Skillful journalism and meticulous scholarship are combined in the full-bodied portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. Writing with verve and objectivity, David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.
David A. Houndshell's widely acclaimed history explores the American "genius for mass production" and races its origins in the nineteenth-century "American system" of manufacture. Previous writers on the American system have argued that the technical problems of mass production had been solved by armsmakers before the Civil War. Drawing upon the extensive business and manufacturing records if leading American firms, Hounshell demonstrates that the diffusion of arms production technology was neither as fast now as smooth as had been assumed. Exploring the manufacture of sewing machines and furniture, bicycles and reapers, he shows that both the expression "mass production" and the technology that lay behind it were developments of the twentieth century, attributable in large part to the Ford Motor Company. Hounshell examines the importance of individuals in the diffusion and development of production technology and the central place of marketing strategy in the success of selected American manufacturers. Whereaas Ford was the seedbed of the assembly line revolution, it was General motors that initiated a new era with its introduction of the annual model change. With the new marketing strategy, the technology of "the changeover" became of paramount importance. Hounshell chronicles how painfully Ford learned this lesson and recounts how the successful mass production of automobiles led to the establishment of an "ethos of mass production," to an era in which propoments of "Fordism" argued that mass production would solve all of America's social problems.
Our Own Time retells the story of American labor by focusing on the politics of time and the movements for a shorter working day. It argues that the length of the working day has been the central issue for the American labor movement during its most vigorous periods of activity, uniting workers along lines of craft, gender and ethnicity. The authors hold that the workweek is likely again to take on increased significance as workers face the choice between a society based on free time and one based on alienated work and unemployment.
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions. Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following: • Brands are underleveraged • The business strategy is at risk because of inadequate brand platforms • The business faces a relevance threat caused by emerging subcategories • The firm's brands are tired and bland • Strategy is paralyzed by a lack of priority among the brands • Brands are cluttered and confusing to both customers and employees • The firm needs to move into the super-premium or value arenas to create margin or sales volume • Margin pressures require points of differentiation Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Red "Impact Maths" textbooks are aimed at the more academic pupil. It is written to specifically stretch and challenge them, thereby increasing their enjoyment of the subject. It includes: clear explanations of mathematical ideas; and worked examples that show pupil how to approach problems.
Arthur Fletcher (1924–2005) was the most important civil rights leader you've (probably) never heard of. The first black player for the Baltimore Colts, the father of affirmative action and adviser to four presidents, he coined the United Negro College Fund's motto: "A Mind Is a Terrible Thing to Waste." Modern readers might be surprised to learn that Fletcher was also a Republican. Fletcher's story, told in full for the first time in this book, embodies the conundrum of the post–World War II black Republican—the civil rights leader who remained loyal to the party even as it abandoned the principles he espoused. The upward arc of Fletcher's political narrative begins with his first youthful protest—a boycott of his high school yearbook—and culminates with his appointment as assistant secretary of Labor under Richard Nixon. The Republican Party he embraced after returning from the war was "the Party of Lincoln"—a big tent, truly welcoming African Americans. A Terrible Thing to Waste shows us those heady days, from Brown v. Board of Education to Fletcher's implementing of the Philadelphia Plan, the first major national affirmative action initiative. Though successes and accomplishments followed through successive Republican administrations—as chair of the US Commission on Civil Rights under George H. W. Bush, for example, Fletcher's ability to promote civil rights policy eroded along with the GOP's engagement, as New Movement Conservatism and Nixon's Southern Strategy steadily alienated black voters. The book follows Fletcher to the bitter end, his ideals and party in direct conflict and his signature achievement under threat. In telling Fletcher's story, A Terrible Thing to Waste brings to light a little known chapter in the history of the civil rights movement—and with it, insights especially timely for a nation so dramatically divided over issues of race and party.
Comprehensive 352-page history with beautiful color photography and detailed illustrations. Includes thorough specification information for each model.
In The Fords: An American Epic, Peter Collier and David Horowitz tell the riveting story of three generations of Fords, a dramatic story of conflict between fathers and sons played out against the backdrop of America’s greatest industrial empire. The story begins with the first Henry Ford, the mechanical wizard, tinkerer and “mad genius” who drove the automobile into the heart of American life and conquered the world with it. An American Original, by the end of his life he had become an embittered crank who so possessively loved the company he built that when his son, Edsel, tried to change it to suit the changing times, Henry destroyed him. It was left to Edsel’s son Henry II to avenge him and save the Ford Motor Company in the postwar world. From the details of the first Henry’s illicit affair and illegitimate son, to the life and loves of “Hank the Deuce” and his celebrated feud with Lee Iacocca, this is an engrossing account of a vital chapter in American history. The authors have added new material to this classic work, showing how Henry II’s line lost out to the line of his brother William Clay Ford in the quest to control this most American of companies in the twenty-first century. In addition to The Fords, Peter Collier and David Horowitz are the authors of dynastic biographies of the Kennedys, Roosevelts, Rockefellers, and Fondas.
Race against Liberalism: Black Workers and the UAW in Detroit examines how black workers' activism in Detroit shaped the racial politics of the labor movement and the white working class. Tracing substantive, longstanding disagreements between liberals and black workers who embraced autonomous race-based action, David M. Lewis-Colman shows how black autoworkers placed themselves at the center of Detroit's working-class politics and sought to forge a kind of working-class unity that accommodated their interests as African Americans. This chronicle of the black labor movement in Detroit begins with the independent caucuses in the 1940s and the Trade Union Leadership Council in the 1950s, in which black workers' workplace activism crossed over into civic unionism, challenging the racial structure of the city's neighborhoods, leisure spaces, politics, and schools. By the mid-1960s, a full-blown black power movement had emerged in Detroit, and in 1968 black workers organized nationalist Revolutionary Union Movements inside the auto plants, advocating a complete break from the labor establishment. By the 1970s, the tradition of independent race-based activism among Detroit's autoworkers continued to shape the politics of the city as Coleman Young became the city's first black mayor in 1973.
From Nixon to Clinton, Watergate to Whitewater, few Americans have observed the ups and downs of presidential leadership more closely over the past thirty years than David Gergen. A White House adviser to four presidents, both Republican and Democrat, he offers a vivid, behind-the-scenes account of their struggles to exercise power and draws from them key lessons for leaders of the future. Gergen begins Eyewitness to Power with his reminiscence of being the thirty-year-old chief of the White House speechwriting team under Richard Nixon, a young man at the center of the Watergate storm. He analyzes what made Nixon strong -- and then brought him crashing down: Why Nixon was the best global strategist among recent presidents. How others may gain his strategic sense. How Nixon allowed his presidency to spin out of control. Why the demons within destroyed him. What lessons there are in Nixon's disaster. Gergen recounts how President Ford recruited him to help shore up his White House as special counsel. Here Gergen considers: Why Ford is one of our most underrated presidents. Why his pardon of Nixon was right on the merits but was so mishandled that it cost him his presidency. Even in his brief tenure, Ford offers lessons of leadership for others, as Gergen explains. Though Gergen had worked in two campaigns against him, Ronald Reagan called him back to the White House again, where he served as the Gipper's first director of communications. Here he describes: How Reagan succeeded where others have failed. Why his temperament was more important than his intelligence. How he mastered relations with Congress and the press. The secrets of "the Great Communicator" and why his speeches were the most effective since those of John Kennedy and Franklin Roosevelt. In 1993, Bill Clinton surprised Gergen -- and the political world -- when he recruited the veteran of Republican White Houses to join him as counselor after his early stumbles. Gergen reveals: Why Clinton could have been one of our best presidents but fell short. How the Bill-and-Hillary seesaw rocked the White House. How failures to understand the past brought Ken Starr to the door. Why the new ways in which leadership was developed by the Clinton White House hold out hope, and what dangers they threaten. As the twenty-first century opens, Gergen argues, a new golden age may be dawning in America, but its realization will depend heavily upon the success of a new generation at the top. Drawing upon all his many experiences in the White House, he offers seven key lessons for leaders of the future. What they must have, he says, are: inner mastery; a central, compelling purpose rooted in moral values; a capacity to persuade; skills in working within the system; a fast start; a strong, effective team; and a passion that inspires others to keep the flame alive. Eyewitness to Power is a down-to-earth, authoritative guide to leadership in the tradition of Richard Neustadt's Presidential Power and the Modern Presidents.
In Conscientious Thinking, David Bosworth cuts through all the noise of today’s political dysfunction and cultural wars to sound the deeper causes of our discontent. Americans are living, he argues, in a profoundly transitional era, one in which the commonsense beliefs of the first truly modern society are being undermined by the still crude but irreversible forces set loose by technology’s drastic revision of our everyday lives. He shows how this disruptive conflict between modern and post-modern modes of reasoning can be found in all advanced fields, including art, medicine, and science, and then traces its impact on our daily actions through such changes as the ways in which friends relate, money is made, crimes are committed, and mates are chosen. Just as feudal values had to give way to a modern worldview that more effectively contained the new social reality generated by the printed book, so must our democracy reimagine itself in ways that can domesticate—civilize rather than merely “monetize”—a post-modern scene radically transformed by our digital machines. To that end, Conscientious Thinking supplies not only the means to make sense of our contentious times but also a provisional sketch of what a desirable post-modern America might look like.
“Impressively balanced accounts of such matters as Nixon’s betrayal of Billy Graham’s trust and Obama’s connection to Jeremiah Wright…[An] interesting take.”—Booklist From the author of The Faiths of the Founding Fathers, an acclaimed account of the spiritual beliefs of such iconic Americans as Franklin, Washington, and Jefferson, this is a measured look at the role of faith in the lives of twelve presidents who have served since the end of World War II. David Holmes examines not only the beliefs professed by each president but also the variety of possible influences on their religious faith, such as their upbringing, their education, and the faith of their spouse. In each profile, close observers such as clergy, family members, friends, and advisors recall churchgoing habits, notable displays of faith (or lack of it), and the influence of their faiths on policies concerning abortion, the death penalty, Israel, and other controversial issues. Whether discussing John F. Kennedy’s philandering and secularity or Richard Nixon’s betrayal of Billy Graham’s naïve trust during Watergate, Holmes includes telling and often colorful details not widely known or long forgotten. We are reminded, for instance, how Dwight Eisenhower tried to conceal the background of his parents in the Jehovah’s Witnesses and how the Reverend Cotesworth Lewis’s sermonizing to Lyndon Johnson on the Vietnam War was actually not a left- but a right-wing critique. “An admirable and colorful yet balanced look at our recent Presidents and their religious beliefs. It will have wide appeal for all readers and particularly for those interested in presidential history.”—Library Journal
This text is an unbound, three hole punched version. Access to WileyPLUS sold separately. Economics of Strategy, Binder Ready Version focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.
Each entry in this essential collection of primary resources on capital punishment features an authoritative introduction and analysis that helps provide crucial context for understanding the evolution of law and public attitudes toward the death penalty in America, from colonial times to the present. Showcasing key primary documents that illuminate the ongoing debate and turbulent history of capital punishment in the United States, this collection gathers a wide range of fascinating and momentous documents, including court decisions and transcripts, legislation, personal accounts and perspectives, congressional testimony, and government documents. Since these documents reflect all political perspectives and messaging, students will gain valuable insight into the evolution of public opinion and government policy on the death penalty in America. To better understand these documents, each primary source is prefaced with an introduction and followed by scholarly analysis. These documents and accompanying analysis complement one another, helping students gain a better and more accurate understanding of the viewpoints, convictions, and perspectives that have shaped American attitudes and practices toward capital punishment since the United States' earliest days.
In Modernist Futures, David James examines the implications of modernism's continuity in late twentieth- and twenty-first-century writing by tracing its political and ethical valences in emerging novelistic practices. Focusing on the work of J. M. Coetzee, Milan Kundera, Ian McEwan, Toni Morrison, Michael Ondaatje and Phillip Roth, James reconsiders the purpose of literary innovation as it relates to the artistic and cultural interventions such writers perform. By rethinking critical and disciplinary parameters, James brings scholarship on contemporary fiction into dialogue with modernist studies, offering a nuanced account of narrative strategies that sheds new light on the form of the novel today. An ambitious and incisive contribution to the field, this book will appeal especially to scholars of modernism and contemporary literary culture as well as those in American and postcolonial studies.
For the few hundred television viewers in 1946, a special treat on the broadcast schedule was the variety show called Hour Glass. It was the first TV program to go beyond talking heads, cooking demonstrations, and sporting events, featuring instead dancers, comics, singers, and long commercials for its sponsor, Chase and Sanborn coffee. Within two years, another variety show, Texaco Star Theatre, became the first true television hit and would be credited with the sales of thousands of television sets. The variety show formula was a staple of television in its first 30 years, in part because it lent itself to a medium where everything had to be live and preferably inside a studio. Most of the early television stars--including Jackie Gleason, Milton Berle, Sid Caesar, Ed Sullivan, Red Skelton, Dinah Shore, and Arthur Godfrey--rose to prominence through weekly variety shows. In the 1960s, major stars such as Jerry Lewis, Dean Martin, Judy Garland and Danny Kaye were hosting variety shows. By the 1970s, the format was giving way to sitcoms and dramas, but pop music stars Sonny and Cher, Tony Orlando and Dawn, and Donny and Marie Osmond hosted some of the last of the species. This book details 57 variety shows from the 1940s through the 1990s. A history of each show is first provided, followed by a brief look at each episode. Air date, guest stars, sketches performed, and a listing of songs featured are included.
Activist and public relations thought leader David Fenton shares lessons on how to organize successful media campaigns, cultivated from more than half a century working within some of history’s most impactful social movements. In an extraordinary career David Fenton has learned first-hand what to do—and not to do—to propel progressive causes into the public eye and create real, impactful, lasting change. A visionary activist, Fenton has been the driving force behind some of the most important and history-making campaigns of the last 50 years, from the No-Nukes concerts with Bruce Springsteen in 1979, to the campaigns to free Nelson Mandela and end apartheid in the late 1980s, exposing the dangers of toxic chemicals in our food, the long battle to legalize marijuana and end racist drug laws, the misinformation in Washington during the Bush era in the 2000s, and recent campaigns that successfully banned fracking in New York and alerted the public to the climate crisis, including the environmental impact of Bitcoin. Reflecting on his life, with tales of living in a commune, photographing riots and rock stars, working at Rolling Stone and High Times magazines rabble-rousing with Abbie Hoffman, and collaborating with presidents and celebrities, David tells the fascinating story of how he developed the strategies and tactics that have made him a successful media agitator. David then shows how these tools can be used by anyone to advance their cause. Part rollercoaster memoir, part practical guide, The Activist's Media Handbook provides an essential toolkit for today’s activists for organizing to win: how to tell your story, captivate audiences, and inspire them to join the cause.
This book profiles eighteen of our funniest elections, from 1828, the first election in which all states had electors, to the election from hell in 2000. The book also includes chapters on Watergate and impeachment, and a gallery of official photographs.
This book is essential reading for students and professionals in the fields of mental health, criminal justice, and law, as well as for forensic practitioners who may not be familiar with the special requirements of death penalty cases. It is also an important resource for attorneys who work with forensic mental health professionals.
Thomson (independent scholar), writing of The Biographical Dictionary of Film (aka A Biographical Dictionary of the Cinema, 1975 edition), described it as "a personal, opinionated, and obsessive biographical dictionary of the cinema." Thirty-five years and several editions later, that description still holds true of this expanded work. The new dictionary summarizes salient facts about its subjects' lives and discusses their film credits in terms of the quality of the filmmakers' work. In ambition it has competitors, including Leslie Halliwell's various editions of Halliwell's Filmgoers Companion (12th ed., 1997) and Halliwell's Who's Who in the Movies, edited by John Walker (4th ed., rev. and updated, 2006), which cover films and technical terms (categories not included in Thomson's), but whose entries are neutral and exceedingly brief. Additionally, Francophile Richard Roud's edited Cinema: A Critical Dictionary: The Major Filmmakers (2 v., 1980) is as passionate a work as Thomson's, but narrower in scope, with entries written by various experts, rather than only by Roud. Finally, the multivolume magnum opus The International Dictionary of Films and Filmmakers (4th ed., 2000, ed. by T. Pendergast and S. Pendergast; 2nd ed., ed. by N. Thomas, v. 1, CH, May'91; 1st ed., ed. by C. Lyon, v.1-2, CH, Jan'85, v.3, CH, Apr'87, v.4-5, CH, Jun'88) covers everything--films, directors, actors, writers, and production artists--with generous, measured, scholarly entries and lavish illustrations. However, it looms large and heavy, unlike the handy one-volume work by Thomson. Arguably, Thomson's work, for its scope, is the most fun, the most convenient, and the most engaging title. All libraries supporting people interested in film should buy it. It will get lots of use and provide very good value for the money. Summing Up: Highly recommended. Lower-level undergraduates and above; general readers. General Readers; Lower-division Undergraduates; Upper-division Undergraduates; Graduate Students; Researchers/Faculty; Professionals/Practitioners. Reviewed by C. Hendershott.
Lucsko offers a rich and heretofore untold account of the culture and technology of the high-performance automotive aftermarket in the United States, offering a fresh perspective on the history of the automobile in America.
Yalof takes the reader behind the scenes of what happens before the Senate hearings to show how presidents decide who will sit on the highest court in the land. He draws on the papers of 7 modern presidents and firsthand interviews with key figures.
At what stage of their careers do great artists produce their most important work? In a series of studies that bring new insights and new dimensions to the study of artistic creativity, Galenson’s new book examines the careers of more than one hundred modern painters, poets and novelists to reveal a powerful relationship between age and artistic creativity. Analyzing the careers of major literary and artistic figures, such as Cézanne, van Gogh, Dickens, Hemingway and Plath, Galenson highlights the different methods by which artists have made innovations. Pointing to a new and richer history of the modern arts, this book is of interest, not only to humanists and social scientists, but to anyone interested in the nature of human creativity in general.
The other articles, deeply rooted in the Bible and in the Spirit of Prophecy, are a joyous affirmation of the Seventh-day Adventist faith. The reader is filled with wonder at his penetration of the deepest inquiry and his joining together of the beautiful present truths. One is left with an exuberant faith in the old paths, and with a tearful recognition of our Saviour's love for us.
Like no other conflict in our history, the Civil War casts a long shadow onto modern America," writes David Eicher. In his compelling new account of that war, Eicher gives us an authoritative modern single-volume battle history that spans the war from the opening engagement at Fort Sumter to Lee's surrender at Appomattox (and even beyond, to the less well-known but conclusive surrender of Confederate General Edmund Kirby Smith in Galveston, Texas, on June 2, 1865). Although there are other one-volume histories of the Civil War -- most notably James M. McPherson's Pulitzer Prize-winning Battle Cry of Freedom, which puts the war in its political, economic, and social context -- The Longest Night is strictly a military history. It covers hundreds of engagements on land and sea, and along rivers. The Western theater, often neglected in accounts of the Civil War, and the naval actions along the coasts and major rivers are at last given their due. Such major battles as Gettysburg, Antietam, and Chancellorsville are, of course, described in detail, but Eicher also examines lesser-known actions such as Sabine Pass, Texas, and Fort Clinch, Florida. The result is a gripping popular history that will fascinate anyone just learning about the Civil War while at the same time offering more than a few surprises for longtime students of the War Between the States. The Longest Night draws on hundreds of sources and includes numerous excerpts from letters, diaries, and reports by the soldiers who fought the war, giving readers a real sense of life -- and death -- on the battlefield. In addition to the main battle narrative, Eicher analyzes each side's evolving strategy and examines the tactics of Lee, Grant, Johnston, Sherman, and other leading figures of the war. He also discusses such militarily significant topics as prisons, railroads, shipbuilding, clandestine operations, and the expanding role of African Americans in the war. The Longest Night is a riveting, indispensable history of the war that James McPherson in the Foreword to this book calls "the most dramatic, violent, and fateful experience in American history.
When Computers Went to Sea explores the history of the United States Navy's secret development of code-breaking computers and their adaptation to solve a critical fleet radar data handling problem in the Navy's first seaborne digital computer system - that went to sea in 1962. This is the only book written on the United States Navy's initial application of shipboard digital computers to naval warfare. Considered one of the most successful projects ever undertaken by the US Navy, the Naval Tactical Data System (NTDS) was the subject of numerous studies attempting to pinpoint the reason for the systems inordinate success in the face of seemingly impossible technical challenges and stiff resistance from some in the military. The system's success precipitated a digital revolution in naval warfare systems. Dave Boslaugh details the innovations developed by the NTDS project managers including: project management techniques, modular digital hardware for ship systems, top-down modular computer programming techniques, innovative computer program documentation, and other novel real-time computer system concepts. Automated military systems users and developers, real-time process control systems designers, automated system project managers, and digital technology history students will find this account of a United States military organization's initial foray into computerization interesting and thought provoking.
A textbook for A-Level Business Studies and equivalent examinations. It emphasizes the interrelation of a number of business-skills areas, and encourages students to apply theoretical principles through the provision of practical activities, including case studies and fieldwork suggestions.
An exploration of the parallel development of product and graphic design from the 18th century to the 21st. The effects of mass production and consumption, man-made industrial materials and extended lines of communication are also discussed.
The law, Holmes said, is no brooding omnipresence in the sky. "If that is true," writes David Luban, "it is because we encounter the legal system in the form of flesh-and-blood human beings: the police if we are unlucky, but for the (marginally) luckier majority, the lawyers." For practical purposes, the lawyers are the law. In this comprehensive study of legal ethics, Luban examines the conflict between common morality and the lawyer's "role morality" under the adversary system and how this conflict becomes a social and political problem for a community. Using real examples and drawing extensively on case law, he develops a systematic philosophical treatment of the problem of role morality in legal practice. He then applies the argument to the problem of confidentiality, outlines an affordable system of legal services for the poor, and provides an in-depth philosophical treatment of ethical problems in public interest law.
Rising from a humble Japanese start-up company to a thriving global giant, Toyota has had an amazing 25 year run. How did Toyota succeed while so many other car companies have struggled and failed? Journalist David Magee investigates Toyota's past and present and interviews senior executives who rarely talk to the press. His discoveries are destined to revolutionise the way businesses are run.
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