David McNally. Karl Speak D.'s Books

Be Your Own Brand

By: David McNally

Write a review Read reviews Take a Quiz Solve Book Puzzle

This thin book elaborates on the interesting premise that you can achieve deeper, truer personal relationships by managing your life as if it was a marketing campaign and you were a brand. The idea is shocking on the face of it, since the general stereotype of marketing, advertising and branding is not a parallel for deep truth and conviction. On the contrary. It is hard to think of yourself as a marketing object, akin to a bottle of beer or a box of laundry detergent, even if you are clearly out in the world selling yourself. But the initial shock creates enough interest to compel the reader to keep reading. This lightweight, somewhat meandering book offers one fresh idea: you can assess and adjust your impact on others by seeing yourself as a quantifiable branded entity. Otherwise, it ultimately offers little that is particularly new or deep, but - and this is a worthy caveat - getAbstract.com finds that it does provide an amusing, intriguing new perspective on some fundamental and enduring truths about behavior and self-awareness. And, if it proves to be just one more mechanism for understanding and presenting yourself, careers have depended on less.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

161

Publisher

Berrett-Koehler Publishers

Published Date

ISBN 10

160509613X

ISBN 13

9781605096131

Be Your Own Brand

Achieve More of What You Want by Being More of Who You Are

By: David McNally,Karl D Speak

Write a review Read reviews Take a Quiz Solve Book Puzzle

Be Your Own Brand

Achieve More of What You Want by Being More of Who You Are

By: David McNally,Karl D Speak

In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

159

Publisher

Berrett-Koehler Publishers

Published Date

ISBN 10

1605098124

ISBN 13

9781605098128

Be Your Own Brand

Achieve More of What You Want by Being More of Who You Are

By: Karl D. Speak,David Mcnally

Write a review Read reviews Take a Quiz Solve Book Puzzle

Be Your Own Brand

Achieve More of What You Want by Being More of Who You Are

By: Karl D. Speak,David Mcnally

In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and...

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

210

Publisher

ReadHowYouWant.com

Published Date

ISBN 10

1459625919

ISBN 13

9781459625914

Be Your Own Brand

Achieve More of What You Want by Being More of Who You Are

By: Karl D. Speak,David Mcnally

Write a review Read reviews Take a Quiz Solve Book Puzzle

Be Your Own Brand

Achieve More of What You Want by Being More of Who You Are

By: Karl D. Speak,David Mcnally

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

210

Publisher

ReadHowYouWant.com

Published Date

ISBN 10

1459625919

ISBN 13

9781459625914

Book's by David McNally. Karl Speak D.

Be Your Own Brand

Be Your Own Brand

Be Your Own Brand

Be Your Own Brand

Be Your Own Brand

Be Your Own Brand

Be Your Own Brand

Be Your Own Brand

Username

Password

Username

Password

Password again

Birthday

Email