Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.
From Jack Henry Abbott, who stabbed a waiter through the heart for not allowing him to use the toilet, to the "Zodiac," an unknown California serial killer who may have murdered as many as 37 people, this reference work details 280 of the most famous murder cases of the twentieth century. Each entry contains, when applicable, birth and death dates, aliases, occupation, location of the murders, weapons used, number of victims, and the time period when the killings occurred. Films, plays, television shows, videos and audio programs based on or inspired by the case are then cited, followed by a brief overview of the murder case and a bibliography of English-language works related to it.
In Conversations with Cinematographers, David A. Ellis has assembled interviews with some of the most influential and highly regarded cameramen of the last half century and more. While their names may not be known by the general public, these men and their work have left indel...
David Lee presents an in-depth history of the Ottawa Valley and the economy that dominated its formative years, as well as examining the environmental impact on the region's natural resources.
Consumers, public officials, and even managers of health care and insurance are unhappy about care quality, access, and costs. This book shows that is because efforts to do something about these problems often rely on hope or conjecture, not rigorous evidence of effectiveness. In this book, experts in the field separate the speculative from the proven with regard to how care is rendered, how patients can be in control, how providers should be paid, and how disparities can be reduced – and they also identify the issues for which evidence is currently missing. It provides an antidote to frustration and a clear-eyed guide for forward progress, helping health care and insurance innovators make better decisions on deciding whether to go ahead now based on current evidence, to seek and wait for additional evidence, or to move on to different ideas. It will be useful to practitioners in hospital systems, medical groups, and insurance organizations and can also be used in executive and MBA teaching.
Provides a comprehensive listing, including biographical information and statistics, of each athlete inducted into one of the major sports halls of fame.
The dead refuse to stay dead. The Reaper is here to put them down. As winter sets in and America’s survivors struggle to rebuild a semblance of civilization, terrifying new enemies are gathering—both in the lawless badlands and within the walls of the safe zone. Most fearsome of all is the “King of the Dead.” His zombified troupe of sideshow curiosities is but a fraction of his growing pack. The Reaper’s quest to safeguard the humans he has befriended places him on the trail of these feral undead. But he is sorely unprepared for the return of the zombie transformed by his own flesh, the Omega—a fiend driven by something more sinister than any virus. Meanwhile, Death’s questions about his origin haunt him, and he is close to the answers... but the worst of both the living and the dead are rising in his path, and he’ll have to cut them all down to reach the cosmic endgame.
An interdisciplinary collection of essays exploring the complex and conflicted topic of beauty in cultural, arts and medicine, looking back through the long cultural history of beauty, and asking whether it is possible to 'recover beauty'.
In early nineteenth-century Britain, there was unprecedented interest in the subject of genius, as well as in the personalities and private lives of creative artists. This was also a period in which literary magazines were powerful arbiters of taste, helping to shape the ideological consciousness of their middle-class readers. Romantic Genius and the Literary Magazine considers how these magazines debated the nature of genius and how and why they constructed particular creative artists as geniuses. Romantic writers often imagined genius to be a force that transcended the realms of politics and economics. David Higgins, however, shows in this text that representations of genius played an important role in ideological and commercial conflicts within early nineteenth-century literary culture. Furthermore, Romantic Genius and the Literary Magazine bridges the gap between Romantic and Victorian literary history by considering the ways in which Romanticism was understood and sometimes challenged by writers in the 1830s. It not only discusses a wide range of canonical and non-canonical authors, but also examines the various structures in which these authors had to operate, making it an interesting and important book for anyone working on Romantic literature.
In Suburb in the City, David Contosta tells the story of how Chestnut Hill, Pennsylvania, once a small milling and farming town, evolved to become both a suburban enclave for wealthy Philadelphians and a part of the city itself." "In 1854, the railroad connected Philadelphia and Chestnut Hill and the village was annexed by the city. Attuned to the romantic currents of the age, the wealthy men and women who moved to Chestnut Hill believed that the village's semi-rural surroundings might uplift them physically, spiritually, emotionally, and morally. At the same time, they wanted to continue to enjoy the best that the city had to offer while escaping from its more unpleasant aspects: dirt, crime, disease, and other shortcomings. They thus cultivated a dual identity with both suburb and city." "Ironically, this led to a sense of division as prosperous suburbanites held themselves aloof from the resident shopkeepers and domestic servants who provided so many of their creature comforts. Being a suburb in the city also meant that Chestnut Hill could not control its political destiny, as communities outside the municipal limits could. In response, residents developed a number of civic organizations that became a sort of quasi government." "Contosta's study of Chestnut Hill thus illuminates the divided and often ambivalent feelings that Americans hold about their great cities. He includes anecdotes gleaned from dozens of interviews with men and women of many backgrounds - lawyers, nuns, debutantes, grocers, craftsmen, and former servants - who tell of their lives in Chestnut Hill. More than one hundred photographs, many never before published, further enliven this analysis of suburban America."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
The Elect Methodists is the first full-length academic study of Calvinistic Methodism, a movement that emerged in the eighteenth century as an alternative to the better known Wesleyan grouping. While the branch of Methodism led by John Wesley has received significant historical attention, Calvinistic Methodism, especially in England, has not. The book charts the sources of the eighteenth-century Methodist revival in the context of Protestant evangelicalism emerging in continental Europe and colonial North America, and then proceeds to follow the fortunes in both England and Wales of the Calvinistic branch, to the establishing of formal denominations in the late eighteenth and early nineteenth centuries.
This book is an authoritative history of the NSW Parliament from its establishment in 1856 to 2003. It gives comprehensive accounts of both the Legislative Assembly and the Legislative Council, including analyses of their performance based on contrasting 'liberal' and 'executive' models of Parliament.The history of the Parliament is contextualised by the changing political background in which it operated over 150 years. It is enlivened by portraits of colourful Members, such as WP 'Paddy' Crick, drunken brawler and master of Parliamentary procedure, and accounts of incidents such as George Fuller's seven hour Government and the siege by trade unionists in 2003.On a broader level, the book is a dissertation on the nature of State politics and Parliaments and on the theoretical study of parliamentary institutions. A NSW Sesquicentenary of Responsible Government publication.
This is the story of James, John, and Hamilton Armstrong, three sons of a yeoman farmer living on the Pennsylvania frontier at the outset of the American Revolution. James and John joined the Continental Army in 1776, rose from the ranks to become officers, and served until the army was disbanded in 1783. Hamilton remained home to work the farm, protect the family, and serve in militia and “ranger” units to defend the frontier from repeated attacks from hostile Indian tribes. Their combined wartime experiences encompassed almost the totality of the American Revolution, from Canada in the north to South Carolina in the south and along the western frontier. James and John fought in most of the major battles of the revolution, including Princeton, Brandywine, Germantown, Monmouth, Guilford Courthouse, Eutaw Springs, and Yorktown, where they distinguished themselves in the eyes of generals like the Marquis de Lafayette, Mad Anthony Wayne, Light- Horse Harry Lee, Nathanael Greene, and George Washington.
Based on major multi-centre research in the UK, Dying to Care identifies why work stress is a problem in health care generally, and in HIV health care in particular. The similarities and differences between work stress experienced in general health care settings and in HIV/AIDS are explored in a state-of-the-art review of research and experience in the field to date. The book has a practical focus, and goes on to explore ways in which the unique stresses of patient advocacy in HIV/AIDS can be addressed, identifying the best approaches for management. Highlighting the practical importance of a clear distinction between the burnout and work stress for design of strategies for burnout prevention, the emergence of the concept of burnout is described and the general historical confusion between work stress and burnout examined. This will be a key handbook for managers, physicians, nurses, social workers, health advisors and counsellors working in or alongside healthcare.
This deeply researched biography of Béla Bartók (1881–1945) provides a more comprehensive view of the innovative Hungarian musician than ever before. David Cooper traces Bartók’s international career as an ardent ethno-musicologist and composer, teacher, and pianist, while also providing a detailed discussion of most of his works. Further, the author explores how Europe’s political and cultural tumult affected Bartók’s work, travel, and reluctant emigration to the safety of America in his final years. Cooper illuminates Bartók’s personal life and relationships, while also expanding what is known about the influence of other musicians—Richard Strauss, Zoltán Kodály, and Yehudi Menuhin, among many others. The author also looks closely at some of the composer’s actions and behaviors which may have been manifestations of Asperger syndrome. The book, in short, is a consummate biography of an internationally admired musician.
A History of Organ Transplantation is a comprehensive and ambitious exploration of transplant surgery—which, surprisingly, is one of the longest continuous medical endeavors in history. Moreover, no other medical enterprise has had so many multiple interactions with other fields, including biology, ethics, law, government, and technology. Exploring the medical, scientific, and surgical events that led to modern transplant techniques, Hamilton argues that progress in successful transplantation required a unique combination of multiple methods, bold surgical empiricism, and major immunological insights in order for surgeons to develop an understanding of the body's most complex and mysterious mechanisms. Surgical progress was nonlinear, sometimes reverting and sometimes significantly advancing through luck, serendipity, or helpful accidents of nature. The first book of its kind, A History of Organ Transplantation examines the evolution of surgical tissue replacement from classical times to the medieval period to the present day. This well-executed volume will be useful to undergraduates, graduate students, scholars, surgeons, and the general public. Both Western and non-Western experiences as well as folk practices are included.
A chronological history of the United States District Court for the Eastern District of Michigan, from its beginnings in the 1830s to the present. The United States District Court for the Eastern District of Michigan, the federal trial court based in Detroit with jurisdiction over the eastern half of Michigan, was created in 1837 and operated as recently as 1923 with a single trial judge. Yet by 2010, the court had fifteen district judges, a dozen senior U.S. district judges and U.S. magistrate judges, and conducts court year-round in five federal buildings throughout the eastern half of Michigan (in Detroit, Bay City, Flint, Port Huron, and Ann Arbor). In The United States District Court for the Eastern District of Michigan: People, Law, and Politics, author David Gardner Chardavoyne details not only the growth of the court but the stories of its judges and others who have served the court, litigants who brought their conflicting interests to the court for resolution, and the people of the district who have been affected by the court. In chronological order, Chardavoyne charts the history of the court, its judges, and its major cases in five parts: The Wilkins Years, 1837 to 1870; The Industrial Revolution and the Gilded Age, 1870 to 1900; Decades of Tumult, 1900 to 1945; The Era of Grand Expectations, 1946 to 1976; and A Major Metropolitan Court, 1977 to 2010. Along the way, Chardavoyne highlights many issues of national concern faced by the court, including cases dealing with fugitive slave laws, espionage and treason, civil rights, and freedom of speech. Chardavoyne also examines how conflicting interests—political, local, and personal—have influenced the resolution of a myriad of issues not directly related to the court’s cases, such as who becomes a federal judge, how many judges the court should have, in which cities and in which buildings the judges hold court, what kinds of cases the judges can and cannot hear, and the geographical boundaries of the district and of divisions within the district. This volume includes helpful appendixes that list the Eastern District of Michigan Court’s Chief Judges, Clerks, Magistrates and Magistrate Judges, and United States Marshals; along with the succession of judges, and a list of District and Circuit Court Case Filings, 1837–2010. Legal professionals and scholars will appreciate this thorough history.
This excellent, pioneering book is a must-read as we enter the new millennium." --David J. Farmer, State University of New York Comprehensive and timely, Postmodern Management and Organization Theory provides a critique of postmodern theory as it stands today. The text gives an overview of issues as they relate to management and organization theory and its history and assembles in one volume a variety of important works on postmodern philosophy--including feminist, cultural, and environmental philosophies. The contributors address the future of postmodern advancement in management and organization theory and method, establishing an agenda for future research. This thought-provoking book will be useful to scholars, researchers and upper-level students in organization theory, organization behavior and change, management, and industrial psychology.
When and how forcefully must we intervene to save a life, and when should we respect the will to die? This book presents alternative ethical paradigms to understand contemporary challenges in suicide research, prevention, practices, and policies, including challenges in the expanding legalization of euthanasia and assisted suicide ('medical assistance in dying'). Drawing on case studies and philosophical approaches, analysis focuses on decision-making when we are faced with questions about obligations to help and intervene in suicidal situations. Chapters cover moral dilemmas in rescue policies, ethical challenges in suicide research, civil and legal considerations, and similarities and differences with accessing medical assistance in dying. Discussion is grounded in contemporary debates, addressing important issues such as if we should continue to hospitalize people to protect them from self-harm, or control access to 'dangerous' suicide content online? This book is unique in its focus on the practical concerns of mental health professionals, helplines, researchers, policy makers, and programme planners who are faced with ethical challenges in suicidology and suicide prevention.
It was the mid-1940's. A time of war, a time of Peace. In a gold mining town in Northern Ontario, a group of semi delinquents struggled with both. Yet in their own hilarious way, they found a method of coping with lofty expectations, a dysfunctional school system, and unrequited loves. Their exploits blurred the lines of the law, sometimes above, sometimes below, and sometimes in between. The motley group of adolescents led by Mucker DelGuidice, Soupbone Southam, Ole Hansen, and Dink Knowles cluttered the front of Ross' Groceries and Everything Else store on Toke Street where they hatched the plots that changed lives, including their own. Their domain included Gillies Lake whose ownership they claimed by virtue of squatter's rights. Here their canoes plied the waters in summer and their skates sliced the frozen ice in winter. The new Hollinger houses on Cherry Street, and Patricia Boulevard, and the homes on Toke Street and Lakeshore Road were their shelters. Nothing could break their bonds or come between them except, Jeannie. Only the sharpest of men, a Toke street resident-lawyer kept them out of jail. Their travels led them to a legendary lady, whose own life was marred with tragedy. She was Princess Maggie Leclair, a Chippewa who lived on Kamiscotia mountain. A soothsayer. Little did they know that for many, a warm night in September would be their last night on the shores of Gillies Lake.
If necessity is the mother of invention then Kiwi ingenuity is its father. No. 8 Re-wired is a comprehensive, colourful treasury of New Zealand inventions – jam-packed with the stories behind 202 home-grown creations and the crafty people who dreamt them up. From well-known innovations (human flight, the discovery of DNA, the pavlova) to lesser-known feats (instant coffee, the referee's whistle, the electronic petrol pump) to the newest in high-tech world-firsts (robots and jetpacks!), it is the most complete and entertaining book ever on Kiwi ingenuity. And, yes, the pav is definitely ours. A surprising and absorbing account of Kiwi can-do, and a celebration of the No. 8 wire spirit on which New Zealand is built, it's also a revealing look at how innovation can power us into the future. 'No. 8 Re-wired brilliantly celebrates New Zealanders' disrespect for the status quo.' —Sir Ray Avery
A valuable resource for researchers and workers in the fields of both pharmaceuticals and biotechnology as well as undergraduates in biochemistry, applied biology, biomedical sciences and pharmacy, this book compares established techniques of antibody production with the new. Antibody structure and the implications of antibody engineering are fully
How do you perform a MANOVA? What is grounded theory? How do you draw up a repertory grid? These, and many other questions are addressed in this wide-ranging handbook of methods and analytic techniques which uniquely covers both quantitative and qualitative methods. Based on a broad survey of undergraduate curricula, the book takes curious readers through all of the methods that are taught on psychology courses worldwide, from advanced ANOVA statistics through regression models to test construction, qualitative research and other more unusual techniques such as Q methodology, meta-analysis and log-linear analysis. Each technique is illustrated by recent examples from the literature. There are also chapters on ethics, significance testing, and writing for publication and research proposals. Advanced Research Methods in Psychology will provide an invaluable resource for advanced undergraduates, postgraduates and researchers who need a readable, contemporary and eclectic reference of advanced methods currently in use in psychological research.
ARE YOU FOR THE KING OR THE REVOLUTION? It's mid-1780 in the American colonies. Georgia and South Carolina have fallen as the British plan to take the South progresses. Meanwhile, Zebulon Mitchell drives wagons to customers in North Carolina. As a coming of age New Garden Quaker man, he worries about the drama enveloping his stepfather's wainwright business. Will British exports smother it if they win? Against his pacifist creed, Zeb joins the militia with two Moravians, an enslaved man Abraham, and young master George. Zeb's sister Sara aids the troops but they all suffer horrors as the militia defends against Loyalists seeking to ambush Continental ammunition. Along the way, a romance develops between Zeb and a young Moravian named Yohanna. Zeb's fate comes down to the Continental army. Washington's last chance in the South is Maj Gen Nathanael Greene. The august British army weakens from chasing Greene to Virginia, yet insufficient firepower could doom Greene in battle. If the Continentals cede North Carolina, the North may fall. Will Zeb's company of artificers come through with a large store of ammo? Zebulon's Oath introduces compelling characters who draw you into their lives. While historical non-fiction tells, this book tugs at the reader's feelings. This isn't a rehash of the Patriot-Loyalist struggle. It's about how pacifist Quakers and Moravians got caught up in the intrigue. Parallel to Zebulon's story, the true historically accurate skirmishes and timeline of the Revolutionary War in the South lead up to a climatic, full staging of the Battle of Guilford Courthouse. The crucial battles of Camden, Kings Mountain, and Cowpens echo through the book in a prelude to the fall of British power in Americas. Interspersed with maps, chapter notes, and bibliography to enrich your reading experience.
This book paints a broad picture of musical life in Britain over the last three centuries, charting the rise of the celebrity composer, the opening of public halls and growth of music festivals, the rapid influx of composers, and new musical forms.
The contents of this book are a perfectly true account of the noteworthy events that occurred before and during the author’s 53-year career in sewage treatment and water pollution control. Many of those events, referred to as “SHIT HAPPENINGS” were extremely amusing and some were absolutely hilarious, though in some cases they were undoubtedly dangerous to the author himself as well as others. Many of those occurrences were almost unbelievable but even after many years they remain etched into people’s memories. Some events could be regarded as ‘tragi-comic’; amusing for some people but causing misery, discomfort and despair as well for others. Some were indeed extremely tragic, where innocent lives were lost and most of these were caused by a combination of laziness, greed and lack of concern for others. These last three qualities were clearly shown in all the countries the author worked in: The United Kingdom (England, Scotland and Wales), Thailand, Hong Kong, Egypt, Turkey, Singapore, Taiwan, and Australia. However, it must be said that SHIT did not HAPPEN in all of them.
On a trip here from Scotland, David Dobson searched the archives of North and South Carolina and found a mass of material proving the presence of a large number of Scots in the Carolinas before and after the Revolution. He located similar records in university libraries and historical societies, and he also found in the 1850 Federal Census more information on persons of Scottish origin. The result of this research appears here in Volume 1 of Directory of Scots in the Carolinas (see also Directory of Scots in the Carolinas, 1680-1830, Volume 2). In this work Mr. Dobson presents, for the first time, a comprehensive list of Scottish settlers in the Carolinas from 1680 to 1830. In general, the details provided include age, place and date of birth, and often names of parents, names of spouse and children, occupation, place of residence, and the date of emigration from Scotland. About 6,000 Scots are identified in this book, and a small number are listed in Dobson's Scottish Settlers series, but the majority--90% or so--are listed here for the first time.
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