David W. Stewart's Books

Biographical Supplement and Index

By: David M. P. Freund

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Biographical Supplement and Index

By: David M. P. Freund

The 10 volumes of The Young Oxford History of African Americans describe how black Americans shaped and changed the history of this nation. Starting in 1502, more than a century before the day in 1619 when 19 Africans stepped off a Dutch ship in Jamestown, Virginia, the series ends with the relationship between West Indian immigrants and African Americans in large cities like New York in the late 20th century.This ready reference provides the perfect ending to a comprehensive history of African Americans. Included are the master index for the series and an extensive list of historic sites and museums related to the history of African Americans. The bulk of the volume, however, contains the personal histories of many of the people who appear in the previous 10 volumes. Each biography takes a close look at the famous and the lesser-known, revealing the backgrounds, experiences, and contributions of African Americans who were involved in the key events in American history. In addition to well-known facts, the biographies include much here that will surprise and fascinate readers. Muhammad Ali's brash and playful public persona earned him the nickname the "Louisville Lip"; Bill Cosby got his start while working in a Philadelphia coffee-house; and Madam C. J. Walker owned a mail-order and beauty school company that became one of the most profitable independently-owned businesses in the country around 1910. The portraits are as varied as the history itself, setting former slaves next to committed civil rights workers, prize-winning poets next to successful politicians.Volume 11 of The Young Oxford History of African Americans completes the fascinating and compelling story of nearly five centuries of African-American history. It is an exceptional resource for young adults and all who value the remarkable accomplishments of African Americans.

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Page Count

161

Publisher

Oxford University Press

Published Date

ISBN 10

0195102584

ISBN 13

9780195102581

Forgotten African American Firsts

An Encyclopedia of Pioneering History

By: Hans Ostrom,J. David Macey Jr.

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Forgotten African American Firsts

An Encyclopedia of Pioneering History

By: Hans Ostrom,J. David Macey Jr.

This book introduces students to African-American innovators and their contributions to art, entertainment, sports, politics, religion, business, and popular culture. While the achievements of such individuals as Barack Obama, Toni Morrison, and Thurgood Marshall are well known, many accomplished African Americans have been largely forgotten or deliberately erased from the historical record in America. This volume introduces students to those African Americans whose successes in entertainment, business, sports, politics, and other fields remain poorly understood. Dr. Charles Drew, whose pioneering research on blood transfusions saved thousands of lives during World War II; Mae Jemison, an engineer who in 1992 became the first African American woman to travel in outer space; and Ethel Waters, the first African American to star in her own television show, are among those chronicled in Forgotten African American Firsts. With nearly 150 entries across 17 categories, this book has been carefully curated to showcase the inspiring stories of African Americans whose hard work, courage, and talent have led the course of history in the United States and around the world.

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Page Count

352

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

1440875367

ISBN 13

9781440875366

Focus Groups

Theory and Practice

By: David W. Stewart,Prem N. Shamdasani,Dennis W. Rook

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Focus Groups

Theory and Practice

By: David W. Stewart,Prem N. Shamdasani,Dennis W. Rook

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Page Count

204

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SAGE

Published Date

ISBN 10

076192583X

ISBN 13

9780761925835

A Primer on Consumer Behavior

A Guide for Managers

By: David W. Stewart

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A Primer on Consumer Behavior

A Guide for Managers

By: David W. Stewart

At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery of products and services that meet the needs of these customers. This book is intended to provide a quick, highly accessible introduction to key issues and concepts necessary for understanding market demand, designing successful products and services, and for creating effective marketing programs. The focus of the book is on information likely to be most useful to a practicing manager rather than the student or scholar who is seeking a deep understanding of consumer behavior. For this reason, the book includes “points to ponder” that link basic concepts to marketing practice. The final chapters of the book also point the reader to a variety of additional resources for learning more about consumer behavior in general and consumers in specific markets.

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Page Count

170

Publisher

Business Expert Press

Published Date

ISBN 10

1947441213

ISBN 13

9781947441217

Financial Dimensions of Marketing Decisions

By: David W. Stewart

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Financial Dimensions of Marketing Decisions

By: David W. Stewart

This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.

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Page Count

257

Publisher

Springer

Published Date

ISBN 10

303015565X

ISBN 13

9783030155650

Ethnography

Step-by-Step

By: David M. Fetterman

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Ethnography

Step-by-Step

By: David M. Fetterman

This edition takes a step into a new frontier - the Internet, which is one of the most-powerful resources available to ethnographers. The book now provides insights into the uses of the internet, including conducting searches about topics or sites, collecting census data, conducting interviews by "chatting" and video-conferencing, sharing notes and pictures about research sites, debating issues with colleagues on listservs and in online journals, and downloading useful data collection and analyses software.

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Page Count

180

Publisher

SAGE

Published Date

ISBN 10

0761913858

ISBN 13

9780761913856

Music in Eighteenth-Century Britain

By: David Wyn Jones

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Music in Eighteenth-Century Britain

By: David Wyn Jones

This collection of essays by some of the leading scholars in the field looks at various aspects of musical life in eighteenth-century Britain. The significant roles played by institutions such as the Freemasons and foreign embassy chapels in promoting music making and introducing foreign styles to English music are examined, as well as the influence exerted by individuals, both foreign and British. The book covers the spectrum of British music, both sacred and secular, and both cosmopolitan and provincial. In doing so it helps to redress the picture of eighteenth-century British music which has previously portrayed Handel and London as its primary constituents.

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Page Count

333

Publisher

Routledge

Published Date

ISBN 10

1351557416

ISBN 13

9781351557412

Foreign Policy and Commerce. Speeches Delivered at a Dinner Given by the Commercial Community of Glasgow to David Urquhart, Esq., on the 23d of May, 1838. With a Map

By: David Urquhart

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Foreign Policy and Commerce. Speeches Delivered at a Dinner Given by the Commercial Community of Glasgow to David Urquhart, Esq., on the 23d of May, 1838. With a Map

By: David Urquhart

Reprint of the original, first published in 1838.

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BoD – Books on Demand

Published Date

ISBN 10

3385571359

ISBN 13

9783385571358

The Marketing Pathfinder

Key Concepts and Cases for Marketing Strategy and Decision Making

By: David W. Stewart,Michael M. Saren

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The Marketing Pathfinder

Key Concepts and Cases for Marketing Strategy and Decision Making

By: David W. Stewart,Michael M. Saren

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make

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Page Count

293

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118758919

ISBN 13

9781118758915

Immigration and Education

The Crisis and the Opportunities

By: David Wood Stewart

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Immigration and Education

The Crisis and the Opportunities

By: David Wood Stewart

The level of immigration to the United States has never been higher, with more than a million immigrants, legal and illegal, entering every year. This massive, new immigration, dominated by people from Latin America and Asia, is placing unique demands upon schools, colleges, vocational training centers, and adult education agencies. David Stewart illustrates that the root of these difficulties lies in the absence of coordination between the federal government's immigration policy and related education policies at the federal, state, and local levels.

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Page Count

300

Publisher

Lexington Books

Published Date

ISBN 10

0669245801

ISBN 13

9780669245806

Marketing Champions

Practical Strategies for Improving Marketing's Power, Influence, and Business Impact

By: Roy A. Young,Allen M. Weiss,David W. Stewart

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Marketing Champions

Practical Strategies for Improving Marketing's Power, Influence, and Business Impact

By: Roy A. Young,Allen M. Weiss,David W. Stewart

Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow." --Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "The authors understand that marketing is now the most important force within an organization--if you can figure out how to coordinate the rest of your colleagues. This book shows you how." --Seth Godin, author of Small Is the New Big "This leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results." --Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader "The best marketing leaders are those who can harness the power of the enterprise--not just lead the marketing team. This book will give you the ability to align and inspire the entire company." --Jerry Noonan, Spencer Stuart

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Page Count

290

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470054506

ISBN 13

9780470054505

Secondary Research

Information Sources and Methods

By: David W. Stewart,Michael A. Kamins

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Secondary Research

Information Sources and Methods

By: David W. Stewart,Michael A. Kamins

Givers information on computer-based storage and retrieval systems. This title features expanded coverage of computer-based information, including a chapter on CD-ROM products and updated coverage of on-line information search services.

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Page Count

172

Publisher

SAGE

Published Date

ISBN 10

0803950373

ISBN 13

9780803950375

The Cemeteries of Jackson and Sandy Ridge Townships, Union Co., NC: Volume 1- Name Index

By: S. David Carriker, D. Min.

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The Cemeteries of Jackson and Sandy Ridge Townships, Union Co., NC: Volume 1- Name Index

By: S. David Carriker, D. Min.

This volume introduces the study of 144 cemeteries in Jackson and Sandy Ridge Townships, Union Co., NC, and the surrounding areas. Over 27,524 graves are included.

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Page Count

558

Publisher

Lulu.com

Published Date

ISBN 10

1387199412

ISBN 13

9781387199419

Human Gene Evolution

By: David Neil Cooper

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Human Gene Evolution

By: David Neil Cooper

Presents the principles of human gene evolution in a concise and easy to understand fashion. Uses examples of how evolutionary processes have molded present day genes, drawn from the evolution of humans and other primates, as well as from more primitive organisms. With increasing attention in this expanding area, this review forms a timely publication of our current knowledge of this important field. Structure and function in the human genome The evolution of gene structure Mutational mechanisms in evolution

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Page Count

520

Publisher

Elsevier

Published Date

ISBN 10

0121878708

ISBN 13

9780121878702

The Harvey Lectures Series 94, 1998-1999

By: Mark M. Davis,Elaine Fuchs,Tony Hunter,Lily Yeh Jan,Yuh Nung Jan,Peter G. Schultz,Paul B. Sigler,David J. Weatherall

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The Harvey Lectures Series 94, 1998-1999

By: Mark M. Davis,Elaine Fuchs,Tony Hunter,Lily Yeh Jan,Yuh Nung Jan,Peter G. Schultz,Paul B. Sigler,David J. Weatherall

The Harvey Society was founded in 1905 by thirteen New York scientists and physicians with the purpose of forging a "closer relationship between the purely practical side of medicine and the results of laboratory investigation." The Society distributes scientific knowledge in selected areas of anatomy, physiology, pathology, bacteriology, pharmacology, and physiological and pathological chemistry through public lectures, which are published annually. Series 94, 1998-1999 covers themes in neurogenetic studies, the role of tyrosine phosphorylation in cell growth and disease, the biology of the epidermis and its appendages, and the phenotypic diversity of monogenic disease.

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Page Count

184

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471401250

ISBN 13

9780471401254

A Command Post at War

First Army Headquarters in Europe, 1943-1945

By: David W. Hogan

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A Command Post at War

First Army Headquarters in Europe, 1943-1945

By: David W. Hogan

Discusses the first Army headquarters in the European theater, from its activation in October 1943 to V-E Day in May 1945. Shows the Army headquarters of World War 2 as a complicated organization with functions ranging from the immediate supervision of tactical operations to long-range operational planning and the sustained support of frontline units. CMH Pub 70-60.

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Page Count

380

Publisher

Government Printing Office

Published Date

ISBN 10

016049771X

ISBN 13

9780160497711

The Cemeteries of Jackson and Sandy Ridge Townships, Union Co., NC: Volume 3- Death Index

By: S. David Carriker, D. Min.

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The Cemeteries of Jackson and Sandy Ridge Townships, Union Co., NC: Volume 3- Death Index

By: S. David Carriker, D. Min.

The third volume of this series documents the death date order of 27,524 graves in the Jackson and Sandy Ridge Townships, Union Co., NC.

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560

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Lulu.com

Published Date

ISBN 10

1387199749

ISBN 13

9781387199747

The Triumph of Doubt

Dark Money and the Science of Deception

By: David Michaels

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The Triumph of Doubt

Dark Money and the Science of Deception

By: David Michaels

Well-heeled American corporations have long had a financial stake in undermining scientific consensus and manufacturing uncertainty. In The Triumph of Doubt, former Obama and Clinton official David Michaels details how corrupt science becomes public policy -- and where it's happening today. Opioids. Concussions. Obesity. Climate Change. America is a country of everyday crises -- big, long-spanning problems that persist despite their toll on the country's health. And for every case of government inaction on one of these issues, there is a set of familiar, doubtful refrains: The science is unclear. The data are inconclusive. Regulation is unjustified. It's a slippery slope. Is it? The Triumph of Doubt traces the ascendance of science-for-hire in American life and government, from its origins in the tobacco industry in the 1950s to its current manifestations across government, public policy, and even professional sports. Amid fraught conversations of "alternative facts" and "truth decay," The Triumph of Doubt wields its unprecedented access to shine a light on the machinations and scope of manipulated science in American society. It is an urgent, revelatory work, one that promises to reorient conversations around science and the public good for the foreseeable future.

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Page Count

343

Publisher

Oxford University Press

Published Date

ISBN 10

0190922680

ISBN 13

9780190922689

The Cemeteries of Jackson and Sandy Ridge Townships, Union Co., NC: Volume 2- Birthdate Index

By: S. David Carriker, D. Min.

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The Cemeteries of Jackson and Sandy Ridge Townships, Union Co., NC: Volume 2- Birthdate Index

By: S. David Carriker, D. Min.

This title is the second volume in a four volume series on the cemeteries of Jackson and Sandy Ridge Townships in Union County, North Carolina. It contains information on 144 cemeteries and 27,524 graves.

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Page Count

560

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Lulu.com

Published Date

ISBN 10

1387198467

ISBN 13

9781387198467

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