Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns. In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues.
Written for introductory geomorphology courses, Key Concepts in Geomorphology offers an integrative, applications-centered approach to the study of the Earth’s dynamic surface. Bierman and Montgomery draw from the fields of physics, chemistry, biology, and mathematics to help students get a basic understanding of Earth surface processes and the evolution of topography over short and long timescales. The authors also hone in on practical applications, showing how scientists are using geomorphological research to tackle critical societal issues (natural disaster response, safer infrastructure, protecting species, and more).
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