This popular undergraduate quantum mechanics textbook is now available in a more affordable printing from Cambridge University Press. Unlike many other books on quantum mechanics, this text begins by examining experimental quantum phenomena such as the Stern-Gerlach experiment and spin measurements, using them as the basis for developing the theoretical principles of quantum mechanics. Dirac notation is developed from the outset, offering an intuitive and powerful mathematical toolset for calculation, and familiarizing students with this important notational system. This non-traditional approach is designed to deepen students' conceptual understanding of the subject, and has been extensively class tested. Suitable for undergraduate physics students, worked examples are included throughout and end of chapter problems act to reinforce and extend important concepts. Additional activities for students are provided online, including interactive simulations of Stern-Gerlach experiments, and a fully worked solutions manual is available for instructors.
Volume 2: Risk, Threats, and the New Normal explains the new political and technological developments that created new domestic national security threats against the nation and the people of the United States.
Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits they seek in the virtual marketplace and serve their best interests. Examining Web sites, e-mail, data mining, and other technology, this valuable tool can help you attract and keep the customers who will be the most profitable for your business. Despite many predictions that electronic marketing would create high profits for lower costs, many businesses have been discouraged by low yields due to ineffectual methods of obtaining and maintaining customers. Customer Relationship Management in Electronic Markets provides multiple frameworks, strategies, and techniques around which to organize your company’s electronic marketing plans. It shows you how to calculate trends, predict customer loss and gain, and prevent dissolution through analysis of the customer’s ever-changing needs. This volume also utilizes examples of real successful companies that have used the Internet to the fullest extent, like Staples, Dell, and Amazon.com. Customer Relationship Management in Electronic Markets is an excellent resource for individuals engaged in any aspect of business relationships, from customer service managers, consultants and corporate trainers in marketing, to owners of major corporations, online businesses and entrepreneurs, and students in the field. Specifically, you will gain information on the following: business-to-business (B2B) and business-to-customer (B2C) exchanges—similarities, differences, and how the Internet has changed these relationships the prospects of the Internet for marketing and customer relationships—predictions, positive effects, and negative effects from its inception to today how to develop and maintain a loyal customer base via the Internet improving B2B exchanges and business buyer relationship management through seamless Internet integration how to create a Web site that satisfies loyal customers and draws in new customers Featuring several charts, tables, and graphs, this guide provides effective measures that you can institute to ensure your company’s longevity. Customer Relationship Management in Electronic Markets will help you create marketing strategies that will successfully meet the needs of your customers and enhance your business reputation.
Appropriate for courses in principles of retailing or retail management at colleges and universities. This thorough Canadianization of a best-selling US text continues the tradition as one of the most comprehensive and contemporary texts on the subject of retailing. The text examines contemporary issues, explores many challenging problems, and investigates the myriad of changes that retailers must struggle with as they enter the twenty-first century.
The landmark text that belongs in the hands of every cardiologist―fully updated and reorganized to make it more patient-centric than ever A Doody's Core Title for 2023! World-famous for its authority and clinical relevance, Fuster and Hurst’s The Heart is cardiology’s longest continuously published reference book. Written to meet the ever-changing needs of cardiologists, fellows, and interns, this trusted classic offers a solid foundation in cardiovascular medicine and complete coverage of all major cardiovascular topics. This fifteenth edition presents a greater focus on the practicalities of patient care. Additionally, the content is ordered in a more methodical pattern, from mechanism to management. Reflecting the latest technical, therapeutic, and clinical advances, Fuster and Hurst’s The Heart provides invaluable concise summaries of major new trials and guidelines. Authoritative Coverage and Unmatched Utility: Central Illustrations New section on cardiovascular critical care New chapter "Cardiovascular Disease and COVID-19" Chapter summaries ACC/AHA/ESC guidelines in all chapters 1,200+ photos and illustrations Sections Include: Risk Factors for Cardiovascular Disease Atherosclerosis and Coronary Heart Disease Diseases of the Great Vessels and Peripheral Vessels Valvular Heart Disease Rhythm and Conduction Abnormalities Heart Failure Diseases of the Pericardium Cardiopulmonary Disease Critical Cardiovascular Care Adult Congenital Heart Disease Special Populations and Topics in Cardiovascular Disease
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