David T Brand, Jr's Books

The Brand-Driven CEO

Embedding Brand into Business Strategy

By: David Kincaid

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The Brand-Driven CEO

Embedding Brand into Business Strategy

By: David Kincaid

The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the "New 4Ps" of brand management: People, Process, Intellectual Property, and Partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value. Using real-life, current case studies from today’s fastest growing and most valuable brands – including Starbucks, Apple, and BMW – this book reveals the critical importance of managing big businesses as integrated business systems. The Brand-Driven CEO includes criteria to conduct your own brand self-assessment and a stepby-step roadmap that can be applied to help transform your brand and its management.

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252

Publisher

University of Toronto Press

Published Date

ISBN 10

1442621656

ISBN 13

9781442621657

The Commercial Appropriation of Fame

By: David Tan

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The Commercial Appropriation of Fame

By: David Tan

9.1 A Pragmatic Cultural Framework for Legal Analysis -- 9.2 Concluding Remarks -- Bibliography -- Index

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341

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Cambridge University Press

Published Date

ISBN 10

1107139325

ISBN 13

9781107139329

Millimetre Wave Antennas for Gigabit Wireless Communications

A Practical Guide to Design and Analysis in a System Context

By: Kao-Cheng Huang,David J. Edwards

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Millimetre Wave Antennas for Gigabit Wireless Communications

A Practical Guide to Design and Analysis in a System Context

By: Kao-Cheng Huang,David J. Edwards

Complete and comprehensive application-focused reference on millimetre wave antennas Millimetre Wave Antennas for Gigabit Wireless Communications covers a vast wealth of material with a strong focus on the current design and analysis principles of millimetre wave antennas for wireless devices. It provides practising engineers with the design rules and considerations required in designing antennas for the terminal. The authors include coverage of new configurations with advanced angular and frequency filtering characteristics, new design and analysis techniques, and methods for filter miniaturization. The book reviews up-to-date research results and utilizes numerous design examples to emphasize computer analysis and synthesis whilst also discussing the applications of commercially available software. Key Features: Advanced and up-to-date treatment of one of the fastest growing fields of wireless communications Covers topics such as Gigabit wireless communications and its required antennas, passive and active antenna design and analysis techniques, multibeam antennas and MIMO, IEEE 802.15.3c, WiMedia®, and advanced materials and technologies Offers a practical guide to integrated antennas for specific configurations requirements Addresses a number of complex, real-world problems that system and antenna engineers are going to face in millimetre-wave communications industry and provides solutions Contains detailed design examples, drawings and predicted performance This book is an invaluable tool for antenna professionals (engineers, designers, and developers), microwave professionals, wireless communication system professionals, and industries with microwave and millimetre wave research projects. Advanced students and researchers working in the field of millimetre wave engineering will also find this book very useful.

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296

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470712139

ISBN 13

9780470712139

EBOOK: Principles and Practice of Marketing, 9e

By: David Jobber,Fiona Ellis-Chadwick

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EBOOK: Principles and Practice of Marketing, 9e

By: David Jobber,Fiona Ellis-Chadwick

EBOOK: Principles and Practice of Marketing, 9e

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864

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McGraw Hill

Published Date

ISBN 10

1526847248

ISBN 13

9781526847249

Biochemistry

The Chemical Reactions of Living Cells

By: David E. Metzler

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Biochemistry

The Chemical Reactions of Living Cells

By: David E. Metzler

Biochemistry: The Chemical Reactions of Living Cells is a well-integrated, up-to-date reference for basic chemistry and underlying biological phenomena. Biochemistry is a comprehensive account of the chemical basis of life, describing the amazingly complex structures of the compounds that make up cells, the forces that hold them together, and the chemical reactions that allow for recognition, signaling, and movement. This book contains information on the human body, its genome, and the action of muscles, eyes, and the brain.* Thousands of literature references provide introduction to current research as well as historical background* Contains twice the number of chapters of the first edition* Each chapter contains boxes of information on topics of general interest

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1063

Publisher

Elsevier

Published Date

ISBN 10

0080924719

ISBN 13

9780080924717

Strategic Market Management

By: David A. Aaker,Christine Moorman

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Strategic Market Management

By: David A. Aaker,Christine Moorman

Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

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406

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John Wiley & Sons

Published Date

ISBN 10

1119392209

ISBN 13

9781119392200

Consumer Behaviour International Edition 1/e

By: David Mothersbaugh,Susan Bardi Kleiser,Wendy Hein,Yusuf Oc

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Consumer Behaviour International Edition 1/e

By: David Mothersbaugh,Susan Bardi Kleiser,Wendy Hein,Yusuf Oc

Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.

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2341

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McGraw Hill

Published Date

ISBN 10

1526850036

ISBN 13

9781526850034

Handbook of Natural Pesticides

Volume VI: Insect Attractants and Repellents

By: E. David Morgan

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Handbook of Natural Pesticides

Volume VI: Insect Attractants and Repellents

By: E. David Morgan

This volume addresses chemical interactions between insects and plants, such as feeding and ovipositional attractants and deterrents. It begins with a general introduction to insects in a chemical world. Included is a discussion of molecular biology and genetics in insect control, with respect to potentially inserting the genes for the synthesis of a protective substance into a crop plant. Also covered is the detoxification of plant substances by insects. This volume is especially helpful for chemists and biologists in the field of pesticide research.

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146

Publisher

CRC Press

Published Date

ISBN 10

1351081144

ISBN 13

9781351081146

Be the Brand

How to Find a Powerful Identity and Use It to Drive Sales

By: David N. Martin

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Be the Brand

How to Find a Powerful Identity and Use It to Drive Sales

By: David N. Martin

What's a brand name worth that clearly projects a positive identity? A premium price, of course. What are the best techniques to create a brand name and marketing strategy? The author of this book, founder of one of the world's top marketing and advertising firms, The Martin Agency, is an expert at branding strategy who reveals the techniques he uses. Martin explains how to cut through the mumbo jumbo so that what a company or product stands for can be expressed NOT just in a paragraph, NOT just in a sentence, but in a single word. THAT'S what creates a powerful brand. For example, Volvo has come to stand for "Safety." At Perdue, "Freshness" is synonymous is with quality. These are only two of many examples showing how a focused identity can become an unassailable advantage. In case after case, the reader is taken behind the scenes to join in a fascinating search for identity. On practically every page, the reader will find a usable technique for developing high impact marketing and branding strategy.

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228

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ISBN 10

0966409817

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9780966409819

Biochemistry (2 Volume Set)

The Chemical Reactions of Living Cells

By: David E. Metzler

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Biochemistry (2 Volume Set)

The Chemical Reactions of Living Cells

By: David E. Metzler

Biochemistry: The Chemical Reactions of Living Cells is a well-integrated, up-to-date reference for basic biochemistry, associated chemistry, and underlying biological phenomena. Biochemistry is a comprehensive account of the chemical basis of life, describing the amazingly complex structures of the compounds that make up cells, the forces that hold them together, and the chemical reactions that allow for recognition, signaling, and movement. This book contains information on the human body, its genome, and the action of muscles, eyes, and the brain. * Thousands of literature references provide introduction to current research as well as historical background * Contains twice the number of chapters of the first edition * Each chapter contains boxes of information on topics of general interest

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1059

Publisher

Academic Press

Published Date

ISBN 10

012492543X

ISBN 13

9780124925434

Biochemistry (2 volume set)

The Chemical Reactions of Living Cells

By: David E. Metzler

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Biochemistry (2 volume set)

The Chemical Reactions of Living Cells

By: David E. Metzler

Biochemistry: The Chemical Reactions of Living Cells is a well-integrated, up-to-date reference for basic biochemistry, associated chemistry, and underlying biological phenomena. Biochemistry is a comprehensive account of the chemical basis of life, describing the amazingly complex structures of the compounds that make up cells, the forces that hold them together, and the chemical reactions that allow for recognition, signaling, and movement. This book contains information on the human body, its genome, and the action of muscles, eyes, and the brain.* Thousands of literature references provide introduction to current research as well as historical background * Contains twice the number of chapters of the first edition * Each chapter contains boxes of information on topics of general interest

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1059

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Elsevier

Published Date

ISBN 10

0080924735

ISBN 13

9780080924731

Nathan and Oski's Hematology and Oncology of Infancy and Childhood E-Book

By: Stuart H. Orkin,David G. Nathan,David Ginsburg,A. Thomas Look,David E. Fisher,Samuel Lux

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Nathan and Oski's Hematology and Oncology of Infancy and Childhood E-Book

By: Stuart H. Orkin,David G. Nathan,David Ginsburg,A. Thomas Look,David E. Fisher,Samuel Lux

Written by the leading names in pediatric oncology and hematology, Nathan and Oski's Hematology and Oncology of Infancy and Childhood offers you the essential tools you need to overcome the unique challenges and complexities of childhood cancers and hematologic disorders. Meticulously updated, this exciting full-color set brings together the pathophysiology of disease with detailed clinical guidance to provide you with the most comprehensive, authoritative, up-to-date information for diagnosing and treating children. - Form a definitive diagnosis and create the best treatment plans possible with comprehensive coverage of all pediatric cancers, including less-common tumors, as well as all hematologic disorders, including newly recognized ones. - Develop a thorough, understanding of the underlying science of diseases through summaries of relevant pathophysiology balanced with clear, practical clinical guidance. Nathan and Oski's is the only comprehensive product on the market that relates pathophysiology in such depth to hematologic and oncologic diseases affecting children. - Quickly and effortlessly access the key information you need with the help of a consistent organization from chapter to chapter and from volume to volume. - Stay at the forefront of your field thanks to new and revised chapters covering topics such as paroxysmal nocturnal hemoglobinuria, lysosomal storage diseases, childhood genetic predisposition to cancer, and oncology informatics. - Learn about the latest breakthroughs in diagnosis and management, making this the most complete guide in pediatric hematology and oncology. - Discover the latest in focused molecularly targeted therapies derived from the exponential growth of knowledge about basic biology and genetics underlying the field. - Rely on it anytime, anywhere! Access the full text, images, and more at Expert Consult.

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3517

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Elsevier Health Sciences

Published Date

ISBN 10

0323291775

ISBN 13

9780323291774

Marketing

An Introduction

By: Rosalind Masterson,David Pickton

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Marketing

An Introduction

By: Rosalind Masterson,David Pickton

Electronic Inspection Copy avilable for instructors here 'A very good course support that also offers students interesting and updated case studies to study in groups during tutorials. This book provides a good balance of theoretical concepts and managerial insights to offer the students a comprehensive introduction to the vast subject of marketing' - Veronique Pauwels-Delassus, IESEG School of Management The Second Edition of Marketing: An Introduction gives students embarking on an introductory marketing course at undergraduate level a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies. Each chapter contains activities, focus boxes, and self-test questions, encouraging you to take an active role and apply what you've learned to your own experience. The book covers; the marketing environment, making sense of markets and buyer behaviour, the marketing mix and managing marketing. - Packed with activities and applications, it integrates the principles of marketing theory with the practice of marketing in the real world - Marketing challenges in each chapter illustrate decisions that face practitioners day-to-day, encouraging students to reflect on how they would handle situations in their future careers - E-focus, CRM focus, ethical focus, B2B focus and global focus boxes present hot topics in marketing and help you to relate these to students' own experience - End of chapter mini case studies featuring a range of organizations, products and techniques provide further illustrations of marketing in practice Designed specifically for students new to Marketing, the Second Edition of this much-loved book provides students with all they need know to succeed on their introductory course. Visit the Companion Website at www.sagepub.co.uk/masterson

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529

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SAGE

Published Date

ISBN 10

144624394X

ISBN 13

9781446243947

Human Gene Evolution

By: David Cooper

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Human Gene Evolution

By: David Cooper

The story of our evolutionary past is told in our genome sequence. Human Gene Evolution deals with the origins of human genes, describes their structure, function, organisation and expression. The text integrates our emerging knowledge of chromosome and genome structure, and discusses the nature of the mutational mechanisms underlying evolutionary change.

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665

Publisher

Taylor & Francis

Published Date

ISBN 10

1040287999

ISBN 13

9781040287996

Oxidative Stress and Hormesis in Evolutionary Ecology and Physiology

A Marriage Between Mechanistic and Evolutionary Approaches

By: David Costantini

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Oxidative Stress and Hormesis in Evolutionary Ecology and Physiology

A Marriage Between Mechanistic and Evolutionary Approaches

By: David Costantini

This book discusses oxidative stress and hormesis from the perspective of an evolutionary ecologist or physiologist. In the first of ten chapters, general historical information, definitions, and background of research on oxidative stress physiology, hormesis, and life history are provided. Chapters 2-10 highlight the different solutions that organisms have evolved to cope with the oxidative threats posed by their environments and lifestyles. The author illustrates how oxidative stress and hormesis have shaped diversity in organism life-histories, behavioral profiles, morphological phenotypes, and aging mechanisms. The book offers fascinating insights into how organisms work and how they evolve to sustain their physiological functions under a vast array of environmental conditions.

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359

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3642546633

ISBN 13

9783642546631

The Complete Handbook of Coaching

By: Elaine Cox,Tatiana Bachkirova,David Clutterbuck

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The Complete Handbook of Coaching

By: Elaine Cox,Tatiana Bachkirova,David Clutterbuck

This comprehensive guide to coaching explores a full variety of coaching theories, approaches, and settings, and offers strategies for the reader to identify and develop a personal style of coaching. Written by leading international authors, each chapter makes explicit links between theory and practice and generic questions will facilitate further reflection on the topic. There are also suggestions for reading and short case studies. This is the first book to explore the differences between the theoretical perspectives of coaching and the links between these perspectives in relation to contexts, genres, and media of coaching.

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465

Publisher

SAGE Publications

Published Date

ISBN 10

1849202885

ISBN 13

9781849202886

From Abba to Zoom

A Pop Culture Encyclopedia of the Late 20th Century

By: David Mansour

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From Abba to Zoom

A Pop Culture Encyclopedia of the Late 20th Century

By: David Mansour

A compilation of memories for anyone born in the 1950s, 1960s, 1970s, or 1980s features more than three thousande references on everything from television shows to dolls, and features such entertaining lists as "best toys" and "all-time coolest singers." Original.

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560

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Andrews McMeel Publishing

Published Date

ISBN 10

0740751182

ISBN 13

9780740751189

Understanding Children as Consumers

By: David Marshall

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Understanding Children as Consumers

By: David Marshall

Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate

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281

Publisher

SAGE Publications

Published Date

ISBN 10

1847879276

ISBN 13

9781847879271

EBOOK: Principles and Practice of Marketing

By: JOBBER, DAVID/E

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EBOOK: Principles and Practice of Marketing

By: JOBBER, DAVID/E

EBOOK: Principles and Practice of Marketing

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845

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McGraw Hill

Published Date

ISBN 10

0077174151

ISBN 13

9780077174156

The Gamification of Digital Journalism

Innovation in Journalistic Storytelling

By: David O. Dowling

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The Gamification of Digital Journalism

Innovation in Journalistic Storytelling

By: David O. Dowling

This book examines the brief yet accelerated evolution of newsgames, a genre that has emerged from puzzles, quizzes, and interactives augmenting digital journalism into full-fledged immersive video games from open-world designs to virtual reality experiences. Critics have raised questions about the credibility and ethics of transforming serious news stories of political consequence into entertainment media, and the risks of trivializing grave and catastrophic events into mere games. Dowling explores both the negatives of newsgames, and how the use of entertainment media forms and their narrative methods mainly associated with fiction can add new and potentially more powerful meaning to news than traditional formats allow. The book also explores how industrial and cultural shifts in the digital publishing industry have enabled newsgames to evolve in a manner that strengthens certain core principles of journalism, particularly advocacy on behalf of marginalized and oppressed groups. Cutting-edge and thoughtful, The Gamification of Digital Journalism is a must-read for scholars, researchers, and practitioners interested in multimedia journalism and immersive storytelling.

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194

Publisher

Routledge

Published Date

ISBN 10

0429667043

ISBN 13

9780429667046

Accept No Mediocre Life

Living Beyond Labels, Libels, and Limitations

By: David Foster

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Accept No Mediocre Life

Living Beyond Labels, Libels, and Limitations

By: David Foster

Author, trainer, pastor, and radio talk show host David Foster urges readers to rip off the labels, libels, and limitations people have stuck on them and commit to a lifelong pursuit of excellence.

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177

Publisher

FaithWords

Published Date

ISBN 10

0446528285

ISBN 13

9780446528283

Entrepreneurial New Venture Skills

By: David C. Kimball,Robert N. Lussier

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Entrepreneurial New Venture Skills

By: David C. Kimball,Robert N. Lussier

As business schools expand their entrepreneurship programs and organizations seek people with entrepreneurial skills, it has become clear that the skills and mindset of an entrepreneur are highly valued in all business contexts. This latest edition of Entrepreneurial New Venture Skills continues to focus on helping students develop entrepreneurial skills, whether they seek to become entrepreneurs or employees. Focusing on the entrepreneurial start-up process, the third edition of Entrepreneurial New Venture Skills takes the reader through the steps of selecting, planning, financing, and controlling the new venture. The authors cover multiple forms of new ventures, as well as ways to utilize entrepreneurial skills in other contexts, encouraging students to engage with the material and apply it to their lives in ways that make sense for them. Skill development features include: Entrepreneurial profiles of small business owners Personal applications for students to apply questions to their new venture or a current business Global and domestic cases Elevator pitch assignments, which put students in the venture capitalist position Application exercises and situations covering specific text concepts Business plan prompts to help students construct a business plan over the course of a semester Featuring pedagogical tools like review questions and learning outcomes, and a full companion website that expands upon skill development and offers instructor resources, the third edition of Entrepreneurial New Venture Skills is the perfect resource for instructors and students of entrepreneurship.

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485

Publisher

Routledge

Published Date

ISBN 10

1135955905

ISBN 13

9781135955908

Television Fright Films of the 1970s

By: David Deal

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Television Fright Films of the 1970s

By: David Deal

If the made-for-television movie has long been regarded as a poor stepchild of the film industry, then telefilm horror has been the most uncelebrated offspring of all. Considered unworthy of critical attention, scary movies made for television have received little notice over the years. Yet millions of fans grew up watching them--especially during the 1970s--and remember them fondly. This exhaustive survey addresses the lack of critical attention by evaluating such films on their own merits. Covering nearly 150 made-for-TV fright movies from the 1970s, the book includes credits, a plot synopsis, and critical commentary for each. From the well-remembered Don't Be Afraid of the Dark to the better-forgotten Look What's Happened to Rosemary's Baby, it's a trustworthy and entertaining guide to the golden age of the televised horror movie.

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231

Publisher

McFarland

Published Date

ISBN 10

0786455144

ISBN 13

9780786455140

The Last of NASA's Original Pilot Astronauts

Expanding the Space Frontier in the Late Sixties

By: David J. Shayler,Colin Burgess

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The Last of NASA's Original Pilot Astronauts

Expanding the Space Frontier in the Late Sixties

By: David J. Shayler,Colin Burgess

Resulting from the authors’ deep research into these two pre-Shuttle astronaut groups, many intriguing and untold stories behind the selection process are revealed in the book. The often extraordinary backgrounds and personal ambitions of these skilled pilots, chosen to continue NASA’s exploration and knowledge of the space frontier, are also examined. In April 1966 NASA selected 19 pilot astronauts whose training was specifically targeted to the Apollo lunar landing missions and the Earth-orbiting Skylab space station. Three years later, following the sudden cancellation of the USAF’s highly classified Manned Orbiting Laboratory (MOL) project, seven military astronauts were also co-opted into NASA’s space program. This book represents the final chapter by the authors in the story of American astronaut selections prior to the era of the Space Shuttle. Through personal interviews and original NASA documentation, readers will also gain a true insight into a remarkable age of space travel as it unfolded in the late 1960s, and the men who flew those historic missions.

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455

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Springer

Published Date

ISBN 10

3319510142

ISBN 13

9783319510149

Pursuit of Justices

Presidential Politics and the Selection of Supreme Court Nominees

By: David Alistair Yalof

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Pursuit of Justices

Presidential Politics and the Selection of Supreme Court Nominees

By: David Alistair Yalof

Yalof takes the reader behind the scenes of what happens before the Senate hearings to show how presidents decide who will sit on the highest court in the land. He draws on the papers of 7 modern presidents and firsthand interviews with key figures.

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312

Publisher

University of Chicago Press

Published Date

ISBN 10

0226945464

ISBN 13

9780226945460

Chemotaxis

By: Michael Eisenbach,A Tamada,G M Omann,J E Segall,R A Firtel,R Meili,David Gutnick,Mazal Varon,Joseph W Lengeler,F Murakami

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Chemotaxis

By: Michael Eisenbach,A Tamada,G M Omann,J E Segall,R A Firtel,R Meili,David Gutnick,Mazal Varon,Joseph W Lengeler,F Murakami

With contribution from Joseph W Lengeler (University of Osnabr

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516

Publisher

World Scientific Publishing Company

Published Date

ISBN 10

1911299018

ISBN 13

9781911299011

EBook: Social Psychology 3e

By: David Myers,Jackie Abell,Fabio Sani

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EBook: Social Psychology 3e

By: David Myers,Jackie Abell,Fabio Sani

Social psychology has a profound influence on our everyday lives; from our shopping habits to our interactions at a party. It seeks to answer questions that we often think and talk about; questions such as: - What circumstances prompt people to help, or not to help? - What factors influence the ups and downs of our close relationships? - Why do some people behave differently when on their own compared to in a group? - What leads individuals sometimes to hurt, and other times to help one another? - Why are we attracted to certain types of people? - How do some persuade others to do what they want? This new edition of Social Psychology has been revised to introduce a more flexible structure for teaching and studying. It includes up-to-date, international research with an emphasis throughout on its critical evaluation. Applied examples across the chapters help to highlight the relevance, and hence the impact, that the theories and methods of this fascinating subject have upon the social world. Key Features Include: - Research Close-Up: Following a brand-new style, this feature matches the layout used in research papers, providing an accessible introduction to journal articles and the research methods used by social psychologists. - Focus On: Fully revised, these boxes look at opposing viewpoints, controversial research or alternative approaches to the topics. This offers a more critical outlook and prompts the questioning of the validity of published research - Recommended Readings: New to this edition, recommended further readings of both classic and contemporary literature have been added to each chapter, providing a springboard for further consideration of the topics. Connect Psychology is McGraw-Hill’s digital learning and teaching environment. Students – You get easy online access to homework, tests and quizzes designed by your instructor. You receive immediate feedback on how you’re doing, making it the perfect platform to test your knowledge. Lecturers – Connect gives you the power to create auto-graded assignments, tests and quizzes online. The detailed visual reporting allows you to easily monitor your students’ progress. In addition, you can access key support materials for your teaching, including a testbank, seminar materials and lecture support. Visit: http://connect.mcgraw-hill.com for more details. Professor David N. Myers holds the Sady and Ludwig Kahn Chair in Jewish History. As of fall 2017, he serves as the director of the Luskin Center for History and Policy. He previously served as chair of the UCLA History Department (2010-2015) and as director of the UCLA Center for Jewish Studies (1996-2000 and 2004-2010). Dr Jackie Abell is a Reader in Social Psychology with the Research Centre for Agroecology, Water and Resilience, based at Coventry University, UK. Her current areas of research interest include the application of social psychology to wildlife conservation and environmental issues to facilitate resilience and sustainable development, place attachment and identity, social cohesion and inclusion. Professor Fabio Sani holds a Chair in Social and Health Psychology at the University of Dundee. His general research interest concerns the mental and physical health implications of group processes, social identity and sense of belonging. He has been an associate editor of the European Journal of Social Psychology.

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785

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McGraw Hill

Published Date

ISBN 10

1526847930

ISBN 13

9781526847935

Spiritual Leadership

A Biblical Theology of the Role of the Spirit in the Leadership of God’s People

By: David Spencer Huffstutler

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Spiritual Leadership

A Biblical Theology of the Role of the Spirit in the Leadership of God’s People

By: David Spencer Huffstutler

How should we see the Spirit at work in spiritual leaders today? How did the Spirit work through spiritual leaders in the Bible? While many books on spiritual leadership look at the culture around us and offer sound advice from biblical principles, this study asks Scripture first what the Spirit did through spiritual leaders in the Bible in order to figure out what the Spirit should be doing through spiritual leaders today.

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190

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Wipf and Stock Publishers

Published Date

ISBN 10

1532603894

ISBN 13

9781532603891

Internal Relationship Management

Linking Human Resources to Marketing Performance

By: Michael D Hartline,David Bejou

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Internal Relationship Management

Linking Human Resources to Marketing Performance

By: Michael D Hartline,David Bejou

Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, andultimatelyexternal marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models. Internal Relationship Management explores key issues, such as: internal relationship managementmanaging relationships with internal customers human resources activitiesactions taken to influence employee attitudes and work-related behaviors career entrythe initial stages of the internal relationship management process organizational supportservices provided to employees in an effort to support them With this book, you’ll gain a better understanding of: boundary spanners’ appraisals of career entry transitionfrom telecommunications, insurance, manufacturing, accounting, and retail firms the recruitment, selection, and retention of customer-contact service employees how internal communication processes affect boundary spanners’ satisfaction with organizational support services employee brandingemployees internalize the firm’s desired brand image to project it to customers and external stakeholders the internal customer mindsetthe importance employees place on serving internal customers The authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, state-of-the-art perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction.

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Page Count

119

Publisher

Routledge

Published Date

ISBN 10

113642380X

ISBN 13

9781136423802

Book's by David T Brand, Jr

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