David J. Atkin's Books

Audience Genre Expectations in the Age of Digital Media

By: Leo W. Jeffres,David J. Atkin,Kimberly A. Neuendorf

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Audience Genre Expectations in the Age of Digital Media

By: Leo W. Jeffres,David J. Atkin,Kimberly A. Neuendorf

This volume bridges the divide between film and media studies scholarship by exploring audience expectations of film and TV genre in the age of digital streaming, using qualitative thematic and quantitative data-driven analyses. Through four ground-breaking surveys of audience members and content creators, the authors have empirically determined what audiences expect of various genres, the extent to which these definitions match those of scholars and critics, and the overall variation and complexity of audience expectations in the age of media abundance. They also examine audience habits and preferences, drawing from both theory and original empirical analyses, with a view toward the implications for the moving image in a rapidly changing media environment. The book draws from the data to develop a number of new concepts, including genre repertoire, genre hybridity, audience interest maximization, and variety seeking, and a new stage of genre development, genre bending. It is an ideal resource for students and scholars interested in the symbiotic relationship between audiences and the moving image products they consume, as well as the way the current digital media environment has impacted our understanding of film and TV genres.

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Page Count

240

Publisher

Taylor & Francis

Published Date

ISBN 10

1000771288

ISBN 13

9781000771282

The Televiewing Audience

The Art and Science of Watching TV

By: Robert Abelman,David J. Atkin

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The Televiewing Audience

The Art and Science of Watching TV

By: Robert Abelman,David J. Atkin

This book won the Ohio Professional Writer's, Inc. 2014 Communication Competition Award Now in its second edition, The Televiewing Audience is a user's guide for the only household appliance that doesn't come with one. Watching television seems relatively effortless - it is, after all, a major form of entertainment in the U.S. and overseas - yet this book argues that there is nothing simple about watching television; it is a learned activity which is in a constant state of revision and upgrading. Now more than ever, televiewing requires the generation and application of critical thinking to guide program selection, inform appreciation, generate greater pleasure, and inspire dialogue after consumption. This book is about becoming a more thoughtful and informed consumer, designed to shatter the anonymity of the televiewer, and to create a sense of community, for we rarely think of ourselves as instrumental in the televiewing experience or think of the experience as a shared event. Designed for courses related to broadcasting, media effects, media literacy, and audience studies, this book provides a comprehensive overview of the ways in which television influences the way we think about ourselves and our culture. It places us center-stage in the extremely complicated, competitive, creative, and costly endeavor that is television.

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Page Count

222

Publisher

Peter Lang

Published Date

ISBN 10

1433110547

ISBN 13

9781433110542

British Strategy and War Aims 1914-1916 (RLE First World War)

By: David French

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British Strategy and War Aims 1914-1916 (RLE First World War)

By: David French

This book illustrates the relationship between British military policy and the development of British war aims during the opening years of the First World War. Basing his work on a wide range of unpublished documentary sources, David French reassesses for the benefit of students and scholars alike what was meant by ‘a war of attrition’.

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Page Count

332

Publisher

Routledge

Published Date

ISBN 10

1317686942

ISBN 13

9781317686941

The Director and The Manager

Law & Governance In A Digital Age - Machiavelli Had it Easy

By: David S. Fushtey

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The Director and The Manager

Law & Governance In A Digital Age - Machiavelli Had it Easy

By: David S. Fushtey

Machiavelli Had it Easy is an engaging text for the emerging discipline of governance. Gaps arise when directors and managers come together from diverse vocational and cultural languages and interests. Compressed information streams in the digital age, yet few reconcile silos of business, legal expertise and regulatory public-interests for informed decisions. This text presents research and a market-tested decision-framework for comparative law, market practice, and human nature in the vital strategic-oversight role of governance. Informed by cognitive science, business practice and legal duties, one conclusion is that bias and self-interests are instinctive but reconciling best-interests is not. Too often lessons learned from centuries of law are overlooked. The chapters are a dozen inquiries into recurring problems in the boardroom. Part one is an entry-level technical reference of law and governance principles. Unique appendices of keywords and case notes will aid those new to markets governed by the western rule-of-law and those tripping on gaps in comparative jargon. Part two is a series of practical hot-topics in the context of law and governance; part three looks to next steps in accountability and liability. The text will help accountants, engineers, lawyers, and business operations and market-policy experts from around the world work together, and; professors, professionals and students anticipate change. After drilling through accountability and liability for hybrid organizations, typical crises are revealed to be from a lack of aligning interests and related information churn. Conclusions of the how and why of governance systems link the human condition and the rule-of-law in the digital age.

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Page Count

1067

Publisher

IAP

Published Date

ISBN 10

1641130512

ISBN 13

9781641130516

The Metabolism, Structure, and Function of Plant Lipids

By: Paul K. Stumpf,J. Brian Mudd,W. David Nes

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The Metabolism, Structure, and Function of Plant Lipids

By: Paul K. Stumpf,J. Brian Mudd,W. David Nes

The Seventh International Symposium on the Structure and Function of Plant Lipids took place at the University of California, Davis, California July 27th to August 1st, 1986. This was the first time the Symposium was held in the United States. The list of previous host cities reads, Norwich, Karlsruhe, Goteborg, Paris, Groningen, Neuchatel. The addition of Davis to this distinguished list was made by the organizers with the doubts of people who give invitations to parties - will anybody come? In fact 155 participants registered and there were 21 spouses in attendance. The scientific program was composed of nine sessions: biochemistry of isoprenoids and sterols, function of isoprenoids and sterols, structure and function of lipids, biosynthesis of complex lipids, fatty acid oxygenases and desaturases, medium and long chain fatty acids, interaction of university, government and industrial research, algal lipids, and genetics and biotechnology. In addition to these sessions of plenary lectures, there were four poster sessions in which about 140 posters were presented. All of this was packed into four days, and there was some comment about the scarcity of time to ask questions of the speakers, discuss the posters and even to eat lunch. The compression of the program was a result of the continued desire of the organizing committees to avoid concurrent sessions. The congregation of participants into a single session increases interaction and generates a feeling of unity at these symposia.

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Page Count

653

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1468452630

ISBN 13

9781468452631

Book's by David J. Atkin

Audience Genre Expectations in the Age of Digital Media

Audience Genre Expectations in the Age of Digital Media

The Televiewing Audience

The Televiewing Audience

British Strategy and War Aims 1914-1916 (RLE First World War)

British Strategy and War Aims 1914-1916 (RLE First World War)

The Director and The Manager

The Director and The Manager

The Metabolism, Structure, and Function of Plant Lipids

The Metabolism, Structure, and Function of Plant Lipids

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