David S. Hopkins's Books

Planning Models for Colleges and Universities

By: David S. Hopkins

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Planning Models for Colleges and Universities

By: David S. Hopkins

Drawing on the authors' extensive experience at Stanford University as well as the work of others, this first systematic approach to fiscal and human resource planning in colleges and universities shows how decision models can and should become an integral part of the planning process. The authors first discuss the uses and misuses of planning models in general and the principles and methodologies for developing such models. They then describe many specific models that have proved to be useful at Stanford and elsewhere in solving immediate problems and establishing long-term goals. These models cover such diverse programs as medium- and long-range financial forecasting; estimating resource requirements and the variable costs of programs; long-run financial equilibrium and the transition to equilibrium; faculty appointment, promotion, and retirement policies; predicting student enrollments; and applying value judgments to financial alternatives. The final chapter discusses the applicability of Stanford-based planning models to other schools.

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574

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Stanford University Press

Published Date

ISBN 10

0804766320

ISBN 13

9780804766326

Emerging Zoonotic and Wildlife Pathogens

Disease Ecology, Epidemiology, and Conservation

By: Dan Salkeld,Skylar Hopkins,David Hayman

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Emerging Zoonotic and Wildlife Pathogens

Disease Ecology, Epidemiology, and Conservation

By: Dan Salkeld,Skylar Hopkins,David Hayman

The first textbook to describe the ecology and epidemiology of wildlife and zoonotic (animal-to-human) infectious diseases and the applications to conservation biology and public health. Examples of disease agents enliven the text and illustrate many of the theories presented.

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369

Publisher

Oxford University Press

Published Date

ISBN 10

0198825927

ISBN 13

9780198825920

The Body Economic

Why Austerity Kills

By: David Stuckler,Sanjay Basu

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The Body Economic

Why Austerity Kills

By: David Stuckler,Sanjay Basu

Politicians have talked endlessly about the seismic economic and social impacts of the recent financial crisis, but many continue to ignore its disastrous effects on human health—and have even exacerbated them, by adopting harsh austerity measures and cutting key social programs at a time when constituents need them most. The result, as pioneering public health experts David Stuckler and Sanjay Basu reveal in this provocative book, is that many countries have turned their recessions into veritable epidemics, ruining or extinguishing thousands of lives in a misguided attempt to balance budgets and shore up financial markets. Yet sound alternative policies could instead help improve economies and protect public health at the same time. In The Body Economic, Stuckler and Basu mine data from around the globe and throughout history to show how government policy becomes a matter of life and death during financial crises. In a series of historical case studies stretching from 1930s America, to Russia and Indonesia in the 1990s, to present-day Greece, Britain, Spain, and the U.S., Stuckler and Basu reveal that governmental mismanagement of financial strife has resulted in a grim array of human tragedies, from suicides to HIV infections. Yet people can and do stay healthy, and even get healthier, during downturns. During the Great Depression, U.S. deaths actually plummeted, and today Iceland, Norway, and Japan are happier and healthier than ever, proof that public wellbeing need not be sacrificed for fiscal health. Full of shocking and counterintuitive revelations and bold policy recommendations, The Body Economic offers an alternative to austerity—one that will prevent widespread suffering, both now and in the future.

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242

Publisher

Basic Books

Published Date

ISBN 10

0465063977

ISBN 13

9780465063970

Georgia Tech

By: Matthew Hild and David L. Morton

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Georgia Tech

By: Matthew Hild and David L. Morton

From humble beginnings as a small technological institute that opened in 1888, Georgia Tech has become one of the nation's top-10-ranked public universities, according to U.S. News & World Report rankings, and is renowned throughout the world for its excellence in technological education and research. Famous Georgia Institute of Technology alumni include Jimmy Carter, G. Wayne Clough, Jeff Foxworthy, Sam Nunn, Randolph Scott, and Leonard Wood, along with many famous athletes. Georgia Tech has won four national college football championships, the first in 1917 under the legendary coach John Heisman. Today, Georgia Tech has a student body of more than 29,000 at the undergraduate and graduate levels and more than 155,000 living alumni. The institute has an annual economic impact of about $3 billion upon Georgia's economy. - from publisher.

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128

Publisher

Arcadia Publishing

Published Date

ISBN 10

1467129607

ISBN 13

9781467129602

Fractured Cities

Capitalism, Community, and Empowerment in Britain and America

By: Brian David Jacobs

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Fractured Cities

Capitalism, Community, and Empowerment in Britain and America

By: Brian David Jacobs

A book describing the political economy of urban change which explores the future of the city and the implications of social disorder and injustice.

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324

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Psychology Press

Published Date

ISBN 10

0415078539

ISBN 13

9780415078535

EBOOK: A Sociology of Mental Health and Illness

By: Anne Rogers,David Pilgrim

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EBOOK: A Sociology of Mental Health and Illness

By: Anne Rogers,David Pilgrim

How do we understand mental health problems in their social context? A former BMA Medical Book of the Year award winner, this book provides a sociological analysis of major areas of mental health and illness. The book considers contemporary and historical aspects of sociology, social psychiatry, policy and therapeutic law to help students develop an in-depth and critical approach to this complex subject.New developments for the fifth edition include: Brand new chapter on prisons, criminal justice and mental health Expanded coverage of stigma, class and social networks Updated material on the Mental Capacity Act, Mental Health Act and the Deprivation of Liberty A classic in its field, this well established textbook offers a rich and well-crafted overview of mental health and illness unrivalled by competitors and is essential reading for students and professionals studying a range of medical sociology and health-related courses. It is also highly suitable for trainee mental health workers in the fields of social work, nursing, clinical psychology and psychiatry. "Rogers and Pilgrim go from strength to strength! This fifth edition of their classic text is not only a sociology but also a psychology, a philosophy, a history and a polity. It combines rigorous scholarship with radical argument to produce incisive perspectives on the major contemporary questions concerning mental health and illness. The authors admirably balance judicious presentation of the range of available understandings with clear articulation of their own positions on key issues. This book is essential reading for everyone involved in mental health work." Christopher Dowrick, Professor of Primary Medical Care, University of Liverpool, UK "Pilgrim and Rogers have for the last twenty years given us the key text in the sociology of mental health and illness. Each edition has captured the multi-layered and ever changing landscape of theory and practice around psychiatry and mental health, providing an essential tool for teachers and researchers, and much loved by students for the dexterity in combining scope and accessibility. This latest volume, with its focus on community mental health, user movements criminal justice and the need for inter-agency working, alongside the more classical sociological critiques around social theories and social inequalities, demonstrates more than ever that sociological perspectives are crucial in the understanding and explanation of mental and emotional healthcare and practice, hence its audience extends across the related disciplines to everyone who is involved in this highly controversial and socially relevant arena." Gillian Bendelow, School of Law Politics and Sociology, University of Sussex, UK "From the classic bedrock studies to contemporary sociological perspectives on the current controversy over which scientific organizations will define diagnosis, Rogers and Pilgrim provide a comprehensive, readable and elegant overview of how social factors shape the onset and response to mental health and mental illness. Their sociological vision embraces historical, professional and socio-cultural context and processes as they shape the lives of those in the community and those who provide care; the organizations mandated to deliver services and those that have ended up becoming unsuitable substitutes; and the successful and unsuccessful efforts to improve the lives through science, challenge and law." Bernice Pescosolido, Distinguished Professor of Sociology, Indiana University, USA

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290

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McGraw-Hill Education (UK)

Published Date

ISBN 10

0335262775

ISBN 13

9780335262779

The Psychology of Stereotyping

By: David J. Schneider

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The Psychology of Stereotyping

By: David J. Schneider

The first comprehensive treatment of stereotypes and stereotyping, this text synthesizes a vast body of social and cognitive research that has emerged over the past-quarter century. Provided is an unusually broad analysis of stereotypes as products both of individual cognitive activities and of social and cultural forces. While devoting careful attention to harmful aspects of stereotypes, their connections to prejudice and discrimination, and effective strategies for countering them, the volume also examines the positive functions of generalizations in helping people navigate a complex world. Unique features include four chapters addressing the content of stereotypes, which consider such topics as why certain traits are the focus of stereotyping and how they become attributed to particular groups. An outstanding text for advanced undergraduate- and graduate-level courses, the volume is highly readable and features many useful examples.

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728

Publisher

Guilford Press

Published Date

ISBN 10

1572309296

ISBN 13

9781572309296

Nucleic Acids and Molecular Biology

By: Fritz Eckstein,David M. J. Lilley

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Nucleic Acids and Molecular Biology

By: Fritz Eckstein,David M. J. Lilley

Molecular biology is one of the most rapidly developing and at the same time most exciting disciplines. The key to molecular biology lies in the understanding of nucleic acids - their structure, function, and interaction with proteins. Nucleic Acids and Molecular Biology keeps scientists informed of the explosively growing information and complies with the great interest in this field by offering a continued high standard of review. A substantial part of this volume has been devoted to the analysis of different aspects of nucleic acid-protein-interactions including RNA-protein-interaction.

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341

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3642786669

ISBN 13

9783642786662

Echinoderms Through Time

By: Bruno David,Alain Guille,Jean-Pierre Feral

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Echinoderms Through Time

By: Bruno David,Alain Guille,Jean-Pierre Feral

Echinoderms are now considered as a biological and geological model that underlies researches of primary importance. The extent of the contributions made by the International Echinoderm Conferences to various fields of research is attested by the scope covered by presentation at the international conferences. These proceedings contain the complete papers or abstracts of all the presentations and posters presented at the eighth International Echinoderm Conference, held in Dijon, France in September, 1994. Coverage includes: general; extinct classes; crinoids; asteroids; ophiuroids; holothuroids; and echinoids.

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965

Publisher

CRC Press

Published Date

ISBN 10

1000123677

ISBN 13

9781000123678

Exploring Materials through Patent Information

By: David Segal

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Exploring Materials through Patent Information

By: David Segal

A guide for students on how to use patents as a source of information using different materials as case studies.

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266

Publisher

Royal Society of Chemistry

Published Date

ISBN 10

1782621121

ISBN 13

9781782621126

Peasant Metropolis

Social Identities in Moscow, 1929–1941

By: David L. Hoffmann

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Peasant Metropolis

Social Identities in Moscow, 1929–1941

By: David L. Hoffmann

During the 1930's, 23 million peasants left their villages and moved to Soviet cities, where they comprised almost half the urban population and more than half the nation's industrial workers. Drawing on previously inaccessible archival materials, David L. Hoffmann shows how this massive migration to the cities—an influx unprecedented in world history—had major consequences for the nature of the Soviet system and the character of Russian society even today.Hoffmann focuses on events in Moscow between the launching of the industrialization drive in 1929 and the outbreak of war in 1941. He reconstructs the attempts of Party leaders to reshape the social identity and behavior of the millions of newly urbanized workers, who appeared to offer a broad base of support for the socialist regime. The former peasants, however, had brought with them their own forms of cultural expression, social organization, work habits, and attitudes toward authority. Hoffmann demonstrates that Moscow's new inhabitants established social identities and understandings of the world very different from those prescribed by Soviet authorities. Their refusal to conform to the authorities' model of a loyal proletariat thwarted Party efforts to construct a social and political order consistent with Bolshevik ideology. The conservative and coercive policies that Party leaders adopted in response, he argues, contributed to the Soviet Union's emergence as an authoritarian welfare state.

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307

Publisher

Cornell University Press

Published Date

ISBN 10

1501725661

ISBN 13

9781501725661

The Curse of Ham

Race and Slavery in Early Judaism, Christianity, and Islam

By: David M. Goldenberg

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The Curse of Ham

Race and Slavery in Early Judaism, Christianity, and Islam

By: David M. Goldenberg

How old is prejudice against black people? Were the racist attitudes that fueled the Atlantic slave trade firmly in place 700 years before the European discovery of sub-Saharan Africa? In this groundbreaking book, David Goldenberg seeks to discover how dark-skinned peoples, especially black Africans, were portrayed in the Bible and by those who interpreted the Bible--Jews, Christians, and Muslims. Unprecedented in rigor and breadth, his investigation covers a 1,500-year period, from ancient Israel (around 800 B.C.E.) to the eighth century C.E., after the birth of Islam. By tracing the development of anti-Black sentiment during this time, Goldenberg uncovers views about race, color, and slavery that took shape over the centuries--most centrally, the belief that the biblical Ham and his descendants, the black Africans, had been cursed by God with eternal slavery. Goldenberg begins by examining a host of references to black Africans in biblical and postbiblical Jewish literature. From there he moves the inquiry from Black as an ethnic group to black as color, and early Jewish attitudes toward dark skin color. He goes on to ask when the black African first became identified as slave in the Near East, and, in a powerful culmination, discusses the resounding influence of this identification on Jewish, Christian, and Islamic thinking, noting each tradition's exegetical treatment of pertinent biblical passages. Authoritative, fluidly written, and situated at a richly illuminating nexus of images, attitudes, and history, The Curse of Ham is sure to have a profound and lasting impact on the perennial debate over the roots of racism and slavery, and on the study of early Judaism, Christianity, and Islam.

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468

Publisher

Princeton University Press

Published Date

ISBN 10

1400828546

ISBN 13

9781400828548

Divisors and Sandpiles

By: Scott Corry,David Perkinson

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Divisors and Sandpiles

By: Scott Corry,David Perkinson

Divisors and Sandpiles provides an introduction to the combinatorial theory of chip-firing on finite graphs. Part 1 motivates the study of the discrete Laplacian by introducing the dollar game. The resulting theory of divisors on graphs runs in close parallel to the geometric theory of divisors on Riemann surfaces, and Part 1 culminates in a full exposition of the graph-theoretic Riemann-Roch theorem due to M. Baker and S. Norine. The text leverages the reader's understanding of the discrete story to provide a brief overview of the classical theory of Riemann surfaces. Part 2 focuses on sandpiles, which are toy models of physical systems with dynamics controlled by the discrete Laplacian of the underlying graph. The text provides a careful introduction to the sandpile group and the abelian sandpile model, leading ultimately to L. Levine's threshold density theorem for the fixed-energy sandpile Markov chain. In a precise sense, the theory of sandpiles is dual to the theory of divisors, and there are many beautiful connections between the first two parts of the book. Part 3 addresses various topics connecting the theory of chip-firing to other areas of mathematics, including the matrix-tree theorem, harmonic morphisms, parking functions, M-matrices, matroids, the Tutte polynomial, and simplicial homology. The text is suitable for advanced undergraduates and beginning graduate students.

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342

Publisher

American Mathematical Soc.

Published Date

ISBN 10

1470442183

ISBN 13

9781470442187

Monopolized

Life in the Age of Corporate Power

By: David Dayen

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Monopolized

Life in the Age of Corporate Power

By: David Dayen

From the airlines we fly to the food we eat, how a tiny group of corporations have come to dominate every aspect of our lives—by one of our most intrepid and accomplished journalists "If you're looking for a book . . . that will get your heart pumping and your blood boiling and that will remind you why we're in these fights—add this one to your list." —Senator Elizabeth Warren on David Dayen's Chain of Title Over the last forty years our choices have narrowed, our opportunities have shrunk, and our lives have become governed by a handful of very large and very powerful corporations. Today, practically everything we buy, everywhere we shop, and every service we secure comes from a heavily concentrated market. This is a world where four major banks control most of our money, four airlines shuttle most of us around the country, and four major cell phone providers connect most of our communications. If you are sick you can go to one of three main pharmacies to fill your prescription, and if you end up in a hospital almost every accessory to heal you comes from one of a handful of large medical suppliers. Dayen, the editor of the American Prospect and author of the acclaimed Chain of Title, provides a riveting account of what it means to live in this new age of monopoly and how we might resist this corporate hegemony. Through vignettes and vivid case studies Dayen shows how these monopolies have transformed us, inverted us, and truly changed our lives, at the same time providing readers with the raw material to make monopoly a consequential issue in American life and revive a long-dormant antitrust movement.

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441

Publisher

The New Press

Published Date

ISBN 10

1620975424

ISBN 13

9781620975428

The Jews of Iran in the Nineteenth Century

Aspects of History, Community, and Culture

By: David Yeroushalmi

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The Jews of Iran in the Nineteenth Century

Aspects of History, Community, and Culture

By: David Yeroushalmi

The history of Iranian Jews after the establishment of the Safavid State in Iran in 1501 C.E. has formed the subject of growing academic and broader interest over the last few decades. However, despite the significant increase in the quantity and quality of the publications in this area, some of the main aspects and periods in the history of Iranian Jews have received little or no systematic treatment. Dealing with some broad but closely related areas of history, community, society, and culture among the Jews of nineteenth-century Iran, the present book provides sources of information as well as discussions and explanations related to some of the main conditions and realities that shaped the lives of the Iranian Jews prior to their accelerated transformation in the course of the twentieth-century. Included among the eight sections and over forty annotated and analyzed sources in the book are those that shed light on some of the major areas of Jewish life in nineteenth-century Iran.

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496

Publisher

BRILL

Published Date

ISBN 10

9047442296

ISBN 13

9789047442295

Feedstock Recycling of Plastic Wastes

By: Jose Aguado,David P Serrano

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Feedstock Recycling of Plastic Wastes

By: Jose Aguado,David P Serrano

The use of plastic materials has seen a massive increase in recent years, and generation of plastic wastes has grown proportionately. Recycling of these wastes to reduce landfill disposal is problematic due to the wide variation in properties and chemical composition among the different types of plastics. Feedstock recycling is one of the alternatives available for consideration, and Feedstock Recycling of Plastic Wastes looks at the conversion of plastic wastes into valuable chemicals useful as fuels or raw materials. Looking at both scientific and technical aspects of the recycling developments, this book describes the alternatives available. Areas include chemical depolymerization, thermal processes, oxidation and hydrogenation. Besides conventional treatments, new technological approaches for the degradation of plastics, such as conversion under supercritical conditions and coprocessing with coal are discussed. This book is essential reading for those involved in plastic recycling, whether from an academic or industrial perspective. Consultants and government agencies will also find it immensely useful.

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205

Publisher

Royal Society of Chemistry

Published Date

ISBN 10

1847550800

ISBN 13

9781847550804

Managerial Epidemiology for Health Care Organizations

By: Peter J. Fos,David J. Fine

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Managerial Epidemiology for Health Care Organizations

By: Peter J. Fos,David J. Fine

Managerial Epidemiology for Health Care Organizations provides readers with a thorough and comprehensive understanding of the application of epidemiological principles to the delivery of health care services and management of health care organizations. As health administration becomes evidence- and population-based, it becomes critical to understand the impact of disease on populations of people in a service area. This book also addresses the need of health organizations’ to demonstrate emergency preparedness and respond to bioterrorism threats. A follow-up to the standard text in the field, this book introduces core epidemiology principles and clearly illustrates their essential applications in planning, evaluating, and managing health care for populations. This book demonstrates how health care executives can incorporate the practice of epidemiology into their various management functions and is rich with current examples, concepts, and case studies that reinforce the essential theories, methods, and applications of managerial epidemiology.

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304

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118429567

ISBN 13

9781118429563

Physical Medicine & Rehabilitation Pocket Companion

By: Jarrod David Friedman, MD

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Physical Medicine & Rehabilitation Pocket Companion

By: Jarrod David Friedman, MD

Physical Medicine and Rehabilitation Pocket Companion is designed to meet the day-to-day needs of PM&R residents, practicing physiatrists, and physicians in other specialties seeing rehabilitation patients. Focused solely on clinical care delivery, this handy reference provides the tools necessary to navigate everything from PM&R team coordination to the tailoring of medical management to achieve functional goals. Divided into four sections, the book covers all rehabilitation topics and is packed with practical information useful in daily practice, including disease-specific order sets and tips for managing the wide range of issues that commonly occur during a patient's rehabilitation. The first section introduces the field of rehabilitation medicine, the second reviews the scope of practice of allied health professionals on the rehabilitation team, the third section discusses rehabilitation topics and practice areas, and the fourth is an extensive Appendix of 24 assessment and rating scales, tables, and algorithms, essential for daily clinical use. Physical Medicine and Rehabilitation Pocket Companion is an indispensible resource that belongs in every white coat pocket. Features of Physical Medicine and Rehabilitation Pocket Companion Include: Conciseness and Clinical Orientation: Presents only the key information needed for optimal case management Comprehensive coverage: All major topics in the field of PM&R are represented Consistent approach: Brief text and bulleted format makes information easy to find Order sets provided for most areas to drive clinical care Medication specifics: Covers medications with specific dosages Appendix collects key scales, tables, and algorithms for immediate access

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Page Count

426

Publisher

Demos Medical Publishing

Published Date

ISBN 10

1617050083

ISBN 13

9781617050084

The Bridges of Medieval England

Transport and Society, 400-1800

By: David Featherstone Harrison

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The Bridges of Medieval England

Transport and Society, 400-1800

By: David Featherstone Harrison

Medieval bridges are startling achievements of civil engineering, which prove the importance of road transport and the sophistication of the medieval economy. The Bridges of Medieval England rewrites their history, offering new insights into many aspects of the subject. It has profound implications for our understanding of pre-industrial economy and society, challenging accepted accounts of the development of medieval trade and communications and showing continuities from the Anglo-Saxon period to the eve of the Industrial Revolution.

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287

Publisher

Oxford University Press

Published Date

ISBN 10

0199272743

ISBN 13

9780199272747

Leggett's Antiques Atlas

The Guide to Antiquing in America

By: Kim Leggett,David Leggett

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Leggett's Antiques Atlas

The Guide to Antiquing in America

By: Kim Leggett,David Leggett

The guide to antiquing in America.

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804

Publisher

Three Rivers Press (CA)

Published Date

ISBN 10

0609803948

ISBN 13

9780609803943

Total Burn Care

By: David N. Herndon

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Total Burn Care

By: David N. Herndon

Using an integrated, "team" approach, leading authority David N. Herndon, MD, FACS explains how to meet the clinical, physical, psychological, and social needs of every burn patient - and thus achieve optimal recovery and rehabilitation. The 3rd Edition of this definitive reference covers all of the latest advances in the treatment of burns...features new a full-color layout with new color illustrations and clinical photographs. Compiled and edited by one of the world's leading authorities on the management of patients with burns. Discusses the management of burn patients from their initial presentation through long-term rehabilitation. Addresses the clinical, physical, and social needs of the burn patient and emphasizes a multi-faceted, "team approach" to treatment. Covers how to devise integrated treatment programs for different groups of patients, such as elderly and pediatric patients. Uses color illustrations and clinical photographs throughout for the first time-incorporating the illustrative strengths of Barret & Herndon's Color Atlas of Burn Care to provide you with a single source of definitive guidance on diagnosis and management. Presents new chapters on barotrauma and inhalation injury - the tissue bank - the role of exercise - and the use of dermal templates and burn scar resurfacing. Offers fresh perspectives from more than 50% new authors. With more than 100 additional contributing experts

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893

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1416032746

ISBN 13

9781416032748

Kucers' The Use of Antibiotics Sixth Edition

A Clinical Review of Antibacterial, Antifungal and Antiviral Drugs

By: M Lindsay Grayson,Suzanne M Crowe,James S McCarthy,John Mills,Johan W Mouton,S Ragnar Norrby,David L Paterson,Michael A Pfaller

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Kucers' The Use of Antibiotics Sixth Edition

A Clinical Review of Antibacterial, Antifungal and Antiviral Drugs

By: M Lindsay Grayson,Suzanne M Crowe,James S McCarthy,John Mills,Johan W Mouton,S Ragnar Norrby,David L Paterson,Michael A Pfaller

I am unaware of any textbook which provides such comprehensive coverage of the field and doubt that this work will be surpassed in the foreseeable future, if ever!' From the foreword by Robert C. Moellering, Jr., M.D, Shields Warren-Mallinckrodt Professor of Medical Research, Harvard Medical School, USA Kucers' The Use of Antibiotics is the leading major reference work in this vast and rapidly developing field. More than doubled in length compared to the fifth edition, the sixth edition comprises 3000 pages over 2-volumes in order to cover all new and existing therapies, and emerging drugs not yet fully licensed. Concentrating on the treatment of infectious diseases, the content is divided into 4 sections: antibiotics, anti-fungal drugs, anti-parasitic drugs and anti-viral drugs, and is highly structured for ease of reference.Within each section, each chapter is structured to cover susceptibility, formulations and dosing (adult and paediatric), pharmacokinetics and pharmacodynamics, toxicity and drug distribution, detailed discussion regarding clinical uses, a feature unique to this title. Compiled by an expanded team of internationally renowned and respected editors, with a vast number of contributors spanning Europe, Africa, Asia, Australia, South America, the US and Canada, the sixth edition adopts a truly global approach. It will remain invaluable for anyone using antimicrobial agents in their clinical practice and provides in a systematic and concise manner all the information required when treating infections requiring antimicrobial therapy. Kucers' The Use of Antibiotics is available free to purchasers of the books as an electronic version on line or on your desktop: It provides access to the entire 2-volume print material It is fully searchable, so you can find the relevant information you need quickly Live references are linked to PubMed referring you to the latest journal material Customise the contents - you can highlight sections and make notes Comments can be shared with colleagues/tutors for discussion, teaching and learning The text can also be reflowed for ease of reading Text and illustrations copied will be automatically referenced to Kucers' The Use of Antibiotics

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3211

Publisher

CRC Press

Published Date

ISBN 10

1444147528

ISBN 13

9781444147520

Connected CRM

Implementing a Data-Driven, Customer-Centric Business Strategy

By: David S. Williams

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Connected CRM

Implementing a Data-Driven, Customer-Centric Business Strategy

By: David S. Williams

Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today’s marketers can leverage advances in technology to create successful customer-centric business strategies.” —Ted Ward, VP of Marketing, GEICO “A must-read for CMOs, and more importantly CEOs, to simplify all the buzzwords around ‘big data’ and dimensionalize the organizational change necessary to become truly customer centric.” —Theresa McLaughlin, Chief Marketing and Communications Officer, Citizens Financial Group “Big Data, Social, and Cloud have become overused buzzwords with ambiguous meaning, but David brings to bear his years of industry leadership and experiences to break down today’s trends and opportunities in a practical, actionable fashion. A must-read for anyone who prefers profit over PowerPoint.” —Manish Bhatt, SVP and Chief Digital Officer, MetLife “In a data-rich world, consumers demand that marketers turn data into highly relevant and personal experiences—‘Don’t talk with me as a member of a segment, talk with me about how you will meet my unique expectations and solve my unique problems.’ For those of us who grew up in the marketing world of mass and broadcast, this is a tall order. Connected CRM helps marketers unpack customer centricity for their organizations, providing real insight into the development of a framework for enterprise customer centricity; a framework that promises true sustainable advantage.” —Tom Lamb, CMO, Lowe’s “Never before has customer data been more available, more necessary to build sales and loyalty, and more confusing to act on. David shows exactly what needs to be done. It’s about time. And we should all thank him. A lot!” —Steve Cone, EVP of Integrated Value and Strategy, AARP “The marketers who truly learn to harness the power of customer analytics and big data will take the spoils in an increasingly digital age. Those who don’t will quickly find themselves on a growing heap of failed marketing plans.” —Paul Guyardo, Chief Revenue and Marketing Officer, DIRECTV

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Page Count

178

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118863194

ISBN 13

9781118863190

The Game of Our Lives

The Meaning and Making of English Football

By: David Goldblatt

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The Game of Our Lives

The Meaning and Making of English Football

By: David Goldblatt

WINNER of the William Hill Sports Book of the Year Award 2015 In the last two decades football in Britain has made the transition from a peripheral dying sport to the very centre of our popular culture, from an economic basket-case to a booming entertainment industry. What does it mean when football becomes so central to our private and political lives? Has it enriched us or impoverished us? In this sparkling book David Goldblatt argues that no social phenomenon tracks the momentous economic, social and political changes of the post-Thatcherite era in a more illuminating manner than football, and no cultural practice sheds more light on the aspirations and attitudes of our long boom and now calamitous bust. A must-read for the thinking football fan, The Game of Our Lives will appeal to readers of Fever Pitch by Nick Hornby and Inverting the Pyramid by Jonathan Wilson. It will also be relished by readers of British social history such as Austerity Britain by David Kynaston. 'Brilliantly incisive. Goldblatt is not merely the best football historian writing today, he is possibly the best there has ever been. Goldblatt's book could hardly be more impressive' Sunday Times

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Page Count

386

Publisher

Penguin UK

Published Date

ISBN 10

0670920592

ISBN 13

9780670920594

Book's by David S. Hopkins

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