Although US involvement in the Vietnam conflict began long before 1965, Lyndon Johnson's substantial large commitment of combat troops that year marked the official beginning of America's longest twentieth-century war. By 1969, after years of intense fighting and thousands of casualties, an increasing number of Americans wanted the United States out of Vietnam. Richard Nixon looked for a way to pull out while preserving the dignity of the United States at home and abroad, and at the same time, to support the anticommunist Republic of Vietnam. Ultimately, he settled on the strategy of Vietnamization—the gradual replacement of US soldiers with South Vietnamese forces. Drawing on newly declassified documents and international archives, Unwilling to Quit dissects the domestic and foreign contexts of America's withdrawal from the Vietnam War. David L. Prentice demonstrates how congressional and presidential politics were a critical factor in Nixon's decision to abandon his hawkish sensibilities in favor of de-escalation. Prentice reframes Nixon's choices, emphasizes Secretary of Defense Melvin Laird's outsized yet subtle role in the decision-making process, and considers how South Vietnam's Nguyen Van Thieu and North Vietnam's Le Duan decisively shaped the American exit. Prentice brings Vietnamese voices into the discussion and underscores the unprecedented influence of American civilians on US foreign policy during the Vietnamization era.
Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and solve a manager’s decision-making problems and by focusing on the strategic nature of these problems, this text makes microeconomic theory much more intuitive and relevant for the business student. The text is separated into four sections: basic microeconomic theory of the firm and the basic tools of game theory problems related to the strategic interaction between firms, including price and quantity competition and product differentiation issues arising from strategic interactions within the firm, including vertical and horizontal integration, training and motivating workers, and labour unions marketing economics including information problems, advertising, durable goods and the product life cycle. This book will be suitable for any student with a background of introductory economics. The authors include a variety of international examples and case studies from the business world to expand and illustrate key concepts, and provide end-of-chapter exercises to test students’ grasp of the material. An online supplement comprising of problems and solutions as well as PowerPoint slides is available for lecturers.
This third edition of a classic urban sociology text examines critical but often-neglected aspects of urban life from a social-psychological theoretical perspective. Symbolic interaction is among the most central theoretical paradigms in sociology and the theory that most thoroughly attends to how individuals give meaning to their world—in this case, how city dwellers interpret and respond to their daily experiences as urbanites. This thoroughly updated edition of Being Urban: A Sociology of City Life remains true to this particular theoretical angle of vision—the symbolic interactionist approach—focusing on specific topics that are relatively neglected in other urban sociology texts, and that lend themselves to the kind of social-psychological analyses that define the distinctive conceptual core of the authors' efforts. After the first two chapters supply readers with theoretical foundations of urban sociology, the next four chapters describe the various ways that individuals experience and make sense of key aspects of urban life. The final section—also composed of four chapters—addresses strategically chosen urban institutions and related processes of social change. Specific subject areas covered include sports, everyday public life, tolerance for diversity, women in cities, urban politics, and the arts. Readers will learn about how order is maintained in public urban places, understand why cities naturally breed a tolerance for diversity that may not be so easily achieved in less urban settings, and appreciate the delicate political and economic tensions between cities and their surrounding suburbs.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.