Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.
Health psychology students will need to understand how to evaluate and critically-appraise the latest theory and research before it can be applied. This fully-revised and updated Fifth Edition takes a critical approach and places health psychology in a real-world context, enabling students to understand how public policy, theory and research can influence communities and individuals alike. The new Fifth Edition includes: 9 new and expanded chapters Updated material on stress and coping, doctor-patient communication, death, dying, bereavement and quality of life Introductions to the social, political and economic conditions that influence our health Breadth of coverage from social inequality through to chronic illness and screening This book also comes with access to fantastic online resources including multiple choice quizzes, case studies, test banks and slides that can be easily integrated into your institution′s virtual learning environment or learning management system. This allows you to customize and curate content for use in module preparation, delivery and assessment. For instructions on how to upload the resources you want, please visit the Instructors′ page or alternatively, contact your local SAGE sales representative.
A compilation of 45 African-American cemeteries in Jackson and Sandy Ridge Townships in Union Co., NC, with eight surrounding townships, in North and South Carolina.
Technology as Human Social Tradition outlines a novel approach to studying variability and cumulative change in human technology—prominent research themes in both archaeology and anthropology. Peter Jordan argues that human material culture is best understood as an expression of social tradition. In this approach, each artifact stands as an output of a distinctive operational sequence with specific choices made at each stage in its production. Jordan also explores different material culture traditions that are propagated through social learning, factors that promote coherent lineages of tradition to form, and the extent to which these cultural lineages exhibit congruence with one another and with language history. Drawing on the application of cultural transmission theory to empirical research, Jordan develops a descent-with-modification perspective on the technology of Northern Hemisphere hunter-gatherers. Case studies from indigenous societies in Northwest Siberia, the Pacific Northwest Coast, and Northern California provide cross-cultural insights related to the evolution of material culture traditions at different social and spatial scales. This book promises new ways of exploring some of the primary factors that generate human cultural diversity in the deep past and through to the present.
Meeting Ma'at is currently the only book of its kind in the field. It provides a logical context, a proper historical background, and detailed instructions relevant to replacing a dependence on Robert's Rules of Order with the Rules of African Consensus. The former is based on a competitive, adversarial model, while African Consensus decision-making is based on cooperation, collaboration and participatory consent in group decision-making. Meeting Ma'at is the seminal African-centered guide for conducting meetings and gatherings. It is conducive for solid group decision-making and for moving the agenda along to its conclusion.
This book shows how the US Army – disoriented by the end of the Cold War and struggling to appease domestic culture wars – spent the 1990s suffering from an identity crisis. This unique work will interest students and scholars of contemporary American military history.
The most comprehensive and current full-color cardiac surgery resource – updated by leading surgeons A Doody’s Core Title for 2022! In Cardiac Surgery in the Adult, Fifth Edition, the world’s foremost cardiovascular surgeons deliver thorough, up-to-date coverage of operative strategy, decision making, technique, and pre- and post-operative management for treating the adult cardiac patient. Unmatched in both scope and clinical rigor, this classic text contains 63 chapters that highlight every important topic in cardiovascular surgery. Presented in full color, Cardiac Surgery in the Adult takes readers through the optimal treatment of congenital, acquired, infectious, and traumatic diseases of the heart and great vessels. The book opens with a history of cardiac surgery and basic cardiac science, then moves into all types of cardiac surgery, providing both practicing surgeons and residents with insight into the very latest surgical protocols. Cardiac Surgery in the Adult is logically divided into ten sections: Basics (includes history, anatomy, physiology, pharmacology, computed tomography, risk assessment, simulation, and the fully integrated cardiovascular center) Perioperative/Intraoperative Care Ischemic Heart Disease Aortic Valve Disease Mitral Valve Disease Surgery of the Great Vessels Rhythm Surgery Other Cardiac Operations (including congenital heart disease, pericardial disease, and cardiac neoplasms) Transplant and Mechanical Circulatory Support The Fifth Edition has been updated throughout, and includes the latest advances in minimally invasive surgery and simulation.
Fundamentals of Revision Knee Arthroplasty: Diagnosis, Evaluation, and Treatment is a unique and very timely book designed for surgeons who are beginning to more commonly encounter knee revisions in their practice. Unlike many traditional books on revision, Fundamentals of Revision Knee Arthroplasty does not focus on the most difficult and challenging of cases. Rather, Fundamentals of Revision Knee Arthroplasty is intended to guide the surgeon in the evaluation of the failed or painful total joint replacement, review basic tenants and surgical principles of revision arthroplasty, and guide the surgeon in determining whether a given case is one that should be managed or is best referred to a tertiary orthopedic center. Along with their 32 contributors, Dr. David J. Jacofsky and Dr. Anthony K. Hedley provide detailed information inside Fundamentals of Revision Knee Arthroplasty, including appropriate preoperative evaluation, equipment requirements, surgical planning, need for augments and allograft, and surgical techniques. Surgeons will be tackling knee revision surgery more frequently as the number of these cases is exponentially increasing. Fundamentals of Revision Knee Arthroplasty provides a “go-to” resource to turn to for guidance by community arthroplasty surgeons, arthroplasty fellows, and residents.
An all-in-one guide to mechanical assist devices for the treatment of heart failure This complete guide addresses all of the clinical scenarios encountered by the health care team during the pre-operative, intra-operative, and post-operative periods following device implantation. In addition, it outlines the specific attributes of various technologies that are currently utilized by clinicians, giving you a practical view of how the latest devices work. You’ll also find a mini-catalog of the spectrum of current devices, complete with their technical and clinical specifications. Drawing on the latest published data and the combined global expertise of a renowned author team, Mechanical Circulatory Support puts the field’s most essential perspectives right at your fingertips. FEATURES: The unmatched mechanical circulatory device sourcebook, covering the physiological, technical, regulatory, and clinical aspects of ventricular assist devices Full-color presentation features a wide range of photographs, radiographs, tables, and clearly labeled clinical and schematic illustrations Essential insights into the physiology of heart failure, which provides a basic foundation of knowledge for understanding the role of mechanical circulatory assistance in the management of heart failure Logical two-part organization consisting of: Clinical Considerations in mechanical circulatory support, including device history/development and indications for device therapy; perioperative management; complications; and special considerations (use in infants/children, pulmonary hypertension during LVAD support, and more) Device-Specific Considerations, which provides a mini-catalog of manufacturer’s devices—-from short-term devices to long-term continuous flow devices—-and highlights technical and clinical specifications for each product Guide to appropriate device selection using a simplified framework in an industry that produces an increasing array of short- and long-term therapies Helpful chapter introductions provide essential background information that places each chapter topic in its proper clinical and technical context Conclusions at the end of each chapter offer a concise summary of chapter material Full chapter-ending references provide opportunities for further research
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