Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit! Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army’s total advertising budget, has had more impact on new recruits than all other forms of Army advertising combined. And Google is using video games to turn its visitors into a giant, voluntary labor force--encouraging them to manually label the millions of images found on the Web that Google’s computers cannot identify on their own. Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity...in short, to make it fun to do business. This book is packed with case studies, best practices, and pitfalls to avoid. It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general. In-game advertising, advergames, adverworlds, and beyond Choose your best marketing opportunities--and avoid the pitfalls Use gaming to recruit and develop better employees Learn practical lessons from America’s Army and other innovative case studies Channel the passion of your user communities Help your customers improve your products and services--and have fun doing it What gamers do better than computers, scientists, or governments Use games to solve problems that can’t be solved any other way
This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats. Apply the lessons of game design to supercharge employee productivity, performance, creativity, and satisfaction! We’ve all experienced moments when we’ve felt extremely focused and productive, and time flew by. That experience, first named “flow” by Mihaly Csikszentmihalyi, has been linked to increased performance and improved learning and problem solving. Several factors that promote flow also underlie good game design and can be applied to designing employee goals.
This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats. Learn how powerful and cost-effective new video game technologies can supercharge business training, reaching a new generation of learners more effectively than any other approach. Video games can intuitively teach three valuable skills that classrooms are miserable at teaching, and even the smartest people have trouble learning on their own. Games can improve employees’ abilities to work in teams, use systems thinking, and learn from virtual experience when real experience is too costly or difficult.
This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats. Unleash user-driven innovation beyond your wildest imagination, for a fraction of the cost of creating it yourself! Following its release, fans invested $16.5 million of labor in the World War II game Battlefield 1942--for free. Game companies have spent years learning to channel user passion into mutually beneficial work. These lessons are increasingly important to every industry because games aren’t the only products that attract communities of user innovators.
This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats. Apply the lessons of game design to supercharge employee productivity, performance, creativity, and satisfaction! We’ve all experienced moments when we’ve felt extremely focused and productive, and time flew by. That experience, first named “flow” by Mihaly Csikszentmihalyi, has been linked to increased performance and improved learning and problem solving. Several factors that promote flow also underlie good game design and can be applied to designing employee goals.
Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit! Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army’s total advertising budget, has had more impact on new recruits than all other forms of Army advertising combined. And Google is using video games to turn its visitors into a giant, voluntary labor force--encouraging them to manually label the millions of images found on the Web that Google’s computers cannot identify on their own. Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity...in short, to make it fun to do business. This book is packed with case studies, best practices, and pitfalls to avoid. It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general. In-game advertising, advergames, adverworlds, and beyond Choose your best marketing opportunities--and avoid the pitfalls Use gaming to recruit and develop better employees Learn practical lessons from America’s Army and other innovative case studies Channel the passion of your user communities Help your customers improve your products and services--and have fun doing it What gamers do better than computers, scientists, or governments Use games to solve problems that can’t be solved any other way
This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats. Unleash user-driven innovation beyond your wildest imagination, for a fraction of the cost of creating it yourself! Following its release, fans invested $16.5 million of labor in the World War II game Battlefield 1942--for free. Game companies have spent years learning to channel user passion into mutually beneficial work. These lessons are increasingly important to every industry because games aren’t the only products that attract communities of user innovators.
Former television personality turned world visionary, David Icke gives positive suggestions about how to discover our path and recognise that we are part of a larger consciousness, connecting with others and learning how to heal the Earth.
The Exile in the Maghreb entails the first attempt at describing the historical reality of the legal and social condition of the Jews in the Muslim countries of North Africa (principally Algeria and Morocco) over a thousand year period from the Middle Ages (997 C.E.) to the French colonization (1830 Algeria/1912 Morocco.). The Exile is not a formal history but a chronological anthology of documents drawn from literary (section A) and archival sources (section B), many of which are published for the first time. In section A, Arabic and Hebrew chronicles, Muslim legal, and theological texts are followed by the accounts culled from European travelers—captives, diplomats, doctors, clerics, and adventurers. Each document is introduced and annotated in such a way as to bring out its importance. The second section (B) reflects the diplomatic activity deployed by humanitarian organizations in favour of North African Jewry. Spanning the 19th and early 20th centuries, these are mainly drawn from the archives of the Alliance Israélite Universelle (Paris) and the Anglo-Jewish Association (London). The documents are richly elucidated with illustrations taken from the international press. The book presents a new and illuminating insight into the status of Jews under the Crescent. The Jews of North Africa were the only minority under Islam, in this region and their history reflects Judaism's exclusive encounter with Islam.
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