A NEW YORK TIMES BESTSELLER As seen on CBS This Morning, PBS NewsHour, The Daily Show with Trevor Noah, Pod Save America and more A voter's playbook on making a difference in the 2020 election and beyond from the most recognized and most successful political strategist in the country If you've asked yourself the question, what more can I do to make sure Donald Trump does not continue to occupy the Oval Office on January 20, 2021?--then this book is for you. A playbook for the common citizen, A Citizen's Guide to Beating Donald Trump addresses the many things individuals can do in 2020 every day, without having to leave their jobs, move to Iowa, or spend every waking moment on the election. In A Citizen's Guide to Beating Donald Trump, Plouffe's message is simple: the only way change happens, especially on scale, is one human being talking to another. It won't happen magically, it won't happen because of debates and conventions, it won't happen because of ads. It will happen because citizens take action. And Plouffe is here to help, with specific strategies and tailored talking points to make sure your time and energy aren't wasted. He lays out why different activities the average citizen can take can make a difference to getting to 270 electoral votes, how people can go about doing them and examples of where it's worked in the past. There are at least 65 million Americans who are likely committed to voting against Trump. It is entirely in our control to grow that number and make sure the support materializes in actual votes. Plouffe arms us with advice on how to defend against misinformation online, how to create and spread content, how to register and get out the vote early, how to make a difference in the battlegrounds and how to stay involved after the big election. Filled with stories from the last sixteen years, both successes and failures, as well as political strategies that have evolved in the wake of the breakthrough campaign that Plouffe masterminded, A Citizen's Guide to Beating Donald Trump is a pragmatic, specific, and very motivational guide for the path forward.
The relationship between the presidency and the press has transformed—seemingly overnight—from one where reports and columns were filed, edited, and deliberated for hours before publication into a brave new world where texts, tweets, and sound bites race from composition to release within a matter of seconds. This change, which has ultimately made political journalism both more open and more difficult, brings about many questions, but perhaps the two most important are these: Are the hard questions still being asked? Are they still being answered? In Columns to Characters, Stephanie A. Martin and top scholars and journalists offer a fresh perspective on how the evolution of technology affects the way presidents interact with the public. From Bill Clinton’s saxophone playing on the Arsenio Hall Show to Barack Obama’s skillful use of YouTube, Twitter, and Reddit as the first “social media president,” political communication appears to reflect the increasing fragmentation of the American public. The accessible essays here explore these implications in a variety of real-world circumstances: the “narcotizing” numbness of information overload and voter apathy; the concerns over privacy, security, and civil liberties; new methods of running political campaigns and mobilizing support for programs; and a future “post-rhetorical presidency” in which the press is all but irrelevant. Each section of the book concludes with a “reality check,” a short reflection by a working journalist (or, in one case, a former White House insider) on the presidential beat.
Sean Hannity called it "A must-read book on the Obama administration's shameless pillaging of America." Now updated with a new introduction previewing Obama's second term, David Limbaugh's "New York Times" bestseller "The Great Destroyer" is more important than ever, as a comprehensive indictment of Barack Obama's war on freedom, prosperity, and American power.
The legendary strategist, the mastermind behind Barack Obama's historic election campaigns, shares a wealth of stories from his forty-year journey through the inner workings of American democracy.
Paul Shaffer—born and bred music junkie and longtime leader of David Letterman’s Late Show band—opens up in this candid, endearing, hilarious, and star-studded memoir. From playing seedy strip joints in Toronto, to being the first musical director of Saturday Night Live and helping to form the Blues Brothers, to being onstage every night with David Letterman and playing with the greatest musicians of our time, Shaffer has lived the ultimate showbiz life. Now—dishing on everyone from John Belushi and Jerry Lewis to Mel Gibson and Britney Spears—Paul gives us the full behind-the-scenes story of his life, from banging out pop tunes on the piano at the age of twelve to leading the band every night at the Sullivan Theater.
This book contains a compendium of 25 papers published since the 1970s dealing with pi and associated topics of mathematics and computer science. The collection begins with a Foreword by Bruce Berndt. Each contribution is preceded by a brief summary of its content as well as a short key word list indicating how the content relates to others in the collection. The volume includes articles on actual computations of pi, articles on mathematical questions related to pi (e.g., “Is pi normal?”), articles presenting new and often amazing techniques for computing digits of pi (e.g., the “BBP” algorithm for pi, which permits one to compute an arbitrary binary digit of pi without needing to compute any of the digits that came before), papers presenting important fundamental mathematical results relating to pi, and papers presenting new, high-tech techniques for analyzing pi (i.e., new graphical techniques that permit one to visually see if pi and other numbers are “normal”). This volume is a companion to Pi: A Source Book whose third edition released in 2004. The present collection begins with 2 papers from 1976, published by Eugene Salamin and Richard Brent, which describe “quadratically convergent” algorithms for pi and other basic mathematical functions, derived from some mathematical work of Gauss. Bailey and Borwein hold that these two papers constitute the beginning of the modern era of computational mathematics. This time period (1970s) also corresponds with the introduction of high-performance computer systems (supercomputers), which since that time have increased relentlessly in power, by approximately a factor of 100,000,000, advancing roughly at the same rate as Moore’s Law of semiconductor technology. This book may be of interest to a wide range of mathematical readers; some articles cover more advanced research questions suitable for active researchers in the field, but several are highly accessible to undergraduate mathematics students.
This revised and updated second edition maintains the content and spirit of the first edition and includes a new chapter, "Recent Experiences", that provides examples of experimental mathematics that have come to light since the publication of the first edition in 2003. For more examples and insights, Experimentation in Mathematics: Computational P
I didn't know how to deal with the poisonous and toxic people in my life or why they behaved the way they did, so I went looking for an answer. This book is what I found." Bestselling author David Gillespie turns his attention to a phenomenon that damages businesses, seeds mental disease and discomfort and can bring civilisations to the brink of implosion - the psychopath. Psychopaths are often thought of as killers and criminals, but actually five to ten per cent of people are probably psychopathic without ever indulging in a single criminal act. These everyday psychopaths may be charming in the early stages of relationships or employment but, Gillespie argues, their presence in your life is at best disruptive, and at worst highly dangerous: they will leave you feeling cheated and humiliated, dominating and manipulating you to the point where you question your sanity. Worse, he cautions, at a societal level their tendency to gravitate towards positions of power can be disastrous. Taming Toxic People is a practical guide to restraining that difficult person in your life, be it your boss, your spouse or a parent. But it is also a serious and meticulously researched warning: if we value a free and well-functioning society, we need to rebuild the sense of community that has historically kept the everyday psychopath in check, and we must understand and act to manage the psychopathic behaviour in our midst.
With its trademark clear, concise writing style and evidence-based focus, Comprehensive Gynecology, 8th Edition, remains your #1 choice for practical, in-depth coverage of any women's health issue you're likely to encounter. It covers all key issues in gynecology, now fully updated to include new information on topics such as laparoscopy and innovations in robotic surgery, reversible contraception, and advancements in treating endometriosis. For residents, specialists, primary care doctors, and other healthcare providers, Comprehensive Gynecology is an easy-to-access source of trusted information for everyday practice. - Includes helpful features such as key references and terms, key points at the end of each chapter, summary boxes for quick reference, and new bolded text to highlight the most important concepts. - Features newly improved artwork; a more cohesive, easy-to-navigate design throughout; and more clinical algorithms. - Contains hundreds of illustrations and tables, anatomical figures, radiographs, and photographs, as well as 20 videos that address topics such as Pap smear techniques, hysteroscopic metroplasty, and endometriosis of the bladder. - Brings you up to date with the latest applications in diagnostic and interventional ultrasound, issues in infertility, the latest research in menopause, and other essential aspects of today's practice.
The most comprehensive textbook/reference ever to cover the chemical basis of life, the "Green Bible of Biochemistry" has been a well-respected contribution to the field for more than twenty years. The complex structures that make up cells are described in detail, along with the forces that hold them together, and the chemical reactions that allow for recognition, signaling and movement. There is ample information on the human body, its genome, and the action of muscles, eyes, and the brain. The complete set deals with the natural world, treating the metabolism of bacteria, toxins, antibiotics, specialized compounds made by plants, photosynthesis, luminescence of fireflies, among many other topics.* The most comprehensive biochemistry text reference available on the market* Organized into two volumes, comprising 32 chapters and containing the latest research in the field* Biological content is emphasized: for example, macromolecular structures and enzyme action are discussed
Award-winning author David L. Pike offers a unique focus on the crucial quarter-century in Canadian filmmaking when the industry became a viable force on the international stage. Pike provides a lively, personal, and accessible history of the most influential filmmakers and movements of both Anglo-Canadian and Quebecois cinema, from popular movies to art film and everything in between. Along with in-depth studies of key directors, including David Cronenberg, Patricia Rozema and Denys Arcand, Jean-Claude Lauzon, Robert Lepage, Léa Pool, Atom Egoyan, and Guy Maddin, Canadian Cinema since the 1980s reflects on major themes and genres and explores the regional and cultural diversity of the period. Pike positions Canadian filmmaking at the frontlines of a profound cinematic transformation in the age of global media and presents fresh perspectives on both its local and international contexts. Making a significant advance in the study of the film industry of the period, Canadian Cinema since the 1980s is also an ideal text for students, researchers, and Canadian film enthusiasts.
A fascinating journey into the mind-bending world of prime numbers Cicadas of the genus Magicicada appear once every 7, 13, or 17 years. Is it just a coincidence that these are all prime numbers? How do twin primes differ from cousin primes, and what on earth (or in the mind of a mathematician) could be sexy about prime numbers? What did Albert Wilansky find so fascinating about his brother-in-law's phone number? Mathematicians have been asking questions about prime numbers for more than twenty-five centuries, and every answer seems to generate a new rash of questions. In Prime Numbers: The Most Mysterious Figures in Math, you'll meet the world's most gifted mathematicians, from Pythagoras and Euclid to Fermat, Gauss, and Erd?o?s, and you'll discover a host of unique insights and inventive conjectures that have both enlarged our understanding and deepened the mystique of prime numbers. This comprehensive, A-to-Z guide covers everything you ever wanted to know--and much more that you never suspected--about prime numbers, including: * The unproven Riemann hypothesis and the power of the zeta function * The "Primes is in P" algorithm * The sieve of Eratosthenes of Cyrene * Fermat and Fibonacci numbers * The Great Internet Mersenne Prime Search * And much, much more
Rice is now the model plant for genetic research on crop plants; and those who work on rice do so not only to help grow and eat it, but also to advance the frontiers of genetics and molecular biology. Progress made in the last 20 years, since the first International Rice Genetics Symposium (IRGS), has made rice the organism of choice for research on crop plants, and it has become a reference genome. This volume is a collection of the papers presented at the Fifth IRGS in 2005. It reports the latest developments in the field and includes research on breeding, mapping of genes and quantitative trait loci, identification and cloning of candidate genes for biotic and abiotic stresses, gene expression, as well as genomic databases and mutant induction for functional genomics.
Husband-and-wife team Marie-Louise Gay and David Homel create a sequel to the enormously popular Travels with My Family and On the Road Again! — but with a twist. This time Charlie and his family stay home, and find adventure in their own Montreal neighborhood. Charlie can’t wait for school to be over. But he’s wondering what particular vacation ordeal his parents have lined up for the family this summer. Canoeing with alligators in Okefenokee? Getting caught in the middle of a revolutionary shootout in Mexico? Or perhaps another trip abroad? Turns out, this summer the family is staying put, in their hometown. Montreal, Canada. A “staycation,” his parents call it. Charlie is doubtful at first but, ever resourceful, decides that there may be adventures and profit to be had in his own neighborhood. And there are. A campout in the backyard brings him in contact with more than one kind of wildlife, a sudden summer storm floods the expressway, various pet-sitting gigs turn almost-disastrous, and a baseball game goes awry when various intruders storm the infield — from would-be medieval knights and an over-eager ice-cream vendor to a fly-ball-catching Doberman. Then of course there’s looking after his little brother, Max, who is always a catastrophe-in-the-making. Key Text Features illustrations key text features Correlates to the Common Core State Standards in English Language Arts: CCSS.ELA-LITERACY.RL.3.9 Compare and contrast the themes, settings, and plots of stories written by the same author about the same or similar characters (e.g., in books from a series).
In this ambitious study, David Corfield attacks the widely held view that it is the nature of mathematical knowledge which has shaped the way in which mathematics is treated philosophically and claims that contingent factors have brought us to the present thematically limited discipline. Illustrating his discussion with a wealth of examples, he sets out a variety of approaches to new thinking about the philosophy of mathematics, ranging from an exploration of whether computers producing mathematical proofs or conjectures are doing real mathematics, to the use of analogy, the prospects for a Bayesian confirmation theory, the notion of a mathematical research programme and the ways in which new concepts are justified. His inspiring book challenges both philosophers and mathematicians to develop the broadest and richest philosophical resources for work in their disciplines and points clearly to the ways in which this can be done.
Among the ways that digital media has transformed political activism, the most remarkable is not that new media allows disorganized masses to speak, but that it enables organized activist groups to listen. Beneath the waves of e-petitions, "likes," and hashtags lies a sea of data - a newly quantified form of supporter sentiment - and advocacy organizations can now utilize new tools to measure this data to make decisions and shape campaigns. In this book, David Karpf discusses the power and potential of this new "analytic activism," exploring the organizational and media logics that determine how digital inputs shape the choices that political campaigners make. He provides the first careful analysis of how organizations like Change.org and Upworthy.com influence the types of political narratives that dominate our Facebook newsfeeds and Twitter timelines, and how MoveOn.org and its "netroots" peers use analytics to listen more effectively to their members and supporters. As well, he identifies the boundaries that define the scope of this new style of organized citizen engagement. But also raising a note of caution, Karpf identifies the dangers and limitations in putting too much faith in these new forms of organized listening.
As the title Safety or Profit? suggests, health and safety at work needs to be understood in the context of the wider political economy. This book brings together contributions informed by this view from internationally recognized scholars. It reviews the governance of health and safety at work, with special reference to Australia, Canada, Sweden, and the United Kingdom. Three main aspects are discussed. The restructuring of the labor market: this is considered with respect to precarious work and to gender issues and their implications for the health and safety of workers. The neoliberal agenda: this is examined with respect to the diminished power of organized labor, decriminalization, and new governance theory, including an examination of how well the health-and-safety-at-work regimes put in place in many industrial societies about forty years ago have fared and how distinctive the recent emphasis on self-regulation in several countries really is. The role of evidence: there is a dearth of evidence-based policy. The book examines how policy on health and safety at work is formulated at both company and state levels. Cases considered include the scant regard paid to evidence by an official inquiry into future strategy in Canada; the lack of evidence-based policy and the reluctance to observe the precautionary principle with respect to work-related cancer in the United Kingdom; and the failure to learn from past mistakes in the Deepwater Horizon disaster in the Gulf of Mexico.
Over the past 30 years high-resolution CT (HRCT) has matured to become an integral part of the multidisciplinary evaluation in diffuse lung disease. In this regard, Webb, Muller and Naidich’s High-Resolution CT of the Lung, 6th Edition, is a ‘gold standard’ reference that aims to keep radiologists and pulmonologists alike at the cutting edge of the ever-evolving field of thoracic imaging. The new US-European author team continues the tradition of excellence which readers have come to expect while the underlying layout and ethos — established by the ‘founding’ author team — remain. The new edition aims to brings readers up to date not only with recent advances but also with the important conceptual changes in thinking in various fields of thoracic imaging. Also featured in this updated edition is authoritative guidance on HRCT findings and differential diagnosis, as well as the characteristics of the common lung diseases assessed using HRCT, all enhanced by a multitude of new images and updated content throughout.
A comprehensive look at four of the most famous problems in mathematics Tales of Impossibility recounts the intriguing story of the renowned problems of antiquity, four of the most famous and studied questions in the history of mathematics. First posed by the ancient Greeks, these compass and straightedge problems—squaring the circle, trisecting an angle, doubling the cube, and inscribing regular polygons in a circle—have served as ever-present muses for mathematicians for more than two millennia. David Richeson follows the trail of these problems to show that ultimately their proofs—which demonstrated the impossibility of solving them using only a compass and straightedge—depended on and resulted in the growth of mathematics. Richeson investigates how celebrated luminaries, including Euclid, Archimedes, Viète, Descartes, Newton, and Gauss, labored to understand these problems and how many major mathematical discoveries were related to their explorations. Although the problems were based in geometry, their resolutions were not, and had to wait until the nineteenth century, when mathematicians had developed the theory of real and complex numbers, analytic geometry, algebra, and calculus. Pierre Wantzel, a little-known mathematician, and Ferdinand von Lindemann, through his work on pi, finally determined the problems were impossible to solve. Along the way, Richeson provides entertaining anecdotes connected to the problems, such as how the Indiana state legislature passed a bill setting an incorrect value for pi and how Leonardo da Vinci made elegant contributions in his own study of these problems. Taking readers from the classical period to the present, Tales of Impossibility chronicles how four unsolvable problems have captivated mathematical thinking for centuries.
To the amusement of the pundits and the regret of the electorate, our modern political jargon has become even more brazenly two-faced and obfuscatory than ever. Where once we had Muckrakers, now we have Bed-Wetters. Where Blue Dogs once slept peaceably in the sun, Attack Dogs now roam the land. During election season--a near constant these days--the coded rhetoric of candidates and their spin doctors, and the deliberately meaningless but toxic semiotics of the wing nuts and backbenchers, reach near-Orwellian levels of self-satisfaction, vitriol, and deceit. The average NPR or talk radio listener, MSNBC or Fox News viewer, or blameless New York Times or Wall Street Journal reader is likely to be perplexed, nonplussed, and lulled into a state of apathetic resignation and civic somnolence by the rapid-fire incomprehensibility of political pronouncement and commentary--which is, frankly, putting us exactly where the pundits want us. Dog Whistles, Walk-Backs, and Washington Handshakes is a tonic and a corrective. It is a reference and field guide to the language of politics by two veteran observers that not only defines terms and phrases but also explains their history and etymology, describes who uses them against whom, and why, and reveals the most telling, infamous, amusing, and shocking examples of their recent use. It is a handbook of lexicography for the Wonkette and This Town generation, a sleeker, more modern Safire's Political Dictionary, and a concise, pointed, bipartisan guide to the lies, obfuscations, and helical constructions of modern American political language, as practiced by real-life versions of the characters on House of Cards.
A teenage genius and his teacher take readers on a wild ride to the extremes of mathematics Everyone has stared at the crumpled page of a math assignment and wondered, where on Earth will I ever use this? It turns out, Earth is precisely the place. As teen math prodigy Agnijo Banerjee and his teacher David Darling reveal, complex math surrounds us. If we think long enough about the universe, we're left not with material stuff, but a ghostly and beautiful set of equations. Packed with puzzles and paradoxes, mind-bending concepts, and surprising solutions, Weird Math leads us from a lyrical exploration of mathematics in our universe to profound questions about God, chance, and infinity. A magical introduction to the mysteries of math, it will entrance beginners and seasoned mathematicians alike.
Endocrinology: Adult and Pediatric: Reproductive Endocrinology is a new eBook from the same experts responsible for the highly acclaimed two-volume Endocrinology clinical reference book. It puts all of the latest advances in adult and pediatric reproductive endocrinology at your fingertips, instantly accessible on your favorite eReader - so you can give your patients the benefit of today’s best know-how. Stay abreast of the newest knowledge in reproductive endocrinology, including endocrinology of sexual behavior and gender identity; genetic pathways that control gonadal development and sex differentiation; management of PCOS and hirsutism; management of male androgen deficiency; management of gynecomastia; and much more. Effectively review the causes and management of precocious or delayed puberty. Count on all the authority that has made Endocrinology, 6th Edition, edited by leading endocrinologists Drs. Jameson and DeGroot, the go-to clinical reference for endocrinologists worldwide. Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability. Compatible with Kindle®, nook®, and other popular devices.
The appeal of games and puzzles is timeless and universal. In this unique book, David Wells explores the fascinating connections between games and mathematics, proving that mathematics is not just about tedious calculation but imagination, insight and intuition. The first part of the book introduces games, puzzles and mathematical recreations, including knight tours on a chessboard. The second part explains how thinking about playing games can mirror the thinking of a mathematician, using scientific investigation, tactics and strategy, and sharp observation. Finally the author considers game-like features found in a wide range of human behaviours, illuminating the role of mathematics and helping to explain why it exists at all. This thought-provoking book is perfect for anyone with a thirst for mathematics and its hidden beauty; a good high school grounding in mathematics is all the background that is required, and the puzzles and games will suit pupils from 14 years.
A best-seilling author explores his assertion that Barack Obama is the most destructive president in American history. Reprint. 150,000 first printing.
A many-faceted exploration of spoken eloquence: how it works, how it has evolved, and how to tap its remarkable power We all know eloquence when we hear it. But what exactly is it? And how might we gain more of it for ourselves? This entertaining and, yes, eloquent book illuminates the power of language from a linguistic point of view and provides fascinating insights into the way we use words. David Crystal, a world-renowned expert on the history and usage of the English language, probes the intricate workings of eloquence. His lively analysis encompasses everyday situations (wedding speeches, business presentations, storytelling) as well as the oratory of great public gatherings. Crystal focuses on the here and now of eloquent speaking--from pitch, pace, and prosody to jokes, appropriateness, and how to wield a microphone. He explains what is going on moment by moment and examines each facet of eloquence. He also investigates topics such as the way current technologies help or hinder our verbal powers, the psychological effects of verbal excellence, and why certain places or peoples are thought to be more eloquent than others. In the core analysis of the book, Crystal offers an extended and close dissection of Barack Obama's electrifying "Yes we can" speech of 2008, in which the president demonstrated full mastery of virtually every element of eloquence--from the simple use of parallelism and an awareness of what not to say, to his brilliant conclusion constructed around two powerful words: dreams and answers.
At the turn of the century American industrialist J.B. Duke set his sights on one of North America's greatest and most spectacular rivers - the Saguenay. In Amassing Power David Massell chronicles thirty years of international intrigue as Duke manoeuvred to gain access to, develop, and sell the tremendous hydro-electric potential of a remote river in Quebec. The damming of the Saguenay brought industrialisation on a grand scale to rural Quebec in the form of newsprint and aluminum manufacture. Tapping into rich and diverse sources in Canada, the United States, and Europe, Massell provides an interdisciplinary, cross-border study of American capital and Canadian resources. He shows us how ever-larger amounts of capital yielded increasingly massive and sophisticated applications of hydroelectric technology. Grand industrial plans, in turn, encroached upon provincial water rights and farmers' lands, which drew the attention of the state. He examines the protracted power struggle between public and private interests - between American capitalists and the nascent bureaucracy of the province of Quebec - and describes the origins and evolution of the events that led to state control over hydraulic resources in the province. In doing so he provides vivid portraits of Duke and of Quebec politicians of the period and gives a dramatic account of the protracted battle of wits between Duke's chief engineer, William States Lee, and Quebec's chief of Hydraulic Service, Arthur Amos. Amassing Power speaks to the integration of North American economies, vividly illustrating the process by which American capital drew Canada's resource-rich North into the economic orbit of the United States.
Tracing the careers of four instrumental players who turned around the Yankees ball club, this book shares behind-the-scenes stories from their early days together in the minors through the 2013 season, and follows them on their majestic ride to the top of the baseball world. At a time when the New York Yankees were in free fall, having failed to win a World Series in 17 years and had not played in one in 14 years—the Bronx Bombers' longest drought since before the days of Babe Ruth—along came four young players whose powerful impact returned the franchise to its former glory. They were a diverse group from different parts of the globe: Mariano Rivera, a right-handed pitcher from Panama, who was destined to become the all-time record holder in saves and baseball's greatest closer; Derek Jeter, a shortstop raised in Kalamazoo, Michigan, who would become the first Yankee to accumulate 3,000 hits; Jorge Posada, an infielder-turned-catcher from Puerto Rico, who would hit more home runs than any Yankees catcher except the legendary Hall of Famer Yogi Berra; and Andy Pettitte, a left-handed pitcher born in Baton Rouge, Louisiana, who would win more postseason games than any player in baseball history. Together they formed the “Core Four,” and would go on to play as teammates for 13 seasons during which time they would help the Yankees advance to the postseason 12 times, win the American League pennant seven times, and take home five World Series trophies. This book follows these phenoms from the minor leagues to the present, detailing their significant contributions to a winning major league franchise. This 2014 edition updates readers on Jeter's struggles with injuries and recovery, Rivera's final season, and Pettitte's and Jeter's plans moving forward.
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
Brimming with data and examples from the historic 2008 election, and laced with previews of 2012, the thirteenth edition of this classic text offers a complete overview of the presidential election process from the earliest straw polls and fundraisers to final voter turnout and exit interviews. The comprehensive coverage includes campaign strategy, the sequence of electoral events, and the issues, all from the perspective of the various actors in the election process: voters, interest groups, political parties, the media, and the candidates themselves.
A shrewd and compelling examination of how political figures throughout history have used scientific findings to achieve their objectives—just as scientists have often put political forces to work to achieve their own goals. The U.S. government has historically been the engine of American scientific achievement, from the birth of nuclear technology to the "space race." However, at times, our government has also misrepresented scientific evidence to advance a political agenda. Science and Political Controversy: A Reference Handbook examines how the government has facilitated research for the public good and the ways in which politicians have manipulated data to serve political ends around a broad array of controversies, from stem cell research to energy development, chemical health risks, and climate change. Written specifically for high school students and general readers without specialized background knowledge on the subject, the work presents perspective essays authored by representatives from governmental agencies, politicians, political scientists, experts in the physical and life sciences, and other stakeholders concerned with the intersection of politics and science. The first section of the book provides background information on the topic that overviews the current problems and issues related to the interaction of science and politics. The second section supplies resources that readers can use for their own research, such as an annotated bibliography, profiles of important individuals and organizations, a chronology of important events, and a glossary of key terms.
This foreign policy analysis textbook is written especially for students studying to become national security professionals. It translates academic knowledge about the complex influences on American foreign policymaking into an intuitive, cohesive, and practical set of analytic tools. The focus here is not theory for the sake of theory, but rather to translate theory into practice. Classic paradigms are adapted to fit the changing realities of the contemporary national security environment. For example, the growing centrality of the White House is seen in the 'palace politics' of the president's inner circle, and the growth of the national security apparatus introduces new dimensions to organizational processes and subordinate levels of bureaucratic politics. Real-world case studies are used throughout to allow students to apply theory. These comprise recent events that draw impartially across partisan lines and encompass a variety of diplomatic, military, and economic and trade issues.
With the continued advance of computing power and accessibility, the view that "real mathematicians don't compute" no longer has any traction for a newer generation of mathematicians. The goal in this book is to present a coherent variety of accessible examples of modern mathematics where intelligent computing plays a significant role and in so doi
Emergency physicians assess and manage a wide variety of problems from patients presenting with a diversity of severities, ranging from mild to severe and life-threatening. They are expected to maintain their competency and expertise in areas where there is rapid knowledge change. Evidence-based Emergency Medicine is the first book of its kind in emergency medicine to tackle the problems practicing physicians encounter in the emergency setting using an evidence-based approach. It summarizes the published evidence available for the diagnosis and treatment of common emergency health care problems in adults. Each chapter contextualizes a topic area using a clinical vignette and generates a series of key clinically important diagnostic and treatment questions. By completing detailed reviews of diagnostic and treatment research, using evidence from systematic reviews, RCTs, and prospective observational studies, the authors provide conclusions and practical recommendations. Focusing primarily on diagnosis in areas where evidence for treatment is well accepted (e.g. DVTs), and treatment in other diseases where diagnosis is not complex (e.g. asthma), this text is written by leading emergency physicians at the forefront of evidence-based medicine. Evidence-based Emergency Medicine is ideal for emergency physicians and trainees, emergency department staff, and family physicians specialising in the acute care of medical and injured patients.
Pandora's Dilemma presents theories of social welfare, addressing stakeholders, the policy process, electoral politics, child welfare, the precariat, online education, the devolution of the welfare state, and the evolution of the investment state.
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