A concise and up-to-date treatment of foodservice marketing with an emphasis on digital and mobile-friendly strategies In Marketing in Foodservice Operations, a team of distinguished foodservice educators and practitioners delivers an insightful and practical exploration of contemporary foodservice marketing. Capturing the wide range of dramatic changes that have gripped the discipline in the last two decades, the book discusses basic marketing information and includes a heavy emphasis on modern forms of digital marketing in the industry. Learn how to identify a target market and create a marketing plan, as well as how menu prices impact an organization’s marketing. The authors also describe how to use a foodservice operation’s menu as a marketing tool and consider the importance of an active social media presence visible to the target market. Other contents include: A complete introduction to the development, implementation, and evaluation of a foodservice marketing plan Comprehensive explorations of traditional and contemporary foodservice marketing strategies Practical discussions of digital foodservice marketing techniques, including social media plans Insightful treatments of mobile-friendly marketing strategies Perfect for students in foodservice-related courses, Marketing in Foodservice Operations will also benefit foodservice establishment owners and operators and professionals working in colleges, hospitals, nursing homes, and more.
Reliable advice to help hospitality managers prevent legal problems and avoid litigation. Is an unhappy restaurant guest legally entitled to a refund for food she ate? Is a hotel required to replace money that a guest claims was taken from his room? Can a hospital food and beverage director legally accept a holiday gift from a vendor without threatening her employment status? Hospitality Law, Second Edition provides readers with answers to these questions and more. Packed with interactive exercises as well as up-to-date legal information specific to the hospitality industry, Hospitality Law benefits students by emphasizing preventive legal management and effective decision-making. This Second Edition gives students and managers background on safety and security requirements, disputes with customers, hiring and firing employees, liabilities associated with serving alcohol, and much more, including: New coverage of legal issues in travel and tourism, including those associated with transportation, travel agents, tour operators, gaming, mixed-use, and timeshare properties Newly added real-world legal case summaries that illustrate the practical application of hospitality laws in actual hospitality operations. Each case summary features a "Message to Management" that gives the reader a clear explanation of the impact of the decision on best practices, as well as preventative measures managers can take to limit exposure New coverage of legal issues related to amusement parks and the Internet booking phenomenon New "International Snapshots" offering insights from practicing attorneys and other professionals regarding differences between U.S. and international laws related to hospitality Updated Web exercises and guidance for researching on the Internet Encouraging readers to think critically about legal concepts related to hospitality, Hospitality Law, Second Edition is an indispensable part of every hospitality manager's education.
The #1 selling Wi-Fi networking reference guide in the world The CWNA: Certified Wireless Network Administrator Study Guide is the ultimate preparation resource for the CWNA exam. Fully updated to align with the latest version of the exam, this book features expert coverage of all exam objectives to help you pass the exam. But passing the exam is just a first step. For over 16 years, the CWNA Study Guide has helped individuals jump-start their wireless networking careers. Wireless networking professionals across the globe use this book as their workplace reference guide for enterprise Wi-Fi technology. Owning this book provides you with a foundation of knowledge for important Wi-Fi networking topics, including: Radio frequency (RF) fundamentals 802.11 MAC and medium access Wireless LAN topologies and architecture WLAN design, troubleshooting and validation Wi-Fi networking security The book authors have over 40 years of combined Wi-Fi networking expertise and provide real-world insights that you can leverage in your wireless networking career. Each of the book’s 20 chapters breaks down complex topics into easy to understand nuggets of useful information. Each chapter has review questions that help you gauge your progress along the way. Additionally, hands-on exercises allow you to practice applying CWNA concepts to real-world scenarios. You also get a year of free access to the Sybex online interactive learning environment, which features additional resources and study aids, including bonus practice exam questions. The CWNA certification is a de facto standard for anyone working with wireless technology. It shows employers that you have demonstrated competence in critical areas, and have the knowledge and skills to perform essential duties that keep their wireless networks functioning and safe. The CWNA: Certified Wireless Network Administrator Study Guide gives you everything you need to pass the exam with flying colors.
The most detailed, comprehensive coverage of CWSP-205 exam objectives CWSP: Certified Wireless Security Professional Study Guide offers comprehensive preparation for the CWSP-205 exam. Fully updated to align with the new 2015 exam, this guide covers all exam objectives and gives you access to the Sybex interactive online learning system so you can go into the test fully confident in your skills. Coverage includes WLAN discovery, intrusion and attack, 802.11 protocol analysis, wireless intrusion prevention system implementation, Layer 2 and 3 VPN over 802.11 networks, managed endpoint security systems, and more. Content new to this edition features discussions about BYOD and guest access, as well as detailed and insightful guidance on troubleshooting. With more than double the coverage of the “official” exam guide, plus access to interactive learning tools, this book is your ultimate solution for CWSP-205 exam prep. The CWSP is the leading vendor-neutral security certification administered for IT professionals, developed for those working with and securing wireless networks. As an advanced certification, the CWSP requires rigorous preparation — and this book provides more coverage and expert insight than any other source. Learn the ins and outs of advanced network security Study 100 percent of CWSP-205 objectives Test your understanding with two complete practice exams Gauge your level of preparedness with a pre-test assessment The CWSP is a springboard for more advanced certifications, and the premier qualification employers look for in the field. If you’ve already earned the CWTS and the CWNA, it’s time to take your career to the next level. CWSP: Certified Wireless Security Professional Study Guide is your ideal companion for effective, efficient CWSP-205 preparation.
Discover the essential concepts of libvirt development and see how to interface to Linux virtualization environments, such as QEMU/KVM, XEN, Virtuozzo, VMWare ESX, LXC, Bhyve, and more. This book will prepare you to set up and maintain a virtual machine environment. You'll start by reviewing virtualization in general and then move on to libvirt-specific concepts using Python, including virtualized operating systems and networks, connections, storage pools, and event and error handling. This work concludes with a comprehensive look at the XML schema definitions for domains, networks, devices, network filtering, storage, node devices, and more. The libvirt API covers the entire life cycle of virtual objects, from creation to destruction. It contains everything needed for the management of a virtual object during that life cycle. While libvirt has APIs that support many languages, Foundations of Libvirt Development concentrates on Python exclusively, and how to use the APIs to control virtual machines under the QEMU/KVM system. and more. What You'll Learn Interface Python to the libvirt library. Review the class layout and methods of the libvirt library. Install and manipulate virtual machines via Python/libvirt. Create XML to manipulate domains, networks, and devices. Write Python programs to perform libvirt functions without human intervention.Who This Book Is ForMaintainers of virtual machines in a UNIX/Linux environment ranging from managing code on a single virtual machine through an entire installation of virtual machines.
This fully updated sixth edition of Food and Beverage Cost Control provides students and managers with a wealth of comprehensive resources and the specific tools they need to keep costs low and profit margins high. In order for foodservice managers to control costs effectively, they must have a firm grasp of accounting, marketing, and legal issues, as well as an understanding of food and beverage sanitation, production, and service methods.
One of the keys to a successful restaurant business is strong financial management. This volume in the Wiley Restaurant Basics Series provides restaurateurs with the tools necessary to manage their food-based operation by explaining basic accounting principles such as pricing, budgeting, cost control, payroll, and cash flow.
Complete CWNA-106 prep, with full coverage and hands-on practice CWNA Certified Wireless Network Administrator Deluxe Study Guide is your official study guide for the leading wireless certification program. Updated for the new CWNA-106 exam, this book provides coverage of all exam objectives, plus review questions and hands-on exercises that help you build your skills and your confidence before exam day. Start with a pre-assessment test to find out how much you already know, then fill in the gaps with detailed coverage of radio frequency technology, regulations and standards, protocols and devices, network implementation and security, RF site surveying, and much more. Sybex's interactive online learning environment and test bank gives you access to hundreds of questions and robust study tools, including chapter tests, practice exams, flashcards, a glossary of key terms, and bonus chapter material — all to help you prepare for and increase your chances of passing the exam the first time around. Find your starting point with a pre-assessment test Get up to speed on all CWNA-106 exam objectives Sharpen your practical skills with hands-on exercises Test your knowledge with practice exam questions Savvy candidates know that strategic prep is essential to first-time success, and CWNA Certified Wireless Network Administrator Deluxe Study Guide is your toolbox for building the next step in your wireless career.
Unlike other vocabulary guides that require the rote memorization of literally thousands of words, this book starts from the premise that using the etymological connections between Spanish and English words—their common derivations from Latin, Greek, and other languages—is the most effective way to acquire and remember vocabulary. This approach is suitable for beginners as well as for advanced students. Teachers of the language will also find much material that can be used to help motivate their students to acquire, and retain, Spanish vocabulary. Spanish Vocabulary is divided into four parts and four annexes: Part I provides background material on the origins of Spanish and begins the process of presenting Spanish vocabulary.Part II presents "classical" Spanish vocabulary—words whose form (in both Spanish and English) is nearly unchanged from Latin and Greek.Part III deals with "popular" Spanish vocabulary, which underwent significant changes in form (and often meaning) during the evolution from Latin to Spanish. A number of linguistic patterns are identified that will help learners recognize and remember new vocabulary.Part IV treats a wide range of themes, including words of Germanic and Arabic origin, numbers, time, food and animals, the family, the body, and politics.Annex A: Principal exceptions to the "Simplified Gender Rule"Annex B: 700 words whose relations, if any, to English words are not immediately obviousAnnex C: -cer verbs and related wordsAnnex D: 4,500 additional words, either individually or in groups, with English correspondences
This essential resource provides students with an introduction to the rules and principles of criminal procedure law. This text uses a case study approach to help students develop the analytical skills necessary to understand the origins, context, and evolutions of the law; concentrates on US Supreme Court decisions interpreting both state and federal constitutions; and introduces students to the reference materials and strategies used for basic legal research.
Rust's popularity is growing, due in part to features like memory safety, type safety, and thread safety. But these same elements can also make learning Rust a challenge, even for experienced programmers. This practical guide helps you make the transition to writing idiomatic Rust—while also making full use of Rust's type system, safety guarantees, and burgeoning ecosystem. If you're a software engineer who has experience with an existing compiled language, or if you've struggled to convert a basic understanding of Rust syntax into working programs, this book is for you. By focusing on the conceptual differences between Rust and other compiled languages, and by providing specific recommendations that programmers can easily follow, Effective Rust will soon have you writing fluent Rust, not just badly translated C++. Understand the structure of Rust's type system Learn Rust idioms for error handling, iteration, and more Discover how to work with Rust's crate ecosystem Use Rust's type system to express your design Win fights with the borrow checker Build a robust project that takes full advantage of the Rust tooling ecosystem
The Emmy-nominated star of the classic 1950s sitcom I Married Joan, Joan Davis (1912-1961) was also radio's highest paid comedienne in the 1940s--and she displayed her unique brand of knockabout comedy in more than forty films. This book provides a complete account of her career, including a filmography with critical commentary, and the most detailed episode logs ever compiled for her radio and television programs. A biographical chapter offers never-before-published information about her family background, marriage to vaudeville comedian Si Wills and relationships with other men, and her tragic early death.
The Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. In addition to the principles of good performance, this book addresses the importance of audience and how to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered. Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects. The self-study provides an immediate check on what you learn, and the projects allow for a practical hands-on application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional teaching and practical experience. A companion CD illustrates techniques and concepts in each chapter with audio and visual examples. This third edition will give you knowledge of other non-traditional forms of announcing, such as online radio announcing, podcast announcing, and other forms of online announcing, such as online shows, clips, and news.
The era of seemingly unlimited growth in processor performance is over: single chip architectures can no longer overcome the performance limitations imposed by the power they consume and the heat they generate. Today, Intel and other semiconductor firms are abandoning the single fast processor model in favor of multi-core microprocessors--chips that combine two or more processors in a single package. In the fourth edition of Computer Architecture, the authors focus on this historic shift, increasing their coverage of multiprocessors and exploring the most effective ways of achieving parallelism as the key to unlocking the power of multiple processor architectures. Additionally, the new edition has expanded and updated coverage of design topics beyond processor performance, including power, reliability, availability, and dependability. CD System Requirements PDF Viewer The CD material includes PDF documents that you can read with a PDF viewer such as Adobe, Acrobat or Adobe Reader. Recent versions of Adobe Reader for some platforms are included on the CD. HTML Browser The navigation framework on this CD is delivered in HTML and JavaScript. It is recommended that you install the latest version of your favorite HTML browser to view this CD. The content has been verified under Windows XP with the following browsers: Internet Explorer 6.0, Firefox 1.5; under Mac OS X (Panther) with the following browsers: Internet Explorer 5.2, Firefox 1.0.6, Safari 1.3; and under Mandriva Linux 2006 with the following browsers: Firefox 1.0.6, Konqueror 3.4.2, Mozilla 1.7.11. The content is designed to be viewed in a browser window that is at least 720 pixels wide. You may find the content does not display well if your display is not set to at least 1024x768 pixel resolution. Operating System This CD can be used under any operating system that includes an HTML browser and a PDF viewer. This includes Windows, Mac OS, and most Linux and Unix systems. Increased coverage on achieving parallelism with multiprocessors. Case studies of latest technology from industry including the Sun Niagara Multiprocessor, AMD Opteron, and Pentium 4. Three review appendices, included in the printed volume, review the basic and intermediate principles the main text relies upon. Eight reference appendices, collected on the CD, cover a range of topics including specific architectures, embedded systems, application specific processors--some guest authored by subject experts.
This is the Student Study Guide designed to accompany Food and Beverage Cost Control, Sixth Edition. The fully updated sixth edition of Food and Beverage Cost Control provides students and managers with a wealth of comprehensive resources and the specific tools they need to keep costs low and profit margins high.
Flexible and efficient, VMware ESX is the tool of choice for enterprise data centers looking to make the most of the latest virtualization methods. However, to date, no single manual provides users with a systematic way to understand and take full advantage of all its features and options.Novel Solutions for Every Level of the IT ChainVMware ESX Es
Presenting practical guidelines and examples, Advanced Server Virtualization emphasizes design, implementation, and management from both a technical and consultative point of view. It features step-by-step guidelines for planning, deployment, installing, configuring, and creating virtual servers. Covering Microsoft Virtual Server and VMware, it addresses platform-specific virtualization features such as virtual machines, hard drives, networking, and resource management. It offers best practices that allow users to avoid common pitfalls and achieve success faster during server virtualization implementations. It also discusses software licensing issues and the cost-benefits of deploying virtual servers.
Written by key members of Juniper Network's ScreenOS development team, this one-of-a-kind Cookbook helps you troubleshoot secure networks that run ScreenOS firewall appliances. Scores of recipes address a wide range of security issues, provide step-by-step solutions, and include discussions of why the recipes work, so you can easily set up and keep ScreenOS systems on track. ScreenOS Cookbook gives you real-world fixes, techniques, and configurations that save time -- not hypothetical situations out of a textbook. The book comes directly from the experience of engineers who have seen and fixed every conceivable ScreenOS network topology, from small branch office firewalls to appliances for large core enterprise and government, to the heavy duty protocol driven service provider network. Its easy-to-follow format enables you to find the topic and specific recipe you need right away and match it to your network and security issue. Topics include: Configuring and managing ScreenOS firewalls NTP (Network Time Protocol) Interfaces, Zones, and Virtual Routers Mitigating Denial of Service Attacks DDNS, DNS, and DHCP IP Routing Policy-Based Routing Elements of Policies Authentication Application Layer Gateway (SIP, H323, RPC, RTSP, etc.,) Content Security Managing Firewall Policies IPSEC VPN RIP, OSPF, BGP, and NSRP Multicast -- IGPM, PIM, Static Mroutes Wireless Along with the usage and troubleshooting recipes, you will also find plenty of tricks, special considerations, ramifications, and general discussions of interesting tangents and network extrapolation. For the accurate, hard-nosed information you require to get your ScreenOS firewall network secure and operating smoothly , no book matches ScreenOS Cookbook.
Broadcast Announcing Worktext, Second Edition provides the aspiring broadcast performer with the skills, techniques, and procedures necessary to enter this highly competitive field. In addition to the principles of good performance, this text addresses the importance of "audience" and how messages change to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered. Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects that encourage active reader participation. The self-study provides an immediate check on the comprehension of what was presented, and the projects allow for a practical application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional textbook learning and practical experience. A companion CD-ROM illustrates techniques and concepts in each chapter with audio and visual examples.
A fascinating look into the origins of modern man."—Publishers Weekly A book that solves the mystery of the people who spread the ancient mother tongue that gave us English and the other languages spoken by half of humanity today "Authoritative."—New York Times • "A masterpiece."—Wilson Quarterly Roughly half the world's population speaks languages derived from a shared linguistic source known as Proto-Indo-European. But who were the early speakers of this ancient mother tongue, and how did they manage to spread it around the globe? Until now their identity has remained a tantalizing mystery to linguists, archaeologists, and even Nazis seeking the roots of the Aryan race. The Horse, the Wheel, and Language lifts the veil that has long shrouded these original Indo-European speakers, and reveals how their domestication of horses and use of the wheel spread language and transformed civilization. Linking prehistoric archaeological remains with the development of language, David Anthony identifies the prehistoric peoples of central Eurasia's steppe grasslands as the original speakers of Proto-Indo-European, and shows how their innovative use of the ox wagon, horseback riding, and the warrior's chariot turned the Eurasian steppes into a thriving transcontinental corridor of communication, commerce, and cultural exchange. He explains how they spread their traditions and gave rise to important advances in copper mining, warfare, and patron-client political institutions, thereby ushering in an era of vibrant social change. Anthony also describes his fascinating discovery of how the wear from bits on ancient horse teeth reveals the origins of horseback riding. The Horse, the Wheel, and Language solves a puzzle that has vexed scholars for two centuries—the source of the Indo-European languages and English—and recovers a magnificent and influential civilization from the past.
With Leopard, Apple has unleashed the greatest version of Mac OS X yet, and David Pogue is back with another meticulous Missing Manual to cover the operating system with a wealth of detail. The new Mac OS X 10.5, better known as Leopard, is faster than its predecessors, but nothing's too fast for Pogue and this Missing Manual. It's just one of reasons this is the most popular computer book of all time. Mac OS X: The Missing Manual, Leopard Edition is the authoritative book for Mac users of all technical levels and experience. If you're new to the Mac, this book gives you a crystal-clear, jargon-free introduction to the Dock, the Mac OS X folder structure, and the Mail application. There are also mini-manuals on iLife applications such as iMovie, iDVD, and iPhoto, and a tutorial for Safari, Mac's web browser. This Missing Manual is amusing and fun to read, but Pogue doesn't take his subject lightly. Which new Leopard features work well and which do not? What should you look for? What should you avoid? Mac OS X: The Missing Manual, Leopard Edition offers an objective and straightforward instruction for using: Leopard's totally revamped Finder Spaces to group your windows and organize your Mac tasks Quick Look to view files before you open them The Time Machine, Leopard's new backup feature Spotlight to search for and find anything in your Mac Front Row, a new way to enjoy music, photos, and videos Enhanced Parental Controls that come with Leopard Quick tips for setting up and configuring your Mac to make it your own There's something new on practically every page of this new edition, and David Pogue brings his celebrated wit and expertise to every one of them. Mac's brought a new cat to town and Mac OS X: The Missing Manual, Leopard Edition is a great new way to tame it.
In 2008, combined Walt Disney World Resort® theme park attendance reached over 51 million, with The Magic Kingdom® alone drawing over 17 million visitors. (Orlando Convention and Visitor Bureau) Walt Disney World Resort® theme parks are rated best in the world. earning high marks for things outside of the traditional theme park experience. Epcot's International Food & Wine Festival, which takes place for six weeks every fall and showcases food from twenty-five countries, was rated by Forbes Traveler as one of the Best U.S. Food and Wine Festivals. Walt Disney World Resort® earned a Silver Award making the list of the best 45 resort golf courses from Golf Magazine. (golf.com)
Long recognized as the premier travel writer to the South Pacific, author David Stanley narrows and deepens his focus in Tonga-Samoa Handbook. Covering the lush, tropical Samoas, the ancient Kingdom of Tonga, and lonely little Niue, this book provides: -- Penetrating coverage of the unique histories, cultures, and mores of the region -- Practical tips on flights to Tonga-Samoa and interisland travel -- Extensive accommodations listings, from the colorful International Dateline Hotel in Nuku'alofa to low-budget guesthouses in Apia -- Tips on where and what to eat: traditional Samoan palusami, the gargantuan Tongan feasts of Vava'u, and the pizzerias and mountainous ice-cream cones of Pago Pago -- 32 detailed maps
Part 1 Doing Sociology Seeing Society Using Theory Decoding Culture Uncovering Inequalities and Power Imagining Futures Part 2 Decision Cases The Worth of a Sparrow Conflict at Riverside Tossin' and Turnin' Lucy Allman In the Eye of the Beholder The Case of the Minnetonka Kawn Ordinance Off to College What's So Scary about the Truth? People Like You Lisa's Hidden Identity.
THE ROUGH GUIDE TO NEPAL is the ultimate guide to this beautiful and varied country. Features include- Full-coloursection introducing Nepal's highlights. Unrivalledaccounts of all the sights, from legendary Kathmandu and the peaks around Pokhara, to the jungles and ethnic diversity of the Tarai region. Incisivereviews of the best places to stay, eat, drink and shop, whatever your budget. Detailedchapters on trekking, rafting and mountain-biking. Comprehensivebackground on Nepalese culture, politics and the environment. Maps and plansfor every region.
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
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