David Hardisty's Books

Electronic Discovery

Law and Practice

By: Adam I. Cohen,David J. Lender

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Electronic Discovery

Law and Practice

By: Adam I. Cohen,David J. Lender

Information that is crucial to your case can be stored just about anywhere in Blackberries, on home computers, in cellphones, in voicemail transcription programs, on flash drives, in native files, in metadata... Knowing what you re looking for is essential, but understanding technology and data storage systems can literally make or break your discovery efforts and your case. If you can't write targeted discovery requests, you won't get all the information you need. With Electronic Discovery: Law and Practice, Second Edition, you'll have the first single-source guide to the emerging law of electronic discovery and delivering reliable guidance on such topics as: Duty to Preserve Electronic Evidence Spoliation Document Retention Policies and Electronic Information Cost Shifting in Electronic Discovery Evidentiary Issues Inadvertent Waiver Table of State eDiscovery rules Litigation Hold Notices Application of the Work Product Doctrine to Litigation Support Systems Collection, Culling and Coding of ESI Inspection of Hard Disks in Civil Litigation Privacy Concerns Disclosure under FOIA Fully grasp the complexities of data sources and IT systems as they relate to electronic discovery, including cutting-edge software tools that facilitate discovery and litigation. Achieve a cooperative and efficient approach to conducting cost-effective ESI discovery. Employ sophisticated and effective discovery tools, including concept and contextual searching, statistical sampling, relationship mapping, and artificial intelligence that help automate the discovery process, reduce costs and enhance process and information integrity Written by Adam Cohen of Ernst and Young and David Lender of Weil, Gotshal and Manges LLP, Electronic Discovery: Law and Practice, Second Edition, offers detailed analysis and guidance on the legal aspects of electronic discovery never before collected in such a comprehensive guide. You'll save time on research while benefiting from the knowledge and experience of the leading experts.

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1846

Publisher

Wolters Kluwer

Published Date

ISBN 10

1454815604

ISBN 13

9781454815600

The Hidden War

By: David Fiddimore

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The Hidden War

By: David Fiddimore

It’s 1948. The war is over but there is still tension in Germany. The allied forces have been divided by politics and economics. Now there is a new enemy is lurking on the horizon... Charlie thought he’d done his part for the war effort and could enjoy peacetime with a bit of grace. Having a job with a commercial airline means he can do what he does best, but without getting shot at. Or so he thinks. When the situation in Berlin between the allies and the Russian forces begins to escalate – every company with aircraft and able pilots is pulled back to the action. Plane after plane is flown into Germany making essential drops of food and medicine to help the starving populace survive. Charlie has a girl in each airport and a scheme in every country. But when the people he loves are threatened by the effects of the blockade he must take a desperate chance to smuggle them out of the country...

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516

Publisher

Pan Macmillan

Published Date

ISBN 10

033050729X

ISBN 13

9780330507295

Photoreceptor Cell Biology and Inherited Retinal Degenerations

By: David S. Williams

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Photoreceptor Cell Biology and Inherited Retinal Degenerations

By: David S. Williams

This important book presents review articles on the cell biology of photoreceptor and RPE cells, as well as the relationship between this cell biology and inherited photoreceptor degeneration. The chapters have been written by leaders in the field. The vision scientist will see this book as a review of photoreceptor and RPE cell biology, and known molecular bases of many forms of retinitis pigmentosa and related retinal degeneration.

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460

Publisher

World Scientific

Published Date

ISBN 10

9812561757

ISBN 13

9789812561756

Notes for Violists

A Guide to the Repertoire

By: David M. Bynog

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Notes for Violists

A Guide to the Repertoire

By: David M. Bynog

Notes for Violists: A Guide to the Repertoire provides historical and analytical information about thirty-five pieces of classical music written for the viola. Arranged alphabetically by composer, the book covers some of the best-known examples of string music repertoire prominently involving the viola. A single chapter is devoted to each of the thirty-five works. The selected string repertoire includes concertos, chamber music, and works for solo viola composed between the early part of the eighteenth century through the end of the twentieth century. Each chapter includes biographical information about the composer and historical information about the work. A detailed musical analysis of each work is also included. Numerous charts and musical examples provide further references for the reader"--

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Page Count

433

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0190916109

ISBN 13

9780190916107

Antineoplastic and Immunosuppressive Agents

Part II

By: Alan C. Sartorelli,David G. Johns

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Antineoplastic and Immunosuppressive Agents

Part II

By: Alan C. Sartorelli,David G. Johns

Over the past two decades a number of attempts have been made, with varying degrees of success, to collect in a single treatise available information on the basic and applied pharmacology and biochemical mechanism of action of antineoplastic and immunosuppressive agents. The logarithmic growth of knowledge in this field has made it progressively more difficult to do justice to all aspects of this topic, and it is possible that the present handbook, more than four years in preparation, may be the last attempt to survey in a single volume the entire field of drugs employed in cancer chemotherapy and immunosuppression. Even in the present instance, it has proved necessary for practical reasons to publish the material in two parts, although the plan of the work constitutes, at least in the editors' view, a single integrated treatment of this research area. A number of factors have contributed to the continuous expansion of research in the areas of cancer chemotherapy and immunosuppression. Active compounds have been emerging at ever-increasing rates from experimental tumor screening systems maintained by a variety of private and governmental laboratories through out the world. At the molecular level, knowledge of the modes of action of established agents has continued to expand, and has permitted rational drug design to play a significantly greater role in a process which, in its early years, depended almost completely upon empirical and fortuitous observations.

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Page Count

1100

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3642658067

ISBN 13

9783642658068

Straight Choices

The Psychology of Decision Making

By: Ben R. Newell,David A. Lagnado,David R. Shanks

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Straight Choices

The Psychology of Decision Making

By: Ben R. Newell,David A. Lagnado,David R. Shanks

Straight Choices provides a fascinating introduction to the psychology of decision making, enhanced by discussion of relevant examples of decision problems faced in everyday life. Thoroughly revised and updated throughout, this edition provides an integrative account of the psychology of decision-making and shows how psychological research can help us understand our uncertain world. The book emphasizes the relationship between learning and decision-making, arguing that the best way to understand how and why decisions are made is in the context of the learning and knowledge acquisition which precedes them, and the feedback which follows. The mechanisms of learning and the structure of environments in which decisions are made are carefully examined to explore their impact on our choices. The authors then consider whether we are all constrained to fall prey to cognitive biases, or whether, with sufficient exposure, we can find optimal decision strategies and improve our decision making. This edition highlights advances made in judgment and decision making research, with additional coverage of behavioral insights, nudging, artificial intelligence, and explanation-based decision making. Written in a non-technical manner, this book is an essential read for all students and researchers in cognitive psychology, behavioral economics, and the decision sciences, as well as anyone interested in the nature of decision making.

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Page Count

360

Publisher

Psychology Press

Published Date

ISBN 10

1000588238

ISBN 13

9781000588231

Canadian Annual Review of Politics and Public Affairs 2002

By: David Mutimer

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Canadian Annual Review of Politics and Public Affairs 2002

By: David Mutimer

Both at home and abroad, the events of 2002 contrasted significantly with those of the previous year, something for which most Canadians could be extremely grateful. To no ones surprise, however, the year was dominated by the issues that had captivated the worlds attention at the end of 2001: the attacks on the United States and the subsequent war on terror declared by the Bush Administration. Canada had chosen to stand shoulder to shoulder with its southern neighbour in response to those attacks, and in 2002 the meaning of that commitment became clear as Canada entered into full-scale combat operations in Afghanistan, suffered its first casualties, and ended the year torn over whether to follow the United States should it choose to take its war to Iraq.On the home front, a battle of an altogether different magnitude reached a turning point with the seeming resolution of the long-running struggle between Prime Minister Jean Chrtien and Minister of Finance Paul Martin even though, by years end, it was by no means clear who had actually won. Similarly, a number of the consequences of the 9/11 attacks remained unresolved. Bill C-17 had not been passed; Ottawa software engineer, Maher Arar languished in a Syrian jail where he had been sent by the United States; and the war drums were beating loudly around Iraq. Continuing in the standard for which it has been acclaimed, the Canadian Annual Review of Politics and Public Affairs 2002 presents detailed analyses of events that have come to define our nation in recent years.

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337

Publisher

University of Toronto Press

Published Date

ISBN 10

0802098193

ISBN 13

9780802098191

The Twilight War

The Secret History of America's Thirty-Year Conflict with Iran

By: David Crist

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The Twilight War

The Secret History of America's Thirty-Year Conflict with Iran

By: David Crist

An important and timely book that should be required reading for anyone interested in understanding how the United States and Iran went from close allies to enduring enemies." -The Washington Post "Deserves a spot on the short list of must-read books on United States-Iran relations." -The New York Times The dramatic secret history of the undeclared, ongoing war between the U.S. and Iran. The United States and Iran have been engaged in an unacknowledged secret war since the 1970s. This conflict has frustrated multiple American presidents, divided administrations, and repeatedly threatened to bring the two nations to the brink of open warfare. Drawing upon unparalleled access to senior officials and key documents of several U.S. administrations, David Crist, a senior historian in the federal government, breaks new ground on virtually every page of The Twilight War. From the Iranian Revolution to secret negotiations between Iran and the United States after 9/11, from Iran’s nuclear program to the secretive and deadly role of Qasem Soleimani, Crist brings vital new depth to our understanding of “the Iran problem”—and what the future of this tense relationship may bring.

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658

Publisher

Penguin

Published Date

ISBN 10

014312367X

ISBN 13

9780143123675

Gardner and Sutherland's Chromosome Abnormalities and Genetic Counseling

By: R. J. McKinlay Gardner,David J. Amor

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Gardner and Sutherland's Chromosome Abnormalities and Genetic Counseling

By: R. J. McKinlay Gardner,David J. Amor

Even as classic cytogenetics has given way to molecular karyotyping, and as new deletion and duplication syndromes are identified almost every day, the fundamental role of the genetics clinic remains mostly unchanged. Genetic counselors and medical geneticists explain the "unexplainable," helping families understand why abnormalities occur and whether they're likely to occur again. Chromosome Abnormalities and Genetic Counseling is the genetics professional's definitive guide to navigating both chromosome disorders and the clinical questions of the families they impact. Combining a primer on these disorders with the most current approach to their best clinical approaches, this classic text is more than just a reference; it is a guide to how to think about these disorders, even as our technical understanding of them continues to evolve. Completely updated and still infused with the warmth and voice that have made it essential reading for professionals across medical genetics, this edition of Chromosome Abnormalities and Genetic Counseling represents a leap forward in clinical understanding and communication. It is, as ever, essential reading for the field.

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729

Publisher

Oxford University Press

Published Date

ISBN 10

0199329001

ISBN 13

9780199329007

Automated Blood Counts and Differentials

A Practical Guide

By: J. David Bessman

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Automated Blood Counts and Differentials

A Practical Guide

By: J. David Bessman

Automated counters provide data on blood samples with greater speed and precision than manual microscopic methods, but generate reports with unfamiliar terms as well as previously unavailable types of information. Automated Blood Counts and Differentials gives the first in-depth examination of this new technology, the data it provides, and their value for hematologic analysis. This manual offers practical guidelines for evaluating automated blood count results and discusses technical aspects of instrumentation that underline measurement values and artifacts. Chapters on red cells, platelets, and white cells cover basic pathophysiology and clinical interpretation of the most common abnormal blood counts, with individual sections on specific conditions. Ten illustrative case examples give readers an opportunity to interpret data. The book is liberally illustrated and emphasizes correlations between automated hematology and manual blood smear morphology to show how the two methods best complement each other. Making full use of automated blood counts is a challenge that faces technicians operating the equipment, pathologists working with the results, and physicians receiving the reports. Automated Blood Counts and Differentials will help readers develop expertise in interpreting the data gathered by this new diagnostic tool.

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Page Count

182

Publisher

Johns Hopkins University Press

Published Date

ISBN 10

0801831717

ISBN 13

9780801831713

Bystanders to the Holocaust

A Re-evaluation

By: David Cesarani,Paul A. Levine

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Bystanders to the Holocaust

A Re-evaluation

By: David Cesarani,Paul A. Levine

Using accessible archival sources, a team of historians reveal how much the USA, Britain, Switzerland and Sweden knew about the Nazi attempt to murder all the Jews of Europe during World War II.

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304

Publisher

Routledge

Published Date

ISBN 10

1317791754

ISBN 13

9781317791751

Sustainable Value Creation

By: David Chandler

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Sustainable Value Creation

By: David Chandler

The goal of this book is to define Sustainable Value Creation in terms of a set of principles that differentiate it from existing definitions of CSR, and from related concepts such as sustainability and business ethics. To internalize these ten principles is to understand how the firm can respond to stakeholder needs to optimize value creation over the medium to long term. Ultimately, this second edition book aims to reform both business practice and business education. By building a theory that redefines CSR as central to the value creation process, the ten principles of Sustainable Value Creation redefine how firms approach each of their operational functions, but also how these subjects should be taught in universities worldwide. As such, this book will hopefully be of value to instructors as a complement to their teaching, students as a guide in their education, and managers as a framework to help them respond to the complex, dynamic context that they are expected to navigate every day. This book is a manifesto for success in today’s complex, dynamic business environment. The book is designed as an easy-to-digest, critical introductory text to CSR. With supporting online teaching resources, it is aimed primarily at the MBA and Executive MBA market, and for CSR, sustainability, and business ethics courses taught by instructors skeptical of existing definitions and organizing principles of CSR, sustainability, or business ethics.

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230

Publisher

Routledge

Published Date

ISBN 10

100006686X

ISBN 13

9781000066869

Why Conservatives Tell Stories and Liberals Don't

Rhetoric, Faith, and Vision on the American Right

By: David M Ricci

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Why Conservatives Tell Stories and Liberals Don't

Rhetoric, Faith, and Vision on the American Right

By: David M Ricci

Why do conservatives tell stories? Because it helps them win elections and assail liberal policies like health care reform and economic stimulus. "Why" is important, but the "what" and the "how" behind the stories that conservatives tell are equally interesting, and in this new book, David Ricci reveals all. He shows how conservative activists and candidates tell many tales that come together to project a large-scale story; a cultural narrative; a vision of what America is and what it should do to prosper socially, economically, and politically. Liberals, by contrast, tend to look for theories rather than stories, for mathematical explanations rather than theological axioms, for data rather than anecdotes, and for statistics rather than homilies. The difference is paradoxical. Liberals are unlikely to fashion sweeping narratives that capture the public s attention and commitment. Yet conservatives may tell attractive stories like the ones that got us into Iraq that momentarily capture voter support but end up costing the country more than it can afford.

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Page Count

280

Publisher

Routledge

Published Date

ISBN 10

131724897X

ISBN 13

9781317248972

Geographic Information Analysis

By: David O'Sullivan,David Unwin

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Geographic Information Analysis

By: David O'Sullivan,David Unwin

Clear, up-to-date coverage of methods for analyzing geographicalinformation in a GIS context Geographic Information Analysis, Second Edition is fullyupdated to keep pace with the most recent developments of spatialanalysis in a geographic information systems (GIS) environment.Still focusing on the universal aspects of this science, thisrevised edition includes new coverage on geovisualization andmapping as well as recent developments using local statistics. Building on the fundamentals, this book explores such keyconcepts as spatial processes, point patterns, and autocorrelationin area data, as well as in continuous fields. Also addressed aremethods for combining maps and performing computationally intensiveanalysis. New chapters tackle mapping, geovisualization, and localstatistics, including the Moran Scatterplot and GeographicallyWeighted Regression (GWR). An appendix provides a primer on linearalgebra using matrices. Complete with chapter objectives, summaries, "thoughtexercises," explanatory diagrams, and a chapter-by-chapterbibliography, Geographic Information Analysis is a practicalbook for students, as well as a valuable resource for researchersand professionals in the industry.

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Page Count

432

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119023874

ISBN 13

9781119023876

Land Use Scenarios

Environmental Consequences of Development

By: Alan W. Shearer,David A. Mouat,Scott D. Bassett,Michael W. Binford,Craig W. Johnson,Justin A. Saarinen,Alan W. Gertler,Julide Koracin

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Land Use Scenarios

Environmental Consequences of Development

By: Alan W. Shearer,David A. Mouat,Scott D. Bassett,Michael W. Binford,Craig W. Johnson,Justin A. Saarinen,Alan W. Gertler,Julide Koracin

Any alteration of the natural processes occurring on a piece of land will have expected as well as unanticipated effects, and those effects have little regard for arbitrary human boundaries. Consequently, it is not enough for land managers to consider only how they might maintain the parcels for which they are responsible; they must also anticipate

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Page Count

458

Publisher

CRC Press

Published Date

ISBN 10

1420092553

ISBN 13

9781420092554

Kugaluk Site and the Nuvorugmiut

The Archaeology and History of a Nineteenth-Century Mackenzie Inuit Society

By: David A. Morrison

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Kugaluk Site and the Nuvorugmiut

The Archaeology and History of a Nineteenth-Century Mackenzie Inuit Society

By: David A. Morrison

A report on the excavation and analysis of the Kugaluk site, a small historic Inuit site located near the outlet of the Eskimo Lakes, in the western Canadian Arctic, which greatly expands our present understanding of the Nuvorugmiut, and by extension the Mackenzie Inuit in general.

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Page Count

129

Publisher

University of Ottawa Press

Published Date

ISBN 10

1772821306

ISBN 13

9781772821307

The Cowhide - A High School Football Tradition

By: John David Fischer

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The Cowhide - A High School Football Tradition

By: John David Fischer

Across the country are hundreds of high school football rivalries. Each might lay claim that it is special in many ways. In the heart of the great central valley of California is one such rivalry that is exceptional in its power over the people who have been part of it. Two high schools, Redwood and Mt. Whitney, began playing an annual football game against each other in 1955. The 50th game of this traditional rivalry was played in 2004 before 10,000 fans and a live television audience. The two schools, located only a few blocks from each other in Visalia, California, a city of 100,000 people, have maintained this intense rivalry for over 50 years like very few schools have ever done. The game is played before a packed stadium every year and the community claims it as the biggest event during the entire year. Part 1 explores the history of the Cowhide game, relating the early humble beginning when the original high school split into two schools. The evolution of the game over 50 years is explored. Using hundreds of questionnaires, newspaper accounts, and many interviews with those involved over the years, the real meaning of the Cowhide tradition is explored and the reasons are brought out as to why this rivalry has not only endured but has actually increased in strength over the years. Part 2 gives a detailed account of each of the 50 games, including the teams' records coming into the game, the results of any subsequent playoffs, and a complete roster of the teams for each year. The article of the local newspaper about the game is included in each chapter. At the end is an appendix of stats, a listing of head and assistant coaches, and other interesting items over the years. Finally there is an index of all the players who played in the game and what years they played.

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Page Count

322

Publisher

Trafford Publishing

Published Date

ISBN 10

1412062314

ISBN 13

9781412062312

New York Field Codes 1850-1865

By: New York (State). Commissioners of the Code,David Dudley Field

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New York Field Codes 1850-1865

By: New York (State). Commissioners of the Code,David Dudley Field

Originally published: Albany: Weed, Parsons & Co., printers, 1865.

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3652

Publisher

The Lawbook Exchange, Ltd.

Published Date

ISBN 10

1886363404

ISBN 13

9781886363403

Implementing Holistic Government

Joined-up Action on the Ground

By: Wilkinson, David,Appelbee, Elaine

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Implementing Holistic Government

Joined-up Action on the Ground

By: Wilkinson, David,Appelbee, Elaine

Partial table of contents: The public service, community interface; Change that works: sustaining organisational and whole system change; Improving sustainable quality of life: the benchmark for Best Value; Working in the middle ground: recommendations to promote joined-up action on the ground.

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Page Count

180

Publisher

Policy Press

Published Date

ISBN 10

1861341431

ISBN 13

9781861341433

Fluvial Forms and Processes

A New Perspective

By: David Knighton

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Fluvial Forms and Processes

A New Perspective

By: David Knighton

David Knighton's best-selling book looks at the wide range of forms developed by natural rivers and the processes responsible for that development. The book combines empirical and theoretical approaches, and provides a critical assessment of the many schools of thought which have emerged for dealing with adjustment in the fluvial system. It is fully illustrated throughout by a superb range of figures, photographs and tables. Starting with the network scale, the book examines the interaction of hillslopes, drainage networks and channels, and goes on to considerations of catchment hydrology and catchment denudation. Fluvial processes are analysed in detail, from the mechanics of flow to sediment transport and deposition. Detailing the major components of river channels, the book examines the nature of river adjustment, particularly with respect to equilibrium concepts, and concludes with a look at channel changes through time, affected by flood discharges, climatic change and human activities.

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400

Publisher

Routledge

Published Date

ISBN 10

1444165755

ISBN 13

9781444165753

American Psychosis

A Historical Investigation of How the Republican Party Went Crazy

By: David Corn

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American Psychosis

A Historical Investigation of How the Republican Party Went Crazy

By: David Corn

#1 New York Times bestselling author and investigative reporter David Corn tells the wild and harrowing story of the Republican Party’s decades-long relationship with far-right extremism, bigotry, and paranoia. A fast-paced, rollicking, behind-the-scenes account of how the GOP since the 1950s has encouraged and exploited extremism, bigotry, and paranoia to gain power, American Psychosis offers readers a brisk, can-you-believe-it journey through the netherworld of far-right irrationality and the Republican Party’s interactions with the darkest forces in America. In a compelling and thoroughly-researched narrative, Corn reveals the hidden history of how the Party of Lincoln forged alliances with extremists, kooks, racists, and conspiracy-mongers and fostered fear, anger, and resentment to win elections—and how this led to Donald Trump’s triumph and the transformation of the GOP into a Trump personality cult that foments and bolsters the crazy and dangerous excesses of the right. The Trump-incited insurrectionist attack on the US Capitol on January 6, 2021, was no aberration. American Psychosis shows it was a continuation of the long and deep-rooted Republican practice of boosting and weaponizing the rage and derangement of the right. The gripping tale in American Psychosis covers the last seven decades. From McCarthyism to the John Birch Society to segregationists to the New Right to the religious right to Rush Limbaugh to Newt Gingrich to the militia movement to Fox News to Sarah Palin to the Tea Party to Trumpism, the Republican Party has deliberately nurtured and exploited rightwing fear and loathing fueled by paranoia, grievance, and tribalism. This powerful and important account explains how one political party has harnessed the worst elements in politics to poison the nation’s discourse and threaten American democracy. "[Corn is] a great journalist. I love the way he thinks. I love the way he writes. I'm so glad he's done a super-readable, modern history of the right...We just need smart, digestible history about this stuff right now...[American Psychosis] is perfectly timed...Relevant history for where we are right now." —Rachel Maddow, host, The Rachel Maddow Show "With American Psychosis, David Corn 'did the full homework to take us all the way back to where it really begins.’" —Lawrence O'Donnell, host, The Last Word

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515

Publisher

Twelve

Published Date

ISBN 10

1538723077

ISBN 13

9781538723074

Consumer Behaviour International Edition 1/e

By: David Mothersbaugh,Susan Bardi Kleiser,Wendy Hein,Yusuf Oc

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Consumer Behaviour International Edition 1/e

By: David Mothersbaugh,Susan Bardi Kleiser,Wendy Hein,Yusuf Oc

Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.

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2341

Publisher

McGraw Hill

Published Date

ISBN 10

1526850036

ISBN 13

9781526850034

The Scented Ape

The Biology and Culture of Human Odour

By: David Michael Stoddart

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The Scented Ape

The Biology and Culture of Human Odour

By: David Michael Stoddart

Both men and women devote time and effort to removing natural body odour and replacing it with sexual attractant odours derived from plants and animals - we seem to need to smell of something other than people! Yet of all the apes, we are the most richly endowed with scent producing glands. This book examines the sense of smell in humans, comparing it with the known functions of the same sense in other animals. Odorous cues play a role in sexual physiology and behaviour in animals and there are claims that odour can play the same role in humans. The place of odours and scents in aesthetics and in psychoanalysis serves to illustrate the link between the emotional centres and the brain. The book presents arguments to explain the way in which our ancestral past has given rise to our modern day olfactory enigmas. The material is presented with as much explanation of the technical detail as possible to make the book accessible to a wide readership.

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304

Publisher

Cambridge University Press

Published Date

ISBN 10

0521395615

ISBN 13

9780521395618

Marketing

An Introduction

By: Rosalind Masterson,Nichola Phillips,David Pickton

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Marketing

An Introduction

By: Rosalind Masterson,Nichola Phillips,David Pickton

This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 5th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. The new edition has been fully updated to include: New case studies and examples, offering truly global perspectives. Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation and cutting-edge theory. A new and fully streamlined companion website, featuring a range of resources for students and lecturers. Focus boxes throughout the text such as Global, Research, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to. The new edition comes packed with features that can be used in class or for self-directed study.

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Page Count

720

Publisher

SAGE

Published Date

ISBN 10

1529737273

ISBN 13

9781529737271

Sea-Level Science

Understanding Tides, Surges, Tsunamis and Mean Sea-Level Changes

By: David Pugh,Philip Woodworth

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Sea-Level Science

Understanding Tides, Surges, Tsunamis and Mean Sea-Level Changes

By: David Pugh,Philip Woodworth

Understanding sea-level processes, such as ocean tides, storm surges, tsunamis, El Niño and rises caused by climate change, is key to planning effective coastal defence. Building on David Pugh's classic book Tides, Surges and Mean Sea-Level, this substantially expanded, full-colour book now incorporates major recent technological advances in the areas of satellite altimetry and other geodetic techniques (particularly GPS), tsunami science, measurement of mean sea level and analyses of extreme sea levels. The authors discuss how each surveying and measuring technique complements others in providing an understanding of present-day sea-level change and more reliable forecasts of future changes. Giving the how and the why of sea-level change on timescales from hours to centuries, this authoritative and exciting book is ideal for graduate students and researchers in oceanography, marine engineering, geodesy, marine geology, marine biology and climatology. It will also be of key interest to coastal engineers and governmental policy-makers.

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409

Publisher

Cambridge University Press

Published Date

ISBN 10

1139916335

ISBN 13

9781139916332

Endocrine Disruption

Biological Bases for Health Effects in Wildlife and Humans

By: David O. Norris

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Endocrine Disruption

Biological Bases for Health Effects in Wildlife and Humans

By: David O. Norris

Addresses the biological effects of the large number of compounds that have been recognized as endocrine disrupters. This book presents the relevant fundamentals of the endocrine systems of animals and humans, the toxicology, developmental toxicology, ecology, and risk assessment methods, and lays out the state of understanding for the field.

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492

Publisher

Oxford University Press

Published Date

ISBN 10

0195137493

ISBN 13

9780195137491

Under Penalty of Death

The Untold Story of Machine Gun Kelly's First Kidnapping

By: Kevin E. Meredith,David W. Hendry Jr.

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Under Penalty of Death

The Untold Story of Machine Gun Kelly's First Kidnapping

By: Kevin E. Meredith,David W. Hendry Jr.

An FBI cover-up spanning nearly a century. A victim and his family sworn to secrecy. Machine Gun Kelly's first kidnapping, a crime that changed America before it was swept under the rug of history. Under Penalty of Death: The Untold Story of Machine Gun Kelly's First Kidnapping brings to light for the first time the long-forgotten (and twice covered up) tale of the 1930s kidnapping that saved America from itself. In January 1932, Howard Arthur Woolverton, a wealthy industrialist in South Bend, Indiana, was kidnapped by Kelly and his gang. While no one was killed, the crime—occurring just six weeks before the Lindbergh kidnapping—nevertheless proved a watershed event, gripping the imagination of terrified Americans everywhere. The combined fallout of the two kidnappings helped usher in the federal law that shut down America's professional kidnapping industry for good. However, today Woolverton's name is forgotten, his story erased from public memory as if it had never happened. But why the cover-up? How did Woolverton quash the first investigation? Why did J. Edgar Hoover and his "G-Men" impose their own wall of silence? And how does it all connect with a bloody 1933 FBI screwup at a train station in Kansas City? Drawing on a buried federal statement, family archives, extensive research through period newspaper accounts, and interviews with those few who still remember, Under Penalty of Death: The Untold Story of Machine Gun Kelly's First Kidnapping exposes intrigue and collusion in the era of gangsters, rampant crime, and the Great Depression.

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406

Publisher

Indiana University Press

Published Date

ISBN 10

1684352010

ISBN 13

9781684352012

Nearby History

Exploring the Past Around You

By: David Kyvig,Myron A. Marty,Larry Cebula

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Nearby History

Exploring the Past Around You

By: David Kyvig,Myron A. Marty,Larry Cebula

Nearby History by David E. Kyvig and Myron A. Marty is one of the essential volumes on any public historian’s bookshelf and syllabus. Whereas every other “how to do history” book seems aimed at fledgling academic historians and grounds its advice on academic libraries and footnoting, it is Nearby History that shows the reader how to do hands-on public history research with the resources found in every community. First published in 1984, the book remains as important as ever. And yet the world of historical research has changed since 1984--not just the explosion of online historical sources but also the possibilities of using digital cameras and scanners for research, digital communities for historical collaboration, and podcasts, smartphone apps and websites to present research and interpretations of nearby history. It is time for an update. Newly updated by Larry Cebula, this fourth edition of Nearby History is a comprehensive handbook for those interested in investigating the history of communities, families, local institutions, and cultural artifacts, Nearby History helps its readers research the world near at hand. In this fourth edition, the authors discuss a variety of research approaches involving published literature, unpublished documents, oral histories, visual and material sources, and landscapes; offer guidance in the uses of technology, particularly digital photography and digital voice recording; and suggest methods of historical presentation. The authors also explore the promise and pitfalls of research in the digital age. Richly illustrated with photos and documents, Nearby History is an excellent resource for both professionally trained and self-taught historians.

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243

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1442270098

ISBN 13

9781442270091

Fluid Physics in Geology

An Introduction to Fluid Motions on Earth's Surface and Within Its Crust

By: David Jon Furbish

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Fluid Physics in Geology

An Introduction to Fluid Motions on Earth's Surface and Within Its Crust

By: David Jon Furbish

Fluid Physics in Geology is a fluid mechanics text for geologists; it provides an introductory treatment of the physical and dynamical behaviour of fluids, aimed at students who need to understand fluid behaviour and motion in the context of a wide variety of geological problems.

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497

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0195077016

ISBN 13

9780195077018

Bats of Texas

By: Loren K. Ammerman,Christine L. Hice,David J. Schmidly

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Bats of Texas

By: Loren K. Ammerman,Christine L. Hice,David J. Schmidly

With all new illustrations, color photographs, revised species accounts, updated maps, and a sturdy flexible binding, this new edition of the authoritative guide to bats in Texas will serve as the field guide and all-around reference of choice for amateur naturalists as well as mammalogists, wildlife biologists, and professional conservationists. Texas is home to all four families of bats that occur in the United States, including thirty-three species of these important yet increasingly threatened mammals. Although five species, each represented by a single specimen, may be regarded as vagrants, no other state has a bat fauna more diverse, from the state’s most common species, the Brazilian free-tailed bat, to the rare hairy-legged vampire. The introductory chapter of this new edition of Bats of Texas surveys bats in general—their appearance, distribution, classification, evolution, biology, and life history—and discusses public health and bat conservation. An updated account for each species follows, with pictures by an outstanding nature photographer, distribution maps, and a thorough bibliography. Bats of Texas also features revised and illustrated dichotomous keys accompanied by gracefully detailed line drawings to aid in identification. A list of specimens examined is located at batsoftexas.com.

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330

Publisher

Texas A&M University Press

Published Date

ISBN 10

1603444769

ISBN 13

9781603444767

Touching the Heart

By: David Miller

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Touching the Heart

By: David Miller

After surviving a near-fatal scalding aged three, David Miller's life incentives emerged through involvement and achievement in a range of sports, nearing amateur international level in football and athletics. But then, needing employment, he retired at 22 to enter sports journalism. Having written on 30 sports from 120 countries for four national newspapers, Miller is perfectly placed to analyse and explain what drives those who excel in sport. This anthology of 50 epic performers provides a mirror of the emotions and commitment that drive the imagination of the many and the ambitions of the elite. From the unself-conscious self-discipline of Jesse Owens, Stanley Matthews, Jahangir Khan, Torvill and Dean and Steve Redgrave, to the fundamental loneliness and insecurity that galvanises spontaneous exhibitionists such as Jack Johnson, George Best and Alex Higgins, Miller uncovers what makes these great athletes and sports stars tick.

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Page Count

436

Publisher

eBook Partnership

Published Date

ISBN 10

180150041X

ISBN 13

9781801500418

Sherman's Horsemen

Union Cavalry Operations in the Atlanta Campaign

By: David Evans

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Sherman's Horsemen

Union Cavalry Operations in the Atlanta Campaign

By: David Evans

Approaching Atlanta in July of 1864, William Tecumseh Sherman knew he was facing the most important campaign of his career. Lacking the troops and the desire to mount a long siege of the city, Sherman was eager for a quick, decisive victory. A change of tactics was in order. He decided to call on the cavalry. Over the next seven weeks, Sherman's horsemen - under the command of Generals Rousseau, Garrard, Stoneman, McCook, and Kilpatrick - destroyed supplies and tore up miles of railroad track in an attempt to isolate the city. This book tells the story of those raids. After initial successes, the cavalrymen found themselves caught up in a series of daring and deadly engagements, including a failed attempt to push south to liberate the prisoners at the infamous prison camp at Andersonville. Through exhaustive research, David Evans has been able to recreate a vivid, captivating, and meticulously detailed image of the day-by-day life of the Union horse soldier. Based largely upon previously unpublished materials, Sherman's Horsemen provides the definitive account of this hitherto neglected aspect of the American Civil War.

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Page Count

686

Publisher

Indiana University Press

Published Date

ISBN 10

0253213193

ISBN 13

9780253213198

Book's by David Hardisty

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