David Soberman's Books

Flux

What Marketing Managers Need to Navigate the New Environment

By: David Soberman,Dilip Soman Consulting

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Flux

What Marketing Managers Need to Navigate the New Environment

By: David Soberman,Dilip Soman Consulting

The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands. Along with the challenges, however, come new opportunities: the growth of behavioural economics and the emergence of new data collection techniques, for instance, give marketers unprecedented access to previously hidden aspects of consumer behavior. Clearly, ‘business as usual’ is not an option for marketing managers who want their firms to stay in the game. To help managers adapt to the rapidly changing business environment, Flux offers a collection of the very best thinking on key areas of marketing activity and decision-making. Each chapter is written by a leading expert in a specific ‘new’ marketing subject area, from managing brands to dealing with new media, and addresses substantive challenges in that area while providing steps for taking action. The book’s integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.

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345

Publisher

University of Toronto Press

Published Date

ISBN 10

1442698403

ISBN 13

9781442698406

Authorship as Alchemy

Subversive Writing in Pushkin, Scott, and Hoffmann

By: David Glenn Kropf

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Authorship as Alchemy

Subversive Writing in Pushkin, Scott, and Hoffmann

By: David Glenn Kropf

This book is an attempt to answer Michel Foucault's question, 'What is an author?' It examines the relationship between personal identity, the physical person of the writer, and the 'author' projected as a matter of public perception via the reception of written texts. It approaches this problem by analyzing the way Romantic writers play upon and subvert the 'author' position projected upon them in the public reception of their texts, and it sheds light on the use of anonyms and pseudonyms as strategies that subvert the emerging institution of authorship.

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442

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Stanford University Press

Published Date

ISBN 10

0804765308

ISBN 13

9780804765305

The Empiricists

Locke: Concerning Human Understanding; Berkeley: Principles of Human Knowledge & 3 Dialogues; Hume: Concerning Human Understanding & Concerning Natural Religio

By: John Locke,George Berkeley,David Hume

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The Empiricists

Locke: Concerning Human Understanding; Berkeley: Principles of Human Knowledge & 3 Dialogues; Hume: Concerning Human Understanding & Concerning Natural Religio

By: John Locke,George Berkeley,David Hume

The rise and fall of British Empiricism is philosophy's most dramatic example of pushing premises to their logical--and fatal--conclusions. Born in 1690 with the appearance of Locke's Essay, Empiricism flourished as the reigning school until 1739 when Hume's Treatise strangled it with its own cinctures after a period of Berkeley's optimistic idealism. The Empiricists collects the key writings on this important philosophy, perfect for those interested in learning about this movement with just one book.

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529

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Anchor

Published Date

ISBN 10

0307828980

ISBN 13

9780307828989

Science, Consciousness and Ultimate Reality

By: David Lorimer

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Science, Consciousness and Ultimate Reality

By: David Lorimer

This interdisciplinary volume arises out of a series of university events arranged by the Scientific and Medical Network between November 2001 and July 2003. The Science, Consciousness and Ultimate Reality project was set up with the support of the John Templeton Foundation in order to examine critical issues at the interface between science, religion and the relatively new field of ‘consciousness studies'. The results give a variety of fascinating perspectives on this emerging area. David Lorimer has brought together an impressive list of contributors representing the diverse fields of physics, neuroscience, psychology, theology and moral philosophy: Denis Alexander, Bernard Carr, Chris Clarke, Guy Claxton, Peter Fenwick, David Fontana, John Habgood, Mary Midgley, Ravi Ravindra, Alan Torrance and Keith Ward.

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292

Publisher

Andrews UK Limited

Published Date

ISBN 10

1845408780

ISBN 13

9781845408787

Saving America's Cities

A Tried and Proven Plan to Revive Stagnant and Decaying Cities Second Edition

By: David H. McDonald

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Saving America's Cities

A Tried and Proven Plan to Revive Stagnant and Decaying Cities Second Edition

By: David H. McDonald

Many cities have a rich past. No one knows if many have a future" Richard C. Longworth Caught in the Middle, 2007, p. 28 "In the last six decades, no stagnant or decaying city has been globally or signifi cantly saved - never" David H. McDonald "More and more, federal and state governments are growing their already out-of-control fi nancial problems. Cities are on their own to sink or swim, now more than ever" David H. McDonald "Only two states in the nation have, over time, lost population. If the states are gaining population but the cities are losing, then it is the cities' fault" David H. McDonald "Occasionally a city will, usually by accident, 'back into' attempting growth in the right manner. It always works" David H. McDonald "Virtually no city has a workable vision of how to even achieve stability - let alone a return to vibrancy. Th is book presents such a vision and a clear path to beginning the process of stabilization and growth" David H. McDonald "Whatever is going to save your cities, it won't be government. Both political parties are largely trapped in the past, driven by a desire to protect old sacred cows

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114

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AuthorHouse

Published Date

ISBN 10

1463417063

ISBN 13

9781463417062

The Canadian Senate in Bicameral Perspective

By: David E. Smith

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The Canadian Senate in Bicameral Perspective

By: David E. Smith

The Canadian Senate in Bicameral Perspective is the first scholarly study of the Senate in over a quarter century and the first analysis of the upper house as one chamber of a bicameral legislature. David E. Smith's aim in this work is to demonstrate the interrelationship of the two chambers and the constraints this relationship poses for Senate reform. He analyses past literature on the Senate and current proposals for reform - such as a Triple-E Senate - and compares Canada's upper chamber with those of Australia, the United States, Germany, and the United Kingdom, noting a revival of interest in Canada and abroad in upper chambers and bicameralism. Drawing on parliamentary debates and committee reports, as well as a range of broad secondary sources, The Canadian Senate in Bicameral Perspective examine the Canadian Senate within the international context, shedding light on its role as a political institution and arguing for a renewed investigation into its future.

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364

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University of Toronto Press

Published Date

ISBN 10

1487516940

ISBN 13

9781487516949

Transport and Developing Countries

By: Dr David Hilling,David Hilling

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Transport and Developing Countries

By: Dr David Hilling,David Hilling

Examining the links between irregular and inefficient transport methods and economic progress, the author explains that it can only be effective if timing, location and technology are carefully chosen.

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309

Publisher

Routledge

Published Date

ISBN 10

1134777256

ISBN 13

9781134777259

Textbook of Emergency Medicine

By: Suresh David

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Textbook of Emergency Medicine

By: Suresh David

Textbook of Emergency Medicine (Vol. 1 and 2) is a comprehensive and contemporary exposition of the vast array of disorders and emergencies that might present to the emergency or casualty department of a hospital.

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2432

Publisher

Wolters kluwer india Pvt Ltd

Published Date

ISBN 10

8184732023

ISBN 13

9788184732023

A Bell Curve and Other Poems

By: David J. Murray

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A Bell Curve and Other Poems

By: David J. Murray

In A Bell Curve and Other Poems, poet David J. Murray divides 118 short poems into seven separate sections; each section holds a common theme but includes a different number of poems from the other sections. The poems of this collection offer photographs of moments in his mental life, while the collection as a whole uses the bell-curve concept to allow him to stress the unified nature of this poetry collection. The first section, only three poems long, is about children. The second section, nine poems long, is about the authors professional interests in psychology and philosophy. The third, including seventeen poems, is about the arts, especially literature. The fourth sectionthe middleincludes fifty-eight poems addressed to the person who is the heroine of Murrays previous book, An Artists Model and Other Poems (2012). Sixteen poems comprise the fifth section on women Murray has met in the past and whose influence on him led him to write about those encounters. The sixth section contains twelve poems about the changing views of Lake Ontario as he sees it every day. The final section includes just three memorial poems, two of which concern his deceased wifes gravesite in Kingstons Cataraqui Cemetery. These numbers3, 9, 17, 58, 16, 12, 3resemble, in outline, a sharply peaked bell curve, illustrating roughly how much time Murray spends thinking about each topic at the present stage of his poetic experience. This form offers exploration and a snapshot of his current thoughts on a wide range of subjects.

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158

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iUniverse

Published Date

ISBN 10

1491709278

ISBN 13

9781491709276

The Handbook of Behavioral Medicine

By: David I. Mostofsky

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The Handbook of Behavioral Medicine

By: David I. Mostofsky

Handbook of Behavioral Medicine presents a comprehensive overview of the current use of behavioral science techniques in the prevention, diagnosis, and treatment of various health related disorders. Features contributions from a variety of internationally recognized experts in behavioral medicine and related fields Includes authors from education, social work, and physical therapy Addresses foundational issues in behavioral medicine in Volume 1, including concepts, theories, treatments, doctor/patient relationships, common medical problems, behavioral technologies, assessment, and methodologies Focuses on medical interface in Volume 2, including issues relating to health disorders and specialties; social work, medical sociology, and psychosocial aspects; and topics relating to education and health 2 Volumes

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901

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118453859

ISBN 13

9781118453858

Making Innovation Last: Volume 2

Sustainable Strategies for Long Term Growth

By: Hubert GATIGNON,David Gotteland,Christophe Haon

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Making Innovation Last: Volume 2

Sustainable Strategies for Long Term Growth

By: Hubert GATIGNON,David Gotteland,Christophe Haon

Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.

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477

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Springer

Published Date

ISBN 10

1137572647

ISBN 13

9781137572646

Innovating in Urban Economies

Economic Transformation in Canadian City-Regions

By: David A. Wolfe

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Innovating in Urban Economies

Economic Transformation in Canadian City-Regions

By: David A. Wolfe

In a globalizing, knowledge-based economy, innovation and creative capacity lead to economic prosperity. Starting in 2006, the Innovation Systems Research Network began a six year-long study on how city-regions in Canada were surviving and thriving in a globalized world. That study resulted in the Innovation, Creativity, and Governance in Canadian City-Regions series, which examines the impact of innovation, talent, and institutions on sixteen city-regions across Canada. This volume explores how the social dynamics that influence innovation and knowledge flows in Canadian city-regions contribute to transformation and long-term growth. With case studies examining cities of all sizes, from Toronto to Moncton, Innovating in Urban Economies analyzes the impact of size, location, and the regional economy on innovation and knowledge in Canada's cities.

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393

Publisher

University of Toronto Press

Published Date

ISBN 10

1442614765

ISBN 13

9781442614765

Consumer Behaviour International Edition 1/e

By: David Mothersbaugh,Susan Bardi Kleiser,Wendy Hein,Yusuf Oc

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Consumer Behaviour International Edition 1/e

By: David Mothersbaugh,Susan Bardi Kleiser,Wendy Hein,Yusuf Oc

Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.

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2341

Publisher

McGraw Hill

Published Date

ISBN 10

1526850036

ISBN 13

9781526850034

Respiratory Emergencies

By: Stephan Kamholtz,Alan M Fein,David Ost

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Respiratory Emergencies

By: Stephan Kamholtz,Alan M Fein,David Ost

This comprehensive, but practical, reference is an informative guide to the management of acute respiratory problems in the hospital setting. Evaluation of the patient with breathing difficulties is often challenging, since the differential diagnosis is broad and the use of the wrong treatment can exacerbate the problem. This book helps the practising clinician to recognize both common and more unusual causes of respiratory distress in a patient, and assists them in making the correct diagnosis by enhancing their understanding of the application and significance of tests of pulmonary function and pulmonary imaging studies and through improved knowledge of the underlying physiology of acute and chronic respiratory failure that underpins clinical practice in this area. To enhance this 'bench to bedside' approach, authors illustrate their material with helpful management algorithms, and each chapter will conclude with a summary of key points.

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593

Publisher

CRC Press

Published Date

ISBN 10

0340811951

ISBN 13

9780340811955

The Importance of Binaries in the Formation and Evolution of Planetary Nebulae

By: Henri M. J. Boffin,David Jones

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The Importance of Binaries in the Formation and Evolution of Planetary Nebulae

By: Henri M. J. Boffin,David Jones

It is now clear that a binary evolutionary pathway is responsible for a significant fraction of all planetary nebulae, with some authors even going so far as to claim that binarity may be a near requirement for the formation of an observable nebula. This has led to the requirement that textbooks most likely need to be rewritten. Building upon the review of Jones and Boffin in Nature Astronomy (2017), this Springer Brief takes a first step in this direction. It offers the first expanded presentation of all the theoretical and observational support for the importance of binarity in the formation of planetary nebulae, initially focusing on common envelope evolution but also covering wider binaries. This book emphasises the wider impact of the field, highlighting the critical role binary central stars of planetary nebulae have in understanding a plethora of astrophysical phenomena, including type Ia supernovae, chemically peculiar stars and circumbinary exoplanets.

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123

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Springer Nature

Published Date

ISBN 10

3030250598

ISBN 13

9783030250591

Cassini at Saturn

Huygens Results

By: David M. Harland

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Cassini at Saturn

Huygens Results

By: David M. Harland

*Brings the story of the Cassini-Huygens mission and their joint exploration of the Saturnian system right up to date. *Combines a review of previous knowledge of Saturn, its rings and moons, including Titan, with new spacecraft results in one handy volume. *Provides the latest and most spectacular images, which will never have appeared before in book form. *Gives a context to enable the reader to more easily appreciate the stream of discoveries that will be made by the Cassini-Huygens mission. *Tells the exciting story of the Huygens spacecraft’s journey to the surface of Titan.

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435

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Springer Science & Business Media

Published Date

ISBN 10

0387739785

ISBN 13

9780387739786

Aspiration and Reality in Legal Education

By: David Sandomierski

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Aspiration and Reality in Legal Education

By: David Sandomierski

Contrary to conventional narratives about legal education, Aspiration and Reality in Legal Education reveals a widespread desire among law teachers to integrate both theory and practice into the education of versatile and civic-minded lawyers. Despite this stated desire, however, this aspiration is largely unrealized due to a host of intellectual and institutional factors that produce a profound gap between what professors believe about law and the ideas they communicate through their teaching. Drawing on interviews with over sixty law professors in Canada, David Sandomierski makes two important empirical discoveries in this book. First, he establishes that, contrary to a dominant narrative in legal education that conceives of theory and practice as oppositional, the vast majority of law professors consider theory to be vitally important in preparing "better lawyers." Second, he uncovers a significant gap between the realist theoretical commitments held by a majority of professors and the formalist theories they almost uniformly convey through their teaching and conceptions of legal reasoning. Understanding the intellectual and institutional factors that account for these tensions, Sandomierski argues, is essential for any meaningful project of legal education reform.

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403

Publisher

University of Toronto Press

Published Date

ISBN 10

1487533004

ISBN 13

9781487533007

Arctic Migrants/Arctic Villagers

The Transformation of Inuit Settlement in the Central Arctic

By: David Damas

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Arctic Migrants/Arctic Villagers

The Transformation of Inuit Settlement in the Central Arctic

By: David Damas

Damas shows that while there were cases of government-directed relocation to centres, centralization was largely voluntary as the Inuit accepted the advantages of village living. In examining archives, anthropological writings, and the results of field research from an anthropological perspective, Damas provides fresh insights into the policies and developments that led to the centralization of Inuit settlement during the 1950s and 1960s."--BOOK JACKET.

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296

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McGill-Queen's Press - MQUP

Published Date

ISBN 10

0773524045

ISBN 13

9780773524040

An Artist’S Model and Other Poems

By: David J. Murray

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An Artist’S Model and Other Poems

By: David J. Murray

In An Artists Model and Other Poems, preferring to portray his modela woman with whom he has fallen in lovein words rather than in paint, author David J. Murray off ers an extended hymn of praise to her, expressing unresolved yearning throughout. Following a prologue setting the scene, he presents her with four gifts, each consisting of a set of twelve poems. Th e fi rst set of poems describes what its like spending Christmas without her; the second set of poems compares her to the Greek goddess Athena; the third set of poems likens her to a ballerina; and the fourth set of poems, written in summer, compares her to the beauty of the season. Between each set are entractes consisting of several poems that comment on the complexities of their situation. Th e collection ends with an epilogue that recalls the mood of the prologue. Reflecting the conflict between Murrays emotions and his sense of propriety with regard to his model, An Artists Model and Other Poems presents a cycle of poems that are unabashedly of the high-fl ung romantic genre.

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136

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iUniverse

Published Date

ISBN 10

1475950462

ISBN 13

9781475950465

Clinical Nuclear Medicine

By: K. E. Britton,David L. Gilday,Michael Maisey

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Clinical Nuclear Medicine

By: K. E. Britton,David L. Gilday,Michael Maisey

Nuclear medicine is the bridge between a particular clinical problern and a relevant test using radionuclides. It began as a minor technical tool used in a few branches of medicine, notably endocrinology and nephrology. However, throughout the world it has now become established as a clinical discipline in its own right, with specific training programmes, special skills and a particular approach to patient management. Although the practising nuclear medicine physician must necessarily learn a great deal of basic science and technology, a sound medical training and a clinical approach to the subject remains of fundamental importance. It is for this reason that we have attempted in this book to approach the subject from a clinical standpoint, including where necessary relevant physiological material. There exist many excellent texts which cover the basic science and technology of nuclear medicine. We have, therefore, severely limited our coverage of these aspects of the subject to matters which we felt tobe essential, particularly those which have been less well covered in other texts- for example, the contents of Chapter 20 on Measurement by Royal and McNeill. Similarly, we have limited details of methodology to skeletal summaries of protocol (Appendix 1) and have included at the end of some chapters descriptions of particular techniques where we and the authors felt that it would be helpful.

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689

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Springer

Published Date

ISBN 10

1489933581

ISBN 13

9781489933584

Robotic Exploration of the Solar System

Part I: The Golden Age 1957-1982

By: Paolo Ulivi,David M. Harland

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Robotic Exploration of the Solar System

Part I: The Golden Age 1957-1982

By: Paolo Ulivi,David M. Harland

This fascinating book is a must-have text for space enthusiasts with an engineering bent. It is a detailed history of unmanned missions that have explored our solar system. The subject is treated wherever possible from an engineering and scientific standpoint and includes technical descriptions of the spacecraft, their mission designs and their instrumentations. Scientific results are discussed in depth, together with details of mission management. The book is fantastically comprehensive, covering missions and results from the 1950s right up to the present day. Some of the latest missions and their results appear in a popular science book for the first time.

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602

Publisher

Springer Science & Business Media

Published Date

ISBN 10

0387739831

ISBN 13

9780387739830

Beat the Devils

A Memoir

By: John R. David

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Beat the Devils

A Memoir

By: John R. David

About the Book Beat the Devils is a memoir of the life of John R. David, which includes his research, discovering one of the first cytokines MIF (Migration Inhibitory Factor), a proinflammatory cytokine critical in autoimmunity and sepsis. John also worked on parasites affecting humans with new diagnostics and treatments. Read Beat the Devils and learn about John and his wife of 62 years, Roberta, working together; Lisa, his daughter, COO of Planned Parenthood and now CEO of Public Health Solutions; Joshua, his son, who started the High Line in NYC; John’s director father, who married Deana Durbin; how John sent 200,000 condoms twice to prevent HIV/AIDS at the Carnival in Salvador, Brazil; and much more. About the Author John R. David practices the piano for three hours a day and records duets with his wonderful composer/cellist/piano teacher, Andrea Casarrubios. John’s son and daughter live five minutes away and his two granddaughters, Nathalie and Claudia, are 25 minutes away, which he loves. He is a member of the National Academy of Medicine, American Academy of Arts and Science, and American Association of Immunologists. John attended Hollywood High School and the University of Chicago for college and medical school.

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366

Publisher

Dorrance Publishing

Published Date

ISBN 13

9798888127025

Contemporary Australian Business Law

By: Mark Giancaspro,Gabrielle Golding,Beth Nosworthy,David Brown,Jessica Viven-Wilksch,Alexandra Wawryk,Sylvia Villios,Paula Zito

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Contemporary Australian Business Law

By: Mark Giancaspro,Gabrielle Golding,Beth Nosworthy,David Brown,Jessica Viven-Wilksch,Alexandra Wawryk,Sylvia Villios,Paula Zito

Contemporary Australian Business Law makes key legal concepts accessible to business students, while maintaining academic rigour.

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569

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Cambridge University Press

Published Date

ISBN 10

1108984673

ISBN 13

9781108984676

Mission to Saturn

Cassini and the Huygens Probe

By: David M. Harland

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Mission to Saturn

Cassini and the Huygens Probe

By: David M. Harland

Saturn is back in the news! The Cassini/Huygens spacecraft, a joint venture by NASA and the European Space Agency, is on its way to Saturn, where it will arrive in July 2004. During 2005 it will explore beneath the clouds of Titan, Saturn's largest moon and potential home for extraterrestrial life. Written by an established space historian and experienced author, Mission To Saturn - Cassini and the Huygens Probe is an up-to-date and timely review of our knowledge of Saturn and its enigmatic moon, Titan, on which the Huygens probe will land to search for prebiotic chemistry or even life. It explains how the mission was planned, how it will operate and, as the spacecraft nears its target, puts into context the discoveries that are sure to follow from this once-in-a-lifetime mission.

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316

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Springer Science & Business Media

Published Date

ISBN 10

1852336560

ISBN 13

9781852336561

Fields Virology: DNA Viruses

By: Peter M. Howley,David M. Knipe,Jeffrey L. Cohen,Blossom A. Damania

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Fields Virology: DNA Viruses

By: Peter M. Howley,David M. Knipe,Jeffrey L. Cohen,Blossom A. Damania

Bundled with the eBook, which will be updated regularly as new information about each virus is available, this text serves as the authoritative, up-to-date reference book for virologists, infectious disease specialists, microbiologists, and physicians, as well as medical students pursuing a career in infectious diseases.

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2429

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

197511258X

ISBN 13

9781975112585

Respiratory Genetics

By: Edwin Silverman,Scott Weiss,Steven Shapiro,David Lomas

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Respiratory Genetics

By: Edwin Silverman,Scott Weiss,Steven Shapiro,David Lomas

There has been a recent explosion of knowledge in the field of respiratory genetics. This authoritative text brings together current knowledge in respiratory genetics in a single volume. The book includes a comprehensive introductory section to provide guidance and aid understanding of key basic concepts in respiratory genetics, including statistic

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554

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CRC Press

Published Date

ISBN 10

1444114662

ISBN 13

9781444114669

Journey Into the Heart

A Tale of Pioneering Doctors and Their Race to Transform Cardiovascular Medicine

By: David Monagan

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Journey Into the Heart

A Tale of Pioneering Doctors and Their Race to Transform Cardiovascular Medicine

By: David Monagan

The twentieth-century journey to understand the human heart was a saga on a par with the race to the moon. Physicians have evolved from fearing to even touch a living human heart to rebuilding and transplanting hearts. Today heart attacks can often be sto

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420

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Penguin

Published Date

ISBN 10

1592402658

ISBN 13

9781592402656

A Practice of Anesthesia for Infants and Children E-Book

Expert Consult: Online and Print

By: Charles J. Cote,Jerrold Lerman,I. David Todres

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A Practice of Anesthesia for Infants and Children E-Book

Expert Consult: Online and Print

By: Charles J. Cote,Jerrold Lerman,I. David Todres

Provide optimal anesthetic care to your young patients with A Practice of Anesthesia in Infants and Children, 5th Edition, by Drs. Charles J. Cote, Jerrold Lerman, and Brian J. Anderson. 110 experts representing 10 different countries on 6 continents bring you complete coverage of the safe, effective administration of general and regional anesthesia to infants and children - covering standard techniques as well as the very latest advances. Consult this title on your favorite e-reader with intuitive search tools and adjustable font sizes. Elsevier eBooks provide instant portable access to your entire library, no matter what device you're using or where you're located. Find authoritative answers on everything from preoperative evaluation through neonatal emergencies to the PACU. Get a free laminated pocket reference guide inside the book! Quickly review underlying scientific concepts and benefit from expert information on preoperative assessment and anesthesia management, postoperative care, emergencies, and special procedures. Stay on the cutting edge of management of emergence agitation, sleep-disordered breathing and postoperative vomiting; the use of new devices such as cuffed endotracheal tubes and new airway devices; and much more. Familiarize yourself with the full range of available new drugs, including those used for premedication and emergence from anesthesia. Benefit from numerous new figures and tables that facilitate easier retention of the material; new insights from neonatologists and neonatal pharmacologists; quick summaries of each chapter; and more than 1,000 illustrations that clarify key concepts. Access the entire text online, fully searchable, at www.expertconsult.com, plus an extensive video library covering simulation, pediatric airway management, burn injuries, ultra-sound guided regional anesthesia, and much more; and new online-only sections, tables and figures.

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1660

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1455727903

ISBN 13

9781455727902

Integrative Medicine

By: David Rakel

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Integrative Medicine

By: David Rakel

Counterstrain -- Acupuncture for headache -- Acupuncture for nausea and vomiting -- Saline nasal irrigation -- Bioenergetics -- Integrating spiritual assessment and care -- Therapeutic homeopathy -- Human energetic therapies -- Other therapeutic considerations -- Creating a greener clinic: the impact of global warming on health -- Creating ceremony and ritual in the medical encounter -- Appendix: laboratory testing resources in integrative medicine.

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1298

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Elsevier Health Sciences

Published Date

ISBN 10

1437717934

ISBN 13

9781437717938

Integrative Medicine E-Book

By: David Rakel

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Integrative Medicine E-Book

By: David Rakel

Integrative Medicine, by Dr. David Rakel, provides the practical, evidence-based guidance you need to safely and effectively integrate complementary and alternative medical treatments into your practice. This medical reference book lays the framework for making the best use of these therapeutic modalities and understanding the mechanisms by which these interventions work, keeping you at the forefront of the trend toward integrative health care. Incorporate therapeutic integrative medicine modalities into clinical practice through the "Tools for Your Practice" section that offers how-to application for recommending mediation, prescribing probiotics, and how to do an elimination diet. Apply integrative treatments for a full range of diseases and conditions including autism, stroke, chronic fatigue syndrome, and various forms of cancer...see how to advise patients on health maintenance and wellness...and get valuable advice on topics such as meditation, diet, and exercises for back pain. Avoid potential complications with recommended dosages and precautions. Enhance patient care with therapy-based guidance and printable patient education guides. Implement proven integrative treatments for various diseases thanks to an evidence-based therapeutic approach. Weigh the likely effectiveness of various treatments vs. their potential harm with helpful icons based on the SORT (Strength of Recommendation Taxonomy) method. Validate potential interventions through the latest research in genomics and advanced imaging technologies, such as MRI.

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1297

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Elsevier Health Sciences

Published Date

ISBN 10

145572503X

ISBN 13

9781455725038

Biochemistry

The Chemical Reactions of Living Cells

By: David E. Metzler

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Biochemistry

The Chemical Reactions of Living Cells

By: David E. Metzler

Biochemistry: The Chemical Reactions of Living Cells is a well-integrated, up-to-date reference for basic chemistry and underlying biological phenomena. Biochemistry is a comprehensive account of the chemical basis of life, describing the amazingly complex structures of the compounds that make up cells, the forces that hold them together, and the chemical reactions that allow for recognition, signaling, and movement. This book contains information on the human body, its genome, and the action of muscles, eyes, and the brain.* Thousands of literature references provide introduction to current research as well as historical background* Contains twice the number of chapters of the first edition* Each chapter contains boxes of information on topics of general interest

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1063

Publisher

Elsevier

Published Date

ISBN 10

0080924719

ISBN 13

9780080924717

Book's by David Soberman

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