Is neoclassical economics dead? Why have the biggest industrial economies stagnated since the financial crisis? Is the competitive threat from China a tired metaphor or a genuine danger to our standard of living? Lord David Sainsbury draws on his experience in business and government to assemble the evidence and comes to some startling conclusions. In Windows of Opportunity, he argues that economic growth comes not as a steady process, but as a series of jumps, based on investment in high value-added firms. Because these firms are engaged in winner-takes-all competition, rapid growth in one country can indeed come at the expense of growth in another, contrary to the standard models. He suggests a new theory of growth and development, with a role for government in 'picking winners' at the level of technologies and industries rather than individual firms. With the role of industrial policy at the centre of the Brexit debate, but a significant intellectual gap in setting out what that policy should be, this book could not be more timely.
In order to plan strategy and manage effectively, it is vital that HR practitioners understand the importance and use of financial information and the issues surrounding it. Managing Financial Information offers a clear and accessible guide to the financial tasks that HR managers face in daily working practice, including the balance sheet, costing and budgeting, and the financial implication of human resource decisions. An easy to follow structure, reflective questions and engaging assignments that show the reader how to put theory into practice will ensure an understanding of all key elements of financial management. This revised edition includes two fresh chapters that provide an introduction to management accounting, and budgets and human behaviour, and content that demonstrates how the theory relates to human resource management systems in particular. Designed for CIPD students taking the Managing Information for Competitive Advantage module as part of the CIPD Leadership and Management standards, any student taking a finance for non-specialists module on an HR degree programme, and any practitioner wishing to further their skills, Managing Financial Information works through every stage from the very basics and is essential reading to ensure the thorough financial grounding that will help you succeed.
New editions of the bestselling Revise GCSE Study Guides with a fresh new look and updated content in line with curriculum changes. Revise GCSE contains everything students need to achieve the GCSE grade they want. Each title has been written by a GCSE examiner to help boost students' learning and focus their revision. Each title provides complete curriculum coverage with clearly marked exam board labels so students can easily adapt the content to fit the course they are studying. Revise GCSE is an ideal course companion throughout a student's GCSE study and acts as the ultimate Study Guide throughout their revision.
THE STORY BEGINS ON 27 JUNE 2007. THAT WAS THE DAY TONY BLAIR OFFICIALLY RESIGNED AS PRIME MINISTER, WAS APPOINTED MIDDLE EAST PEACE ENVOY, AND SET ABOUT MAKING HIMSELF SERIOUSLY RICH. Since leaving office in 2007, the empire of Tony Blair has grown exponentially. As a businessman he has been unprecedentedly successful for a former public servant, with a large property portfolio and an estimated £80 million of earnings accrued in just a few short years. But how has he managed to achieve this? Being an ex-Prime Minister comes with certain advantages, and besides his excellent state pension and twenty-four-hour security team, Blair enjoys the best contacts that money can buy – as do those willing to pay him for access to those contacts. Consequently, Tony Blair Associates' clients can be found around the world, and include the controversial presidents of Kazakhstan and Burma. There is also Blair's role as special envoy in the Middle East. While his record as a peacemaker is in doubt, the position has brought him into contact with a variety of oil-rich potentates in the region who now number among his most profitable clients. Blair Inc.: The Wars, the Money, the Scandals takes a close look at the complex financial structures in Blair's world. From the many layers of tax liability to the multiple conflicts of interest produced by his increasing web of relationships, this book exposes the private dealings of this very public figure.
The life-long correspondence of David K. Lewis, one of the most influential philosophers of the twentieth century, reveals the development, breadth, and depth of his philosophy in its historical context. The second of this two volume collection focuses on his contributions to philosophical questions of language, mind, and epistemology.
Throughout the twentieth century architectural models served as the miniature playgrounds in which the future of Britain’s built environment was imagined, and in drawing from the evidence provided by those models today, this book considers how architects, planners, and civil engineers thought about that future by presenting a history of yesterday’s dreams of tomorrow, told through architectural models. Focused not on the making of architectural models but rather the optimistic and utopian visions they were made to communicate, this book examines the possible futures put forward by 120 models made by Thorp, the oldest and most prolific firm of architectural modelmakers in Britain, in order to reveal a century of evolving ideas about how we might live, work, relax, and move. From depictions of unbuilt city masterplans to those of seemingly ordinary shopping centres and motorways, the models featured trace a progression of the architectural, social, political, technological, and economic influences that shaped the design of Britain’s buildings, transport infrastructure, and its towns and cities during a century of relentless change. Illustrated with over 130 photographs, this book will appeal to academics and historians, as well as anyone with an interest in architectural models and the history of Britain’s twentieth century built environment.
Managing productivity and profitability in retailing has taken on a particular role since the onset of the recession of the late 1980s. Productivity can be improved simply by rationalising low performing stores, merchandise ranges and by reducing the number of suppliers and employees. However, this is not necessarily a long term solution. The purpose of this text is to propose a means by which a more proactive approach may be taken to improving both productivity and profitability. The book develops a model based upon management ratios typically used in retailing businesses for planning and control purposes. The model encourages the use of existing performance data to evaluate overall company productivity and profitability together with performance characteristics of individual functions. An additional feature of the approach is the facility to explore the impact of changes to the retail offer suggested by customer research responses. To facilitate the use of the concepts and the model used, a disk is also available, containing the application of the model to a number of the case studies and a facility for the user to input their own data.
The purpose of this book is to explore the implementation issues of strategic and operational retailing management decisions. It does so first by examining how the retail business functions and the structural influences on decision making. Retailing is a customer-led business. An understanding of customer decision making, influences and motivations are essential components. The book develops some alternative methods for making this a more effective activity. Resource allocation, costing and managing resource allocation to achieve corporate performance are essential activities in the implementation process. Recent developments in management accounting are introduced to facilitate decision making. A worked case study/example illustrates the concepts introduced.
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.
Sustainable Logistics and Supply Chain Management is the essential guide to the principles and practices of sustainable logistics operations. Based on extensive research, this book covers the whole scope of sustainable logistics. The case studies, with particular attention for use in a teaching context, relate the theoretical concepts to practice and what is happening 'on the ground'. Sustainable Logistics and Supply Chain Management examines all the key areas in sustainable logistics and supply chain management, including: sustainable product design and packaging; sustainable purchasing and procurement; environmental impact of freight transport; sustainable warehousing and storage; and much more. Sustainable Logistics and Supply Chain Management is a highly accessible guide to sustainable supply chain management. It provides an excellent insight into the topic that will help managers, students, and scholars grasp the fundamentals of green supply and logistics management. A vital teaching resource for courses on sustainable logistics, this revised edition includes valuable supporting online materials.
Once a homicide detective in St. Paul, Minnesota, Rushmore McKenzie is, through a series of unlikely events, both a millionaire and an occasional private investigator. As an unofficial PI, McKenzie only looks into the occasional situation for friends or friends of friends. Jeanette Carrell stretches McKenzie’s guidelines but she's in a bind. She's been arrested, indicted, and about to go on trial for murder. The body of the victim was found buried in a shallow grave at the far edge of her property. The victim was not only a neighbor, he was real estate developer accused of tricking a man with dementia, a friend of Carrell's, into signing away his property for development, property that he'd worked to keep pristine. When the developer was last seen, Carrell was heard threatening to kill him. Even more damning, a potential witness swears she saw Carrell digging near the grave site shortly after the victim disappeared. The final nail in the proverbial coffin is her alibi—she has none. With all the evidence—motive and means and opportunity—pointing to her guilt, and precious little in her defense, perhaps the most confusing aspect is Carrell’s calm attitude. Rushmore McKenzie is now faced with a challenging case—how to protect Carrell and unearth the truth of what really happened when all the circumstantial evidence is against her.
In this revised and much expanded second edition David Ashton provides a comprehensive review of the EU damages directive (Directive 2014/104/EU) and its implementation, bringing the book up to date with the latest advances in EU Competition Law damages actions. This edition also features insights from practising lawyers on national developments in over 10 countries across Europe and an updated, separately authored, chapter on the quantification of loss. This book will provide practising lawyers and scholars alike with a clear, well-structured and updated guide to EU Competition Law Damages.
The fourth edition of Corporate Finance takes an applied approach to cover all the latest research and topic areas important to students taking Finance courses. The new edition provides an international perspective on all areas of corporate finance and has been updated to include discussion on current trends such as the rise of populism and trade barriers on international finance, the advent of Financial Technology, and key regulatory changes impacting the sector. Understanding and Application •Clear, user-friendly style •Example boxes in every chapter provide hypothetical examples to illustrate theoretical concepts such as cash flow timing, dividend smoothing and differential growth. •Real World Insight boxes use real companies like Siemens, Avast and Adidas to show how they have applied corporate finance theories and concepts to their businesses and business decisions. •Chapter links in the margin provide quick cross-referencing to show students the connections between topics. Practice and Proficiency •Mini and Practical cases present scenarios and questions to practice applying what you have learnt. •Rigorous testing: between 30 and 40 Questions and Problems per chapter are categorised by topic and level of difficulty. •Numbered maths equations and key notation boxes listing the variables and acronyms that will be encountered in each chapter, designed to encourage mastery of Maths. •Exam Questions designed to take 45 minutes and test you on material learned in a more formal exam style. •Connect® resources include algorithmic questions designed to ensure equations and calculations are not learned by rote but by thorough understanding and practice New to This Edition •Updated discussions on peer-to-peer trading, cash flow forecasting methods, import/export partners and additional investment appraisal methods •Updated chapters on corporate governance to reflect global changes, efficient markets and mergers and acquisition to reflect new research, financial distress to reflect new data with discussion on trends and insolvencies and fully updated chapter on Leasing to reflect new IFRS standards •New section on Modified Internal Rate of Return and Margin of Safety in Investment Appraisal, Net Asset Value, Islamic Financing, and alternatives to CAPM to reflect research developments • NEW: This edition has now been updated with 8 new videos that covers a worked example from the text and each video has associated concept check questions. The videos are now available on Connect® and cover: • Chapter 1 & 2: Introduction to Finance and Corporate Governance • Chapter 5: Long-Term Financing • Chapter 6: Investment Appraisal • Chapter 9 & 10: Risk and Return • Chapter 15 and 16: Equity and Debt Valuation • Chapter 20: Advanced Capital Budgeting • Chapter 21: Dividends • Chapter 22: Options David Hillier is Associate Principal and Executive Dean of the University of Strathclyde Business School. A Professor of Finance, David was recognized as being in the top 3 per cent of the most prolific finance researchers in the world over the past 50 years (Heck and Cooley, 2009) and appears regularly in the media as a business commentator.
Competition Damages Actions in the EU and the UK is the clearest and most coherent reference point on damages actions for breach of EU competition law.
The unlikely beginnings of the East India Company—from Tudor origins and rivalry with the superior Dutch—to laying the groundwork for future British expansion The East India Company was the largest commercial enterprise in British history, yet its roots in Tudor England are often overlooked. The Tudor revolution in commerce led ambitious merchants to search for new forms of investment, not least in risky overseas enterprises—and for these “adventurers” the most profitable bet of all would be on the Company. Through a host of stories and fascinating details, David Howarth brings to life the Company’s way of doing business—from the leaky ships and petty seafarers of its embattled early days to later sweeping commercial success. While the Company’s efforts met with disappointment in Japan, they sowed the seeds of success in India, setting the outline for what would later become the Raj. Drawing on an abundance of sources, Howarth shows how competition from European powers was vital to success—and considers whether the Company was truly “English” at all, or rather part of a Europe-wide movement.
*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
Food occupies a seemingly mundane position in all our lives, yet the ways we think about shopping, cooking and eating are actually intensely reflexive. The daily pick and mix of our eating habits is one way we experience spatial scale. From the relationship of our food intake to our body-shape, to the impact of our tastes upon global food-production regimes, we all read food consumption as a practice which impacts on our sense of place. Drawing on anthropological, sociological and cultural readings of food consumption, as well as empirical material on shopping, cooking, food technology and the food media, this book demonstrates the importance of space and place in identity formation. We all think place (and) identity through food - we are where we eat!
Before 1650, only a few hundred Scots had trickled into the American colonies, but by the early 1770s the number had risen to 10,000 per year. A conservative estimate of the total number of Scots who settled in North America prior to 1785 is around 150,000. Who were these Scots? What did they do? Where did they settle? What factors motivated their emigration? Dobson's work, based on original research on both sides of the Atlantic, comprehensively identifies the Scottish contribution to the settlement of North America prior to 1785, with particular emphasis on the seventeenth century.
After a series of portentous dreams, Richard Moss is drawn to a secluded spot in Ashdown Forest. He witnesses a spacecraft landing and is taken to a distant planet called Terra Nova where inhabitants of Earth migrated 5,125 years ago. Terra Nova is ruled by a 'Great Leader' named Ezra who oppresses his people. Richard is imprisoned but then rescued by a cosmonaut named Noah and he joins the resistance, forcing Ezra out of power. Richard learns he was brought to Terra Nova to equip him to return to Earth to help avert a similar disaster recurring there. He hears a Mayan prediction of an impending cataclysmic event as another cosmic cycle of 5,125 years is about to end. A deadly asteroid is heading for Earth which will lead to the extinction of its inhabitants unless a way can be devised to divert it.
In this ground breaking new book David Block proposes a new working definition of social class in applied linguistics. Traditionally, research on language and identity has focused on aspects such as race, ethnicity, nationality, gender, religion and sexuality. Political economy, and social class, as an identity inscription, have been undervalued. This book argues that increasing socioeconomic inequality, which has come with the consolidation of neoliberal policies and practices worldwide, requires changes in how we think about identity and proposes that social class should be brought to the fore as a key construct. Social Class in Applied Linguistics begins with an in-depth theoretical discussion of social class before considering the extent to which social class has been a key construct in three general areas of applied linguistics- sociolinguistics, bi/multilingualism and second language acquisition and learning research. Throughout the book, Block suggests ways in which social class might be incorporated into future applied linguistics research. A critical read for postgraduate students and researchers in the areas of applied linguistics, language education and TESOL.
This title was first published in 2000: Part 1 Shifting patterns of retailing - a journey to and through the "golden age": highlights of the earlier history; the post-war decades - the '50s, '60s and '70s; the "retail revolution" of the '80s - the creation of the "golden age"; the early and middle '90s - less certain times...and a "watershed". Part 2 Planning control and retail developments: the policy; policy into practice - the law in operation. Part 3 Competition law and policy and retailing: preliminary observations; the domestic law - up to the Competition Act 1998; domestic law reform - the new Act; the European law; the approach to price discrimination and mergers; a consideration of certain further major issues. A postscript - in the "millennium spirit".
This book covers a wide range of novel biochemical targets that appear to be the best leads in terms of designing novel targets for anticancer drug design. New Molecular Targets for Cancer Chemotherapy is a unique, multi-disciplinary effort, with internationally respected authors from the fields of growth factor-receptor interaction, phosphoinositide and phospholipase signal transduction, and DNA-drug binding interactions. The science is placed in clinical context and illustrations explain how clinicians can incorporate a mechanistic, pharmacodynamic approach into early clinical trial design.
The value chain framework has made its way to the forefront of management thought as a powerful analysis tool for strategic planning. Its ultimate goal is to maximize value creation while minimizing costs. In this book David Walters applies the framework to strategic decision making in the field of operations management.
A welcome and important contribution to a thankfully growing debate. Mental illness remains in some ways the last great taboo in our society, a taboo which leads directly to stigma and discrimination which for some can be even worse than the symptoms of their illness. This book in part is about encouraging men who have reached crisis point to seek help. Equally it's about prevention, and sets out some of the excellent work being done on that. I hope it can inspire practitioners and policy makers to initiate similar interventions, develop new ones and lift the promotion of men's mental health much higher up the agenda, both in the UK and abroad.A" - From the Foreword by Alastair Campbell Men - in all their diverse groups, settings, lifestyles and stages of life - can face considerable challenges to their mental wellbeing from specific cultural and societal factors, causing difficulties for themselves and those who live and work with them. In addition, these men may respond better to certain approaches and treatment. Promoting Men's Mental Health outlines the breadth of the challenges and provides guidance for those working in primary care on targeting and helping men who need support. Good mental health is more than the absence of mental illness, and this book therefore highlights methods to promote positive mental health by increasing psychological wellbeing, competency and coping skills, and by creating supportive living and working environments The book highlights examples of best practice throughout the UK, Europe and America, and will be essential reading for primary care and mental health professionals, and all those with an interest in men's mental health. 'We need to be more innovative in the way we try to reach men. This book will help stimulate further discussion and hopefully encourage men to seek help or support.' From the Foreword by Louis Appleby
These New editions of the successful, highly-illustrated study/revision guides have been fully updated to meet the latest specification changes. Written by experienced examiners, they contain in-depth coverage of the key information plus hints, tips and guidance about how to achieve top grades in the A2 exams.
How do we understand mental health problems in their social context? A former BMA Medical Book of the Year award winner, this book provides a sociological analysis of major areas of mental health and illness. The book considers contemporary and historical aspects of sociology, social psychiatry, policy and therapeutic law to help students develop an in-depth and critical approach to this complex subject.New developments for the fifth edition include: Brand new chapter on prisons, criminal justice and mental health Expanded coverage of stigma, class and social networks Updated material on the Mental Capacity Act, Mental Health Act and the Deprivation of Liberty A classic in its field, this well established textbook offers a rich and well-crafted overview of mental health and illness unrivalled by competitors and is essential reading for students and professionals studying a range of medical sociology and health-related courses. It is also highly suitable for trainee mental health workers in the fields of social work, nursing, clinical psychology and psychiatry. "Rogers and Pilgrim go from strength to strength! This fifth edition of their classic text is not only a sociology but also a psychology, a philosophy, a history and a polity. It combines rigorous scholarship with radical argument to produce incisive perspectives on the major contemporary questions concerning mental health and illness. The authors admirably balance judicious presentation of the range of available understandings with clear articulation of their own positions on key issues. This book is essential reading for everyone involved in mental health work." Christopher Dowrick, Professor of Primary Medical Care, University of Liverpool, UK "Pilgrim and Rogers have for the last twenty years given us the key text in the sociology of mental health and illness. Each edition has captured the multi-layered and ever changing landscape of theory and practice around psychiatry and mental health, providing an essential tool for teachers and researchers, and much loved by students for the dexterity in combining scope and accessibility. This latest volume, with its focus on community mental health, user movements criminal justice and the need for inter-agency working, alongside the more classical sociological critiques around social theories and social inequalities, demonstrates more than ever that sociological perspectives are crucial in the understanding and explanation of mental and emotional healthcare and practice, hence its audience extends across the related disciplines to everyone who is involved in this highly controversial and socially relevant arena." Gillian Bendelow, School of Law Politics and Sociology, University of Sussex, UK "From the classic bedrock studies to contemporary sociological perspectives on the current controversy over which scientific organizations will define diagnosis, Rogers and Pilgrim provide a comprehensive, readable and elegant overview of how social factors shape the onset and response to mental health and mental illness. Their sociological vision embraces historical, professional and socio-cultural context and processes as they shape the lives of those in the community and those who provide care; the organizations mandated to deliver services and those that have ended up becoming unsuitable substitutes; and the successful and unsuccessful efforts to improve the lives through science, challenge and law." Bernice Pescosolido, Distinguished Professor of Sociology, Indiana University, USA
The supply of fresh food is being transformed: retailers are gaining increasing power and control from manufacturers and the location and nature of production is evolving. The international practitioner and academic author team analyse state of the art packaging logistics for fresh food retailing and draw on primary research in the UK, Europe and the USA. It demonstrates the benefits to be gained from adopting new techniques and provides lessons on how to achieve successful implementation. It will help organizations and academics understand the changes and opportunities in modern fresh food supply chains and how to overcome the challenges.
Sustainable Logistics and Supply Chain Management is the essential guide to the principles and practices of sustainable logistics operations and the responsible management of the entire supply chain. Based on extensive research by experts in the field, this comprehensive book covers the whole scope of sustainable logistics. The book provides carefully reviewed research-led applications and case studies that have been especially developed for this revised edition with particular attention for use in a teaching context. The mini case studies are highly topical, relating the theoretical concepts to practice and what is actually happening 'on the ground'. Examining the subject in an integrated manner, this book examines all the key areas in sustainable logistics and supply chain management, including: sustainable product design and packaging; sustainable purchasing and procurement; cleaner production; environmental impact of freight transport; sustainable warehousing and storage; sustainable supply management; reverse logistics and recycling; supply chain management strategy, and much more. The book provides an excellent insight into the topic that will help managers, students, and scholars grasp the fundamentals of green supply and logistics management. This revised edition of Sustainable Logistics and Supply Chain Management includes valuable supporting online materials, including PPT presentations, chapter summaries, learning objectives, tips for teaching and in class activities.
This story takes place after a nuclear holocaust has devastated most countries in the world. It is different from other books which are only concerned with avoiding the holocaust. But, although people may choose to bury their heads in the sand, the destruction of the world by the means of some super-weapon is inevitable.
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.
In The Failure and the Future of Accounting, David Hatherly rethinks accounting in the light of a financial crisis which exposed its limitations. He reminds us that in the run up to 2008 the accounts of financial institutions reported increasing profits and healthy balance sheets whilst their business models were undermining their own financial health and the economy. Accounts failed to provide appropriate feedback on business performance. This failure illustrated a general problem. There is a need in all companies for better alignment between the business model and the accounting model. To understand the performance of the business we need to know how much value is created and how value is created, who it is created for, what kind of value is created and how it is measured. Here, Professor Hatherly provides an accounting model that addresses all these questions. Coordinating business as strategy, business as a stakeholder network and business as value, the four slice (4S) accounting model overcomes the complexity and incoherence of existing accounting standards. It allows managers and shareholders to analyse the effectiveness of the business model and for management to be held to account. It prevents the misreporting of speculative gains as distributable income and therefore allows capital to be better allocated towards productive enterprise, making financial crises less likely. With its insights into both accounting and business more generally, this book is essential reading for accountants and accountancy students and for those running businesses of any description.
Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical. Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid. 50% of the content is new or updated with the latest thinking on "recession proof branding", how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders. The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer. The CIM have called David Taylor one of the "World's 50 most important marketing thinkers".
In this exhilarating and often hilarious book, David Crystal examines why we devote so much time and energy to language games, how professionals make a career of them, and how young children instinctively take to them. Crystal makes a simple argument-that since playing with language is so natural, a natural way to learn language is to play with it-while he discusses puns, crosswords, lipograms, comic alphabets, rhymes, funny voices taken from dialect and popular culture, limericks, anagrams, scat singing, and much more.
Growing up in Roath Park, Cardiff, John Richards never envisaged a career in the cut-throat corporate 'City' – London, the world-renowned hub of trading, retail and financial marketing. Spending his childhood obsessed with trainspotting, music and girls, John had no aspirations to become a player in the arena of stocks and retail. But through a combination of luck, hard work and happy 'accidents' he found himself in the esoteric world of stockbroking. The path of John's career moved into retail analysis, and his experience provides a highly engaging and insightful account of the machinations and vicissitudes faced by some of today's most eminent retailers as they struggled to establish themselves in the ever-evolving twentieth century.
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