David Marriott's Books

Marriott's Practical Electrocardiography

By: Galen S Wagner,David G. Strauss

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Marriott's Practical Electrocardiography

By: Galen S Wagner,David G. Strauss

One of the strengths of Marriott's Practical Electrocardiography through its more than 50-year history has been its lucid foundation for understanding the basis for ECG interpretation. Again, in this revision, we have attempted to retain the best of the Marriott tradition--emphasis on the concepts required for everyday ECG interpretation and the simplicities, rather than complexities, of the ECG recordings. During preparation of the 9th and 10th editions, Tobin Lim coauthored many of the 11th edition chapters and served as the primary developer of the digital content associated with that edition. Tobin Lim's input continues into this 12th edition, and David Strauss has led even further into the electronic-based interactive learning experiences. More than 30 of the figures that evolved through previous editions have now been converted through the creative expertise of Mark Flanders into animated movies accessed via QR codes imbedded in the book. David has also collaborated with electrocardiographic educators who are especially skilled in e-based education to add interactive video content to many of the 12th edition chapters. Each of the now 24 chapters is divided (as indicated in the table of contents) into discrete, compact "learning units." Each learning unit begins on a new page to provide blank space for the reader's notes. The purpose of the learning units is to make this book easier to use by allowing the reader to be selective regarding the material to be considered at a particular time. Because the modern student of electrocardiography is primarily oriented to a visual perspective, we have typically begun each page with an illustration"--Provided by publisher.

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Page Count

552

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1451146256

ISBN 13

9781451146257

Marriott's Practical Electrocardiography

By: David G Strauss,Douglas Schocken

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Marriott's Practical Electrocardiography

By: David G Strauss,Douglas Schocken

Providing a solid foundation in current ECG technology as well as the newest diagnostic applications, Marriott’s Practical Electrocardiography, Thirteenth Edition, delivers the information you need to quickly improve your ECG interpretive skills. Authors Dr. David G. Strauss and Dr. Douglas D. Schocken offer medical students, residents and fellows a detailed explanation of the ECG, rhythm analysis, and how to rapidly and accurately interpret ECG results. Helpful diagrams, tables, animations, and videos, plus new ECG quizzes online, improve your understanding and skills.

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Page Count

613

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1496397460

ISBN 13

9781496397461

Brand Leadership

Building Assets In an Information Economy

By: Erich Joachimsthaler,David A. Aaker

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Brand Leadership

Building Assets In an Information Economy

By: Erich Joachimsthaler,David A. Aaker

Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture—as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to: --Create and elaborate brand identities (what should the brand stand for) --Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assets --Identify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutter --Use the Internet and sponsorship to make brands resources work more effectively --Address the four imperatives of global brand management Like David Aaker's two previous bestselling books, Brand Leadership will be essential reading for line executives and brand managers in market-driven firms worldwide.

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Page Count

376

Publisher

Simon and Schuster

Published Date

ISBN 10

074320378X

ISBN 13

9780743203784

Brand Portfolio Strategy

Creating Relevance, Differentiation, Energy, Leverage, and Clarity

By: David A. Aaker

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Brand Portfolio Strategy

Creating Relevance, Differentiation, Energy, Leverage, and Clarity

By: David A. Aaker

In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

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Page Count

368

Publisher

Free Press

Published Date

ISBN 10

1982146524

ISBN 13

9781982146528

Devil's Gate

Brigham Young and the Great Mormon Handcart Tragedy

By: David Roberts

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Devil's Gate

Brigham Young and the Great Mormon Handcart Tragedy

By: David Roberts

Traces the tragedy-marked 1856 journey of three thousand Mormons from Iowa to Utah, explaining how leader Brigham Young disregarded warnings and then convinced his followers that hardships and deaths were part of a higher plan.

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Page Count

419

Publisher

Simon and Schuster

Published Date

ISBN 10

1416539883

ISBN 13

9781416539889

Hospitality Marketing Management

By: Robert D. Reid,David C. Bojanic

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Hospitality Marketing Management

By: Robert D. Reid,David C. Bojanic

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

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Page Count

673

Publisher

John Wiley and Sons

Published Date

ISBN 10

0470088583

ISBN 13

9780470088586

Human Resource Champions

The Next Agenda for Adding Value and Delivering Results

By: David Ulrich

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Human Resource Champions

The Next Agenda for Adding Value and Delivering Results

By: David Ulrich

The author argues that the roles of human resource professionals must be redefined to meet the competitive challenges organizations face today and into the future. He provides a framework that identifies four distinct roles of human resource professionals: strategic player, administrative expert, employee champion, and change agent. He includes many examples to demonstrate that human resource professionals must operate in all four areas simultaneously in order to contribute fully. He urges a shift of these professionals' mentality from "what I do" to "what I deliver" and makes specific recommendations for how individuals in human resources can partner with line managers to make organizations more competitive.

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Page Count

306

Publisher

Harvard Business Press

Published Date

ISBN 10

1422160696

ISBN 13

9781422160695

The Unofficial Guide to Maui

By: Marcie Carroll,Rick Carroll,David Hoekstra

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The Unofficial Guide to Maui

By: Marcie Carroll,Rick Carroll,David Hoekstra

The Top 10 Ways The Unofficial Guide® to Maui Can Help You Have the Perfect Trip: Candid, critical, and objective information covering Maui, Molokai, and Lanai All major hotels and resorts rated and ranked for quality and value—plus, proven strategies for getting the best rates and tips for B & B and condo stays Detailed reviews and ratings for 30 diverse restaurants, with a culinary guide to Hawaii's regional dishes The inside story on the top attractions, including Haleakala National Park and other natural wonders, ancient temples and historic homes, museums and art galleries, even a winery A complete guide to exploring the awe-inspiring islands of Maui County, from winding cliffside drives to strolls along the beach Advice for families on how to have a Maui vacation that keeps everyone thrilled The best places to shop for haute couture and kitsch alike, especially local art, aloha shirts, and Hawaiian music Where to get wet: the best beaches for tanning, surfing, snorkeling, and scuba diving All the details on Maui's world-famous golf courses The complete rundown on Maui nightlife, from bonfire luaus to bars and clubs Get the unbiased truth on hundreds of hotels, restaurants, attractions, and more in The Unofficial Guide® to Maui—the resource that helps you save money, save time, and make your trip the best it can be.

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Page Count

386

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470379987

ISBN 13

9780470379981

The McGraw-Hill Homeland Security Handbook : The Definitive Guide for Law Enforcement, EMT, and all other Security Professionals

The Definitive Guide for Law Enforcement, EMT, and all other Security Professionals

By: David Kamien

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The McGraw-Hill Homeland Security Handbook : The Definitive Guide for Law Enforcement, EMT, and all other Security Professionals

The Definitive Guide for Law Enforcement, EMT, and all other Security Professionals

By: David Kamien

More than $3 billion is spent annually on homeland security. New threats and vulnerabilities are identified on virtually a daily basis. The McGraw-Hill Homeland Security Handbook provides first responders, security professionals, and students with a fundamental and definitive overview of critical homeland security issues. This first all-in-one reference features review and assessment of myriad homeland security risks, along with insights, strategies, and practical advice for working successfully in the new threat environment. A team of more than 70 experts supplies chapters covering terrorist tactics, intra-government coordination of information, behavioral pattern recognition, aviation and maritime passenger and cargo security, new rules for securing cyberspace, roles of media and private individuals, and more.

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Page Count

1250

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071446656

ISBN 13

9780071446655

Contemporary Business

By: Louis E. Boone,David L. Kurtz

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Contemporary Business

By: Louis E. Boone,David L. Kurtz

This volume examines contemporary business. It features opening vignettes and examples.

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Page Count

724

Publisher

Houghton Mifflin

Published Date

ISBN 10

0030195284

ISBN 13

9780030195280

Dimensions of Noncommercial Foodservice Management

By: Audrey C. McCool,Fred A. Smith,David L. Tucker

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Dimensions of Noncommercial Foodservice Management

By: Audrey C. McCool,Fred A. Smith,David L. Tucker

This wide-ranging and authoritative book gives you the insight you need to meet the special challenges of non-commercial foodservice.

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Page Count

408

Publisher

Wiley

Published Date

ISBN 10

0471285412

ISBN 13

9780471285410

Management

Principles and Practices

By: David H. Holt

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Management

Principles and Practices

By: David H. Holt

This practical study of the process of management uses real-life global examples to show how the principles of management are universally applied. Organized around principles of planning, organization, leading and control, the text highlights smaller businesses as well as larger companies.

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824

Published Date

ISBN 10

013553934X

ISBN 13

9780135539347

Interactive Text, Contemporary Marketing

By: Louis E. Boone,David L. Kurtz

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Interactive Text, Contemporary Marketing

By: Louis E. Boone,David L. Kurtz

Contemporary Marketing Interactive Text by Boone and Kurtz combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides students with active learning tools and tutorials, and helps instructors shorten preparation time and improve instruction. The Interactive Text offers a complete technology teaching solution that integrates all of the media together in one seamless package - no "assembly" is required. Contemporary Marketing Interactive Text consists of two components: a Print Companion and an Online Companion, seamlessly integrated to provide an easy-to-use teaching and learning experience. The Print Companion is a paperback textbook that includes the core content from the original textbook. All time-sensitive pedagogical features and materials at the end of chapters have been moved from the printed textbook to the Online Companion. The Online Companion provides a dedicated Web site featuring all of the core content from the Print Companion combined with integrated, interactive learning resources, self-assessment tests, note-taking features, and basic course-management tools that enable instructors to create and manage a syllabus, track student self-assessment scores, broadcast notes to students, and send electronic messages to students.

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Page Count

516

Publisher

South Western Educational Publishing

Published Date

ISBN 10

0324290101

ISBN 13

9780324290103

On Black Men

By: David Marriott

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On Black Men

By: David Marriott

Mutilated, dying, or dead, black men play a role in the psychic life of culture. From national dreams to media fantasies, there is a persistent imagining of what black men must be. This book explores the legacy of that role, particularly its violent effect on how black men have learned to see themselves and one another. David Marriott draws upon popular culture, ranging from lynching photographs to current Hollywood film, as well as the ideas of key thinkers, including Frantz Fanon, Richard Wright, James Baldwin, and John Edgar Wideman, to reveal a vicious pantomime of unvarying reification and compulsive fascination, of whites looking at themselves through images of black desolation, and of blacks dispossessed by that process.

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Page Count

133

Published Date

ISBN 10

0231122268

ISBN 13

9780231122269

Florida on Wheels

By: David Prebenna,On Wheels

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Florida on Wheels

By: David Prebenna,On Wheels

This season Frommer's America on Wheels takes you across the country with complete coverage of 35 states, including reliable ratings and reviews of more than 10,000 new lodgings and restaurants. The five new titles complete the nine-book series, which now covers virtually the entire country. As always, every hotel, motel, resort, lodge, and inn has been fully inspected and rated from one to five flags according to America on Wheels' benchmark rating system, with our special "Ultra" award reserved for the best of the best. Restaurants, too, have undergone the scrutiny of our tireless experts, who have highlighted local favorites, exceptional values, and those restaurants that are worth a splurge. Our hard-nosed, experienced travel professionals gain the trust of readers by providing them with the unvarnished truth about a property's weaknesses as well as its strong points: "Shoe-horned into a tiny spot just a corner too far from the shops, but the curved driveway with fountains and flowers makes an appropriately posh entrance", "Recent rehab has brightened the decor, but deep-pile wall-to-wall carpeting conjures up memories of early Howard Johnsons", "All the usual...refinements, including Italian marble bathrooms; but even in a climate where temperatures climb over 100degrees F, many guests might prefer windows that can be opened.". More than just lists of data, our reviews give readers the know-how of travel professionals. New this season: -- Reliable ratings and reviews of more than 10,000 properties -- Expanded major city coverage, with lodgings and restaurants keyed to neighborhood maps -- 24 pages of 4-color maps -- $500 in money-saving coupons -- Increasedattention to the needs of today's traveler, from dataports to low-fat menus In addition, coverage of each state includes: -- Hundreds of lodging and restaurant listings, featuring super-clear icons that make it easy for readers to find what they're looking for at a glance -- from golf courses to kid-friendly restaurants -- An in-depth introduction, including essential trip-planning information and background highlighted by fun facts about each state Graceland is the second most-visited house in America (only the White House has more visitors) Seattleites buy more sunglasses per capita than the people of any other city Portland is the only city in America with an extinct volcano within its city limits -- Mount Tabor -- Our "Best of the State" section, featuring highlights of what to see and do, information on events and festivals, and everything enthusiasts need to know about outdoor recreation and spectator sports -- Scenic driving tours ranging from afternoon outings to longer trips, with all tours keyed to maps. -- Hundreds of sights and attractions that are worth a detour, including historic sites and homes, national parks and monuments, natural wonders, museums, amusement parks, battlefields, and zoos America on Wheels is your indispensable trip-planning tool for every type of travel -- from romantic weekend escapes to family vacations and cross-country tours.

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Page Count

308

Publisher

MacMillan Publishing Company

Published Date

ISBN 10

0028601459

ISBN 13

9780028601458

Book's by David Marriott

Marriott's Practical Electrocardiography

Marriott's Practical Electrocardiography

Marriott's Practical Electrocardiography

Marriott's Practical Electrocardiography

Brand Leadership

Brand Leadership

Brand Portfolio Strategy

Brand Portfolio Strategy

Devil's Gate

Devil's Gate

Hospitality Marketing Management

Hospitality Marketing Management

Human Resource Champions

Human Resource Champions

The Unofficial Guide to Maui

The Unofficial Guide to Maui

The McGraw-Hill Homeland Security Handbook : The Definitive Guide for Law Enforcement, EMT, and all other Security Professionals

The McGraw-Hill Homeland Security Handbook : The Definitive Guide for Law Enforcement, EMT, and all other Security Professionals

Contemporary Business

Contemporary Business

Dimensions of Noncommercial Foodservice Management

Dimensions of Noncommercial Foodservice Management

Management

Management

Interactive Text, Contemporary Marketing

Interactive Text, Contemporary Marketing

On Black Men

On Black Men

Florida on Wheels

Florida on Wheels

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