The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value--creating it and capturing it--drives every good marketing strategy. KEY TOPICS: Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Sustainable Marketing Social Responsibility and Ethics; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behaviour; Segmentation, Targeting, and Positioning; Developing and Managing Products and Services; Brand Strategy and Management; Pricing: Understanding and Capturing Customer Value; Marketing Channels; Retailing and Wholesaling NEW; Communicating Customer Value: Advertising and Public Relations; Personal Selling and Sales Promotion; Direct, Online, Social Media, and Mobile Marketing; The Global Marketplace NEW MARKET: This text is appropriate for marketing majors in a one-semester course in both 4-year and 2-year institutions.
National Bestselling Author DAVID DUN OUT OF SIGHT Sam Wintripp is a man with secrets, struggling to keep his troubled past where it belongs. His future takes a deadly turn when he rescues a beautiful woman from drowning in remote Canadian waters. They barely survive the attack that follows. But the fight for their lives has just begun... OUT OF MIND Freelance espionage expert Sam s existence depends on absolute secrecy—even as he finds himself acting as protector to Anna Wade, whose face is instantly recognizable. Now, they must work together to unravel an international conspiracy involving a shadowy corporation, a paranoid genius, and a madman who knows too much about Sam. OUT OF TIME There's nowhere to turn and no one to trust as the pair is drawn into a desperate race to track down a terrifying new threat, a twisted technology that means power for its owners, and death for those who would stop them... PRAISE FOR THE NOVELS OF DAVID DUN "Spellbinding...Watch out, Michael Crichton!"—New York Times bestselling author Gayle Lynds "Prepare to hold your breath!"—New York Times bestselling author Lee Childs "Original, compelling, and best of all, thought provoking, it is a page-turner in the best sense of the word! I thoroughly enjoyed it."—New York Times bestselling author Christopher Reich
Stay on the cutting edge of today’s most promising trends in complementary and alternative medical treatments with Dr. David Rakel’s Integrative Medicine, 4th Edition. Written by physicians who are experts in both traditional and integrative medicine, this highly regarded, evidence-based reference covers therapies such as botanicals, supplements, mind-body, lifestyle choices, nutrition, exercise, spirituality, and more. Integrative Medicine, 4th Edition uses a clinical, disease-oriented approach, offering practical guidance for reducing costs and improving patient care. Helps you safely and effectively incorporate complementary and alternative therapies into your everyday practice, while focusing on prevention and wellness for a better quality of life. Uses the reliable SORT method (Strength of Recommendation Taxonomy) to provide evidence-based ratings, grading both the evidence and the relative potential harm. Explains how to make the best use of integrative medicine and the mechanisms by which these therapeutic modalities work, keeping you at the forefront of the trend toward integrative health care. Includes 13 brand-new chapters, covering hot topics such as personalized medicine, MTHFR mutation, food allergy and intolerance, the gut-immune influence on systemic inflammation and disease, chelation therapy, testosterone deficiency, adrenal fatigue, and much more. Features more than 100 significantly revised chapters and hundreds of new figures and tables throughout.
National Bestselling Author DAVID DUN Deep in the wilds of the Amazon jungle, a rare insect is discovered to possess an incredible substance within its body—one that can alter the cells of the human brain. It is a breakthrough that could bring untold power—or unspeakable horror. Covert operative Sam Wintripp is charged with locating a researcher who is trying to uncover the secrets of the mysterious substance. But he is not alone. A ruthless terrorist is also on the hunt, with his own twisted plans to unleash a genetic nightmare on the world. Back in the States, Sam is caught in a desperate fight for survival against both a lethal enemy and a biological time bomb with the potential to cause global devastation. With the clock ticking and the stakes rising, Sam must risk everything to save himself, his team, and the future of humanity.... Combining the heart-stopping suspense of Nelson DeMille with the cutting-edge themes of Michael Crichton, comes the terrifyingly timely new novel from David Dun, national bestselling author of OVERFALL and AT THE EDGE... PRAISE FOR THE NOVELS OF DAVID DUN “Readers will delight in well-executed plot twists...Escapist fiction of the first order.”—Clive Cussler “David Dun delivers. You won’t be done with Dun until the very last page.”—Ridley Pearson, New York Times bestselling author “David Dun combines cutting-edge science and classic suspense with superb results.”—Steve Alten, New York Times bestselling author of Domain
MKTG, Fifth Canadian Edition, provides Introduction to Marketing students with an engaging learning experience. The growth of this text over the last 10 years has been shaped not only by reviews from instructors teaching the course, but also by focus groups with over 400 students. The engaging layout, where we consider the pedagogical value of photos, graphics, and white space, is one of the hallmarks of MKTG that students consistently comment they like the most. Within this thoroughly revised and updated edition, we have included over 175 new photos and figures, new feature boxes, and a new continuing case featuring Canadian company, Awake Chocolate. With MKTG, Fifth Canadian Edition, students not only learn the fundamentals of Marketing, but they also develop their soft skills, better preparing them for their careers!
Mental health professionals often must make judgments or decisions involving vital matters. Is an individual likely to act violently? Has a child been sexually abused? Is a police officer fit to carry a gun? An explosion of research in clinical and cognitive psychology provides practical means for enhancing the accuracy of clinical decision making and prediction and thereby improving outcomes and the quality of care. Unfortunately, this research has not been broadly disseminated in the mental health field. The book is designed to familiarize readers with essential findings from decision science and its practical, immediate applications in the mental health field.
Deceit and Denial details the attempts by the chemical and lead industries to deceive Americans about the dangers that their deadly products present to workers, the public, and consumers. Gerald Markowitz and David Rosner pursued evidence steadily and relentlessly, interviewed the important players, investigated untapped sources, and uncovered a bruising story of cynical and cruel disregard for health and human rights. This resulting exposé is full of startling revelations, provocative arguments, and disturbing conclusions--all based on remarkable research and information gleaned from secret industry documents. This book reveals for the first time the public relations campaign that the lead industry undertook to convince Americans to use its deadly product to paint walls, toys, furniture, and other objects in America's homes, despite a wealth of information that children were at risk for serious brain damage and death from ingesting this poison. This book highlights the immediate dangers ordinary citizens face because of the relentless failure of industrial polluters to warn, inform, and protect their workers and neighbors. It offers a historical analysis of how corporate control over scientific research has undermined the process of proving the links between toxic chemicals and disease. The authors also describe the wisdom, courage, and determination of workers and community members who continue to voice their concerns in spite of vicious opposition. Readable, ground-breaking, and revelatory, Deceit and Denial provides crucial answers to questions of dangerous environmental degradation, escalating corporate greed, and governmental disregard for its citizens' safety and health. After eleven years, Markowitz and Rosner update their work with a new epilogue that outlines the attempts these industries have made to undermine and create doubt about the accuracy of the information in this book.
THE CLASSIC CHILDBIRTH HANDBOOK--COMPLETELY REVISED AND UPDATED IN FULL COLOR Edition after acclaimed edition, Oxorn-Foote Human Labor & Birth has provided the most comprehensive, yet accessible overview of obstetrics available. Going beyond scientific theory and a technological orientation, this landmark guide is written for the real world of clinical practice, as it expertly examines all mechanisms of human labor and delivery. The book begins with a valuable review of clinical anatomy, then thoroughly examines the three stages of labor, with a focus on proper management and birthing techniques. Specific guidance on the full spectrum of complications and delivery situations, including Cesarean section, breech presentation, transverse lie, umbilical cord issues, dystocia, and more are also presented. A final section addresses such critical concerns as preterm labor, antepartum hemorrhage, and maternal and fetal complications in labor. FEATURES NEW! Full-color design with hundreds of original, skill-sharpening illustrations NEW! Insightful, timely chapter on the challenges of obesity in pregnancy NEW! Essential coverage of modern techniques for the management of postpartum hemorrhage NEW! Expanded review of multiple pregnancy
The go-to guide to childbirth—completely revised and updated with new chapters Highly acclaimed for its authoritative coverage of obstetric care and concise, easy-to-read format, Oxorn-Foote Human Labor & Birth is an essential resource for anyone performing or assisting in childbirth. Written for the real world of clinical practice, the popular guide expertly examines all mechanisms of labor and delivery. Updated and revised, this seventh edition offers proven best practices and step-by-step guidance to obstetric procedures, techniques, and patient management. Oxorn-Foote Human Labor & Birth opens with a valuable review of clinical anatomy, followed by a thorough examination of the three stages of labor, with a focus on proper management and birthing techniques. The authors provide specific guidance on the full spectrum of complications and delivery situations, including Cesarean section, breech presentation, transverse lie, umbilical cord issues, dystocia, and more. Critical concerns such as preterm labor, antepartum hemorrhage, maternal and fetal complications, intrapartum infections, and post-term pregnancy are also addressed. No other book presents so much vital information in such a clearly illustrated manner. Features New! Patient Safety and Quality Assurance chapter with guidance on incorporating quality improvement into an obstetrics program New! Medical Education chapter with a summary of adult learning theory and advice on providing individual and interprofessional team training Full-color design with hundreds of original images clearly illustrating the techniques described Key points are bulleted throughout to facilitate quick and easy retrieval of information
The first modern edition and translation of the writings of the Neo-Latin poet Elizabeth Jane Weston (c. 1581-1612). Sheds new light on the possibilities of artistic self-representation available to women at the end of the 16th century.
After the work-related incident that nearly took his life, Jonassen has found the road back to society long and difficult. The year is 3293 and 200 Years after the third Nuclear War, the African continent is the only known habitable area left on earth. “The Company” has had a technological breakthrough in its ability to clear radiation fallout. As discovered, this technology also has other effects...! As things go from bad to worse during their contracted assignment, Jonassen and his colleague Marilyn are forced into making a daring escape. Whilst on the run they unwittingly get caught up in a Time Vortex and find themselves in the confusing, complex and over-populated world of the early twenty-first century. Any active part Jon plays in this time could radically change the future. He also knows what the cause and the result of imminent events has on the destiny of the human race. There is a decision to be made and only he can make it. Will it be the correct one? Only time will tell.
Morrison argues that focus groups are overused and cannot deliver what is often claimed. The study compares the organisation of knowledge within a university setting and in market research.
This gorgeous 150th anniversary edition of Alice's Adventures in Wonderland is also a revelatory work of scholarship. Alice's Adventures in Wonderland--published 150 years ago in 1865--is a book many of us love and feel we know well. But it turns out we have only scratched the surface. Scholar David Day has spent many years down the rabbit hole of this children's classic and has emerged with a revelatory new view of its contents. What we have here, he brilliantly and persuasively argues, is a complete classical education in coded form--Carroll's gift to his "wonder child" Alice Liddell. In two continuous commentaries, woven around the complete text of the novel for ease of cross-reference on every page, David Day reveals the many layers of teaching, concealed by manipulation of language, that are carried so lightly in the beguiling form of a fairy tale. These layers relate directly to Carroll's interest in philosophy, history, mathematics, classics, poetry, spiritualism and even to his love of music--both sacred and profane. His novel is a memory palace, given to Alice as the great gift of an education. It was delivered in coded form because in that age, it was a gift no girl would be permitted to receive in any other way. Day also shows how a large number of the characters in the book are based on real Victorians. Wonderland, he shows, is a veritable "Who's Who" of Oxford at the height of its power and influence in the Victorian Age. There is so much to be found behind the imaginary characters and creatures that inhabit the pages of Alice's Adventures in Wonderland. David Day's warm, witty and brilliantly insightful guide--beautifully designed and stunningly illustrated throughout in full colour--will make you marvel at the book as never before.
Presidential debates have had mixed reviews. Advocates praise debates as a way of making issues more central to the campaign. Others criticize them as little more than joint press conferences. How important are these debates? Do they really test knowledge and vision? Do they sort good ideas from bad, or reveal important character traits and habits of mind? In short, do they provide voters with what they need to know to choose a president? To address these questions, the authors place contemporary debates in their cultural and historical context, tracing their origins and development in the American political tradition, from the eighteenth century to the present. Although the Kennedy-Nixon TV confrontations were an historical first, debate was an element of American electoral politics by 1788 and a staple of policy deliberation throughout the colonial period. Indeed, much of the confusion over the value of debates stems in part from the long tradition of political debating in America. Thus, to make the most productive use of debate in modern presidential politics, the authors argue, we must respond to the history of this tradition. The book concludes with recommendations to preserve the best elements of traditional debate while adapting to the requirements of the broadcast age. The reforms they advocate include: substantive debates between major party representatives between elections; alternative formats; use of visual aids in debates; follow-up press conferences; a focus on fewer issues and increased experimentation in the primaries. Presidential debates provide voters with a rare opportunity to evaluate political reasoning on complex issues. In suggesting ways to make presidential debates even more effective, this thought-provoking volume makes an important contribution to America's political future.
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