A flexible and engaging casebook, Evidence: Cases, Commentary, and Problems focuses on core concepts and central controversies in evidence law, presented through tightly edited cases, stimulating commentary from a wide range of perspectives, and carefully crafted problems. The Fifth Edition, while as streamlined and teachable as its predecessors, includes excerpts from more than fifty new cases and twenty new articles, fresh problems and enhanced editorial material, and three entirely new sections: one on machine-generated proof, one on digital forensics, and one on authenticating electronic evidence. There is new, up-to-date material on sexual assault cases, DNA evidence, social science evidence, privileges, judicial notice, hearsay, confrontation, “other crimes” evidence, and other key topics. New to the Fifth Edition: New sections on machine-generated proof, digital forensics, and authenticating electronic evidence New materials on confrontation and hearsay, character evidence in sexual assault and child molestation cases, DNA evidence, social science evidence, “other crimes” evidence, and other key topics Excerpts from more than 50 new cases and 20 new articles New problems and editorial material throughout Professors and students will benefit from: Flexible structure that allows the book to be taught cover-to-cover in a four-unit, one-semester class, but also can be abridged or rearranged to suit course length and instructor’s preferences. Comprehensive coverage with a wide range of perspectives. Text that is written with clarity and concision and includes well-selected and tightly edited cases. A balanced mix of cases, commentary, and problems covering relevance, hearsay, character evidence, impeachment, privilege, expert testimony, and authentication. Well-written introductory materials that identify key issues, important distinctions, and common sources of confusion.
In 2005 Clearfield Company launched a new series of books by David Dobson designed to identify the origins of Scottish Highlanders who traveled to America prior to the Great Highland Migration that began in the 1730s and intensified thereafter. Much of the Highland emigration was directly related to a breakdown in social and economic institutions. Under the pressures of the commercial and industrial revolutions of the 17th and 18th centuries, Highland chieftains abandoned their patriarchal role in favor of becoming capitalist landlords. By raising farm rents to the breaking point, the chiefs left the social fabric of the Scottish Highlands in tatters. Accordingly, voluntary emigration by Gaelic-speaking Highlanders began in the 1730s. The social breakdown was intensified by the failure of the Jacobite cause in 1745, followed by the British military occupation and repression in the Highlands in the aftermath of the Battle of Culloden. In 1746, the British government dispatched about 1,000 Highland Jacobite prisoners of war to the colonies as indentured servants. Later, during the Seven Years War of 1756-63, Highland regiments recruited in the service of the British crown chose to settle in Canada and America rather than return to Scotland.Once in North America, the Highlanders tended to be clannish and moved in extended family groups, unlike immigrants from the Lowlands who moved as individuals or in groups of a few families. The Gaelic-speaking Highlanders tended to settle on the North American frontier, whereas the Lowlanders merged with the English on the coast. Highlanders seem to have established "beachheads," and their kin subsequently followed. The best example of this pattern is in North Carolina, where they first arrived in 1739 and moved to the Piedmont, to be followed by others for over a century. Another factor that distinguishes research in Highland genealogy is the availability of pertinent records. Scottish genealogical research is generally based on the parish registers of the Church of Scotland, which provide information on baptisms and marriages. In the Scottish Lowlands, such records can date back to the mid-16th century, but, in general, Highland records start much later. Americans seeking their Highland roots, therefore, face the problem that there are few, if any, church records available that pre-date the American Revolution. In the absence of Church of Scotland records, the researcher must turn to a miscellany of other records, such as court records, estate papers, sasines, gravestone inscriptions, burgess rolls, port books, services of heirs, wills and testaments, and especially rent rolls. (Some rent rolls even pre-date parish registers.) This series, therefore, is designed to identify the kinds of records that are available in the absence of parish registers and to supplement the church registers when they are available. Volume Three, the latest in the series, covers Highlanders from the county of Inverness, a location from which many of the pioneer emigrants who settled in colonial Georgia, Pennsylvania, upper New York, Jamaica, and the Canadian Maritimes originated. Inverness-shire is also the county where the Fraser's Highlanders regiment, which played a prominent part in the French and Indian War and in the settlement of Canada, was raised. While the present volume is not a comprehensive directory of all the people of Inverness-shire during the mid-18th century, it does pull together references on more than 2,100 18th-century inhabitants. Coverage extends to all regions within Inverness. In all cases, Mr. Dobson gives each Highlander's name, a place within Inverness-shire (birth, residence, employment, etc.), a date, and the source. In some cases, we also learn the identities of relatives, the individual's employment, vessel traveled on, and so forth.See also the other volumes in this series: The People of Argyll The People of Highland Perthshire The Peopl
This book approaches hospitality human resource (HR) management as a decision-making practice that affects the performance, quality, and legal compliance of the hospitality business as a whole. Beginning with a foundation in the hospitality industry, employment law, and HR policies, the coverage includes recruitment, training, compensation, performance appraisal, environmental and safety concerns, ethics and social responsibility, and special issues. Throughout the book, Human Resources Management in the Hospitality Industry focuses on the unique HR dilemmas you face in the hospitality industry.
The dynamic environment of investment banks, hedge funds, and private equity firms comes to life in David Stowell's introduction to the ways they challenge and sustain each other. Capturing their reshaped business plans in the wake of the 2007-2009 global meltdown, his book reveals their key functions, compensation systems, unique roles in wealth creation and risk management, and epic battles for investor funds and corporate influence. Its combination of perspectives—drawn from his industry and academic backgrounds—delivers insights that illuminate the post-2009 reinvention and acclimation processes. Through a broad view of the ways these financial institutions affect corporations, governments, and individuals, Professor Stowell shows us how and why they will continue to project their power and influence. - Emphasizes the needs for capital, sources of capital, and the process of getting capital to those who need it - Integrates into the chapters 10 cases about recent transactions, along with case notes and questions - Accompanies cases with spreadsheets for readers to create their own analytical frameworks and consider choices and opportunities
Boje does not reflect trends, he is among those who set them" - Hervé Corvellec, Department of Service Management, Lund University "How can I know what I think until I see what David Boje says? What he says about storytelling will forever change what we thought we knew about stories. With remarkable control over a complex argument, Boje recovers, re-punctuates, and re-animates a world of narrative and sensemaking that we have previously taken for granted!" - Karl E. Weick, Rensis Likert Distinguished University Professor of Organizational Behavior and Psychology,Stephen M. Ross School of Business at the University of Michigan "Few people understand stories and storytelling as well as David Boje. It is a measure of Boje′s success as a theorist that the word story can never reclaim the innocence and simplicity it once enjoyed. Nor, with the benefit of his work, can organizations be viewed as spaces which occasionally or incidentally spawn stories. Boje′s eagerly awaited book forces us to question many of our assumptions about storytelling; it also demands that we revise several of our assumptions about what organizations are" - Yiannis Gabriel, The School of Management, Royal Holloway University of London "Our company is made up of lots of stories. We′ve found that ′stories′ get told and retold and become the fabric of an organization. ′Policies′ lay unread in the company handbook or training manual. David Boje taught me the value of stories in an organization. Stories are the ′oil′ that makes the gears work. How do you get your message heard in an organization with thousands of people? David Boje taught me the value of telling stories at Stew Leonard′s!" - Stew Leonard Jr., Stew Leonard Organization "David Boje is one of the world′s leading authorities on storytelling. His work has influenced a generation of organizational theorists and students. He not only provides new ways of understanding organizations but also provides fresh insights into the way in which stories function to provide meanings" - Heather Höpfl, University of Essex The idea of organizations using `storytelling′ to make sense of themselves and their environment has generated a lot of excitement. Written by the leading scholar in this field, David Boje explores how narrative and storytelling is an important part of an organization′s strategy, development and learning processes. With excellent examples from Nike, McDonald′s and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life. David Boje′s theories and ideas in relation to the study of storytelling in organizations are highly influential and this book will be a `must have′ for any student or scholar interested in the area.
Strategic Management 7th Edition offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. This edition includes new coverage on the public sector, not-for-profit organisations, Australian legal frameworks and corporate social responsibility as well as examples and cases from Australia, New Zealand and Asia-Pacific. This coverage of localised content serves to engage students and reflects the current climate of strategic management while updated international content demonstrates how strategic management is used in the global economy. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools au.cengage.com/mindtap
A year's worth of daily readings from the secular arena provides subject matter for intellectual growth and advancement, in a volume that features passages from the rich annals of American history, capturing pivotal events, biographical profiles, and words of wisdom from such important figures as Thomas Jefferson, Ben Franklin, and Martin Luther King, Jr., among others. 250,000 first printing.
In the Fourteenth Edition of Sociology: Exploring the Architecture of Everyday Life, David Newman shows students how to see the "unfamiliar in the familiar"—to step back and see organization and predictability in their take-for-granted personal experiences. With his approachable writing style and lively anecdotes, the author’s goal from the first edition has been the same: to write a textbook that "reads like a real book." Many adopters of this book are fans of Peter Berger′s classic works, which helped introduce the idea of "social constructionism" to sociology. Newman uses the metaphors of "architecture" and "construction" to help students understand that society is not something that exists "out there," independently of themselves; it is a human creation that is planned, maintained, or altered by individuals. Using vivid prose, current examples, and fresh data, this text presents a unique and thought-provoking overview of how society is constructed and experienced. Instead of surveying every subfield in sociology, the more streamlined coverage (14 chapters) focuses on the individual and society, the construction of self and society, and social inequality in the context of social structures. This title is accompanied by a complete teaching and learning package in SAGE Vantage, an intuitive learning platform that integrates quality SAGE textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.
The value chain framework has made its way to the forefront of management thought as a powerful analysis tool for strategic planning. Its ultimate goal is to maximize value creation while minimizing costs. In this book David Walters applies the framework to strategic decision making in the field of operations management.
This timely and important book focuses on the controversial issue of SLAPP cases – Strategic Lawsuits Against Public Participation – which are designed to censor, intimidate and silence critics by burdening them with aggressive opposing lawyers, heavy legal costs and enquiry agents until they abandon the case. David Hooper, veteran media lawyer, explores how the power of money enabled the very wealthy to crush their critics and outlines the tactics they used. He examines how billionaire oligarchs, often ex-convicts and linked to organised crime, have tried to launder their reputation in this country by suing for libel, and how they have found lawyers only too happy to pocket their roubles. Hooper describes his experience with some of these oligarchs, including Boris Berezovsky when Hooper needed an armed bodyguard while collecting evidence in Moscow. It was a case where both plaintiffs were ultimately murdered, as was his client, the editor of Forbes Russia. The UK also has its home-grown Slappsters, of whom Nadhim Zahawi and Mohamed Amersi are the most recent examples. They also come from Greece, Sweden, Azerbaijan, Kazakhstan, Malaysia, Malta and the United States. Hooper describes how those with something to hide tried, with varying degrees of success, to stop you knowing about it, and how their lawyers were willing to help them. The well-paid legal profession does not emerge with credit.
Buy a new version of this Connected Casebook and receive access to the online e-book, practice questions from your favorite study aids, and an outline tool on CasebookConnect, the all in one learning solution for law school students. CasebookConnect offers you what you need most to be successful in your law school classes—portability, meaningful feedback, and greater efficiency. Offering comprehensive coverage that is suitable for one or two semester torts courses, Basic Tort Law: Cases, Statutes, and Problems, Fifth Edition’s flexible organization accommodates courses that begin either with coverage of intentional torts in Chapter 2 or negligence, beginning with Chapter 3. Chapters 9-17 allow teachers to select additional topics that fit best with their curriculum and interests. Key Features: Cases edited to moderate length, so professors can help students analyze judicial reasoning and treatment of policy implications. Practice-oriented problems in each chapter. A new section on the intentional tort of false imprisonment, covering the concepts of confinement, consent, intentionality, and the shopkeeper’s privilege. A new case addressing whether strict liability for abnormally dangerous activities applies to fracking, which, juxtaposed with another featured case, illustrates the differing ways courts have approached the Restatement factors. A new case discussing joint and several liability, offering a straightforward introduction that enhances or may be substituted for a more detailed treatment of this complicated area. CasebookConnect features: ONLINE E-BOOK Law school comes with a lot of reading, so access your enhanced e-book anytime, anywhere to keep up with your coursework. Highlight, take notes in the margins, and search the full text to quickly find coverage of legal topics. PRACTICE QUESTIONS Quiz yourself before class and prep for your exam in the Study Center. Practice questions from Examples & Explanations, Emanuel Law Outlines, Emanuel Law in a Flash flashcards, and other best-selling study aid series help you study for exams while tracking your strengths and weaknesses to help optimize your study time. OUTLINE TOOL Most professors will tell you that starting your outline early is key to being successful in your law school classes. The Outline Tool automatically populates your notes and highlights from the e-book into an editable format to accelerate your outline creation and increase study time later in the semester.
Adjudicative Criminal Procedure: Doctrine, Application, and Practice, Second Edition, is designed to respond to the changing nature of teaching law by offering a flexible approach with an emphasis on application. Each chapter focuses on Supreme Court cases that articulate the constitutional requirements, while call-out boxes outline statutes or state constitutional law provisions that impose more stringent rules. Short problem cases, also in boxes, ask students to apply these principles to new fact patterns. Each chapter ends with a Practice and Policy section that delves deeper into the conceptual and practical obstacles to the realization of procedural rights in the daily practice of criminal law. The result is a modular format, presented in a lively visual style, which recognizes and supports the diverse pedagogical approaches of today’s leading criminal procedure professors. New to the Second Edition: Coverage of Ramos v. Louisiana (2020) and simplified discussion of the constitutional requirement of jury unanimity, replacing the chaotic situation from Apodaca and its confusing array of overlapping plurality opinions. Supreme Court’s decision in Edwards v. Vannoy (2021) that Ramos does not apply retroactively on federal habeas review. Materials on retroactivity and habeas, often perplexing for students, are presented in clear and simple terms. Benefits for instructors and students: A mixture of classic and new Supreme Court cases on criminal procedure. Call-out boxes that outline statutory requirements. Call-out boxes that focus on more demanding state law rules. Problem cases that require students to apply the law to new facts. A Practice and Policy section which allows a deeper investigation of doctrinal and policy controversies, but whose placement at the end of each chapter maximizes instructors’ freedom to focus on the materials that most interest them. Modest number of notes and questions, inviting closer examination of doctrine and generating class discussion, without overwhelming or distracting students. Innovative pedagogy, emphasizing application of law to facts (while still retaining enough flexibility to be useful for a variety of professors with different teaching styles) Logical organization and manageable length. Open, two-color design with appealing visual elements (including carefully selected photographs).
(FAQ Pop Culture). Since the famed Kenneth Arnold "flying saucer" sighting of 1947, the world has been fascinated and unnerved by these mysterious objects in the sky. Millennia of recorded human history report UFOs, and everything from the extinction of dinosaurs to the origins of humankind have been attributed to them but what exactly are UFOs? Featuring material from a treasure trove of UFO/Project Blue Book archives declassified in 2015, UFO FAQ is an all-inclusive guide to UFO lore hard science and hoaxes, sightings and abductions, noted UFO proponents and skeptics, and sanctioned research and purported government cover-ups. Readers will meet cultists and explore worldwide UFO "hot spots." They'll learn about UFOs in World War II, the Cold War, and the age of terrorism. And they'll zip along with UFOs in movies, comics, TV, and other popular media. Also featured are an international UFO timeline and a valuable UFO checklist that includes step-by-step suggestions on how to prepare and make the most of your UFO sightings while ensuring your credibility. Dramatically illustrated with nearly 100 photographs and drawings, UFO FAQ combines historical accuracy, provocative speculation, and compulsive readability in one handy volume.
This fascinating new core textbook, authored by a highly respected academic with over a decade of industry experience, takes a global and strategic approach to the important topic of operations management (OM). Integrating contemporary and traditional theories the text covers everything a student needs to understand the reality of operations in the modern world and combines the latest cutting-edge thinking with innovative learning features. Written in a concise and engaging style and based on up-to-date research in the field, the book provides a range of international case studies and examples that help students to apply theoretical knowledge to real-world practice. This is a must-have textbook for students studying operations management modules on undergraduate, postgraduate and MBA programmes. In addition, this is an ideal textbook to accompany modules on operations strategy, production management and services management.
The purchase of this ebook edition does not entitle you to receive access to the Connected eBook with Study Center on CasebookConnect. You will need to purchase a new print book to get access to the full experience, including: lifetime access to the online ebook with highlight, annotation, and search capabilities; practice questions from your favorite study aids; an outline tool and other helpful resources. Basic Tort Law is a comprehensive introduction to intentional torts, negligence, and strict liability including the fundamental issues of duty, breach, causation, and compensation. Offering comprehensive coverage that is suitable for one or two semester torts courses,Basic Tort Law: Cases, Statutes, and Problems, Sixth Edition’s flexible organization accommodates courses that begin either with coverage of intentional torts in Chapter 2 or negligence, beginning with Chapter 3. Chapters 9-16 allow teachers to select additional topics that fit best with their curriculum and interests. New to the Sixth Edition: Thoroughly updated with new cases, problems, and notes, including: a new subsection on potential strict products liability for online marketplaces like Amazon that facilitate sales by third-party vendors; a new subsection comparing liability under trespass and nuisance theories; a contemporary case on but-for causation; two recent cases addressing market share liability; two new cases and a problem on the Restatement (Third) approach to duty; and a new case on the economic loss doctrine. Professors and students will benefit from: These general features help first-year teachers and students achieve their goals: Cases are edited to moderate length, so professors can help students analyze judicial reasoning and treatment of policy implications. Many statutes are included to allow students to learn to read statutes and to see how important statutes are in tort issues. Students find the book easy to learn from, because each case has clear introductory text and is followed by clear, and not too numerous, notes. There are many problems, mostly in essay format, to test student understanding of every topic in the book. For each topic, there is at least one practice-oriented problem designed to illustrate the variety of contexts in which lawyers confront doctrinal issues. Problems are usually drawn from reported decisions and include citations to those decisions.
In this dazzling book, Chidester moves effortlessly and insightfully between the serious and solemn and the playful and humorous. The case studies are so very fresh and interesting, and he brings a wonderfully nuanced eye to the material."—Edward T. Linenthal, author of The Unfinished Bombing "Chidester's analysis of popular religion and culture is the most extensive and penetrating that exists."—Wade Clark Roof, author of Spiritual Marketplace "This book is impressively wide-ranging in the scope of its discussion, adding a global dimension for a vantage point that makes it quite unique."—Bruce Forbes, coeditor of Religion and Popular Culture in America
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn
A compilation of memories for anyone born in the 1950s, 1960s, 1970s, or 1980s features more than three thousande references on everything from television shows to dolls, and features such entertaining lists as "best toys" and "all-time coolest singers." Original.
David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: A new introduction discussing recent changes to the world of marketing and PR A brand new chapter on mobile marketing An additional chapter on real-time marketing and PR Updated information on how to measure the success of your campaigns A range of new tools Fresh case studies
In the late 19th century Ohio was reeling from a wave of lynchings and other acts of racially motivated mob violence. Many of these acts were attributed to well-known and respected men and women yet few of them were ever prosecuted--some were even lauded for taking the law into their own hands. In 1892, Ohio-born Benjamin Harrison was the first U.S. President to call for anti-lynching legislation. Four years later, his home state responded with the Smith Act "for the Suppression of Mob Violence." One of the most severe anti-lynching laws in the country, it was a major step forward, though it did little to address the underlying causes of racial intolerance and distrust of law enforcement. Chronicling hundreds of acts of mob violence in Ohio, this book explores the acts themselves, their motivations and the law's response to them.
Animal Law: Welfare Interests & Rights, Third Edition, by David Favre, exposes the student to the wide scope of legal and ethical issues surrounding animal law in our society. It contains a mix of cases and essay materials for a number of animal issues in the context of state police power, constitutional law, and traditional common law. A primary focus is the property status of animals in the civil and criminal law, the expanding visibility of dogs in our legal system, and the most recent attempts to seek legal rights for animals. New to the Third Edition: The introduction provides more focused materials on the fundamental concepts, such as pain and suffering, that are needed for the entire course. The chapter on damages is rewritten with new organization and updated cases. The chapter on legal rights for animals is significantly enhanced with the most recent cases. In all chapters, references are updated. Professors and students will benefit from: Clear consideration of the history of anti-cruelty criminal laws and the difficulties of using the criminal law to help animals. The key phrase of “unnecessary pain and suffering” is considered in detail. A clear articulation of the enhanced status of companion animals, within the ever-changing state laws of our country. A review of the significant limitations of the federal Animal Welfare Act. An explanation of the power of the state to pass laws regulating companions, laws dealing with breed specific bans, and dangerous dog laws. An in-depth consideration of the status of companion animals both as property and as beings with legal rights in some circumstances. Significant editing of all cases.
The dynamic environment of investment banks, hedge funds, and private equity firms comes to life in David Stowell's introduction to the ways they challenge and sustain each other. Capturing their reshaped business plans in the wake of the 2007-2009 global meltdown, his book reveals their key functions, compensation systems, unique roles in wealth creation and risk management, and epic battles for investor funds and corporate influence. Its combination of perspectives—drawn from his industry and academic backgrounds—delivers insights that illuminate the post-2009 reinvention and acclimation processes. Through a broad view of the ways these financial institutions affect corporations, governments, and individuals, Professor Stowell shows us how and why they will continue to project their power and influence. - Emphasizes the needs for capital, sources of capital, and the process of getting capital to those who need it - Integrates into the chapters ten cases about recent transactions, along with case notes and questions - Accompanies cases with spreadsheets for readers to create their own analytical frameworks and consider choices and opportunities
Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.
Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature. The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students—tomorrow's future managers—will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.
In the past, scholars and others have asked whether Mormons are Christian. This work reverses the question by asking, "are Christians Mormon?" By identifying Mormon doctrines formerly considered heretical and documenting how these doctrines have gained increasing acceptance within mainstream Christian theologies, the work presents some surprising insights. In chapters focusing on subjects such as deification, the divine feminine, and the reopening of the scriptural canon, among others, the book sets out Joseph Smith's teachings on these ideas, summarizes the criticisms of those positions, and examines trends in contemporary Christian theology that significantly converge in Joseph's direction. Exploring the convergence of contemporary Christian theology with Mormon doctrines, this book will appeal to a broad range of students and readers exploring Christian theology and the Latter-day Saint tradition.
This is a solid, well-detailed account of the political career of Arthur J. Goldberg. A prominent and defining figure in the American labor movement, Goldberg served as Secratary of Labor under the Kennedy Administration before being named a justice to the Supreme Court. He was also ambassador to the United Nations during Johnson's presidency. Goldberg was considered one of the most important liberals in American public life in the 1960s and was a major force for reform both on and off the judicial bench. This book places Goldberg's career and its significance in relation to the social and political events of the time.
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning • New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media • New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia • Discussion questions to foster engagement and understanding A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.
Providing the Skills to Successfully Manage Change Managing Organizational Change: A Multiple Perspectives Approach, 3e, by Palmer, Dunford, and Buchanan, offers managers a multiple perspectives approach to managing change, which recognizes the variety of ways to facilitate change and reinforces the need for a tailored and creative approach to fit different contexts. The third edition offers timely updates to previous content, while introducing new and emerging trends, developments, themes, debates, and practices.
This book is an insider’s guide to finding the best lodges throughout the United States—and to securing a reservation well in advance to beat the crowds.
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