David Ortinau's Books

Designing and Managing a Research Project

A Business Student's Guide

By: Michael Jay Polonsky,David S. Waller

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Designing and Managing a Research Project

A Business Student's Guide

By: Michael Jay Polonsky,David S. Waller

`The authors did an excellent job of addressing many of the "real world" issues in conducting a business research project. They have given care to address some of the issues that often represent the major stumbling blocks for students engaged in business research projects.... An excellent text.... It is concise, very readable and addresses many of the issues that we, as instructors, grapple with as we assign research projects′ - Andrew M Forman, PhD, Hofstra University Designing and Implementing a Research Project is a concise, easy to read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted. It is divided into three main sections, `Laying the Foundations′, `Undertaking the Research′, and `Communicating the Results′, which present a logical flow for the research project. A unique aspect of the book is the inclusion of particular chapters on topics like supervision, group work and ethics, and the focus of the discussion of data analysis (qualitative and quantitative). The authors have applied their years of past experience in supervising student projects, when writing this book to provide some actual examples of problems and practical guidelines. This unique book presents a step-by-step guide for undertaking research projects that is multidisciplinary in focus and student friendly in style. It could be used, as either a text, or a supplementary text on courses in management (including industrial psychology) and marketing. Graduate students in related fields such as health care administration, public administration, and nursing administration would also find this text useful.

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Page Count

252

Publisher

SAGE

Published Date

ISBN 10

0761922490

ISBN 13

9780761922490

Principles of Hand Surgery and Therapy E-Book

By: Thomas E. Trumble,Ghazi M. Rayan,Mark E. Baratz,Jeffrey E. Budoff,David J. Slutsky

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Principles of Hand Surgery and Therapy E-Book

By: Thomas E. Trumble,Ghazi M. Rayan,Mark E. Baratz,Jeffrey E. Budoff,David J. Slutsky

Ideal for hand surgeons, residents in a hand surgery rotation, and therapists interested in a review of surgical principles, Principles of Hand Surgery and Therapy, 3rd Edition, by Drs. Thomas E. Trumble, Ghazi M. Rayan, Mark E. Baratz, Jeffrey E. Budoff, and David J. Slutsky, is a practical source of essential, up-to-date information in this specialized area. This single-volume, highly illustrated manual covers all areas of adult and pediatric hand surgery and therapy, including the elbow. You’ll find state-of-the-art basic science combined with step-by-step techniques and therapeutic protocols, helping you hone your skills and prescribe effective long-term care for every patient. An expanded therapy section with more than 50 diagnosis-specific rehabilitation protocols and more than 100 full-color photographs. New chapters on pediatric fractures; expanded coverage of carpal injuries, including fractures and ligament injuries and perilunate instability; a new chapter on diagnostic and therapeutic arthroscopy for wrist injuries; and expanded treatment of arthritis. New information on pediatric surgery with detailed surgical images. The latest information on pain management, as well as nerve physiology and nerve transfers. Core knowledge needed for the boards—including tumors, free tissue transfer, and thumb reconstruction. Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability.

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Page Count

928

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323429181

ISBN 13

9780323429184

EBOOK: Principles and Practice of Marketing

By: JOBBER, DAVID/E

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EBOOK: Principles and Practice of Marketing

By: JOBBER, DAVID/E

EBOOK: Principles and Practice of Marketing

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Page Count

845

Publisher

McGraw Hill

Published Date

ISBN 10

0077174151

ISBN 13

9780077174156

Marketing Research

Applied Insight

By: Daniel Nunan,Naresh K. Malhotra,David F. Birks

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Marketing Research

Applied Insight

By: Daniel Nunan,Naresh K. Malhotra,David F. Birks

Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--

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Page Count

1658

Publisher

Pearson UK

Published Date

ISBN 10

1292308761

ISBN 13

9781292308760

Industry Trends in Cloud Computing

Alternative Business-to-Business Revenue Models

By: David Dempsey,Felicity Kelliher

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Industry Trends in Cloud Computing

Alternative Business-to-Business Revenue Models

By: David Dempsey,Felicity Kelliher

Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, and impacting on how SaaS providers pursue, acquire and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business as attrition can have a significant impact on the financial viability of SaaS businesses based on this model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeks to examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business.

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Page Count

227

Publisher

Springer

Published Date

ISBN 10

3319639943

ISBN 13

9783319639949

Consumer Behavior

By: William D. Wells,David Prensky

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Consumer Behavior

By: William D. Wells,David Prensky

This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework that reflects the way marketers look at consumers.

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Page Count

604

Publisher

Wiley

Published Date

ISBN 10

0471596418

ISBN 13

9780471596417

Mastering Xamarin.Forms

App architecture techniques for building multi-platform, native mobile apps with Xamarin.Forms 4, 3rd Edition

By: Ed Snider

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Mastering Xamarin.Forms

App architecture techniques for building multi-platform, native mobile apps with Xamarin.Forms 4, 3rd Edition

By: Ed Snider

New edition of the bestselling guide to building an effective mobile app architecture with Xamarin.Forms 4 that maximizes the overall quality of apps. Key FeaturesUpdated for Xamarin.Forms 4Packed with real-world scenarios and solutions to help you build professional grade mobile apps with Xamarin.FormsIncludes design patterns and best practice techniques that every mobile developer should knowBook Description Discover how to extend and build upon the components of the most recent version of Xamarin.Forms to develop an effective, robust mobile app architecture. This new edition features Xamarin.Forms 4 updates, including CollectionView and RefreshView, new coverage of client-side validation, and updates on how to implement user authentication. Mastering Xamarin.Forms, Third Edition is one of the few Xamarin books structured around the development of a simple app from start to finish, beginning with a basic Xamarin.Forms app and going step by step through several advanced topics to create a solution architecture rich with the benefits of good design patterns and best practices. This book introduces a core separation between the app's user interface and the app's business logic by applying the MVVM pattern and data binding, and then focuses on building a layer of plugin-like services that handle platform-specific utilities such as navigation and geo-location, as well as how to loosely use these services in the app with inversion of control and dependency injection. You’ll connect the app to a live web-based API and set up offline synchronization before testing the app logic through unit testing. Finally, you will learn how to add monitoring to your Xamarin.Forms projects to track crashes and analytics and gain a proactive edge on quality. What you will learnFind out how, when, and why to use architecture patterns and best practices with Xamarin.FormsImplement the Model-View-ViewModel (MVVM) pattern and data binding in Xamarin.Forms mobile appsIncorporate client-side validation in Xamarin.Forms mobile appsExtend the Xamarin.Forms navigation API with a custom ViewModel-centric navigation serviceLeverage the inversion of control and dependency injection patterns in Xamarin.Forms mobile appsWork with online and offline data in Xamarin.Forms mobile appsUse platform-specific APIs to build rich custom user interfaces in Xamarin.Forms mobile appsExplore how to monitor mobile app quality using Visual Studio App CenterWho this book is for This book is intended for .NET developers who are familiar with Xamarin mobile application development and the open source Xamarin.Forms toolkit. If you have already started working with Xamarin.Forms and want to take your app to the next level, making it more maintainable, testable and flexible, then this book is for you.

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Page Count

201

Publisher

Packt Publishing Ltd

Published Date

ISBN 10

1839216816

ISBN 13

9781839216817

Marketing Research

In a Digital Information Environment

By: Joseph F. Hair,Robert P. Bush,David J. Ortinau

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Marketing Research

In a Digital Information Environment

By: Joseph F. Hair,Robert P. Bush,David J. Ortinau

Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.

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Page Count

690

Publisher

Irwin Professional Publishing

Published Date

ISBN 10

0071101071

ISBN 13

9780071101073

Marketing Research

A Practical Approach for the New Millennium

By: Joseph F.. Hair,Robert P.. Bush,David J.. Ortinau

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Marketing Research

A Practical Approach for the New Millennium

By: Joseph F.. Hair,Robert P.. Bush,David J.. Ortinau

This work offers a balance between primary and secondary market research information. It contains coverage of the critical information research tools and skills needed by marketing researchers and business decision-makers.

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Page Count

682

Published Date

ISBN 10

0071164766

ISBN 13

9780071164764

Market Research

With Data Disk Package

By: Joseph F. Hair,Robert P. Bush,David J. Ortinau

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Market Research

With Data Disk Package

By: Joseph F. Hair,Robert P. Bush,David J. Ortinau

An application-oriented guide to marketing research. It explores the research tools and skills required of market researchers and business decision-makers, highlighting the practice of customer-based management. This edition features a new chapter on information technology and marketing research.

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Page Count

720

Published Date

ISBN 10

0071195440

ISBN 13

9780071195447

Book's by David Ortinau

Designing and Managing a Research Project

Designing and Managing a Research Project

Principles of Hand Surgery and Therapy E-Book

Principles of Hand Surgery and Therapy E-Book

EBOOK: Principles and Practice of Marketing

EBOOK: Principles and Practice of Marketing

Marketing Research

Marketing Research

Industry Trends in Cloud Computing

Industry Trends in Cloud Computing

Consumer Behavior

Consumer Behavior

Mastering Xamarin.Forms

Mastering Xamarin.Forms

Marketing Research

Marketing Research

Marketing Research

Marketing Research

Market Research

Market Research

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