Personal ads are todays singles bars. More people than ever are finding dates and mates from the personals. ADVERTISING FOR LOVE teaches singles how to use personal ads more effectively. ADVERTISING FOR LOVE, by David Kronheim, is a light-hearted journal, covering one year of the authors search for a wife through the personal ads, dating services, and matchmakers. It features many humorous anecdotes, along with some touching stories. This book has a very upbeat and cheerful tone. It shows that if you have a positive attitude, and a good sense of humor, using personal ads and dating services can be a rewarding experience, despite the occasional date from hell. There is a section offering advice on writing your own ad, responding to ads, and meeting safely. David Kronheims writing on personal ads and singles issues has been published in New York Magazine, and in various newspapers. He has also been host of a radio program for singles.
Over the last couple of decades, minor league baseball games have shown substantial attendance figures, with more than forty-one million spectators in both 2010 and 2011. With all the high-tech, live-streaming, fast-paced entertainment available to consumers, what is it about minor league baseball that still holds appeal with today’s audiences? With access to major league games broadcast on countless cable networks, what draws fans to small stadiums to watch obscure players struggle to make the big time? Sports historian David M. Sutera set out to answer these questions by visiting fourteen minor league baseball parks around the country. In Vaudeville on the Diamond, Sutera discusses the lure of minor league baseball with fans, players, and team representatives, examining how teams have survived and thrived in today’s competitive entertainment world. Combining interviews with game-day observations, Sutera argues that minor league baseball’s key to survival lies in the creation of on- and off-field attractions that invoke the traditions of vaudeville with their unique and quirky spectacle. From inviting fans to participate in dizzy bat competitions and races against the mascot to featuring Star Wars theme nights and monkeys riding border collies, teams have created a multifaceted form of entertainment that transcends the game itself. Part study and part travelogue, Vaudeville on the Diamond features numerous photographs of on-field entertainment, showcasing the vaudevillian side of minor league baseball. A light-hearted and engaging look at the minor leagues, this book will appeal not only to scholars and students of popular culture, sports and leisure studies, and sports management but to all fans of baseball and minor league sports.
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