Man's War

Class, Caste, and Confederate Defeat in the Lower Chattahoochee Valley

By: David Williams

In Rich Man's War historian David Williams focuses on the Civil War experience of people in the Chattahoochee River Valley of Georgia and Alabama to illustrate how the exploitation of enslaved blacks and poor whites by a planter oligarchy generated overwhelming class conflict across the South, eventually leading to Confederate defeat. This conflict was so clearly highlighted by the perception that the Civil War was "a rich man's war and a poor man's fight" that growing numbers of oppressed whites and blacks openly rebelled against Confederate authority, undermining the fight for independence. After the war, however, the upper classes encouraged enmity between freedpeople and poor whites to prevent a class revolution. Trapped by racism and poverty, the poor remained in virtual economic slavery, still dominated by an almost unchanged planter elite. The publication of this book was supported by the Historic Chattahoochee Commission.

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329

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University of Georgia Press

Published Date

ISBN 10

0820340790

ISBN 13

9780820340791

The Stories of English

By: David Crystal

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The Stories of English

By: David Crystal

A groundbreaking history of worldwide English in all its dialects, differences, and linguistic delights: “Informative . . . distinctive . . . a spirited celebration.” —The Guardian In this “well-informed and appealing” work (Publishers Weekly), David Crystal puts aside the usual focus on “standard” English, and instead provides a startlingly original view of where the richness, creativity, and diversity of the language truly lies—in the accents and dialects of nonstandard English users all over the world. Whatever their regional, social, or ethnic background, each group has a story worth telling, whether it is in Scotland or Somerset, South Africa or Singapore. He reminds us that for several hundred wonderful years, there was no such thing as “incorrect” English—and traces the evolution of the language from a few thousand Anglo-Saxons to the 1.5 billion people who speak it today. Moving from Beowulf to Chaucer to Shakespeare to Dickens and the present day, Crystal puts regional speech and writing at center stage, giving a sense of the social realities behind the development of English. This significant shift in perspective enables us to understand for the first time the importance of everyday, previously marginalized, voices in our language—and provides an argument too for the way English should be taught in the future. “A work of impeccable scholarship [that] could easily serve as a standard textbook for students of linguistics, but Mr. Crystal, reaching out to a more general audience, recognizes that even the most avid reader might flinch at the sections on Old Norse grammatical influence. Cleverly, he has sprinkled the book with little digressions, set apart in boxes, that address historical mysteries, strange loanwords, interesting etymologies and the like.” —The New York Times “Learned and often provocative . . . demonstrates repeatedly that common conceptions about language are often historically inaccurate—split infinitives bothered no one until recently (likewise sentence-ending prepositions).” —Kirkus Reviews (starred review) “Simply the best introductory history of the English language family that we have. The plan of the book is ingenious, the writing lively, the exposition clear, and the scholarly standard uncompromisingly high.” —J.M. Coetzee, winner of the Nobel Prize in Literature

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453

Publisher

Abrams

Published Date

ISBN 10

1468306170

ISBN 13

9781468306170

Moments of Despair

Suicide, Divorce, & Debt in Civil War Era North Carolina

By: David Silkenat

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Moments of Despair

Suicide, Divorce, & Debt in Civil War Era North Carolina

By: David Silkenat

During the Civil War era, black and white North Carolinians were forced to fundamentally reinterpret the morality of suicide, divorce, and debt as these experiences became pressing issues throughout the region and nation. In Moments of Despair, Dav

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310

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Univ of North Carolina Press

Published Date

ISBN 10

0807834602

ISBN 13

9780807834602

Predicting Successful Hospital Mergers and Acquisitions

A Financial and Marketing Analytical Tool

By: William Winston,David P Angrisani,Robert L Goldman

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Predicting Successful Hospital Mergers and Acquisitions

A Financial and Marketing Analytical Tool

By: William Winston,David P Angrisani,Robert L Goldman

As managed care continues to increase in the United States, hospital and system executives consider mergers and acquisitions more frequently for both aggressive and defensive reasons. Predicting Successful Hospital Mergers and Acquisitions can help you learn to analyze data to determine which hospitals are potential candidates for merger and which are risky business ventures. You will learn to take into account not only the marketing and financial elements of mergers and acquisitions, but also the operational factors crucial for success. You will also acquire a set of guidelines and financial analytical approaches that prepare you for forecasting the results of proposed mergers or acquisitions between acute units.Because few new markets are available for hospitals and competition is increasing, performing mergers and acquisitions may be the only route available for organizations wishing to grow. Predicting Successful Hospital Mergers and Acquisitions teaches hospital, system, and other health service industry executives how to keep abreast of their market positions to remain competitive and efficient in the current, intense managed care environment.As you read Predicting Successful Hospital Mergers and Acquisitions, you learn to identify significant financial variables in the market that will differentiate between merger candidates and non-targeted hospitals. The book’s coverage of the following topics is important to your understanding of the health care market and the options available: market penetration product development market development diversification significant variables one year prior to merger use of accounting numbers to predict takeovers managed care staffing issuesPredicting Successful Hospital Mergers and Acquisitions gives you a practical, proven model for predicting the outcome of merger and acquisition maneuvers. This model is developed from accurate, consistent, and complete data from California, a trendsetting market in health care delivery, during the years 1984 to 1992. It can be applied not only to hospital mergers and acquisitions, but also to skilled nursing facilities, psychiatric care centers, and rehabilitation facilities seeking growth. Educators and program directors in health care administration programs and executives and boards of imaging centers, surgi-centers, and home health agencies can also employ this model to stimulate growth and expansion.

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141

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Routledge

Published Date

ISBN 10

1136372288

ISBN 13

9781136372285

Learning by Teaching

Evidence-based Strategies to Enhance Learning in the Classroom

By: David Duran,Keith Topping

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Learning by Teaching

Evidence-based Strategies to Enhance Learning in the Classroom

By: David Duran,Keith Topping

This book provides an essential overview of "learning by teaching", unpacking the underpinning theory, research evidence and practical implications of peer learning in a variety of classroom contexts. It aims to offer practical guidance for practitioners in structuring effective peer learning – between professionals and between students alike. It locates this phenomenon in current conceptions of learning and teaching, far removed from traditional ideas of one-way transmission of knowledge. Exactly what happens to promote learning by teaching is explored. Examples of learning by teaching are discussed and it is noted that this happens in school, university and the workplace, as well as through the Internet. Learning by teaching within the student body is then explored, and many different methods described. The organizational features needed to improve learning by teaching consciously and deliberately are investigated. These can be before teaching, during teaching or after teaching. Evidence-based practical guidance is given. Of course teachers can deploy learning by teaching for themselves, but what if they also organize their students to teach each other, thereby giving many more opportunities to discuss, practise, explain and question? This takes pedagogical advantage of the differences between students – turning classrooms into communities of learners where students learn both from their teacher and from their peers.

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107

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Taylor & Francis

Published Date

ISBN 10

1317302834

ISBN 13

9781317302834

William S. Rosecrans and the Union Victory

A Civil War Biography

By: David G. Moore

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William S. Rosecrans and the Union Victory

A Civil War Biography

By: David G. Moore

This is the first biography of Union General William S. Rosecrans in more than fifty years. It tells the story of his military successes and the important results that led to the Union victory in the Civil War: winning the first major campaign of the war in West Virginia in 1861; victories in northeastern Mississippi that made the Vicksburg Campaign possible; gaining the victory without which Abraham Lincoln said the "nation could scarcely have lived over"; conducting two brilliant campaigns in Tennessee and fighting the battle of Chickamauga (giving permanent possession of Chattanooga to the federals); defending Missouri from an invasion in 1864. The book also attempts to explain why Rosecrans was removed four times despite his military successes and examines the important part politics played in the war. Additionally it reveals a man who promoted many advances in medical care, transportation and cartography; a man interested in engineering as well as theology.

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251

Publisher

McFarland

Published Date

ISBN 10

1476613060

ISBN 13

9781476613062

Book's by David Winegar

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